With over 130 million active buyers and 1.6 billion live listings, eBay remains one of the largest online marketplaces in the world. From vehicles to fashion and home goods, eBay offers a massive global audience and reach. For sellers, standing out requires not just competitive pricing or fast shipping. One of the most powerful ways to show social proof on eBay? Reviews.

Having seller reviews plays a major role in influencing buying decisions, boosting visibility in search results,  and building a strong reputation. Sellers with high feedback ratings are more likely to convert!

This guide explores proven strategies to help sellers increase their review count, including methods that utilize package inserts and tools like GetReviews.ai to automate and scale your efforts.

Methods to Get More Reviews on eBay

1. Deliver the Best Customer Service

As an eBay seller, the priority should be to offer a great customer experience. This includes fast shipping, accurate product descriptions, and the ability to sell used goods on eBay, as well as quality items. If a customer messages you to ask a question regarding the product or price, communicate promptly. 

According to BrightLocal's 2022 Local Consumer Review Survey, 67% of consumers are inclined to leave a review after a positive experience, compared to 40% after a negative one.

Note that on eBay, sellers will have the review count listed beside their name and their seller feedback score.


2. Follow Up with Buyers

Through eBay, you can message your buyer post-purchase. This is the opportunity to ask for feedback, and we recommend that you keep it feeling less spammy, and one follow-up message after an order is delivered is acceptable. Keep it simple, friendly, and with neutral language.  

You can simply send your seller a message by:

1. Logging into your eBay account and accessing your account dashboard 

2. Going to your sold Orders​

3. Clicking the name of your buyer 


4. Select Contact

An example of the message can be:

Hi [first name],

Thank you so much for your purchase. If you have a moment, we'd really appreciate your honest feedback. It helps our small business grow and serve you better in the future. 

Thanks again,

[your name]

3. Provide Fast Shipping

Amazon Prime has changed customers' shipping expectations. On eBay, it is the seller's responsibility to ship the product so providing fast shipping can make a difference between a positive and negative review.

Once the product is shipped, update the order with the tracking number promptly. The faster and smoother the delivery, the higher the chances of a customer leaving a review. 

4. Use Package Inserts to Request Feedback

This is where most sellers miss a huge opportunity. Physical inserts in your packaging are a great way to add another touchpoint with your customer and to request feedback in a friendly and non-intrusive way. 

A package insert is a small card or flyer that you can include with your shipped product. It is a simple way to thank the buyer for their purchase and encourage them to leave feedback or take another action such as following your brand on social media, or activating warranty.

eBay's policies prohibit incentivizing reviews such as leave a review and get a discount, but you can politely ask for feedback as long as you don't offer any reward in exchange (keep it optional), and you don't try to influence what kind of feedback the customer leaves. 

An example of the insert copy can be:

Thank you for your order!

We hope you love your [product name]. Please consider leaving us your honest feedback on eBay - it really helps our small business grow. 

[Your store name]

5. Automate Review Requests via Package Inserts with GetReviews.ai

If you're scaling your eBay business and want to increase reviews using inserts, GetReviews.ai is a powerful tool that simplifies the process. 

GetReviews.ai helps e-commerce sellers collect more product reviews by creating custom-branded review landing pages and linking to them via QR codes. 

To learn more about GetReviews.ai, schedule a demo call with our team here or watch our 5-minute demo video.

6. Monitor and Respond to Feedback

When someone leaves seller feedback - positive or negative - respond. Thank them for their time or offer a resolution if they weren't satisfied. This shows future buyers that you're reliable and attentive, which can lead you even more feedback in the future. 

Getting more reviews on eBay isn't about shortcuts - it's about creating great experiences and making it easy for customers to leave feedback. By using automation tools like GetReviews.ai with personalized touches like package inserts, you can signifcantly increase your review count and build credibility as a seller.

See how you can collect reviews on other marketplaces: