With over 100 million monthly visitors to Target.com and more than 10,000 brands on its online website, the competition to get sales is fierce. For sellers on Target, getting reviews is not just about social proof - it's about standing out in one of the fastest-growing online marketplaces. 

Reviews help improve your product's visibility in search, build trust with new customers, and ultimately drive conversions and sales.

If you're selling on Target and wondering how to get more reviews to boost your sales and brand reputation, this guide is for you. We'll go through proven strategies to help you grow your review count organically and drive more sales for your listings on Target. 

Why Reviews Matter on Target

Before we go into the strategies, it's important to understand why reviews are so crucial:

  • Social proof: 93% of shoppers say online reviews influence their buying decisions. 
  • Search ranking: Target's internal search algorithm likely factors in review count and star ratings to determine how optimized your listing is in search. 
  • Conversion rates: It's pretty simple, but the more reviews = more trust = higher sales and conversions.

But getting reviews on Target can be tougher than other marketplaces such as Shopify. That's why sellers need to be strategic and compliant with Target's marketplace guidelines.

1. Deliver a 5-Star Customer Experience

The foundation of having a customer write you a review is to have a great product and a seamless customer experience. 

  • Product listing: Ensure your listings are detailed, accurate, and up to date. If it doesn't meet customers' expectations, it can often lead to negative returns or returns. For example, Quest Nutrition clearly lists their ingredients, allergens, and highlights key benefits of their chips.
  • Packaging: Ensure that the packaging is secure, so that it arrives at the customer's storefront undamaged. 

When customers are satisfied with their purchase, they're more likely to leave a review. 

2. Use Package Inserts

Target doesn't allow you to directly communicate or message your customers, so you can use package inserts to politely encourage reviews, but ensure it is done properly. When creating inserts:

  • Keep it simple by thanking the customer for their purchase and to leave a review to help other shoppers. Don't encourage the customer to leave you a positive or 5-star review.
  • Avoid offering any incentives in exchange for reviews. So if you want to offer customers any incentives, make sure that it's optional for a customer to leave you a review and not mandatory.  

Package inserts work especially for repeat-use items such as household goods, beauty products, supplements or products in the technology category. 

If you're scaling your business on Target and want to increase reviews using inserts, GetReviews.ai is a powerful tool that simplifies the process. 

GetReviews.ai helps e-commerce sellers collect more product reviews by creating custom-branded review landing pages and linking to them via QR codes. 

To learn more about GetReviews.ai, schedule a demo call with our team here or watch our 5-minute demo video.

3. Participate in a Product Sampling Program

Target partners with Hey, Bullseye!, its own product sampling community managed by their review partner, Bazaarvoice. This allows your brand to send free samples to selected Target customers in exchange for honest, unbiased reviews. 

Sampling programs work best for new product launches or when you want to boost the review count of a slow-moving item. They can be a fast and effective way to generate authentic, detailed reviews at scale.

4. Use Bazaarvoice

Target doesn't let sellers message buyers directly. However, Target partners with Bazaarvoice to collect verified reviews from actual purchasers. It sends automatic post-purchase emails to customers asking them to leave a review. 

These are automated and go to the buyer after they receive your product. You can't customize the message but a follow-up to the customer is always powerful. 


5. Leverage Your Marketing Channels

Although you can't directly ask for reviews on Target itself, you can drive your external audience to your product listings and encourage them to leave reviews organically. Some ideas include:

  • Social media: share your Target product link on your social media channels such as Instagram or Facebook, and invite customers to rate their experience. 
  • Your own website: add a "Find us on Target" banner to your site and include a call-to-action that encourages reviews. 

6. Respond to Reviews

Finally, don't forget to actively monitor your reviews on Target. Quest Nutrition responds to negative reviews to further understand their pain points and issues they face with the products. 


Collecting reviews on Target takes effort and patience, but the payoff is absolutely worth it. Reviews drive visibility, build credibility, and directly impact your sales. 

Want help automating review collection across multiple marketplaces like Amazon, Target, and Walmart? Tools like GetReviews can help you streamline the process with package insert QR codes and review funneling. 

See how you can collect reviews on other marketplaces: