Amazon Seller Insights 2026: Tariffs, AI Tools, and Review Strategies | Interview with Ed from Seller Alliance
Edward Concepcion, a project manager for Seller Alliance, and Joy Pak, Director of Growth at GetReviews discussed various aspects of the Amazon marketplace, including how tariffs impact seller margins, common bottlenecks for new sellers, like lack of product differentiation and cash flow issues, and strategies for success, such as unique product design using prototyping and PPC budgets. They also analyzed the impact of AI, such as Amazon Rufus, on customer reviews.
For the full interview, watch it here:
Seller Alliance is your partner for navigating the ever-changing Amazon and eCommerce landscape. From account management, advertising optimization, and listing strategy to brand protection and compliance, their team helps sellers scale efficiently and sustainably.
Learn more about Seller Alliance
Transcript
00:00:04
really excited about today's video because I had the chance to meet Ed from Seller Alliance at the Ecom North conference in Toronto back in late September. Um, and I was just so impressed by his deep expertise and insights into the Amazon marketplace um that I knew I had to bring him on for a chat. Um, but in today's video, we're just going to dive into some of the latest changes Amazon sellers are facing, including Amazon roofers, uh, impact on customer reviews, plus other helpful advice and tips that, uh, can
00:00:37
really help you stay ahead of the seller. Uh, but Ed, um, I would really love it if you can just tell us more about, you know, seller interactive, seller alliance, and your role at the company. >> Sure. Yeah. So, hi everyone. Um, I'm Edward Conception. I'm basically a uh project manager for seller alliance. Um I help members on their Amazon journey by providing insights on different stages of their product life cycle. So these involve product differentiation during R&D phase, listing optimization
00:01:08
and PPC structure during launch phase and more. Um we are a sister company for seller interactive. We basically help people who are just starting out on Amazon and who want to take things inhouse. they want a more hands-on approach versus like giving an agency all of the like the the rights and they would just like have meetings. So, uh for people who have like want to want to have like more hands-on approach, uh seller alliance is the service that we do recommend for them. >> Yeah. Awesome. Um and I guess you know
00:01:42
kind of throwing it back to Ecom North. Um, one of the biggest topics there was tariffs and the impact it's having a lot uh and the impact it's having on sellers. Um, I'd love to, you know, learn more, you know, how would you describe like the current state of the Amazon marketplace and do you notice tariffs or any other concerns um from sellers? >> Yeah. So, uh, it has changed a lot over the past five years. Among all the items sold on Amazon, I would say about 70% of which is made in China, this is
00:02:19
according to a survey from uh satista.com uh which was published a couple of years ago. Um it's already estimated that about 50% of third-party sellers on Amazon are Chinese or like China based sellers. So you could imagine as long as we're assuming that these China based sellers are also manufacturing in China then there's going to be like 50% of them is already going to be affected by the tariffs. So this means that um it has like a significant impact on the margins of sellers. Uh there were some sellers that
00:02:53
I talked to saying that because of the sudden tariff hike some uh as high as 125% they were too squeezed for margins this year and they couldn't join Prime Day anymore. and um basically like um a huge um sales uh opportunity lost uh for them for this year. >> Do you think uh that means less brands are going to be I guess participating I'm assuming in the Black Friday Cyber Monday holiday season just because that is coming up very soon. >> Yes. Yeah. I would say like either they're not going to be participating at
00:03:30
all or they're going to be just doing coupons or like lower sales discounts because one of the things that I found out is that if you're most of the most of the imports you're coming in is from from China or Vietnam or like um uh countries with high tariffs. it's going to take up like a huge chunk of your of your margin. And during these uh times in Black Friday, uh ad spend is actually going to be higher, not lower. Uh a lot of people are going to be advertising even before Black Friday to warm up
00:04:06
their leads, saying that, you know, there's going to be some some discounts going to be running in on Black Friday. So, it's going to be like more ad spend for them. plus the the discounts that be that they're going to be giving. It's >> it's really going to be like uh they're giving their their product away uh for free. Uh if that's Yeah. So, >> wow. >> It's going to be hard. Um I would say for most of them. >> Yeah, that's crazy. And I remember one
00:04:34
statistic, interesting statistic that I saw was that a lot of e-commerce brands tend to make 70% of their annual sales just during the Black Friday, Cyber Monday, you know, holiday season. So, I can only imagine for some of these brands that aren't participating in this in the sales period, I can only imagine what kind of impact it's going to make on their sales and I guess the annual revenue numbers. Yeah. Oh my gosh, that's crazy. Um, and Yeah, >> there were a lot of talks, sorry, like
00:05:06
there were a lot of talks about like how people were like trying to navigate through the tariffs as well. >> Um, a lot of them were like seeking out like these freight forwarders who weren't um like I would say like 100% legal I would say. Um, they were seeking out these freight forwarders who were um more willing to like under uh declare some of their cogs to save on tariffs. um it's not like really like well known on the space but a lot of like big sellers I would say like you know
00:05:37
they've been selling on like 10 years plus for Amazon but for new sellers who don't have access to those like um these types of freight for orders of course right you're you're you're a new seller you've just started on Amazon there's no choice for you but to like take on the tariffs head on but some of the people that you know have been selling for quite a while they've been looking into that stuff not that that we promote that right this is Like I'm saying there are
00:06:02
some people who are like trying to navigate that >> um trying to break down the cogs because usually when it comes to cogs it's they put in like the labor fee, right? So sometimes when you purchase like a stainless steel water bottle um one one of the things that included in the cogs is the labor fee of the people from the manufacturing. So >> when you take that out it's just the cost of the material. >> Yeah. Yeah. Definitely. I would say uh unpredictable time right now. I know even just today,
00:06:35
the day of our filming, October 30th, there's also been some more, you know, news regarding tariffs um between uh a lot of the different countries. So, who knows what's going to happen, but very unpredictable time for I would say e-commerce sellers 100%. Yeah. Yeah. And I know you mentioned that you do work with a lot of, for example, like new Amazon sellers. Um I'm just curious what are some of like the most common um bottlenecks or problems that you're seeing and some of the solutions that
00:07:05
you usually provide for them. >> Um I would say if I could pick two I would say like the first one is uh product differentiation or rather the lack of product differentiation. >> Um most seller launch uh these meto quote unquote products from Alibaba. And when I say like me too products is because um most new sellers watch a couple of YouTube videos, maybe some from Helium 10, Jungle Scout, and they know the usual process is to like look for a niche that doesn't have a lot of competitors, a good amount of of of
00:07:39
search volume, and they look at a product and say like, oh, you know, um the the reviews for the the top competitor here is just 500. >> Um also, uh compete with that. And what they usually do is like that's why I call it like me too product is because they can say like I can do this too. So they go to Alibaba and like say like this is the product I want to sell. They change the color, they change the size, they change the packaging and then they they sell it on Amazon, right? So that's
00:08:08
something that I would say like it's a a meto product. So this ultimately leads to price wars, low margins and poor conversion rates. Um because technically it's the same product uh as other sellers. If you're able to like go to China and get that product changed with the same core core product basically other people would also be able to do that as well. So it just leads to like ultimately uh lower margins for you. So without differentiation >> even good PPC campaigns like let's say
00:08:41
you're you're new but you're really good with PPC it won't say listing right? So the solution there really is knowing how to differentiate your products through a new design of the product and not just through color or size or pack sizes which is something I did before too like I I lost a couple couple money there. >> That's the first. Um the second one is I would say like cash flow knowledge. >> Amazon eats cash for breakfast. Um, I would say like Amazon's still like the
00:09:10
great uh platform when you are starting out with e-commerce just because it has the things automated already for you. You don't have to do like fulfillment. Uh you don't have like customer returns. Um like automated platform but on the downside of that they charge you a lot of things for for the these automations right inventory ads FBA fees return storage fees. So sellers often run out of cash before they run out. So growing sellers get stuck because they can't reorder fast enough, which is a good
00:09:45
problem to have, right? But when you do get stuck outs, your rank crashes and the next thing you know when your next inventory arrives, you can't get those uh ranking up again. So uh same as their sales. So the solution there is actually to use like a rolling cash flow forecast tied to reorder points. Uh you always plan 90 to 120 days out and then uh diversifying your funding, right? So you could do Amazon lending, financing partners or could be like family or friends or even like um short-term loans
00:10:19
which is like um that would be something that I would say cash flow and um lack of differentiation. I'm curious from the product side, do you notice specific like categories that a lot of sellers are like going into that you typically maybe don't recommend or maybe if there if there's specific categories that you see a lot of growth potential in. Maybe >> a lot of people go into home and kitchen just because there's so many people who have already said that it's a great uh
00:10:53
it's a great department like great niche to be in. I don't think it's uh uh they're wrong. It's I I still like home and kitchen to be honest. Um >> but a lot of people have been saying before like if if you're new on Amazon and you want to sell on Amazon, the best product is something that you can fit in a shoe box. So they would always like, oh it's it's in a shoe box and it's a home kitchen. >> This must be a good first product like good good learning opportunity. Um, and
00:11:22
I would say like that that still holds true for today. It is a good learning opportunity. My first product on Amazon before did fit in a shoe box. It's an acrylic picture frame. I can say that now like I'm out of that niche. Don't do that. It's an acrylic picture frame. Like these were like the transparent ones with magnets on the side. >> Um, the differentiation what I did there, this is something like you know for for your guests uh for your audience as well. Like one of the things I
00:11:49
mentioned earlier it was that the lack of differentiation, right? So my differentiation before was like pack sizes and like a different size of the frame. Most of the frames were like five 5 in by 7 in big. >> It was like 8 in by 10 in. So it's more of like family portrait type of of um of frames. It did sell well on the first like I remember like it was like 500 units. I was able to sell out like maybe after six seven months. Um what I did wrong there was like I I reordered again the second time thinking that you know
00:12:23
this time it would be small the the time frame it would take for me to to sell uh that amount of inventory would be would be smaller because I have more reviews and things like that. But I learned the hard way um when my competitors who were Chinese competitors started giving out these discounts and they were like spending more on advertising which I couldn't because I had to go to them to >> uh basically like uh produce the manufacturing whereas they were just like right it's just the cogs so it
00:12:55
didn't work out for me right so I would say first product for people right now um if it's does if this if it does fit in a shoe box yes but make sure you're differenti iation is not just like the color, different pattern, different sizes, um different pack sizes, right? If they're selling like in packs of two, three, you're going like, "Oh, packs of 10. Let's do let's go." And then you you try that. It's it's it's not going to be enough. Uh >> one thing you could try is like putting
00:13:23
it in a in a bundle, right? So, one of the things that you could do is like um if you're buying, let's say, a a bib for for babies, >> they would usually need like bowls. They would usually like their teether, things like that. That's a good differentiation because people won't have to like look at other listings. >> Um ultimately, like a good differentiation I would say is something out of like a different design point of view. >> So, that would be still uh the best in
00:13:53
terms of like growth. I'm seeing a lot of growth um just like uh back in the pandemic in terms of supplements. There's a lot of growth uh in supplements, but it's it is an advanced um niche. I wouldn't recommend people who are just starting out unless you have the background, right? Like let's say you're >> you have a background in um like making supplements, then yes, you might have an edge there. But if you're just new and you don't have like any background on
00:14:18
this one, >> I would say go. But supplements is like a great niche for sure. is very competitive growthwise. The rewards are all great. >> Um, safe is still like the home nish. I wouldn't give the same um like home and kitchen uh uh recommendation like fit in a shoe box. That's for sure. But I wouldn't say like don't don't just stop there. Make sure that there is like a moat around your product. And when I say mode, it's that >> other like if if you go to a
00:14:51
manufacturer in China and then you you get something produced there and I go to that same manufacturer in China, I shouldn't be able to like um produce that same product you're selling. Basically, that's that's the mode. Um I'm talking about something that you can patent, something that you can have like a utility patent or a design patent. It's going to cost a little bit more, but in the long term, that's what other people are not seeing. >> They're saying like, "It's going to cost
00:15:17
me thousands of dollars, tens and thousands of dollars." Edward, I've had these calls before, tens of thousands of dollars just to get a patent. >> And then just to see that it wouldn't it wouldn't launch, right? So, I addressed those two concerns by number one saying like, "Yes, uh, it would cost tens and thousands of dollars um if you get a patent first or or some sort of like a protection for you." But in the long run um it'll be it would be way better for
00:15:44
you because it'll be like evergreen. No one would be able to like get that same design uh as you and be and sell that. The second one there are other ways of finding out if your product launched on Amazon is going to be um profitable or not by doing rapid prototyping. So you don't need like >> uh like 500 units now from China. There's a lot of 3D printer farms out there. I'm not sure if you you heard about this, but there's >> 3D printer farms out there. You could
00:16:14
design, you could have like an industrial designer uh design 3D models of your product, print it out, print out like maybe 10, 20, do some images, AI or actually AI is still not that good. So, I would say like do some really good images, >> then post it on on Amazon and then and then go from there, right? when you see like that >> uh proof of demand that okay yeah I sold out on my 30 or my 40 uh 40 units right there I just printed out printed it out right um from prototyping >> now I can take this this design patent
00:16:51
it first >> get and then go to China and then actually have them make the mold because the mold is usually like >> I asked for a um uh a specific product it was like 6,000 uh already for for one mode, right? So now you have the the the data saying like okay um this product is is going to be be able to sell >> uh because you already did that uh trial run with the 3D printing uh farm first and then now you can go to China and actually have that mass produce your costs go down which means your margins
00:17:23
will go up. >> So that's something that um I would recommend um the the better path instead of before like just going to China directly. >> Yeah. Wow. And I know you mentioned regarding like cash flow, right? And how really Amazon does eat cash. Now I also have experience of doing like paid performance on for example like ad platforms such as like Google uh Meta things like that not so much uh doing PPC on Amazon but um just curious is there for example kind of like a minimum budget or minimum amount you recommend
00:17:58
sellers to kind of budget for when it comes to doing PPC campaigns maybe like on a monthly basis if you if there was a rough monthly budget just because you know I would say there's kind of a specific number where for example you should at least try to spend let's say like $500 a week on meta ads because anything less than that we would kind of say it's like just throwing money against the wall it just isn't going to have any impact right so I'm curious at least for PPC is there on Amazon is
00:18:27
there kind of like a r minimum budget or number that you kind of like to recommend uh sellers to kind of budget for >> it really depends on what niche you're you're going to be in but in home in and kitchen. I would say minimum a thousand a month [clears throat] >> right now. um anything lower than that I've I've seen declines in sales after >> after a couple of weeks you would be good after some time especially after like the honeymoon period right so you launch the first 30 days the most
00:19:02
important part Amazon gives you the benefit of the doubt that you're going to be selling right you have zero reviews so they're going to be pushing >> um traffic for you uh you're going to be ranking well but after those 30 days if you don't spend and I've seen this time and time again in the home and kitchen. At least $1,000 for automatic >> um phrase campaigns, broad campaigns, and some specific campaigns that that you're going to be doing. Your ranking ultimately goes down little by little
00:19:32
sales is like >> you're going to be lucky to get like a $100 a day. So I would say like be prepared to spend $1,000 for one variation, one as on the average for home and kitchen. >> For supplements, it might be even triple of that. Which is why I was telling that >> it's not really a beginners's um >> if you want to do supplements, it's really something that >> you have to make sure that ads is baked in on your margin and make sure that you have a good room of margin to move to
00:20:05
move around. >> Yeah. Oh, wow. That's nice. Yeah. Okay, sounds good. And I guess nowadays, you know, something that's being heavily discussed, a hot topic is AI. We see this in, you know, chat GPT and Shopify made an announcement just a few weeks ago. Um, Amazon Roffus is still kind of in beta, but it's launched, I guess, officially back in 2024. But you know basically with all of these AI it can not just you know surface reviews but also summarize different like sentiments for shoppers help them essentially make
00:20:38
their shopping experience a lot better right um just curious what kind of role do you think um you know or what role do you believe like reviews have when it comes to let's say specifically Amazon Rupus >> uh well there's the uh summarization at scale um shoppers Don't scroll through 500 reviews. Now AI will extract common themes like >> most users say this is durable but some mention uh the zipper breaks after three months something like that right >> gone are the days where we manually read
00:21:12
each review now we can just read through a summary from AI right um the signal to noise ratio improves so customer the truth quote unquote faster and the the reason why I say air quotes at truth faster is because there's sometimes wherein people pay to get reviews and I have it's not it's a whole other topic but for now we're assuming like the reviews are reviews like right so customers see the truth faster without sifting through a lot of reviews sellers >> um can no longer like bury bad feedback
00:21:44
under a flood of positives because AI those recurring issues right away >> there's also like um uh the sentiment uh sentiment analysis that AI does so it just doesn't count reviews right it weighs uh sentiment trends like um recent reviews um mention quality issues. So a product 4.4 stars but rising negative sentiment could get flagged as risky by uh Rufus. >> So recency of reviews and um trend direction more than just a a lifetime average is important. So when people see like
00:22:23
>> um a lot of people are saying like it's it's fragile, it breaks easily, they're not going to be uh converting on your listing right away. Um there's also something we can call as like feature extraction, right? So um you can ask Rufus like is this good for travel and the assistant will return review snippets directly relevant use case like that like that. >> Uh it would say like this is foldable, it's easy to carry. >> Um you can pass TSA inspection easily
00:22:52
like >> like that which is like very helpful. Um so there are benefits to that. In the grand scheme of things I would say like uh review will still be a trust anchor 100% or something that would be able to replace reviews as trust trust anchor. Um it will remain the baseline credibility marker uh so to speak. Um a product with few or poor reviews won't get surfaced by AI assistance. >> Um reviews are going to be considered as data fuel in fact right. So AI systems are trained on review texts. So reviews
00:23:26
now act as like a training data for how your product will be described by AI to future shoppers. So >> right >> um it's going to be important like how much relevant information you put on your listings. You can't just like stuff keywords right now over and over like >> rank on Amazon because right >> when people start using AI and they they're not able to find specific feature or things that they want to know because you're listing like that it's going to be useless right
00:23:56
>> so quality reviews are going to be priority instead of like sheer volume of uh review quality and uh uh of uh sheer volume of review um in your in your listing. quality is going to be more important. So a competitor with in inflated reviews risk being exposed by AI because it's going to highlight repetitive complaints, right? So >> I would say like those two things, trust anchor um and a data for AI. >> Yeah, absolutely. Yeah. And I guess in terms of do you notice especially when
00:24:32
it comes to new sellers or sellers that you're working with, experienced sellers, um do you notice that there's any like common misconceptions um misconceptions amongst them regarding like the value of customer reviews? >> The value of customers. Yeah. So number one is the most common which is more reviews equal more sales no matter what. Right? Like so many sellers think that once they hit like 5,000 reviews, they're untouchable, right? Because they have like thousand reviews. I've been
00:25:03
doing this for years now. I have a month. >> Um but the reality is the conversion rate depends more on the quality >> uh the recency and the relevance uh than raw count. As we talked about um earlier, AI now finds like um uh sentiment, customer recent sentiment. So, if there's a rising trend of negative sentiment from your listing, let's say you went cheap because of the tariffs. There's a 10% tariffs on my um stainless steel bottles now. I need to like cheapen the the material and things
00:25:34
like that. And people starting and posting there, even though you have like a flood of positive reviews two, three years ago, like you built it like really nice product, but now you decide to cheap out. AI will be able to like uh point that out first for the people who are basically like buying from now. So >> yeah, >> a product with 50 fresh detailed positive reviews often better than one with like 2,000 old reviews and a declining sentence. >> Um so that's one. So don't ever think
00:26:07
that >> high reviews equals high sales. You're untouchable. Number two is star rating is the only thing that customer cares about like >> before I think like having like five stars like 4.5 stars is is important as a shopper as well. >> Um but right now I also care about like reading the reviews more like >> do the reviews mention durability? Is it safe for kids? Is it safe for my dishwasher? Um >> so the reviews really shape the narrative not just the the score. And
00:26:40
the third one, uh, misconception on reviews, I would say it's like negative reviews kill your product. That's not that's not really the case because, um, the weight of a one-star review and a five star review is different. >> Um, five star reviews, it often just like inches up your your review uh, review rating a little bit. But when you get like one star review, it's like, holy crap. So, people, sellers panic. But in reality, a balanced profile with some negatives can increase trust
00:27:10
because buyers expect flaws. I'm when I'm looking at a product and um I I see them like a good good number of reviews. I'm not expecting the product to be perfect, right? Like there's no human that's perfect, too. So, >> right, >> what matters is whether negatives reveal fixable patterns, right? So, let's say breaks. That's something I won't be able to fix. I have to go like h that out. Uh per packaging. If the if they say like the packaging is poor that I may like
00:27:35
take the risk because sometimes they they handle it well. So when you address those issues specifically in the listing copy, right? Or like new and improved >> uh zipper zipper design, >> right? So it act you can actually turn that um negative review into a positive review. So um I would say like don't panic when you get um a once or always think about like how you can use this that tragedy into an opportunity. So those three things uh misconceptions for new sellers. >> The higher the review the higher the
00:28:09
reviews um equals more sales. Not the case for sure especially with Rufus right now >> the rate is everything and like getting one star reviews is the end of your product. It's >> I completely agree with you. Even at get reviews, we work with a lot of sellers and they start to panic, especially after they get a one-star review. And I completely agree in the sense that, you know, for a seller, it can make a huge impact, right, of you know, it can that one negative what that one star review
00:28:37
can absolutely bring your average star rating down, which is your second point, which I completely understand. And you know, a lot of sellers panic over that, but at the end of the day, I also like to tell them, you know what, no product is perfect. And if anything, it makes your listing or your product listing look actually a lot more, I would say, friendly and organic in the sense that it's not a perfect product. And I think even for me, I would rather purchase a product that has like a 4.7 or even 4.3,
00:29:06
4.5 rating, you know, than over a per product that's exactly 5.0 rating, but with maybe like two reviews, right? So, I completely agree with you, especially in the last days. Yeah. >> Yeah. >> Absolutely. Yeah. Now, um I guess Ed, I'm just curious because you are you have so much knowledge. So, I would love to know like kind of what are some of your favorite resources that you um like to uh I guess read or monitor just to stay up to all things related to um Amazon. >> Yeah, absolutely. So, um for news, so I
00:29:42
usually like go to like the Amazon seller central news and announcements. Um, it's the most direct place where Amazon posts policy changes, fee updates, like they posted like the 2026 fulfillment fee updates just a couple of weeks ago. I think it's been a month now. Um, a new program launches. You can just bookmark uh news in the seller central tab. So, that's one of my sources. Another is uh the seller forums. It's not perfect. Sometimes you you see early chatter about changes um
00:30:14
like um especially compliance issues. So that's something that I I also check. Um marketplace pulse is another one. It's a third party dependent website. >> Um it's a independent analytic site tracking Amazon trends like seller growth, brand strategies, fulfillment shifts. So it's great for data driven insights, not just opinions. Um there's also like um Ecom Crew uh blog podcast. They've been doing that one for years, >> like 10 years or so. Ecom crew. Um so
00:30:48
they're a solid >> newsletters like um from Kevin King. I know he's like probably the most popular guy right now. Um LinkedIn is also good. >> There are a lot of Amazon experts on on LinkedIn. They're just like willing to give away like free knowledge. um PPC listing optimization. It's it's amazing. >> Um YouTube just like your your channel uh also has like um uh great content. Helium 10 also has some good updates there. And um lastly, conferences. If you if you could go to conferences like
00:31:24
uh where we met in Ecom North in Toronto, uh Amazon Accelerator, Prosper Show is also pretty big. These are all great sources. >> Yeah. Awesome. Um, yeah. And I guess Ed, I know we are kind of getting to close the end of time, but I would love to just know if you have any like final advice or feedback that you'd like to share to like new Amazon sellers, you know, especially now that we're entering the very busy Black Friday, Cyber Monday, you know, holiday season and now also 2026. I'm not sure if you wanted to
00:31:55
kind of just share anything um some any feedback or advice that you'd like to share. >> Sure. Um, so number one I would say is like a lot of people would always think about if they should do promotions on Q4 >> or not. >> So my go-to answer usually is before I would always say like yes because it would always help your ranking like even if it's just like Prime Day, right? A few days where you're not really making a lot of money but after >> but after that your ranking really goes
00:32:30
up. Uh it's it's a great way to leaprog your your competitors. >> Um and it's going to last for for some time, right? >> Um but now I would say um also think about how much inventory you would have going into 2026 because >> especially for those people who are manufacturing in China, um Chinese New Year is uh like a big holiday and they always shut down for like a month or so. >> Oh wow. regarding there. So, you want to make sure that when you do a promotion in Q4, you you have enough inventory to
00:33:08
push through in in January, February before you can uh do another reorder because it's not worth it if you're going to go big in Q4, sell a lot, and then you get like a good ranking and then going into 2026, you're panicking. for you're have to airship um your your your your inventory and that's going to cost you way more in margins when you you do airship your inventory or worst case you won't be able to airship anything at all >> your ranking drop it's going to be like
00:33:40
so be mindful of how much inventory you have um a lot of people would always say like use this time to liquidate um products that are not moving you can do like um deep discounts for those products So, I would say like yes, it's it's definitely a great time for for for that to be able to like move as well. Yeah. Specifically like once you have like long-term storage fees um it's like six months, seven months in in Amazon and just like >> want to get rid of it versus like taking
00:34:11
it out and then putting it back in uh in Amazon after a couple months. So, yeah. Um use use this time to be able to like control your um over supply of inventory. that would be great. >> And then uh the third one I would say is like know how to limit your ad spend. Um don't just go crazy on ad spend when it comes to um Q4. Uh the best strategy I've seen so far is that um you can ramp up your your sales like even before the actual event. You can spend more on that. on the actual event itself,
00:34:50
there's going to be a ton of traffic already. You can tone down the the spend right there and then it back up right after. There are some ads wherein you can retarget people >> um uh during the event that went into your ad um clicked on add to cart but didn't purchase yet, right? There are ads right there. There are some brand tailored promotions that you can do um to target those specific customers. So, don't worry about that. So, my uh go-to ad spend uh strategy is that prep prep
00:35:22
them up um before and then during the time where people a lot of people are spending their ad spend on the event, you can tone it down a little bit, not not completely shut it off. And then after where people are like they're toning down, you're going to be the one uh doing more ad spend basically, right? So it's uh it's like basically >> uh uh making proper use of uh ad space and your efficiency right there. >> Yeah. No, I know this is probably going to be a very hectic time for a lot of
00:35:54
sellers and I'm sure a very busy time for you as well. So it but it's nice to know that you know what the actions you take right now are going to also have an impact on really 2026 which is soon afterwards, right? So sellers need to be also thinking about that time as well. Yeah. Awesome. Um well, thank you so much, Ed, for all your time and it's in insights. Um this has not just been helpful for me, but I'm sure also the viewers as well. Um I think we'll have more information on Seller Alliance and
00:36:25
where you can find Ed in the description box below. So, uh we would love it for everyone to check it out. >> Awesome. >> Thank you for having me. >> Thank you so much, Ed.
Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: