How a Craft Display Manufacturer Turned Amazon Buyers Into a Steady Stream of Reviews
Industry: E-commerce / Retail Display
Product Category: Retail store fixtures
GetReviews Customer Since: April 2025
Primary Marketplace: Amazon (with multiple product lines and marketplace SKUs)
About the Company
Our customer designs and manufactures easy-assembly display fixtures for businesses - the kind of lightweight, wood and acrylic shelving units you'll see anchoring a booth at, for example, a farmers market, a craft fair, or a local pop-up shop. Their product lineup ranges from shelf displays, rotating stands, corner units, and card/business-card holders, most of which ship flat and assemble without tools.
Word-of-mouth trust and visible social proof matter enormously. A shopper deciding between display stands on Amazon is often a first-time vendor who has never bought this kind of product before, and reviews do much of the selling.
The Challenge
Before GetReviews, the team's review-generation process was entirely manual: reaching out to customers directly from Amazon order data and asking them individually for a review. It worked, but it didn't scale and left them without a repeatable system to drive review volume or quality over time.
Discovery and Decision
The company found GetReviews through a simple web search while looking for a better way to solve the problem. After a demo call, the decision was straightforward for the team once they saw what GetReviews could automate. Plus, GetReviews offered assistance in onboarding, so it's completely hands-off for the company.
How They Use GetReviews
The company offers an e-gift card for customers who complete their survey — a simple, low-friction reward that doesn't require product giveaways or inventory. Reviews are collected on an ongoing basis across their Amazon product catalog and multiple SKUs/marketplaces, feeding directly into their storefront.
The Results
We pulled the account's own review data to see the impact directly, and the trend line speaks for itself.
Since onboarding, the account has generated more than 1,600 reviews with an average rating of 4.7 out of 5 — a strong signal in a product category (ready-to-assemble furniture) where imperfect-assembly complaints are common and can otherwise drag ratings down. This says positive things about the company's products!
A few of the account's own numbers:
1,320 of the last ~1,700 reviews (78%) were 4- or 5-star, with 5-star reviews alone accounting for roughly 65% of all feedback.
Nearly 70% of reviews include a written testimonial, not just a star rating — giving future shoppers real detail about assembly experience, sturdiness, and use cases.
Monthly review volume has stayed consistently strong month over month, averaging roughly 90 new reviews per month in the account's first six months on GetReviews and climbing to roughly 97+ reviews per month in the most recent six-month stretch — with some individual months (driven by seasonal craft-fair demand) topping 200 reviews.
Review activity spans 17 consecutive months of continuous use, confirming the "over a year" tenure the team reported and showing sustained, not one-time, review generation.
In the customer's own words, the shift has been simple but meaningful: "We have seen the quality and quantity of our reviews increase."
Beyond the raw numbers, the review content itself has become a marketing asset. Customers frequently mention buying a second or third unit, describe specific use cases, and offer unprompted praise for the "American-made" quality of the product — all details that help convert future first-time buyers who are unfamiliar with the category.
Note: Company name has been anonymized per customer preference. Review metrics reflect data pulled directly from the customer's GetReviews account.
Other Resources
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