How to Create Single-Use Promo Codes on Amazon Seller Central
Offering a discount is one of the most effective ways to win over a first-time Amazon customer — but a discount that can be shared, reused, or exploited across the internet is not a promotion, it's a liability. Generic coupon codes have a way of escaping into deal-hunting forums and browser extensions, quietly draining margin long after the original campaign has ended. Single-use promo codes solve that problem entirely.
Each code is generated for one redemption and one redemption only, giving you the conversion power of a discount with the cost control of a targeted offer. Whether you're running a product launch, rewarding loyal customers, or incentivizing post-purchase feedback, single-use codes ensure your promotion reaches exactly who it was intended for — and no one else.
Here's how to set them up inside Amazon Seller Central.
What are single-use claim promo codes?
Single-use promo codes in Amazon Seller Central are unique discount codes that sellers can generate and distribute to customers for promotional purposes. Each code can only be used once by a single customer. What's great about creating these on Amazon is you can control the distribution of discounts, track the effectiveness of the promotions, and offer discounts to customers.
What are group claim promo codes?
Group claim promo codes in Amazon Seller Central are promotional codes that allow multiple customers to claim the same discount offer. Unlike single-use promo codes which can only be redeemed once by a single customer, group claim promo codes can be redeemed by multiple customers until the total number of available redemptions is reached or until the expiration date of the promotion.
How to set up single-use promo codes on Amazon
1. Login to your Amazon Seller Central account.
2. On the left menu, go to Advertising > Promotions
3. There are three types of promotions you can choose from. You can only create single-use promo codes for percentage discounts, and buy one get one free promotions.
Select your desired promotion campaign. In this blog post, we will be creating single-use promotion codes for percentage discounts.
4. Create your promotion by selecting and filling out Step 1 and Step 2.
Under Step 1, you can select the conditions of the promo code. such as determining what product purchases are eligible, the percentage discount you want to give, and set your budget.
Under Step 2, you can determine the start and end date of the promo codes, and give the promotion a title.
5. Under Step 3, select Single-use under Claim Code. You do not need to put in a claim code.
6. Once completed, click Review then finish.
7. Go back to Promotions and click the Manage Your Promotions tab.
8. Select the Promotion that you just created. You will be able to view the promotion you just created. Click Manage claim codes on the top.
9. Write the name of the claim code group and enter the number of codes you would like. Then click Create.
10. Give it a couple of minutes and refresh your page. Once it's ready, you'll be able to download a TXT file of the single-use claim codes.
11. Upload the single-use claim codes to your GetReviews account > Giveaways > Coupon Codes. You must place a comma after each single-use claim codes and you can use this free online tool that will automatically do this for you.
Single-use promo codes are one of those small operational upgrades that quietly make a big difference. The discount amount doesn't change. The offer doesn't change. But the control you have over who redeems it, how many times, and at what cost to your margins — that changes entirely. No more codes leaking onto coupon sites. No more repeat redemptions eating into a promotion that was designed for first-time buyers. No more guessing whether your campaign actually reached the right people.
Amazon Seller Central gives you everything you need to build this kind of precision into your promotions — it just requires knowing where to look and how to set it up correctly. Now that you do, the next step is putting it to work. Whether you're launching a new product, running a post-purchase review campaign, or rewarding specific customer segments, single-use codes give you the confidence that your promotion is doing exactly what you designed it to do — nothing more, nothing less.
Other Resources
Here are some other helpful guides to get you started with GetReviews and in collecting reviews.
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: