# Introducing Outbound - Collect Reviews on Autopilot Author: GetReviews Author URL: https://www.getreviews.ai/blog/author/getreviews Published: 2023-05-08 Category: Features Category URL: https://www.getreviews.ai/blog/category/features Meta Title: Introducing Outbound - Collect Reviews on Autopilot Meta Description: GetReviews is pleased to announce a new product suite, Outbound, that automates review collection for your brand using industry best practices. Tags: Announcement, Feature Tag URLs: Announcement (https://www.getreviews.ai/blog/tag/announcement), Feature (https://www.getreviews.ai/blog/tag/feature) URL: https://www.getreviews.ai/blog/introducing-outbound-collect-reviews-on-autopilot ![Introducing Outbound - Collect Reviews on Autopilot](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/introducing-outbound-collect-reviews-on-autopilot-1772343266229-compressed.png) It's no secret -- to land a product review you usually have to _ask_ for it. And nowadays, it's deceptively easy to do this. You can stick [package inserts](https://insertbooth.com) in boxes, mail postcards, send email newsletters, or call up happy customers to request their feedback. Why, then, do some companies procure a lot more reviews than others? * * * ## Asking is not enough After building several marketing tools over the years, [our team](https://forkequity.com) has learned that _how_ you ask, _when_ you ask, and _why_ you ask play a huge role in actually receiving reviews. To illustrate, here are a few examples to consider when developing your review collection strategy. ### Timing When should you ask for a review? A weight loss supplement should probably wait a couple months, as dieting results are gradual. Meanwhile, a hamburger restaurant has the best luck within hours of someone finishing their meal. ### Commitment Your customers are smart. They intuitively understand that (positive) feedback will help grow your business. It's not unreasonable, then, for customers to _expect you to make it easy_ for them to do you a favor. Feedback requests that make customers verify their identity or register for a website fail to meet this expectation. There are [much better ways](https://www.getreviews.ai/blog/customer-auto-detection) to ensure a customer's integrity without time-consuming questionnaires. ### Incentive Rewarding customers for sharing feedback is not a new idea. The most common formula is "do X, receive Y." But there are a lot more variables than merely the size of the incentive. When Airbnb switched their referral strategy from "receive Y" to "give Y," [referrals grew 300%](https://growsurf.com/blog/three-takeaways-from-airbnbs-explosive-success-with-referral-marketing). ![Airbnb Referrals 2.0](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/airbnbinvite1-1530581886870-1772343366666-compressed.png) As another example, let's say your clients are large enterprises. In this case, it's unlikely a discount on their next invoice will be interesting to end-users, as they aren't personally paying the bill. But an office pizza party for your "top partner clients," on the other hand, may be a perfect incentive for both sides to invest resources in a long-form case study. For companies on a budget, you can apply variability to a review incentive by offering a raffle prize to " _1 of the next 10 reviewers_" versus compensating every single participant. ### Context If a customer buys your product without talking to a human, they might feel uncomfortable being solicited for reviews via text message. On the other hand, if your customer worked directly with a salesperson it could feel impersonal to mail them a postcard. Knowing which communication channels your customer prefers will go a long way in making "leave a review for X" a realistic item on their todo list. ### Why us? We think about review collection principles _a lot_. At our previous company, Fomo.com, we experimented endlessly and implemented everything we know it. This led to us publishing a staggering 150+ full length case studies ( [source](https://blog.fomo.com/tag/case-study/)), in addition to 100s of reviews across a dozen platforms. Now, at GetReviews, we're turning those best practices into a product from which any online business can benefit. * * * ## Introducing Outbound Starting today, customers can leverage our expertise in consumer behavior by enabling our latest feature suite, Outbound. ### How it works 1. Upload customer details (via [API](https://docs.getreviews.ai) or CSV - [sample format](https://docs.google.com/spreadsheets/d/13ka92BT_5eb4nL8xh5bx3fZDUJ69DMf2OkpR2RgwlUM/export?gid=1925727610&format=csv)) 2. We collect reviews (with [customer detection](https://www.getreviews.ai/blog/customer-auto-detection) surveys) 3. Grow your company (by [showing them off](https://www.getreviews.ai/blog/embeddable-review-widget)) The entire process is automated, with minimal up-front configuration required on your part. As stats pour in -- visible inside your Outbound campaign dashboard -- we'll iterate the timing, messaging, and incentives on your behalf. ![Airbnb Referrals 2.0](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/getreviews-outbound-campaign-stats-1683584365233-compressed.png) The Outbound suite is already equipped with email and SMS campaign types. Direct mail and other channels are on the way. ![Airbnb Referrals 2.0](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/getreviews-outbound-campaigns-1683584117535-compressed.png) To get started, simply click Campaigns from your GetReviews dashboard. From there you can preview the message content, configure sending delays, and more. ### Put Reviews on Autopilot Hoping for a 5-star review isn't a strategy. A sophisticated, empathetic, dynamic review collection campaign is. * * * ## Other Resources Here are some other resources to help you in setting up your GetReviews account and surveys: - [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway) - [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/) - [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/) * * * ## What is GetReviews.ai? [GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale. Book a demo today to learn more: --- This blog is powered by Superblog. 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