# How a Craft Display Manufacturer Turned Amazon Buyers Into a Steady Stream of Reviews Author: GetReviews Author URL: https://www.getreviews.ai/blog/author/getreviews Published: 2026-07-15 Category: Case Study Category URL: https://www.getreviews.ai/blog/category/case-study Tags: Case Study, amazon fba, amazon case study Tag URLs: Case Study (https://www.getreviews.ai/blog/tag/case-study), amazon fba (https://www.getreviews.ai/blog/tag/amazon-fba), amazon case study (https://www.getreviews.ai/blog/tag/amazon-case-study) URL: https://www.getreviews.ai/blog/how-a-craft-display-manufacturer-turned-amazon-buyers-into-a-steady-stream-of-reviews ![How a U.S. Craft Display Manufacturer Turned One-Off Amazon Buyers Into a Steady Stream of Reviews.png](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/how-a-u-1784107707523-compressed.png) **Industry:** E-commerce / Retail Display **Product Category:** Retail store fixtures **GetReviews Customer Since:** April 2025 **Primary Marketplace:** Amazon (with multiple product lines and marketplace SKUs) * * * ## About the Company Our customer designs and manufactures easy-assembly display fixtures for businesses - the kind of lightweight, wood and acrylic shelving units you'll see anchoring a booth at, for example, a farmers market, a craft fair, or a local pop-up shop. Their product lineup ranges from shelf displays, rotating stands, corner units, and card/business-card holders, most of which ship flat and assemble without tools. Word-of-mouth trust and visible social proof matter enormously. A shopper deciding between display stands on Amazon is often a first-time vendor who has never bought this kind of product before, and reviews do much of the selling. ## The Challenge Before GetReviews, the team's review-generation process was entirely manual: **reaching out to customers directly from Amazon order data and asking them individually for a review.** It worked, but it didn't scale and left them without a repeatable system to drive review volume or quality over time. ## Discovery and Decision The company found GetReviews through a simple web search while looking for a better way to solve the problem. After a demo call, the decision was straightforward for the team once they saw what GetReviews could automate. Plus, GetReviews offered assistance in onboarding, so it's completely hands-off for the company. ## How They Use GetReviews The company offers an e-gift card for customers who complete their survey — a simple, low-friction reward that doesn't require product giveaways or inventory. Reviews are collected on an ongoing basis across their Amazon product catalog and multiple SKUs/marketplaces, feeding directly into their storefront. ![yanping-ma-qFFfriW0eU4-unsplash (1).jpg](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/yanping-ma-qfffriw0eu4-unsplash-1-1784108977085-compressed.jpg) ## The Results We pulled the account's own review data to see the impact directly, and the trend line speaks for itself. **Since onboarding, the account has generated more than 1,600 reviews with an average rating of 4.7 out of 5** — a strong signal in a product category (ready-to-assemble furniture) where imperfect-assembly complaints are common and can otherwise drag ratings down. This says positive things about the company's products! A few of the account's own numbers: - **1,320 of the last ~1,700 reviews (78%) were 4- or 5-star**, with 5-star reviews alone accounting for roughly 65% of all feedback. - **Nearly 70% of reviews include a written testimonial**, not just a star rating — giving future shoppers real detail about assembly experience, sturdiness, and use cases. - **Monthly review volume has stayed consistently strong month over month**, averaging roughly **90 new reviews per month** in the account's first six months on GetReviews and climbing to roughly **97+ reviews per month** in the most recent six-month stretch — with some individual months (driven by seasonal craft-fair demand) topping 200 reviews. - Review activity spans **17 consecutive months** of continuous use, confirming the "over a year" tenure the team reported and showing sustained, not one-time, review generation. In the customer's own words, the shift has been simple but meaningful: **"We have seen the quality and quantity of our reviews increase."** Beyond the raw numbers, the review content itself has become a marketing asset. Customers frequently mention buying a second or third unit, describe specific use cases, and offer unprompted praise for the "American-made" quality of the product — all details that help convert future first-time buyers who are unfamiliar with the category. _Note: Company name has been anonymized per customer preference. Review metrics reflect data pulled directly from the customer's GetReviews account._ * * * ## Other Resources Here are some other resources to help you in setting up your GetReviews account and surveys: - [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide) - [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/) - [How to Automate Amazon Review Requests](https://www.getreviews.ai/blog/how-to-automate-amazon-review-requests) * * * ## What is GetReviews.ai? [GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale. Book a demo today to learn more: --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---