How to Get More Google Reviews (5 Proven Strategies)
When people search for a nearby hair salon, coffee shop, or auto repair service, they almost always turn to Google Maps. In 2019, 67% of all smartphone users utilized Google Maps, which offers coverage in 250 countries (Center.ai) - so it remains the go-to app for discovering local businesses.
Being listed on Google Maps is critical for any business with a physical location. And your listing - including business information, star rating, number and quality of reviews, can directly impact whether someone visits your business or a competitor's.
That's why collecting Google reviews isn't just good for your reputation - but one of the most effective ways to drive more foot traffic and build trust. Here are some proven strategies to get more reviews and how GetReviews.ai can help.
1. Use in-store signage with a QR code
One of the easiest ways to capture more reviews is by placing visible signage in your business with a QR code that links directly to your Google review page or your GetReviews.ai survey. You want to place the signage that is in close vicinity to where the customer is checking out so you can immediately remind your customer to leave a review.
You can use a platform like GetReviews.ai to generate a branded landing page and a QR code. For the signage, you can easily create one on free tools such as Canva. Print the signage and display it at checkout, on your counter, or even on receipts.
Here's an example:
This makes it nearly effortless for your customers to leave a review while they’re still thinking about their positive experience. And, you can reward your customers after they leave a review, such as a warranty, promotion code, free product, and more.
2. Automate follow-ups with email or SMS
If you gather customer contact information such as their e-mail address, or phone number and they have opted-in to receive marketing emails from you, send a review request via text or email shortly after their visit.
This kind of automated follow-up prevents you from having to do manual outreach.
3. Offer an incentive
While you can't offer rewards specifically for positive reviews (and shouldn't), you can offer an incentive to encourage all types of feedback. For example, you can state the following:
"Leave a review for a chance to win a gift card."
"Share your honest feedback and get 10% off your next visit."
❌ Do not say:
"Leave us a 5-star review for a chance to win a gift card."
"Give us a 5-star review to get 20% off your next visit."
Tools like GetReviews.ai can help you run compliant campaigns and even collect feedback before customers are directed to Google.
4. Respond to your reviews
Customers pay attention to how businesses respond to feedback. Replying to reviews — both positive and negative — shows that you care, encourages more reviews, and even helps with your local SEO.
Thank happy customers and professionally address any concerns from negative ones. This helps build trust and demonstrates that your business values its community.
5. Timing is everything!
The moment right after a service is delivered or a purchase is completed is when your customer is most likely to leave a review — if you ask.
Teach your team to casually say something like:
“We’d really appreciate a quick Google review — you can scan this code to get there.”
Combining a verbal request with physical signage significantly boosts the chances that the customer will actually follow through.
With Google Maps being such a dominant tool for discovery, standing out with high-quality reviews can make a huge difference for your physical business. Make it easy for your customers to leave a review with GetReviews.ai.
Here are some additional guides to help set up your GetReviews surveys:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: