How to Get More Reviews on TikTok Shop
In e-commerce, social proof is everything, and reviews are one of the most powerful ways to build trust with customers. At GetReviews, we've seen an increasing number of brands starting to sell on TikTok Shop, diversifying their retail channels, and expanding outside Amazon and Shopify. Due to this trend, we added TikTok Shop as a native marketplace to help get brands collect more reviews.
Positive reviews can help you rank higher in search results, encourage more users to make purchases and provide valuable feedback to improve your products.
We'll explore some of the most effective ways to encourage customers to leave reviews on your TikTok Shop.
Why Sell on TikTok Shop
TikTok Shop is no longer a social media experiment — it's a full-blown sales channel that e-commerce brands can no longer afford to ignore. Since its U.S. launch in September 2023, TikTok Shop grew its U.S. sales by 407% in 2024, and another 108% in 2025 to reach $15.82 billion — now commanding nearly 20% of total social commerce in the United States (Fera) What makes TikTok Shop fundamentally different from every other sales channel is where discovery happens. On Amazon, shoppers arrive with intent. On TikTok, they arrive for entertainment and end up buying — with 71.2% of TikTok shoppers saying they were inspired to purchase after stumbling across something in their feed (Fuznet) That impulse-driven, content-first buying behavior is nearly impossible to replicate through traditional paid ads.
By 2026, half of all U.S. social shoppers are projected to make purchases on TikTok (Digismoothie), and its sales are forecast to surpass $20 billion this year and exceed $30 billion by 2028 (Fera) For e-commerce brands — especially in beauty, apparel, health, and home — the window to establish a presence before the platform becomes as saturated as Amazon or Instagram is still open, but it won't be for long.
How to Get More Reviews on TikTok Shop
1. Provide a Seamless Shopping Experience
Customers are more likely to leave a review if they've had a smooth and enjoyable experience with your shop. Start by ensuring that your entire purchasing process from browsing to checkout to delivery is quick, easy, and free of hiccups. This includes:
Clear product descriptions
Accurate images
Reliable shipping and delivery times
Prompt customer support
2. Use Package Inserts
Place a package insert inside your product packaging with a simple QR code that customers can scan, then be redirected to your TikTok Shop to leave a review. Here comes GetReviews, we provide the funnel technology that allows customers to leave you a review on TikTok Shop once they scan the QR code.
If you'd like to learn more, schedule a demo call with our team here.
You can also offer an incentive in exchange for an honest review. Incentives can be something like a small discount for their next purchase, a free gift, etc.
Make sure to emphasize that reviews should be honest. You're not looking to buy positive feedback - you want genuine reviews, which helps build authenticity and trust.
3. Follow up with customers after purchase
If you integrated your TikTok Shop with Shopify or Salesforce, you should have access to your customer's contact information. After your customers receive their orders, follow up with a friendly message thanking them for their purchase and asking for feedback. You can use automated tools such as Klaviyo or direct messages to nudge them without being too pushy.
4. Highlight customer reviews in your content
Celebrate the reviews you receive by incorporating them into your TikTok content. This could involve:
Video testimonials: create short TikTok videos featuring satisfied customers' reviews. These could be snippets of text reviews.
Before and after transformations: encourage customers to show the transformation they've experienced with your products and tag your shop in their TikTok.
Remember, gathering reviews is a long-term strategy that requires consistency and dedication. Start implementing these strategies today and you'll soon see the benefits of a review-rich TikTok Shop!
Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: