How to Get More Reviews on Chewy Marketplace
Chewy.com has become a go-to destination for millions of pet owners. With over 20.5 million active customers, products from more than 3,500 brands, and 24/7 customer support, it's becoming a leading marketplace in the retail pet industry.
As a seller on Chewy.com, it's important to stand out in a competitive space, and one way to do this is through customer reviews. Not only is it a critical trust signal to other pet owners, but it also directly influences purchase decisions and product visibility.
We'll explore practical strategies on how sellers can increase reviews on Chewy.
Leverage Package Inserts
Package inserts are a subtle yet effective method to engage customers post-purchase and encourage them to leave reviews. It doesn't always have to be package inserts in paper form, but you can use other forms of inserts, such as hang tags and stickers.
This is where GetReviews.ai comes in! Our tool is designed to help sellers collect more reviews post-purchase in an automated way.
How GetReviews.ai works:
Prepare an insert card and place a QR code on it. You are able to use the QR code that we provide or use your own dynamic QR code. When your customers open their package, they will be able to see the insert card and scan the QR code.
Customers will then be redirected to your survey landing page. Here is an example that you can test. Your customer will be able to go through the survey flow and optionally leave a review for you on Chewy.
Optionally offer your customers a giveaway such as a promotion code, warranty, free product, digital product, or a e-gift card. This is all automated!
To learn more about GetReviews.ai, watch this demo video here or schedule a call with our team here.
Timing is Everything
Chewy sends an automated post-purchase review request email, but you shouldn't rely solely on it. Emails can have a low open and click-through rate, or customers may just place the email in the trash without even opening.
To overcome these limitations, you can supplement the email outreach with alternative touchpoints such as package inserts with a QR code.
Ensure Product Listings Are Accurate
One of the simplest yet effective strategies for generating reviews is making sure your product listings accurately reflect the customer experience. Having clear, detailed and truthful listings set the right expectations for your buyers, so when the product arrives, there are no surprises.
Commonly known as the "buy box", this is where your customers will be able to click the purchase button for the product to be added to cart.
To ensure an optimal "buy box", you want to include:
an accurate product title including the product's brand, size, quantity
high-quality images that show your product from multiple angles, packaging, product in use
clear, honest descriptions and highlighting the product's key benefits but be upfront about limitations (ex. suitable for small breeds only)
usage and care instructions
sizing charts or dimensions, especially important for pet apparel, beds - this can help reduce confusion and returns.
Tip: If you notice that customers often ask the same questions or leave reviews mentioning something they "wish they'd known" or a common complaint, update your listing to address it.
Pet owners treat pets as family, and authentic reviews can help them make the best purchase decisions for their companions. If you are a Chewy seller and are looking to get more reviews, accelerate your sales, social proof by using these strategies.
See how you can collect reviews on other marketplaces:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: