Getting reviews as a seller on Amazon is one of the most difficult yet most critical parts of running a successful business. The average review rate on Amazon is generally between 1% to 2%, meaning that for every 100 sales, you can expect to see 1-2 customer reviews.
Reviews influence everything from conversion rates to ranking in Amazon's algorithm. But as a new seller with zero social proof, how do you stand out and build trust quickly?
Here are some strategies to double your reviews as a new Amazon seller in 2025.
Why are Reviews So Important?
Boost product visibility
We all know how important reviews and ratings are, and how it can heavily influence not just Amazon’s algorithm, but also Google Search rankings as well. A general rule of thumb is that products with higher ratings and more reviews often appear higher in search results.
Let's find a vacuum cleaner. As you can see, the ones with the most star ratings are showing up on top, and of course, there are other factors involved, as some brands may be paying for PPC.
Influence decision making
93% of consumers say that online reviews influenced their purchase decisions.
When did you last purchase a product without looking at the reviews?
Inherently, if two products are extremely similar, you're going to want to purchase a product that has a 5-star rating vs. a 1-star rating. So, it plays a crucial role in influencing decision making, and now on many retail sites, you have the ability to search results by star ratings, skipping over products with lower ratings.
Especially if the product is high-priced or niche, positive reviews can encourage hesitant buyers to complete their purchase.
Build customer trust & get valuable insight
Reviews act as social proof, and reassure buyers that the product is reliable and meets their expectations.
Most importantly, your buyers often rely on reviews to understand product features, quality, and potential drawbacks, helping them make informed decisions.
Reviews can provide valuable insights, with areas of improvement such as packaging, product quality or shipping issues.
It can also help refine marketing strategies and product descriptions to align with customer expectations.
Increase sales
And the most important reason you want reviews is that they drive sales!
More reviews and high ratings often correlate with increased sales, as they attract more customers, giving you that competitive advantage.
How many reviews do I need for my listing to be optimized?
A common question that gets asked is,
How many reviews do I need for my listing to be optimized?
There’s no perfect answer to this, and we always read mixed responses on this, but from discussions with Amazon experts, the common number seems to be 100. You should have at least 100-star ratings to maximize product visibility and drive conversions, and even for PPC ads.
Is there a preference for star ratings or written reviews?
We don’t know Amazon’s algorithm and what they optimize for, but they both play an important role in having your listing be optimized. Amazon calculates a product's star rating using machine-learned models instead of a simple average.
These models consider factors such as how recent the rating or review is and verified purchase status, such as recency and trustworthiness.
Actionable strategies to get more reviews
Use Package Inserts
Place a package insert inside your product packaging.
✅ Do this:
Use neutral language like: “We’d love your feedback. Please let us know how we did.”
Include a QR code or URL to a survey or support page.
Offer support or warranty registration—without tying it to reviews.
Make clear that a review is not required or is optional.
❌ Don’t do this:
“Leave a 5-star review and get a free gift.”
“If you’re happy with your purchase, leave us a review. If you’re not happy with your purchase, contact us here.”
Place icons such as a smiley face or an icon of 5 stars. That insinuates that you want the customer to leave a positive review.
Here comes GetReviews.ai. We help Amazon sellers collect more reviews via package inserts, QR codes, surveys, and you can offer customers specific giveaways such as warranties, promotion codes, and e-gift cards.
Try it out yourself here:
Request a Review Button
This can be found by going to each individual order and on the top right section, you’ll notice a Request a Review button.
Once you click this button, a review request email will be sent to the customer. However, one important thing to note is that it might not actually be emailed to the customer. It’s sent to the customer’s Amazon-generated email address so if a customer decides to turn off notifications from Amazon, they’ll never actually receive it
You cannot do any sort of customization with the message that is delivered to the customer.
It’s not scalable, especially if you are getting a high number of orders a day, clicking this button for every order is not sustainable.
Vine Program
Participating in the Vine Program is a good way to get your first batch of reviews and allows you to get 30 reviews from a select group of trusted reviewers in exchange for honest feedback.
With a clear, consistent strategy, doubling your reviews is absolutely possible.
Have a review strategy that’s worked for you? Drop it in the comments—we’d love to hear it!
