How to Get More Reviews on Walmart
Walmart Marketplace is emerging as a key player in the e-commerce landscape. Each week, approximately 255 million customers and members visit more than 10,500 physical stores and their online website (source: Walmart).
There are now over 150,000 active sellers on the platform, up from 50,000 in 2020 (source: Marketplace Pulse).
Customer reviews play a pivotal role, and in this guide, we'll explore effective strategies for acquiring authentic customer reviews on Walmart Marketplace while ensuring compliance with Walmart's policies.
Use Walmart's Review Accelerator Program
Walmart's Review Accelerator program is designed to help sellers collect initial product reviews by encouraging verified buyers to share their feedback.
It sends follow-up emails to buyers, asking them to review products, and it offers a Walmart-sponsored incentive. It's one of the fastest ways to jump-start reviews on new listings, and it is easy to participate!
More information on the Review Accelerator can be found on Walmart's website: https://marketplace.walmart.com/review-accelerator/
Use package inserts
Package inserts are a powerful tool to enhance the post-purchase experience and guide customers towards leaving a review. This is where GetReviews.ai comes in - we make it easy to use inserts to collect reviews so you can increase your review rate, build brand loyalty, and build a relationship with customers.
Walmart does not allow inserts that incentivize reviews directly, so you can instead:
✅ Thank the customer for their purchase
✅ Invite customers to share feedback in a neutral and non-forceful way
You can place a QR code that customers can scan, be redirected to your survey landing page to leave a review, and if you'd like to optionally offer giveaways such as warranty and promotion codes.
To learn more about GetReviews, here is a quick demo video or schedule to speak with our team here.
Use Review Syndication Tools
One way to increase your review footprint is through review syndication, which is where you distribute reviews from your own website or other retailers across multiple sales channels. Walmart partners with Bazaarvoice, and GetReviews has an integration with them.
You can simply collect reviews through GetReviews or your own website, and those reviews will be synced/submitted to Bazaarvoice, which verifies and distributes them. Once approved, the reviews appear on your corresponding Walmart listings and any other Bazaarvoice-enabled retail channels.
Monitor and Respond to Reviews
Walmart lets sellers publicly respond to reviews. Responding shows that you value your customers' feedback, and it can help future buyers feel more confident in their purchase.
How to Respond:
Go to Seller Center > Items > Reviews.
Click Respond next to a review
Getting reviews on Walmart Marketplace isn't instant, but it's worth focusing on from the moment you launch your products. Over time, this will lead to higher visibility, stronger sales, and greater social proof.
If you're looking for a review collection tool tailored to Walmart Marketplace, GetReviews.ai helps sellers stay compliant while tracking and analyzing customer feedback.
See how you can collect reviews on other marketplaces:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: