# About
Name: GetReviews Blog
Description: Post-purchase customer engagement.
GetReviews.ai supports both e-commerce and service businesses to collect reviews on platforms that matter to their business with our optimized review funnel technology.
From customer reviews on Amazon to employee reviews on Glassdoor, GetReviews makes it easy to collect reviews from your customers.
URL: https://www.getreviews.ai/blog
# Navigation Menu
- Blog Home: https://getreviews.ai/blog
- Sign Up: https://app.getreviews.ai/signup
# Blog Posts
## How a European Gadgets Brand Turns Insert Cards Into an Amazon Review Engine
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-07-18
Category: Case Study
Category URL: https://www.getreviews.ai/blog/category/case-study
Tags: Case Study, amazon, amazon case study, amazon fba
Tag URLs: Case Study (https://www.getreviews.ai/blog/tag/case-study), amazon (https://www.getreviews.ai/blog/tag/amazon), amazon case study (https://www.getreviews.ai/blog/tag/amazon-case-study), amazon fba (https://www.getreviews.ai/blog/tag/amazon-fba)
URL: https://www.getreviews.ai/blog/how-a-european-gadgets-brand-turns-insert-cards-into-an-amazon-review-engine
**Industry:** E-commerce / Consumer Electronics
**Product Category:** Smartwatch
**GetReviews Customer Since:** July 2025
**Primary Marketplace:** Various Amazon EU markets (with multiple product lines and marketplace SKUs)
* * *
## About the Company
Our customer designs and sells a lineup of consumer gadgets aimed at families - think GPS-enabled smartwatches for kids with fall detection and location-sharing, glow-in-the-dark sports balls that light up during night play, and compact, app-connected Wi-Fi cameras with night vision and SD card storage for home monitoring and pet-watching. The common thread across the catalog is simple: approachable "smart" products that need to work right out of the box, because the buyer is often a parent or gift-giver, not a tech enthusiast.
That makes trust-building through reviews especially important. A shopper deciding whether a kid's GPS watch or a nanny cam is reliable is looking for real, recent feedback from other buyers before checking out - not just a product description.
### The Challenge
Before GetReviews, the company's core problem was simple: **they weren't getting enough product feedback or reviews.** The team discovered GetReviews through a **YouTube video**.
After scheduling a demo call to have a detailed walkthrough of the platform, the company made the decision to proceed with using GetReviews. They incorporated package inserts inside their product packaging and hoped customers would follow through after unboxing.
## How They Use GetReviews
The company offers customers **a 6-month extension on their product warranty**, paired with **10% off their next purchase**. Completing their survey is completely optional.
The warranty extension is a particularly smart fit for an electronics brand. Unlike a gift card or a discount code, extended warranty coverage costs the company very little upfront but directly addresses the single biggest hesitation a buyer has with connected hardware: _"what happens if this stops working?"_ Offering more protection specifically in exchange for a review reinforces the message that the company stands behind its products, and it means the customers most likely to redeem the offer are also the customers most invested in seeing the product succeed. Layering the 10% discount on top encourages customers to make a repeat purchase.
## The Results
**Review volume has grown roughly 15x since the account started.** In the first few months on GetReviews (mid-2025), the account collected single digits to low teens of reviews per month. By the most recent months on record, that number has grown to **90–110+ reviews per month.**
- **Overall, the account has collected more than 660 reviews to date**, spanning 18 distinct products across the company's gadget lineup from watches to Wi-Fi cameras.
- **Roughly 75% of rated reviews are 4- or 5-star**, with an average rating around **4.1 out of 5** — solid proof of product quality even in a connected-hardware category where tech issues or setup friction (Wi-Fi pairing, app installation) can otherwise drag ratings down.
- **Nearly three-quarters of all reviews include written feedback**, not just a star rating - giving future buyers real detail on things like camera night-vision performance, GPS watch accuracy, and battery life.
In the customer's own words, the value proposition is straightforward: **"More reviews equals more trust."**
_Note: Company name has been anonymized per customer preference. Review metrics reflect data pulled directly from the customer's GetReviews account._
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [How to Automate Amazon Review Requests](https://www.getreviews.ai/blog/how-to-automate-amazon-review-requests)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
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## How a Craft Display Manufacturer Turned Amazon Buyers Into a Steady Stream of Reviews
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-07-15
Category: Case Study
Category URL: https://www.getreviews.ai/blog/category/case-study
Tags: Case Study, amazon case study, amazon fba
Tag URLs: Case Study (https://www.getreviews.ai/blog/tag/case-study), amazon case study (https://www.getreviews.ai/blog/tag/amazon-case-study), amazon fba (https://www.getreviews.ai/blog/tag/amazon-fba)
URL: https://www.getreviews.ai/blog/how-a-craft-display-manufacturer-turned-amazon-buyers-into-a-steady-stream-of-reviews
**Industry:** E-commerce / Retail Display
**Product Category:** Retail store fixtures
**GetReviews Customer Since:** April 2025
**Primary Marketplace:** Amazon (with multiple product lines and marketplace SKUs)
* * *
## About the Company
Our customer designs and manufactures easy-assembly display fixtures for businesses - the kind of lightweight, wood and acrylic shelving units you'll see anchoring a booth at, for example, a farmers market, a craft fair, or a local pop-up shop. Their product lineup ranges from shelf displays, rotating stands, corner units, and card/business-card holders, most of which ship flat and assemble without tools.
Word-of-mouth trust and visible social proof matter enormously. A shopper deciding between display stands on Amazon is often a first-time vendor who has never bought this kind of product before, and reviews do much of the selling.
## The Challenge
Before GetReviews, the team's review-generation process was entirely manual: **reaching out to customers directly from Amazon order data and asking them individually for a review.** It worked, but it didn't scale and left them without a repeatable system to drive review volume or quality over time.
## Discovery and Decision
The company found GetReviews through a simple web search while looking for a better way to solve the problem. After a demo call, the decision was straightforward for the team once they saw what GetReviews could automate. Plus, GetReviews offered assistance in onboarding, so it's completely hands-off for the company.
## How They Use GetReviews
The company offers an e-gift card for customers who complete their survey — a simple, low-friction reward that doesn't require product giveaways or inventory. Reviews are collected on an ongoing basis across their Amazon product catalog and multiple SKUs/marketplaces, feeding directly into their storefront.
## The Results
We pulled the account's own review data to see the impact directly, and the trend line speaks for itself.
**Since onboarding, the account has generated more than 1,600 reviews with an average rating of 4.7 out of 5** — a strong signal in a product category (ready-to-assemble furniture) where imperfect-assembly complaints are common and can otherwise drag ratings down. This says positive things about the company's products!
A few of the account's own numbers:
- **1,320 of the last ~1,700 reviews (78%) were 4- or 5-star**, with 5-star reviews alone accounting for roughly 65% of all feedback.
- **Nearly 70% of reviews include a written testimonial**, not just a star rating — giving future shoppers real detail about assembly experience, sturdiness, and use cases.
- **Monthly review volume has stayed consistently strong month over month**, averaging roughly **90 new reviews per month** in the account's first six months on GetReviews and climbing to roughly **97+ reviews per month** in the most recent six-month stretch — with some individual months (driven by seasonal craft-fair demand) topping 200 reviews.
- Review activity spans **17 consecutive months** of continuous use, confirming the "over a year" tenure the team reported and showing sustained, not one-time, review generation.
In the customer's own words, the shift has been simple but meaningful: **"We have seen the quality and quantity of our reviews increase."**
Beyond the raw numbers, the review content itself has become a marketing asset. Customers frequently mention buying a second or third unit, describe specific use cases, and offer unprompted praise for the "American-made" quality of the product — all details that help convert future first-time buyers who are unfamiliar with the category.
_Note: Company name has been anonymized per customer preference. Review metrics reflect data pulled directly from the customer's GetReviews account._
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [How to Automate Amazon Review Requests](https://www.getreviews.ai/blog/how-to-automate-amazon-review-requests)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Automate Amazon Review Requests
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-07-13
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: amazon, automatic review requests, amazon fba
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), automatic review requests (https://www.getreviews.ai/blog/tag/automatic-review-requests), amazon fba (https://www.getreviews.ai/blog/tag/amazon-fba)
URL: https://www.getreviews.ai/blog/how-to-automate-amazon-review-requests
If you sell on Amazon, you already know the problem: reviews drive conversions, but most buyers never leave one unless you remind them at the right moment. Chasing that moment manually, order by order, doesn't scale. This guide walks through why automation matters, what's actually allowed under Amazon's policies, and how a platform like GetReviews.ai handles the process end-to-end.
* * *
## Why Manual Review Requests Don't Work
Amazon gives every seller a "Request a Review" button in Seller Central. In theory, you click it for each qualifying order and a review request goes out. In practice, most sellers process dozens or hundreds of orders a day, and manually clicking a button for each one is a losing battle. The result: most happy customers never get asked, and most happy customers never review.
The fix isn't a new request template or a clever incentive. It's consistency — making sure every eligible order actually gets asked, every time, inside the window Amazon allows.
* * *
## What Amazon Actually Allows
Before automating anything, it helps to know the guardrails:
- Amazon's own **Request a Review** feature lets sellers trigger a standardized message asking for feedback. Amazon writes and sends this message itself — sellers can't customize the wording.
- Requests can only go out within a **5–30 day window** after delivery.
- Review gating (showing the review ask only to happy customers), conditional incentives, and selective routing based on sentiment are against Amazon's terms and FTC guidelines. Every customer should see the same options, regardless of how they feel about the product.
* * *
## How to Automate the Process with GetReviews
### 1\. Automate Amazon's Official Request a Review Button
Instead of logging into Seller Central and clicking through orders one by one, a tool can trigger Amazon's official Request a Review message automatically for every qualifying order, timed correctly within the 5–30 day window. Because Amazon sends the message through its own system, the request stays fully compliant — you're just removing the manual labor, not changing what gets sent.
### 2\. Layer in Post-Purchase Touchpoints
Amazon's built-in request is only one piece. A more complete review funnel usually includes:
- **QR code packaging inserts** that take customers to a branded post-purchase page
- **Post-purchase surveys** that capture feedback before (or alongside) a review ask
- [**Customer support routing**](https://www.getreviews.ai/blog/introducing-built-in-customer-support-routing), so a frustrated customer gets help before they get a negative-review trigger
- **Thank-you cards or landing pages** offering warranties, registration, or educational content
The logic here is simple: a lot of negative reviews aren't about the product at all — they're about an unresolved problem the customer couldn't get help with fast enough. Giving customers an easy support path _before_ they hit "leave a review" reduces friction-driven negative reviews and increases genuine positive ones.
* * *
## **How It Works**
### **1\. Connect your Amazon Seller Central Account**
Link your Seller Central account inside GetReviews.ai using our secure authorization flow.
### **2\. Enable Automatic Review Requests**
Log in to your GetReviews account > Marketplaces > configure Amazon > select Validation Method as Automated > and enable Automatic Review Requests.
Customize further by choosing how many days the emails should be sent after the order, and whether to skip refunded, returned, or cancelled orders.
### **3\. Orders are monitored automatically**
GetReviews.ai watches your order feed in real time. The moment an order enters the eligible window, it's queued for a request at the optimal send time.
### **4\. Amazon sends the request on your behalf**
Via the official API, Amazon delivers a review request notification to the buyer in their preferred language. No custom email, no third-party message — Amazon handles delivery, you get the credit.
### **5\. Watch your review count grow**
See your review count grow!
## **Get Started Today**
We made a deliberate decision here: **automatic review requests are not a premium add-on.** Every seller deserves this, regardless of the plan they're on. Whether you're just getting started or running a multi-marketplace operation, it's yours.
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Amazon FBA M&A in 2026 | Interview with Empire Flippers
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-07-08
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: empire flippers, interview
Tag URLs: empire flippers (https://www.getreviews.ai/blog/tag/empire-flippers), interview (https://www.getreviews.ai/blog/tag/interview)
URL: https://www.getreviews.ai/blog/amazon-fba-manda-in-2026-or-interview-with-empire-flippers
What's really changed in the Amazon FBA buying and selling world since 2016? We interview Greg Elfrink, Director of Marketing at Empire Flippers, to talk about how the M&A market for Amazon businesses has evolved — and what that means if you're thinking about buying or selling one today.
We discuss:
✅ The most common misconception about buying or selling an Amazon business
✅ Valuations
✅ Real success stories — and cautionary tales — from the Empire Flippers marketplace
✅ Where the Amazon business buying/selling space is headed in the next five years
...and more!
🔗 Learn more about Empire Flippers: [https://empireflippers.com/](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWZNTGVnNmRyOS1mSHN5OEY4WHpwTG5sQzAtUXxBQ3Jtc0ttM1E1XzEyaXY1SXhMdTVjeHl0T2p2R2pqbnF2V0JJbDJhT2h5NDFCUlJqcjBFWGJSMjlnR2xzcnVPUDhMZzRidTRDUnlheEh4WHl3MWpsZ3V5ZEhpemRSeEFIbG9tVFFCNUxOSk9lLW9rdy1menZydw&q=https%3A%2F%2Fempireflippers.com%2F&v=VrI3EHIB7x8)
🔗 Connect with Greg Elfrink: [https://www.linkedin.com/in/gregthewriter/](https://www.linkedin.com/in/gregthewriter/)
* * *
### Transcript
0:00 Hi everyone. This is Joy from the Get Reviews team. Joining me today is Greg, Director of Marketing at Empire Flippers. Greg joined the company back in 2016 and has since worked his way up to lead marketing, vision, and strategy across the business. Over
0:17 nearly a decade with the company, Empire Flippers has grown to be one of the largest curated marketplaces to buy and sell online businesses and websites. Greg, welcome. Thanks for joining me. I'll just pass it on over to you if you want to just kind of give a short
0:33 introduction about yourself as well.
>\> Sure. Yeah. So, as you said, head of marketing over at Empire Flippers. I joined the company back when there was four people. I was employee number four. Uh, the person that got hired with me, we always like debate on who was number
0:49 four, right? Uh, I was number four. But I got to see the company grow from a pretty small business all the way to the largest curated M&A marketplace in the world. And a marketplace is it's funny as a marketers. I always think about positioning, right? Marketplace doesn't
1:07 necessarily describe us as well as I would like. So, uh I think we we have a marketplace for sure, but that's more of our marketing tool to sell businesses. We're really closer to M&A intermediary because every deal you see on Empire Flippers is represented by us. We market
1:25 the listing. We go out to the buyers. We find the valuations. We negotiate the deal, help you structure the deal. We even help you manage the deal post exit, which almost no one does. Uh so like if you sold a a $4 million business, you got three million up front and then a
1:41 million paid out over, you know, XYZ terms, we help you even manage that. So we're there for the entrepreneur end to end during their exit plan and on the vice versa. I would say we're also the most newbie friendly when it comes to people buying businesses. So I got to
1:56 see tons of growth over the last 10 years. Like when I first joined the company, I remember uh our one of our co-founders, he told me, uh Greg, it all changes at this level. you know, we're trying to sell $150,000 deal as the biggest deal on our marketplace to now
2:10 like uh I think it was either earlier this year or a little bit before a little towards the end of last year, we sold a $1.5 million deal. So quite quite a difference from 10 years ago.
>\> Yeah, absolutely. And again, I know we just kind of talked about, you just
2:25 mentioned like the past and being at Empire Flipper since 2016, but I'm curious, is there any what would you say are like some of the biggest shifts you've seen in who's actually buying and selling Amazon businesses today versus five and even 10 years ago?
2:42 >> Yeah, is a great question. And so 10 years ago, I think the people that were buying were the mad lads on Blackout World and Warrior Forum, like people who were obsessed with the whole internet digital business stuff. And I would say that was the reason why a lot of these
2:56 businesses just didn't sell for as much as they could have back then because it was a maturity thing, right? Uh, as you go into 2020, the buyer persona changed significantly because that was the advent of the aggregators, which anyone who's been in FBA game for a long time
3:11 probably knows quite a bit about them. I always joke that we're the stepfather of the aggregators because we were the very first ones to ever sell an FBA business. Like we would used to fight with Amazon's customer service. We like, "No, you can't sell accounts." Like, "We're
3:25 not selling an account. We're selling a business. You can't legally prevent this entrepreneur from selling their business." And they're like, "Oh yeah, that's different." Right. So we actually like paved the way for a lot of these aggregators and pretty much every
3:36 aggregator that started that raised you know sometimes tens of millions of dollars the place they would get their initial deal flow would be from us uh before they start competing with us to try to build their own like private deal flow right uh I would say now after the
3:50 bubble uh popped with the aggregators for whole bunch of reasons I would say it's a mixture of much more mature much more savvy entrepreneurs mixed with a little bit of private equity, family offices, and certain funds. So, we still have that, but I do think the bell has
4:08 swung a bit back to um peer-to-peer sales. And what I mean by that is like you're an FBA entrepreneur, you go sell your business, there's a higher chance than a few years ago that you'll be selling it to another entrepreneur.
>\> Yeah. And I'm curious in terms of out of
4:25 let's say the Amazon businesses, right? Is there a specific category that you see very very popular now versus maybe a few years ago? Uh it might be different in terms of categories, type of businesses.
>\> Yeah. So this is a question I get asked
all the time like what's what niche
4:43 is hot Greg? Like tell me where I need to build, right? And it's a disappointing answer because there isn't one. like uh I've done this data study multiple times over the years both with like SEO businesses, e-commerce stores, SAAS, you know, whatever just because
4:57 like maybe there is something in niches, right? And the data always comes back to not really. It's pretty well divided. Like the most important thing is do you have a quality business in your niche? And if the answer is yes, then usually doesn't matter what your niche is. There
5:13 are some exceptions, but usually those are very short-lived exceptions. And I haven't really seen that play out in the FBA space in a big way other than in supplements which is always like kind of a trend of the week thing or in the finance space if you get outside of FBA.
5:27 So like crypto for example had its moment in the sun. But I don't usually recommend people to focus too hard on category because the fact is you have a really good business with solid fundamentals you are going to attract good buyers.
>\> Yeah, I love that. And I'm curious for
5:44 what would you say is the biggest misconception people have about buying or selling an Amazon business?
>\> Well, on the selling side is very easy. It's the valuation. Uh most entrepreneurs, so I've done a little bit over 200 transactions now. So our marketplace has made over 96
6:03 millionaires. Like at the moment of exit, like we cut them a check for a million dollars and up, right? Um, so I would say the biggest misconception is your own valuation. There are so many times an entrepreneur comes to me saying like, "Hey, this is what I want to sell
6:18 for and this is what I'm making." And the this gap is massive between what they think they're going to get versus what they're really going to get based on what they're making, right? Um, I often joke I break an entrepreneur's dream every week so I can help them wake
6:33 up and actually become rich. Like, this is what you're actually worth. You're still going to be a millionaire, but you're not going to get this crazy uh Silicon Valley style exit.
>\> Which is why I always tell entrepreneurs, you should talk to someone like me. It doesn't have to be
6:46 Empire Flippers, doesn't have to be me. You just talk to other business brokers, talk to other intermediaries who like years before you're even ready to sell. Because I promise you, if you're like most entrepreneurs, you're going to be astounded like you're not as valuable as
7:00 you think. But if you do it quick enough where you have a long enough time frame, you can start putting in the stuff you need to do to actually get closer to what you thought you were worth. So that's probably the biggest misconception on the sell side. on the
7:14 buy side. It usually comes from people who are uh watching a lot of YouTube uh videos like you know Cody Sanchez or a few of my personal friends who do videos about buying businesses and they think they can come in and do this insane like jiu-jitsu deal structure where they
7:30 don't have to spend any money to like get the deal like through creative financing all this stuff. And I'll just say like my friends who do videos like that, they're right. You can do that, but it's a very advanced strategy and it's not for the faint of heart. It is
7:45 very hard to pull off and you're like if you've never bought a business before and you think you're going to do a no money out of pocket kind of deal, which is what is usually called like you're operating on hard mode for your acquisitions and I wouldn't recommend it
7:58 because you also weaken the business by doing those kind of deals. So it's very much an advanced strategy. should not start you should not buy your first business with that strategy.
>\> And I'm curious for the sellers that you work with and you kind of have to give
8:13 them the realistic overview of, you know, selling their business and their valuation. What would you say is like the common reaction you get from the sellers? Are they very surprised? Are they disappointed? Do they kind of just want to ignore you and, you know, not
8:29 listen to you? and they're just so firm on their valuation and their business.
>\> Well, it's like uh the five stages of grief, right? So, because it's their baby, right? They built this.
>\> Of course, there's a lot of So, there's a thing in selling a business,
8:44 especially if you're the like the original founder of the business, I call it emotional equity. So, the reason why entrepreneurs overvalue their business is because the business has done amazing things for them, right? maybe allow them to quit their job, like go travel the
8:58 world, go do all this, spend all this more time with their children versus being in some office, right? So, it allow it has done all this amazing stuff, which is very emotionally fulfilling, which raises the value in their head. But for the buyer, they're
9:12 looking at the cold clinical facts of your P&L, of your traffic, of your profit by SKUs, your COGS, all this stuff, right? That's great. it's done all this good stuff for you, but the buyer is not buying it based on the emotional fulfillment you had, right?
9:25 They're buying it based on what has it done and what can it possibly do for me, right? So, I think that's where the initial gap is. So, usually people are like, "No, you're wrong." Like, no. Like, okay. Okay. Well, let's talk through it. Another thing that uh a lot
9:38 of sellers will say like, "Well, my friend sold sold his business for 6x." And then I always ask them like, "Well, what was your friend's business?" And it's usually going to be this like you know doing 15 million uh in a year in revenue and stuff like that as MR it's
9:55 been around for like 10 years all this stuff like okay well this is a very different world in terms of business valuations versus where you are because that's the other thing people often don't get like well my friend selling at 6x why don't I even though like you know
10:10 all the fundamentals are similar is usually because it's scaled up right like scaled up businesses are just going to get bigger multiples. It's a different world. Uh then I always ask like, well, how many of these businesses has your friend sold? Like, well, just
10:23 that one. Like, okay, like he's in the investment banker u atmosphere over here. You're in the lower middle market atmosphere over here. So, these are two different worlds in terms of the valuations you can expect. And eventually, people come around. They'll they'll sometimes go to
10:38 other brokers and um depending on who who you go with, like there's a lot of good brokers out there, but there's a lot of bad brokers. Sometimes they will promise you the absolute world and always tell them like look if you go shopping totally fine just don't sign
10:51 anything because a lot of times brokers they will tell you or really any M&A guy they'll often tell you oh yeah definitely your valuation is worth that much just to get you to sign the exclusivity now you're stuck with six months to a year as they whittle you
11:06 down and exhaust you back down to reality. So be careful if you do shop around.
>\> Yeah, absolutely. And I guess sticking to the selling side, if whoever is watching this and want to, you know, sell, let's say, their business, you know, whether they're Amazon business or
11:23 maybe just their e-commerce business in the next year or two, um, what would you say now is something that they what would you say is something they really need to strongly consider or maybe something the first thing that they should do even?
>\> Well, the first thing is be clear on
11:38 what what you're trying to do. So selling a business is combined with both your business your business goals but also your life goals like your personal goals right so like ask yourself does this make sense like what am I going to do with this like I I have a friend he
11:53 has a agency that is probably valued around $45 million and I also told him like hey think about what you're going to do after you sell the agency and it stressed him out because he didn't know and really he didn't even want to sell the agency he just thought he did so he
12:06 did some uh you know soulsearching realized hey actually I don't want to sell I love like great, don't sell that. So, you should only sell when it matches uh your goal. So, think about it like does this materially get me closer to my business and my personal goals. So, the
12:22 answer is no, you shouldn't shouldn't sell at all.
>\> But even if you don't want to sell, I still recommend talking to a business broker, getting a professional evaluation because a lot of times what makes your business more sellable is also the things that make your business
12:36 more profitable anyways. even if you don't sell like people talk about exit planning a lot. I was just talking about this with a friend. He does a ton of exit planning for seven figure, eight figure companies and so on. And he doesn't call it exit planning because
12:49 that always makes people think like I got to sell so he calls it something else because good exit planning is just really building a good business, right? So I I think it's always good to get a professional evaluation uh especially if you're two years out because now you can
13:03 do stuff to affect the valuation before you sell. M interesting. Okay. And I would say on the opposite side, on the buyer side, um is there anything the buyer maybe if there's a buyer who is interested in acquiring their first business, their online business, Amazon
13:21 business, is there anything that they should also be reconsider or that they should be considering when acquiring uh I guess a business?
>\> This is going to sound super self-promotional, but uh again, I would say talk to a broker. Doesn't have to be
13:34 me. doesn't have to be me, but talk to a broker if you've never done an acquisition before. There is a lot of traps and usually not because the seller's being nefarious is like a very easy example. A lot of times when we get businesses, we ask the uh the
13:48 entrepreneur, how many hours do you work per or work per week, right?
>\> And a lot of these entrepreneurs been running the business for four, five, six years like, "Oh, I work like 10 hours a week." And so anniers like, "Wow, I'm going to buy this business is making me
14:01 like 80 grand a month in profit. only have to work like 10 hours a week. Sign me up, right? I'll go line up all the financing I need to to the hilt to get this business. But the thing is like that entrepreneur is working 10 hours a week because they know it like the back
14:16 of their hand. And they're probably doing a lot of stuff in the business that they don't even think of as work, you know, just like checking emails or whatever that are extremely important for running the business, but in their mind it's not work. It's just second
14:27 nature, right? So when you go and acquire a business that whatever the seller is telling you the amount of hours they're going to work, you can pretty much like 3x that because you're learning and you it's a high stress learning because you just put out all
14:39 this money, right? So it's very important to come in with that mindset. And the reason why I say go with a business broker is again because a lot of YouTubers and you know personalities online talking about M&A, they'll often say we hate brokers. And the reason why
14:53 they hate brokers is because you're going to pay more all this stuff. There is some truth to that, but again, if you're a firsttime acquirer, why make it why go on hard mode? And if you're afraid that you're going to overpay the for from a business broker, like just
15:08 remember this one deal we just had. This guy, it was so he bought a business from us for $180,000 an Amazon FBA business. 22 months later, he was back on our marketplace selling it for over seven figures. So in 22 months he made over a million dollars probably just from the
15:27 profit of the growth of the business. Now ask yourself like do you think he's if he overpaid by 50% which obviously he didn't but let's say he overpaid by 50%. Do you think he's like pissed off right now? He just become a millionaire in the last 22 months. Like no he's fine.
15:41 Right? So, like that's another thing about buying. Like it's okay to make some mistakes or even overpay a little bit when it comes to acquiring business because unlike real estate, you can grow past your mistakes pretty dramatically versus like buying a a rental property.
15:56 You're pretty locked in
>\> in terms of how much money you can make, right? There's a very low ceiling. But with businesses, you can usually outgrow your mistakes. And it's always worthwhile to go with a good broker because they can help you avoid a lot of the newbie mistakes.
16:10 >> Yeah. And in terms of you know um do you have kind of a general idea right now of the people who are acquiring businesses right the online businesses do you see I know you kind of mentioned this in the beginning but is there any like noticeable trends that you're noticing
16:27 such as like oh I'm seeing a lot of for example just you know regular corporate employees that are you know wanting to quit their day job and start you know continue like an entrepreneurial business or acquire a business and just run it from there. Or maybe for example,
16:42 retire um people who have retired but now they want to kind of spend their time on having some sort of online business where they have some sort of side income or like you mentioned PE funds, family businesses. Curious is there kind of uh what would you say is
16:56 like the buyer ideal or the buyers that you're seeing especially at Empire Flippers? Yeah,
>\> it's funny you mentioned retirement. We just sold a deal a few days ago and they left us. I think it was on TrustPilot. Like, thank you so much, EF. I've retired for for you helping me sell my
17:13 business. So, that was cool. Um, in terms of the buyer pool, I'd say on the lower end, so sub 200,000, you definitely get a lot more like corporate middle management or, you know, like like me, I used to work on an oil rig and I taught myself internet marketing.
17:28 Know those type of people want to escape that into a whole new life. that is something we serve all the time, right? Um, so that's something we see a lot. Uh, I would say they're not as common and the reason why isn't because it's a not it's not because there it's a small
17:43 group. I think their own fear, their mindset keeps them from like pulling the trigger, right? To them, they think like spending the $150,000 or $200,000 on on a business is like, oh, you know, what if everything goes wrong? Like, well, you'll learn valuable lessons, but most
17:58 of the time acquisitions go pretty well. So, It's hard to get over that fear, right? Or if you've never done anything entrepreneurial. Um, in terms of the most common buyers we see, that was kind of what I said earlier, which is what the that peer-to-peer sell. So, other
18:13 entrepreneurs, usually they might have a portfolio a little bit further ahead of you or they see some kind of synergistic thing with buying your FBA brand for what they're doing over here, per se. I wouldn't really call them a strategic. That's a little bit different. That's
18:27 much much bigger. uh usually the best people to sell to. But I would say in terms of who you'd see on our marketplace and who you'd see with buyers in general, other entrepreneurs, they that will be the most straightforward deal. Uh if you're looking at it from a sales angle, like
18:42 as a seller, then there's the private equity or private equity backed people and they are buying for cash flow. And then the very high end, you got strategic. So that $13 million deal we did, uh we sold that to an international electronics retailer. So they were a
18:57 multinational conglomerate and to them the cash flow is less important versus how this puzzle piece fits into the giant that is their conglomerate. So they're also willing to pay the most out of anyone.
>\> Yeah. Oh wow. And um why do you think interest in owning an online business
19:16 rather than starting one from scratch has grown the way it is now?
>\> Oh, I think it's just a super sexy concept. You know, it's like uh no no money down real estate. Who wouldn't do it, right? But but again, it's a very hard strategy to do no money down. But
19:31 the cool thing with acquisitions is it genuinely is way less risky than starting a business from scratch. Like you're buying like let's say an FBA business, you know, uh you want to start the next garlic press 2000. for any old-timer FBA, you'll love the garlic
19:49 press stuff, but uh like you that cost of getting all the garlic presses is probably going to be at least 20 grand just to get the product in. Not to mention the design and figure out like how you're going to do that. Then you got to do the ads and you write the
20:04 description, get the reviews because right now you have no reviews, right? No customers. And like you're looking pretty close at like probably a $50 - $80,000 investment when all is said and done. And this is before you even know if anything even works, which the
20:18 biggest reasons why businesses fail, I'm a marketer and so I'm a bit biased here. In my opinion, one of the biggest reasons why businesses fail is no product market fit. Like you do not figure out a way to bring your product to the market and you don't figure out a
20:33 way to do it sustainably where you can break even and actually make money to like buy your coffee at Starbucks, right? like versus buying a business, you're often looking at a business been around for say four, five, six, seven, eight years, right? Like we sold a
20:46 business not too long ago, I think that was like 15 years old. Like that's like dinosaur land the internet.
>\> Uh but you have 15 years of a P&L of things being stable. There's this thing in M&A called Lindy. I think it's called the law of Lindy or Lindy's law where if
21:03 something's been around for five years, then there's a pretty good chance it'll be around for five more years. Now, you should never make an investment decision based on that. is like rule of thumb. Like this is a known quantity over here buying this $2 million business that has
21:18 like a eight-year track record of stable growth versus starting a business over here with your garlic press 3000 where you have to spend 80 grand before you even get the opportunity to test if it works are very two different scenarios which is why acquisitions in general
21:35 tend to be safer in my view. You're basically going from a 50 to 70% failure rate with a startup to like a 50 or like a 50 to 70% success rate with an acquisition. And there's a bunch of ETA studies your audience can go Google entrepreneur through acquisition but by
21:52 like Stanford and Harvard that shows it's just safer.
>\> Yeah. Awesome. And I know you already gave a lot of great um examples, but um do you have any for example like favorite success stories or one you know that's really memorable to you that uh from someone who maybe even sold or
22:11 bought through Empire Flippers?
>\> Yes. Uh I saw that question and uh it made me laugh because I instantly thought of this memory. So in marketing we always want to do attribution like is our money being spent well and all this kind of stuff and in M&A is extremely
22:28 hard task you're dealing with long sales cycles and all these different attribution point of views and you're deal with a low quantity of deals too right uh and that's coming from us which were like one of the most highest volume brokerages in the world in my view so we
22:43 had this very funny conversation with management about attribution and then a couple weeks later one of my friends who I've going back and forth with on Facebook at the time for probably like I don't know two years about him selling his business. He finally did it. He put
22:56 his business up on our marketplace and a day after we like launched the business to our email list of buyers, he he shoots me a message. So this is like 24 hours later and his business was like exactly a million dollars or just right around exactly a million dollars and he
23:13 sent me a message like, "Dude, you changed my life." Like, "Oh man, he must have gotten like a really good offer already. That's crazy. I like I looked in our dashboard like, "Yeah, you got a great offer. Someone paid him all cash like all within 24 hours of going live,
23:29 right?" And I asked him, "Why did you decide to finally sell with us?" Because you you always like been nervous, you know, you didn't know what to do, like you don't know which way to go. And it's he told me, "I always see your poetry on Facebook and made me it always makes me
23:45 think of Empire Flippers because I write poetry on novels for fun and I just post on Facebook for the hell of it, for the fun of it, right?" And so I bring that screenshot back to our management like call me the seven figure poet of M&A, you know, how are we going to attribute
23:59 this, right?
>\> But yeah, that that story always makes me laugh.
>\> Oh my gosh. And is your friend still in for example the online business space?
>\> So he does like this is one of the things about selling why I always tell people to like think ahead because when
24:19 you sell a business you come into this area that I call the doors of possibilities which is all these doors that you didn't even know existed. Now that you've sold this business and you have, you know, a million, two million, $3 million in liquidity is probably the
24:34 most amount of liquid money you've ever had in your life, right? All these doors that you didn't know exist suddenly start opening up. Now you can go do all these things you didn't even know exists. Like I I have a friend, he sold uh probably 18 very small businesses
24:48 with us over the years and used that money to leapfrog into becoming a hosting company that goes and acquires hosting companies, which is a very competitive space. But he was able to use our platform to basically become his own uh private equity backer because we
25:03 made him selling his side hustles, right? So uh he that guy that I mentioned the story, he's off to bigger and better things.
>\> Wow. And do you notice that a lot of the sellers, you know, who exit and now they have liquid cash, do you notice that a lot of them tend to invest into
25:21 purchasing another business or do you notice that a lot of them just completely exit hands clean and they're completely out? Do you notice anything uh do you notice any trends or um patterns?
>\> Yeah, actually I have a a whole framework about it because it's so
25:37 common. I call it the asset flywheel. So basically you sell say a $3 million business and then say it's say Amazon FBA business then you take two million of that to go and acquire say two other FBA brands that were be a little bit like they're smaller than what you had
25:55 just sold but you already know the road map of how to get to that three four million X and you just did it right. So you go and buy these smaller businesses that are similar to what you just sold. They're probably different niches or whatever and you build them up and then
26:08 you come back to me and start selling them again. Because the one of the big secrets that people never think about in M&A and it can make you incredibly wealthy if you really put effort into this is selling a business one time. If you bootstrapped it and found it
26:24 yourself from scratch, that's like a three to six year journey because you need a lot of history, right? But if you sell that business and then you come to me and buy two businesses, I've sold the same business like a year a year and a half after they acquired because that
26:42 year like the moment you buy the business, you inherit the five years that the other founder had, right? So now you can go do all your growth stuff, stabilize it, get that new 12 month of profit, come back to me and sometimes sell it for two, three, four times of
26:57 what you bought it for, right? Uh because you you inherit all the previous years. You don't have to wait the five years. You already have the five years.
It's like time traveling, right? So I always joke the people who make the most money are actually the business buyers
27:09 because a seller might do one exit. business buyer. Like the seller might do one exit every few years versus a prolific business buyer might be doing an exit every year.
>\> Right. Right. That makes sense. And I'm curious, is there any story that you
27:26 know I know it was a success story that you shared, but on the flip side, is there kind of maybe a story that maybe sticks with you? um something that maybe have disappointed you or maybe something it just maybe the seller or the buyer didn't turn out as to what they expected it to be.
27:46 >> Yeah. So, so it's always important to also, you know, be realistic about the stuff. Failure is, you know, a real possibility, right? Uh I always tell anyone that works for me in marketing, we cannot promise like passive income dreams or anything like that. Like
28:00 that's just not real. I always say we're merchants of opportunity. We're going to be we're like if you buy from me or sell with me, it is an opportunity to change your life. That's what I'm a merchant of. That's what I'm selling. Now, the opportunity might change your life in a
28:13 very negative way because it's business is risk, right?
>\> Uh and I have a friend, he bought a $200,000 uh dollar business from us. It was a media company, not an FBA business. Uh so very heavily relying on Google SEO. and he bought it and literally a month after the deal was
28:30 closed, Google changed their update, destroyed the entire business. He lost $200,000 in less than 30 days. That was the business I sold him. Uh, now we're still friends because I never promised anything. I always tell people anything could go anyway, right? The numbers are
28:46 in your favor usually as an acquirer, but that doesn't mean the numbers always work out. And I think anyone who goes to acquire or sell a business or really get into business at all needs to be comfortable with failure because that's always a real possibility.
28:59 >> Yeah, absolutely. And you're right in the sense that you can still buy a business that has maybe years of success, but sometimes it might not turn out in ter in terms of like what you expect and there is always that chance of failure.
>\> This is exactly why Lindy's law while it
29:14 is a useful law, it should not be a law. It's more like a guideline, right?
>\> Absolutely. Yeah. Awesome. And you know, I have kind of one final question for you and um Greg, I'm curious in terms of you know, where would you say is where do you see the Amazon business for
29:30 example buying selling space um you know in five years? Do you have maybe like any predictions just because there's been so much change around Amazon right now and I feel like you've definitely seen everything maybe from the beginning. So I'm curious what do you
29:45 think is going to happen in the next five years? I I personally think FBA entrepreneurs are going to become multi-channel entrepreneurs and this is advice I give to everyone by the way. Uh but I do think like people who are really going to cut it and stay around
30:01 and go even bigger are going to do this which is where they view Amazon as a useful marketing channel rather than as their business. See, like we've been talking about Amazon FBA and most of my sellers, they identify as an entrepreneur as an Amazon FBA seller,
30:16 which I think is a bad mindset. I think they should identify as a direct to consumer entrepreneur. And Amazon is a very useful marketing channel, but that shouldn't limit you to just Amazon, right? There's Walmart, there's all these other places, there's your own
30:30 Shopify or Woo Commerce store. Um, and I truly believe that multi- channel is the way forward. And I think in the age of AI with, you know, Amazon being rented land versus own land, I think that will most likely happen. And I think you guys are doing some help there
30:47 too to get help the FBA people not to be on rented land because they're you're helping them build their email list, all that kind of stuff with the inserts and stuff. So, uh, I think that's the future multi- channel.
>\> Yeah. And I completely agree with you.
30:59 Even a few months ago, we attended the Prosper Show. And I know Prosper Show in Vegas, it's kind of specialized towards like Amazon sellers, but what was really interesting is there some of the biggest sponsors there were Walmart, Shein, um, Coupang, which is a Korean marketplace
31:19 actually. It's a market um like Amazon of Korea.
>\> I was shocked. I was like, what are you guys doing here? you know, um, but I'm starting to after talking to a lot of the sellers there, a lot of them seem to be also expanding into multi-channel like you mentioned,
31:34 they're not just solely relying on Amazon. They are expanding into other marketplaces such as like Walmart, Target. I would say another big one that we're seeing a lot right now is like TikTok shop
>\> and a lot and you can see that a lot of these outside marketplaces are also
31:50 trying to grab the attention of these Amazon sellers and try to bring them over to their marketplaces as well. So, it's definitely something interesting that I've been seeing right now. Yeah,
>\> this is breaking news just for your uh show here, but we finally sold our first
32:05 TikTok shop. That was a a bit of a hassle to figure out how to migrate those, but now we know how to do it. So, you have a Tik Tok shop, the Empire is ready to help you.
>\> Congratulations. And I'm assuming even with a lot of the businesses that or a
32:20 lot of the sellers that are, you know, putting up their business for sale, do you notice that there's common trends of for example, there's more popularity around like TikTok shop or Walmart or even Target instead of just sticking with Amazon?
>\> I would say Walmart is bigger than it
32:37 used to be. I mean, Tik Tok shop obviously massive, right? I wasn't even around a few years ago. So, it's massive growth there for sure.
>\> Uh I think wholesaling like actually getting to retail stores that's coming back more too. Uh I I feel I don't know
32:50 for certain, but certainly is a feeling I'm getting. Uh and then DDC, like owning your own channel. So, uh there's a thing I that I talk to e-commerce entrepreneurs about. I call it the halo effect. And I think more people are starting to do this. So,
33:05 basically, you're running, say, your Meta ads towards your Shopify store and like, let's say you're selling a pair of shoes. Someone sees it in the feed, they click, they go to your Shopify store, but for whatever reason, they don't buy your shoes. Right now, a couple weeks
33:18 later, they were still curious about buying shoes. Like, oh man, what was that shoe I saw? Then they'll go on Amazon, type in the thing that looked kind of like the thing they saw in the ad, and then they see your listing. That's the one I saw in the Facebook ad.
33:30 Right? So, I'm seeing a lot more e-commerce entrepreneurs going, "Let me focus on building on my land, but I'll still rent rent this land to catch the halo effect of people who didn't directly buy from me right away." Right.
>\> Yeah. Absolutely. Yeah. We're slowly
33:46 starting to also notice a lot of sellers um build their own website and then they'll add the buy on Amazon button on their customers can just purchase there because you know Amazon still provides its benefits such as like Prime shipping right that one day shipping. So they'll
34:03 still try to redirect sales towards there but still have their landing page I would say for marketing and brand purposes
>\> and it's great for boosting all the traffic that Amazon has to send your way. Right. So, I don't think you should drop Amazon. I think you should uh, you
34:18 know, manage it. B, it's a balancing game, right? And if you got a new product, I would definitely be putting it on my Shopify store with an add to the Amazon listing as well. So, I want to boost the algorithm on Amazon, especially when it's fresh, right? So, I
34:33 think that's a very good strategy.
>\> Yeah, absolutely. Well, Greg, those are all the questions that I had for you today. Um, I'm just curious if you had any final comments, maybe where people can find you or where people can, you know, for people who are interested in
34:48 buying or even selling an online business, uh, where they can check, um, out Empire Flippers if you have any kind of final comments you want to share.
>\> Sure. Uh, I mean, [empireflippers.com](http://empireflippers.com), you can come check out the marketplace. If you want to reach out to me, it's just greg @ Empire Flippers or you can find me on LinkedIn. It's Gregory Alfrank and it's like the magical creature in a hockey rink. Combine those. That's my last name. Uh but any my final advice to an entrepreneur is like I I often like I grew up uh I grew up I was on the oil
35:20 rigs and I you know I hated that whole life and I taught myself internet marketing and I remember all the gurus talking about the freedom you get with uh being an entrepreneur and I think a lot of entrepreneurs that that's why they started their business for that
35:33 freedom and as they get bigger and bigger they're like where the hell is this freedom supposed to be? like I'm just like doing more and more of stuff. And I always joke that the gurus are correct. There is financial freedom in all this and lifestyle freedom. They
35:47 just forgot to tell you the last bit which is sell the business because once you sell the business, you derisk everything. Right now you you could still be playing the game, but you've taken major chips off the table. And the reason I bring that up is most
35:59 entrepreneurs wealth, especially once they become successful, 90% of their net worth is stuck inside of that business, which would give Warren Buffett a heart attack, right? Like diversify your funds or whatever. Um, I know he believes in concentrated stuff as well, but by
36:14 selling your first business is to me is the first real step on your entrepreneurial journey. It's not the end of your entrepreneurial journey. So fall in love with the process, not the product that you have. and learn how to sell multiple businesses. It will change your life.
36:30 >> Yeah. Awesome. That sounds great. And you know, just we'll make sure that we include all of the necessary information about Empire Flippers in the description. So, if you found this conversation useful, you'll uh be able to check everything out. And um yes, and
36:45 if you're also an online business looking to hopefully collect more reviews, you can always check out [getreviews.ai](http://getreviews.ai) as well. Um but thanks again, Greg, for joining me. And um I think all of your insights and your wisdom is going to be extremely uh useful for a lot of the people who are
37:01 watching this.
>\> Hopefully if if your audience enjoys it, thank you. And uh go sign up for uh for the for the reviews software as well. Go get reviews and thank you for having me.
>\> Thank you so much, Greg. Perfect. Bye.
* * *
## Other Interviews
Check out our interviews with other Amazon experts here:
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Introducing Built-In Customer Support Routing
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-05-29
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: Feature, customer support, survey template, surveys
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), customer support (https://www.getreviews.ai/blog/tag/customer-support), survey template (https://www.getreviews.ai/blog/tag/survey-template), surveys (https://www.getreviews.ai/blog/tag/surveys)
URL: https://www.getreviews.ai/blog/introducing-built-in-customer-support-routing
As an e-commerce seller, think about the last time you received a negative review. Chances are, it wasn't because of the product - but more for factors out of control. A missing part. A shipping delay. Damage to the product. Confusion about how something works.
That's the moment most brands lose a customer. And it doesn't have to happen.
Many negative reviews are driven by situations that could have been resolved — if only the customer had a clear, easy path to get help. Instead, they go looking for a review box and vent their frustration there. The brand loses a customer, the customer doesn't actually get their issue fixed, and everyone walks away worse off.
**Our new Built-In Customer Support Routing feature changes that dynamic entirely**.
* * *
## **Here's How It Works**
Customers who experience an issue now have a seamless way to contact your support team directly — from inside the survey experience itself. Instead of hitting a dead end and reaching for their keyboard to leave a frustrated review, they're guided to a direct support path where your team can actually help.
If the customer decides to send you feedback, the account admin or members of the GetReviews account will see an in-app notification, along with a simple email that contains the feedback and comments, along with the email address that can be contacted.
To see this in action, check out our demo survey here: [https://demo.getreviews.ai/](https://demo.getreviews.ai/)
### Why We Built It
The review landscape has changed significantly. Amazon and the FTC continue increasing scrutiny around review gating, selective review flows, and other tactics that may create compliance risks for sellers.
Our goal is to help brands grow reviews sustainably while protecting their accounts long term. We believe the future of review generation is not about filtering customers — it's about creating a better customer experience.
* * *
## **Rollout Timeline**
All surveys created on or after June 3, 2026, will automatically include the Built-In Customer Support Routing. No action needed — it's on by default.
If you have surveys created before this date and want to enable the updated flow, reach out to our team at [support@getreviews.ai](mailto:support@getreviews.ai) and we'll get it set up for you.
We built this feature because we believe the best review strategies are rooted in genuinely great customer experiences.
* * *
## **What Else is New?**
We've also launched **Automatic Review Requests**. The moment an order becomes eligible — within Amazon's allowed 5–30 day window after delivery — GetReviews.ai fires the review request on your behalf, perfectly timed, fully compliant with Amazon's Terms of Service, and completely hands-free.
This feature is included for all accounts under an active subscription. Get this set up for your account in minutes, learn more [here](https://www.getreviews.ai/blog/introducing-automatic-review-requests#how-it-works).
* * *
## **What is GetReviews.ai?**
[**GetReviews.ai**](https://getreviews.ai/) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Use Google Analytics To Track Survey Performance
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-05-29
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: surveys, google analytics, survey analytics
Tag URLs: surveys (https://www.getreviews.ai/blog/tag/surveys), google analytics (https://www.getreviews.ai/blog/tag/google-analytics), survey analytics (https://www.getreviews.ai/blog/tag/survey-analytics)
URL: https://www.getreviews.ai/blog/how-to-use-google-analytics-to-track-survey-performance
If you've ever wondered which buttons on your survey page people actually click, Google Analytics 4 can tell you — but it doesn't happen automatically. This guide walks you through everything you need to set it up, from installing the base snippet to viewing your data in GA4 reports.
* * *
## Why Track Button Clicks?
Pageviews tell you how much traffic your page is receiving. Button clicks tell you what they _do_. Knowing which calls-to-action get the most engagement lets you make smarter decisions about copy, design, and most importantly, conversion. It's the difference between guessing and knowing.
* * *
## What Your Web Page Needs Before You Start
Your page needs the **GA4 base snippet** loaded first, otherwise `gtag()` won't be defined and nothing will work.
### Step 1: The Base Snippet
Before any tracking can happen, your page needs to load the GA4 base snippet. This is a small piece of JavaScript that connects your site to your Google Analytics property. Paste it inside the `` tag of every page you want to track, replacing `G-XXXXXXXXXX` with your own Measurement ID:
```html
```
After that, any `gtag('event', ...)` calls on the page will work.
**Where to find your Measurement ID:** In GA4, go to **Admin → Data Streams → your stream**. The ID starts with `G-`.
Without this snippet, none of the event tracking below will work — `gtag()` simply won't exist on the page.
* * *
### Step 2: Fire an Event When a Button Is Clicked
Once the base snippet is in place, you can start sending custom events. GA4 uses a function called `gtag('event', ...)` to record user actions.
### Option A: Inline onclick (quick and simple)
Add an `onclick` attribute directly to your button:
```html
```
This works well for a small number of buttons, but can get messy if you have many to track.
### Option B: Google Tag Manager (no future code changes needed)
If you use Google Tag Manager (GTM), you can set up click tracking entirely through the GTM interface — no further changes to your page code required. Here's how:
1. In GTM, create a new **Trigger** with type "All Elements" and configure it to fire on clicks matching your button's ID or class.
2. Create a new **Tag** of type "GA4 Event", name the event `button_click`, and attach your trigger.
3. Use built-in GTM variables like `{{Click Text}}`, `{{Click ID}}`, and `{{Click Classes}}` as event parameters.
To use GTM, your page needs the GTM snippet instead of the gtag snippet — one in `` and one immediately after the opening `` tag:
```html
```
* * *
### Step 3: Verify It's Working
Before you trust your data, confirm the events are actually firing.
**GA4 DebugView** is the fastest way to check. Add `?debug_mode=1` to your page URL, then go to **GA4 → Admin → DebugView**. Click your button and watch the event appear in real time.
**GTM Preview Mode** (if using GTM) lets you step through every tag that fires on a click, making it easy to confirm your trigger conditions are correct.
Don't rely on standard GA4 reports for testing — events can take 24–48 hours to appear there.
* * *
### Step 4: View Your Data in GA4
Once events are confirmed and flowing, you can find your button click data in two places:
- **Reports → Engagement → Events** — see total counts for your `button_click` event
- **Explore → Free Form** — build a custom report, add `event_label` or `button_id` as a dimension, and compare clicks across different buttons
* * *
Tracking button clicks in GA4 comes down to three things: the base snippet on your page, a `gtag('event', ...)` call on click, and a few descriptive parameters to make the data useful. Whether you go with inline handlers, JavaScript listeners, or Google Tag Manager depends on how often your tracking needs to change — but all three approaches work well once the foundation is in place.
Once you have click data flowing, you'll have a much clearer picture of what's actually driving engagement on your site.
---
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---
## Introducing Automatic Review Requests
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-05-27
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: amazon, automatic review requests, features
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), automatic review requests (https://www.getreviews.ai/blog/tag/automatic-review-requests), features (https://www.getreviews.ai/blog/tag/features)
URL: https://www.getreviews.ai/blog/introducing-automatic-review-requests
Sellers like you have told us the same thing over and over: **you know reviews matter, but manually chasing them down is exhausting.** Between managing inventory, handling customer service, tweaking listings, and running ads — who has time to follow up with every single buyer?
We're launching **Automatic Review Requests**.
* * *
## The Research is Clear
Shoppers don't trust products without social proof, and they reward products that have it.
According to [Amzigo's research on Amazon buyer behavior](https://www.amzigo.com/articles/why-95-of-amazon-shoppers-rely-on-product-reviews-and-what-sellers-must-do), 93% of shoppers say reviews are the most important factor in a buying decision — ranked above price, brand name, and even product images. Separately, [Emplicit's analysis of Amazon sales data](https://emplicit.co/how-review-trends-impact-amazon-sales/) found that 80% of all buying decisions on the platform are directly influenced by reviews.
The social proof effect compounds as reviews accumulate. [Products with 50 or more reviews convert 4.6 times better](https://emplicit.co/how-review-trends-impact-amazon-sales/) than those with fewer than 10. A real-world example from the same study: a private-label smart home device saw its conversion rate jump from 4% to 11% after crossing 100 reviews — earning it "Amazon's Choice" status in the process.
And it goes beyond conversion. [According to Dimensional Research](https://www.gorillaroi.com/blog/social-proof-amazon), 90% of shoppers say positive reviews directly influenced their buying decision — and 79% of consumers say they trust online reviews as much as a personal recommendation from a friend or family member. On Amazon, where buyers can't physically touch a product before making a purchase, that trust transfer is everything.
**More reviews means more trust, more conversions, and more revenue.** The only question is how you get them consistently — and that's exactly the problem we just solved.
* * *
## Why Automatically Request a Review
Amazon's " [Request a Review](https://www.getreviews.ai/blog/how-to-double-your-reviews-on-amazon-as-a-new-seller-in-2025#actionable-strategies-to-get-more-reviews)" button has always existed — buried in Seller Central, one click per order, one order at a time. For sellers moving hundreds of units a month, that's hundreds of clicks. Every. Single. Month.
We've automated that entire process. The moment an order becomes eligible — within Amazon's allowed 5–30 day window after delivery — GetReviews.ai fires the review request on your behalf, perfectly timed, fully compliant with Amazon's Terms of Service, and completely hands-free.
No browser extensions to babysit. No VA required. No spreadsheet of unfollowed orders. Just more reviews, flowing in steadily, without you lifting a finger.
* * *
## How It Works
### 1\. Connect your Amazon Seller Central Account
Link your Seller Central account inside GetReviews.ai using our secure authorization flow.
### **2\. Enable Automatic Review Requests**
Login to your GetReviews account > Marketplaces > configure Amazon > select Validation Method as Automated > and enable Automatic Review Requests.
Customize further by choosing how many days the emails should be sent after the order, and whether to skip refunded, returned, or cancelled orders.
### 3\. Orders are mo **nitored automatically**
GetReviews.ai watches your order feed in real time. The moment an order enters the eligible window, it's queued for a request at the optimal send time.
### 4\. Amazon sends the req **uest on your behalf**
Via the official API, Amazon delivers a review request notification to the buyer in their preferred language. No custom email, no third-party message — Amazon handles delivery, you get the credit.
### **5\. Watch** your **review count grow**
See your review count grow!
* * *
## Get Started Today
We made a deliberate decision here: **automatic review requests are not a premium add-on.** Every seller deserves this, regardless of the plan they're on. Whether you're just getting started or running a multi-marketplace operation, it's yours.
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Is Amazon Middle East the Next Big Opportunity for Sellers? Interview with Amazon SellersSociety
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-04-23
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: middle east
Tag URLs: middle east (https://www.getreviews.ai/blog/tag/middle-east)
URL: https://www.getreviews.ai/blog/is-amazon-middle-east-the-next-big-opportunity-for-sellers-interview-with-amazon-sellerssociety
We interview Krystel, CEO and Founder of [@AmazonSellersSociety](https://www.youtube.com/@AmazonSellersSociety) , to break down everything you need to know about selling on Amazon in the Middle East — and why now is the time to pay attention.
We cover:
✅ Krystel's journey to founding Amazon Sellers Society
✅ Why the Middle East market is a massive opportunity for sellers
✅ How Amazon UAE differs from Amazon US in consumer behavior and demand
✅ The fastest-growing product categories right now
✅ What US sellers need to know before going live in the Middle East
✅ Legal and regulatory requirements for entering the market
✅ Who should (and shouldn't) expand into the Middle East yet
Whether you're an experienced Amazon seller looking to scale or just exploring new marketplaces, this conversation is packed with actionable insights you won't want to miss.
For the full interview, watch it here:
[**Learn more about Amazon Sellers Society**](https://www.assmiddleeast.org/)
* * *
### **Transcript**
00:00:00
Hey everyone, welcome back. I'm Joy and today I have such an exciting conversation lined up for you. I'm sitting down with Krystel, the CEO and founder of Amazon Seller Society to talk about one of the most overlooked opportunities in e-commerce right now, the Amazon UAE marketplace. So whether you're an experienced Amazon seller or just getting started, this interview is really going to open your eyes to what's uh possible in the Middle East market. Krystel, to get
00:00:31
started, do you mind just sharing a bit about your journey to finding Amazon Seller Society and what really inspired you to focus specifically on the Middle East market? >> Thanks so much, Joy, for uh, for having me on. I'm really excited to, you know, share a little bit of knowledge about what's going on on Amazon's uh, uh, maybe little bit lesser known marketplaces like the Middle East. So we I started Amazon Sellers Society back in 2017. I had exited a couple of brands
00:01:01
and then I decided to set up uh Amazon Sellers Society. The concept was to build a company that could merge community with also offering services and and support to tome sellers because I found like there was a big gap. I wasn't based in the Middle East. I wasn't even, you know, it wasn't even on my radar at that point in 2019 when Amazon purchased uh a local marketplace which was a dominant player in the Middle East and uh well they purchased it in around 2017 I believe but in 2019 they transformed that
00:01:38
marketplace which was called Souk to Amazon. So now it was like on my radar. I'm originally Lebanese so I'm from the region as well. And because at that point I'd had built uh a lot of uh good contacts at Amazon. So I felt like this was the next frontier and it was a blue ocean. It still is by the way. So we decided to keep go coming and going to the market and then we set up our uh office which now became our main office in Dubai back in 2019 and we started as soon as Amazon
00:02:14
started in the region and that gives us a unique perspective on the fact that we didn't start from from the market but we adapted to how the market works and and we've been going strong ever since. Just as a small you know highlight, Amazon under the Middle East umbrella currently operates four markets. So we're talking about UAE. Most notably everyone knows Dubai. So that's based in UAE, Saudi Arabia, Egypt as well as Turkey. Those are all under the Middle East or what what Amazon dubbs the MENAT
00:02:51
region. Definitely I would say if you look at the entirety of the region the UAE and Saudi Arabia would be the strongest markets in terms of commerce consumerism. >> Oh wow. Okay. Awesome. And Krystel basically you're kind of a pioneer I feel like in when it comes to the working in the Amazon space at least in the UAE and things like that. Awesome. And >> I think we took a gamble >> and it and it paid off. You know, I I didn't really foresee like I'm not going
00:03:29
to pretend like I knew this was going to happen. But you know, I took a gamble and sometimes in business as as you know very well, Joy, sometimes it it works and sometimes it doesn't. If it doesn't, you pivot and and you do something else. >> But in our case, it worked. It didn't work immediately of course because we we grew as the market grew and we're still growing and the market is still growing as well. >> Awesome. And you know I guess here at Get Reviews we do majority of the
00:03:58
sellers that we do work with are based primarily in the US and let's say Canada. So coming mostly from North America. But I would say for sellers who's never considered, you know, the UAE market, the Middle East, what would you say are some compelling reasons they should start paying attention to the market and maybe potential, you know, next marketplace that they can expand into? >> I would answer it quite simply. A lot of um because what who we work with are notably.
00:04:28
So, and if you are somebody that's starting out and and looking to get started on Amazon, >> obviously you should get started where you you kind of live where it's easier for you. But if you have that flexibility, you should consider other marketplaces other than the well-known US, Canada, you know, North America or even some major, platforms in Europe. And the main purpose is a lot of people say in all types of businesses and Amazon is a business but a lot of people say oh I wish I started
00:05:04
>\> 10 years ago I wish I started five years ago. And that's where Amazon is in the Middle East. We are at a growth trajectory. This is not a mature market. And if you want to enter a market and if you have the patience to run a marathon rather than a sprint because it is a long-term play, then this is the right market for you. >> If you're looking to enter into a market that's extremely mature, high risk, high reward, this is not the market for you >> as it doesn't have the size and we'll
00:05:39
get into that if you like and it doesn't have the maturity. So, yeah. So, if you ask yourself, do you wish you had started this e-commerce journey specifically on Amazon 10 years ago, this is the market for you. >> Oh, wow. Interesting. And I like the metaphor that you're using. It's not a sprint. Um, but it is kind of a long-term German journey that you want to look at when it comes to entering the, you know, Middle East market. And I would say that's also for all of e-commerce, right? I think a lot of
00:06:09
people tend to, you know, think that they can go into e-commerce and, kind of get rich quick. U, but I would say it's kind of the opposite where it's definitely a marathon. Yeah. Awesome. And, I would love to know, you know, how would you say the Amazon Middle East marketplace differs from, let's say, Amazon North America in terms of more like consumer behavior, product demand, like purchasing power? What would you say? Yeah, let's talk about the pros and the cons as well
00:06:40
because like anything there's always a positive and a negative and it depends on what the seller and the brand themselves are looking for. >> The negative part of the Middle East in general and you know where Amazon is situated which is the UAE because that's what we're primarily talking about but as well as Saudi Arabia is the fact that the population is small. So the population of the UAE, a lot of people know Dubai, a lot of people watch, you know, if you haven't visited as a as
00:07:10
a just to do tourism, a lot of people know, you know, flashy cars and stuff like that in Dubai, which is Yeah, definitely. Uh but not everyone. But yeah, of course, there's a I would say it's maybe very close to Miami for anyone that's watching from the US, but >> it's a small country. The entirety of the country has a population of 11 million. So that's probably less than a state in the US. And that is definitely an issue because when you have a smaller market, you just have a
00:07:41
smaller customer base. So at the end of the day, that's also something that would be a major con for the market. A few major pros would be like I had said since this market is on a growth trajectory e-commerce in general is seeing a growth rate an annual compounded growth rate of about anywhere between 17 to 19% year on year which is insane because if you if you look at the European markets which are definitely saturated we're seeing a growth of maybe 1 to 2% year on year. So, we're seeing a
00:08:19
big growth. The positive thing is the median age of people living in the UAE is about 32 years old. So, that's the perfect age for ecom. Third, the UAE in particular, I've never met anyone from any country that doesn't tell me, oh, I know so and so, a friend my from friend from my school, my cousin, my brother that lives in Dubai or in or anywhere in the UAE. So, it's a giant melting pot with a lot of expats, which makes it quite interesting in terms of how people
00:09:00
like what people buy. It's not an Arab country per se. Of course, it is, but it has a majority like we're talking about eight 90% of people living in the UAE are expats from every single country you would imagine. So, which makes it easy if you want to sell any product because most likely you're going to find customers that are looking for it. And third, well, I think we're on point number four. You know, a lot of people know this fact that the UAE in particular doesn't have income tax, very
00:09:34
lenient in terms of taxes. That's why it attracts so many millionaires and billionaires to set up their residence in the UAE. And because of that, you've got, you know, if you are a salaried worker or an employee, you're taking home much more than you would for the same exact job with the same exact salary if you're working like in the UK as an example, >> which basically means people have more disposable income. And because they have more disposable income, when we check on Amazon, we see that the
00:10:11
average order value is actually higher than it is in Europe. So, people are willing to purchase more products. Now, that doesn't mean that they're willing to buy anything because when you live in a country like the UAE where the expectations are quite high, you know, you go to a restaurant, as an example, service is always 10 over 10. You go to a store anywhere, service and quality is always very high. So that's what you expect. And that expectation also translates to when you buy things on
00:10:42
Amazon. So customers aren't necessarily looking for the cheapest product. It's not a price sensitive market, but it is a market where you cannot get away if you're not if your product isn't like the definition of perfection. So that's also something that could be a pro and a con as well. Yeah, absolutely. But I love that you mentioned that in terms of yes, you see Dubai being as a very flashy, you know, you see the nice cars, the nice restaurants, the nice clothing, but yes, in terms of people will have
00:11:14
higher disposable income with some of the, you know, different laws like around taxes and things like that, but at the end of the day, customers have a lot more expectations when it comes to the product and the quality. So, I love that you touched on that. Awesome. And you know at least here in North America, I see in a lot of the Amazon sellers that we work with they tend to be primarily in let's say like uh nowadays we're seeing that the most popular categories are let's say um
00:11:43
supplements, pets. Those are some of our most popular categories that we're seeing sellers in. Um, I'd love to know in your experience and in your experience, what product categories are you currently seeing like the strongest growth in right now? >> Very good question. Thank you for that. And I think it's quite interesting. But I just wanted to highlight one thing that I forgot Joy about, you know, positives and negatives of entering into the UAE. And then I'll segue into the
00:12:13
answer to your question. The positive thing is, and this is interesting when a lot of people discover it, you do not have to have a local entity in the UAE in order to become a seller on Amazon UAE. So, you could literally utilize your US LLC, register an account, and just get going. So, it is quite an easy market to get into. That's also something that I wanted to say. So, back to your question, I think it's actually very similar to what you touched on, and I think it's because also, you know, Miami
00:12:45
vibes, the weather is always beautiful. People are always outside. In summer, it's quite hot and humid for sure, >> and people are mostly young, so everybody wants to look really good. So, yes, I would say electronics and electronic accessories would be the number one category across the board. After that would be beauty and personal care under which comes supplements. Huge supplement, wellness industry here. >> if you follow like I do all of the major supplement brands in the US
00:13:26
their second market is normally Europe of course after Europe they immediately jump to the UAE. >> Wow. Europe would be in particular either the UK or Germany just because obviously the the sheer size and volume of the market and then they would jump to the UAE just because the UAE in general is very well known for its fitness industry, fantastic gyms, all worldclass athletes come here during the winter months to train. So a lot of also a lot of influencers in that space. So very big fitness uh very very
00:14:01
big fitness outdoors activity paddle you name it or you name it is here. So yes that but beauty also when it comes to Korean beauty products cosmetics huge beauty >> a huge beauty um like industry and demand. Recently, as of a couple of months ago, Ulta actually opened physical stores here. Wow. >> Which hasn't done so in like I believe a lot of inter I I don't know if there's an Ulta in Europe even, but um you know, they entered into the Middle East through the UAE.
00:14:40
>\> So yes, lots of demand for beauty products. Pet supplies definitely since the pandemic people are obsessed with dogs and cats and yes definitely for sure. So that would be a third category as well. But also a category which is very easy to get into often probably boring. Uh is the home and kitchen category as a lot of people tend to just like in a lot of major cities tend to move every year or so. They move they change their lease. They move to a new apartment, smaller, bigger, different area and also a lot of people
00:15:16
moving in, moving out. So that category also is very very uh very interesting and very in demand as well. >> Wow. That's you hit on some great points and it's really interesting. I mean coming from Canada, we don't even have an Alta in Canada. So the fact that and we're you know right neighbors with the US, right? So the fact that Ulta is actually in Dubai, it's crazy to me actually. >> Awesome. And >> it's actually got literally two stores.
00:15:45
It opened two stores back to back in two of the biggest malls, which was interesting. Yeah. But again, Joy, you go back to the main issue is that the market is small, very strong, but it's small. So that's something that I need to realize. It's small. The population is 11 million. Yes, you've got around 20 million tourists coming to the country every single year, but you know, a tourist isn't potentially maybe your target audience. They do buy things, but yeah, that's take into consideration.
00:16:17
>\> Yeah, absolutely. Sounds good. I know you kind of hit on a lot of points that you know regarding what US sellers or you know what sellers outside the Middle East should consider before going live in the Middle East, but I'm curious if there was any other kind of considerations you think sellers should look into or if there's any specific like legal or regulatory requirements that sellers should be aware of before entering the market. >> The requirements are quite simple. So if
00:16:47
you if you do want to become a local entity, it's quite simple. You don't you can do everything online. You don't even need to come to to to Dubai in order to register your company. You can literally register a company online. It takes about 5 days. >> The advantage of that would be the taxes and corporate taxes, just 9%, no income tax, no personal tax, nothing like that. But you can still if you want to dip your toe in the market per se, you can still use your original LLC setup or
00:17:17
your LTD if you're in the UK or anything like that. The majority of major countries are able to set up. The only additional thing would be that you would be required to register for what is known as VAT, value added tax or which is like the equivalent of the sales tax in the US. you're liable to collect that tax from the customer when they're purchasing on Amazon and you're liable to file for the VAT every 3 months. It's also done online. It's quite a simple thing, but that's also something to take
00:17:52
into consideration. And the value added tax is just 5% in the UAE. That would be the only thing that you would require as a seller on Amazon. Other than that, there's no issue. The country itself has the full e-commerce setup that you would imagine. Every single service that you would require that you would find in North America or Europe, you've got that and it's at world class 3PLs, whatever you might require. Everything is here. So, a lot of sellers are able to do the full setup, start selling,
00:18:26
ship products into the UAE, everything without even having ever visited. >> And you know, it's it's it's quite easy. It's quite easy to be done. One additional thing, if you know your geography, you kind of know that the UAE in of in of itself is not only its airport, but its ports are a very vital point where there's a lot of from Asia to Europe type of situation. So, a lot of people ship their products sometimes to the port here and then they distribute their products in in Europe.
00:19:02
So that's why there's a lot of shipping lines. There's a lot of the airport is obviously world-class. A lot of people who travel to Asia tend to have a stop either here or in Doha and Qatar. >> Yeah. >> As those are like the biggest locations here for international travel. So it makes it easy if you want to if you're manufacturing in places like China and you want to ship your products. >> Yeah, that's such a key point. And I never realized that when I was
00:19:30
looking into for example flights from Europe to Asia, I noticed that there was always a layover in either Dubai or Doha. So I was very surprised by that. So I feel like those two regions are kind of the center point in terms of logistics and business I think especially when it comes to Asia and Europe and acting as the bridge together. >> You're right with very strong airlines as well. Yes. um Emirates and Qatar Airways for for Doha. And yeah, so anytime I'm invited anywhere, I'm like,
00:20:02
I don't worry, I'm fine. I can go anywhere because I'll literally find 10 flights to take me anywhere. So yeah, >> exactly. Awesome. And I know Krystel, we're almost at time, but I would love to see, you know, if you mind just sharing, you know, where can people find you and the Amazon Seller Society if they want to work with you or just want to learn more? Thanks so much. So we have a very active YouTube channel called Amazon Sellers Society where u like I said in the beginning our journey is to combine both
00:20:33
community as well as services that a seller might require. So we support end-to-end operational services. We work with Amazon directly. Obviously we're an independent agency but we're fully certified by Amazon. We work very closely with the Amazon team. We also work with the government of Dubai as well to support localmemes. So with that being said on the YouTube channel, anything that you might imagine, we've been putting out content since 2020. So whatever you think of, we've covered it.
00:21:04
So if you want like general information, go there. If you want some more in-depth uh information, you'd like to ask us something, you want to figure out what we do, our website is also Amazon Sellers Society. If you just add it in Google, you'll find us and you'll be able to just contact us. Our main office is in Dubai. We also have an office in Turkey in Istanbul. And we have our European office in Estonia as well. >> Oh wow, awesome. Sounds good. But I want to thank Krystel again for your
00:21:33
time and insights. This has not just been helpful for me, but I'm sure our viewers as well. And please make sure you check out their YouTube channel so you can keep watching Krystel's beautiful face, but they also have so much helpful content and information. But we'll have more information on Amazon Sellers Society and where you can find Krystel in the description box below. But again, Krystel, I again do want to thank you so much for taking your time to speak with us. Awesome.
00:21:58
>\> Thanks so much. Thank you, Joy.
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---
## Why Good Products Still Get Bad Reviews (and How to Catch Issues Before Customers
Do)
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-04-17
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: product readines, parker swanson
Tag URLs: product readines (https://www.getreviews.ai/blog/tag/product-readines), parker swanson (https://www.getreviews.ai/blog/tag/parker-swanson)
URL: https://www.getreviews.ai/blog/why-good-products-still-get-bad-reviews-and-how-to-catch-issues-before-customers-do
By [Parker Swanson](https://www.linkedin.com/in/parkerswansonpm/)
[Product Readiness](https://productreadiness.carrd.co/) — Helping brands catch product issues before they show up in reviews
* * *
A product arrives in good condition. Structurally, everything looks solid. No visible defects.
But when it’s handled, you hear something inside — a faint rattling sound.
At the factory, this had actually been “fixed.”
During production, small debris was getting trapped inside hollow components. To solve it, the team added a small amount of adhesive inside the tubing and rotated the parts so everything would stick in place.
It worked — at least during inspection. No more noise, no visible issues, and the product passed.
But once the product was in real use, the fix created a different problem.
In some cases, excess adhesive made its way onto the exterior during assembly. At first, it hardened and went unnoticed. But over time, with normal handling and wear, those areas started to change — becoming slightly tacky and picking up dirt and debris.
Now instead of a minor internal issue no customer would have noticed, the product had
visible, hard-to-clean spots that affected the overall experience.
Nothing was technically “broken.”
Inspection passed.
But the problem only showed up once the product was in a real environment.
That’s usually where the negative experience starts.
And more often than not, it passed inspection without any issues.
* * *
## The assumption most brands make
Most brands assume that if a product passed inspection, it’s ready to go.
On paper, that makes sense.
If the factory produced it correctly and the inspection report looks clean, what else is there?
But “meets spec” and “works well for a customer” are not always the same thing.
* * *
## Inspection vs. real-world use
Inspection is designed to confirm that a product meets requirements.
- Are the dimensions correct?
- Do the components match the spec?
- Does it power on or function at a basic level?
Those checks are necessary.
But they don’t always reflect what happens once the product is actually used — especially by someone seeing and touching it for the first time.
A product can pass every single line item on an inspection checklist and still feel confusing, inconsistent, or frustrating in real use.
* * *
## Where negative reviews actually come from
When you look at product reviews, a lot of the complaints follow the same pattern.
Not major defects — smaller things that add up:
- Instructions that are technically correct, but hard (and frustrating) to follow
- Setup that feels way more complicated than expected
- Packaging that didn’t hold up during real shipping
- Products that work for the most part, but not consistently
- Small usability issues that make the experience feel off
Individually, none of these seem like a big deal.
But from the customer’s perspective, they are the experience.
And that’s what gets reflected in reviews.
* * *
## The upstream problem
By the time these issues show up in reviews, they’re already out there.
At that point, brands are reacting:
- responding to complaints
- issuing replacements or refunds
- trying to improve perception any way they can
But a lot of these problems didn’t start with marketing.
They started much earlier — before the product ever reached the customer.
* * *
## What most brands don’t actually test (but should)
Most teams aren’t ignoring quality — they’re just testing the wrong things, or testing them in the wrong context.
- Products are tested in controlled environments — not how customers actually use them → a device works perfectly on a bench test, but in real use (longer sessions, different conditions, less careful handling) it starts to loosen, overheat, or behave inconsistently
- Packaging is approved visually — not tested through real shipping conditions → internal supports hold everything in place when handled carefully, but during actual transit (vibration, drops, stacking), they fail — and products arrive damaged even though inspection passed
- Instructions are written by people who already understand the product→ a step that feels “obvious” gets skipped (like aligning a part a certain way before tightening), so first-time users assemble it incorrectly and assume the product is defective
- “Functionality” is confirmed once — but not consistency over repeated use → components fit correctly during inspection, but small tolerance issues cause them to shift, loosen, or stop sitting flush after a few uses
- No one checks how a first-time user actually experiences setup → setup technically works, but takes longer than expected, requires guesswork, or leads to small mistakes that create frustration right away
But those checks don’t always reflect what happens once the product is in a customer’s hands.
That’s why you end up with products that pass inspection but still arrive with issues.
They meet requirements — but fail in real-world use.
And the problems get surfaced by customers instead of being caught in QC.
* * *
## What’s missing
What’s often missing is a step between “factory-approved” and “ready for the customer.”
Not another checklist — a different lens.
Looking at the product the way a customer would:
- using it for the first time
- figuring it out without context
- noticing where things feel unclear, inconsistent, or off
Because that’s what ultimately shapes the experience — and what ends up in reviews.
* * *
## Why this matters
The goal isn’t just to ship a product that passes inspection. It’s to ship a product that actually feels ready.
When that happens, you see it directly:
- fewer negative reviews
- fewer returns
- smoother launches
Not because marketing changed — but because the product experience did.
* * *
If you’re launching a product — or seeing the same issues show up in reviews — it’s probably not random.
It’s worth taking a closer look at where those problems are actually coming from.
If you want help catching these issues before they show up in reviews, you can book a quick risk check at [https://productreadiness.carrd.co/](https://productreadiness.carrd.co/)
* * *
## About the author
[Parker Swanson](https://www.linkedin.com/in/parkerswansonpm/) works with consumer brands to identify real-world product issues before they reach customers. His work focuses on bridging the gap between factory inspection and actual product experience.
---
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---
## GetReviews.ai at Prosper Show 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-03-14
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: prosper show, prosper 2026, amazon events, events
Tag URLs: prosper show (https://www.getreviews.ai/blog/tag/prosper-show), prosper 2026 (https://www.getreviews.ai/blog/tag/prosper-2026), amazon events (https://www.getreviews.ai/blog/tag/amazon-events), events (https://www.getreviews.ai/blog/tag/events)
URL: https://www.getreviews.ai/blog/getreviewsai-at-prosper-show-2026
GetReviews at Prosper Show 2026
## **Our First** Time **Sponsoring the Prosper Show — Here's What We Saw**
**_By:_** [**_Joy Pak_**](https://www.linkedin.com/in/joypak/) **_, Director of Growth and Customer Support_**
[**Prosper Show**](https://prospershow.com/) is always one of the most anticipated [events](https://www.getreviews.ai/blog/top-events-every-amazon-seller-should-attend-in-2026) in the Amazon seller ecosystem, and this year it took place on March 10 to 12, 2026, at The Wynn Las Vegas. It was extra special for us — it was GetReviews's first time sponsoring and exhibiting. This made us pay even closer attention to what sellers were discussing, what was trending, and where the industry was heading. Here's what stood out.
* * *
### The Women's Meetup
Women's Meetup at Prosper Show 2026
One of the most memorable moments of the entire show had nothing to do with a booth or a keynote. The women's meetup was a genuine standout — and honestly, one of the most energizing parts of the show.
The room was filled with sharp, ambitious sellers, operators, and brand builders. What struck me most wasn't just the talent in the room — it was the sense of community. These were women who had built real businesses, navigated real challenges, and showed up at Prosper not just to learn but to connect and lift each other up.
The e-commerce space has historically skewed heavily male, particularly at events like this, so seeing a dedicated space packed with women who are thriving in the industry was genuinely inspiring. It's a reminder that the seller community is broader and more diverse than the main floor sometimes reflects — and that when you create the right environment, those voices show up loud and ready to engage.
With Katarina Perovic, co-founder of eHigher, coming all the way from Serbia!
* * *
### Multi-Marketplace Selling Is the New Normal
One of the most exciting developments was the growing presence of marketplaces beyond Amazon. [**Walmart**](https://marketplace.walmart.com/) had a strong showing, and the one that was genuinely most surprising to me was [**Coupang**](https://globalsellers.coupang.com/en/) — a sign that international platforms are investing heavily in courting US-based sellers.
So why might Walmart be so motivated to bring sellers in? Over 95% of the products available on Walmart.com now come from marketplace sellers, not Walmart's own inventory (source: [_Teikametrics_](https://www.teikametrics.com/blog/walmart-growth-2025/)). The more sellers they attract, the broader their catalog, the more competitive they become against other marketplaces like Amazon, and the more advertising revenue they generate. Amazon still has approximately 1.9 million active sellers compared to Walmart's 200,000 — roughly 9.5 times larger (source: [_Red Stag Fulfillment_](https://redstagfulfillment.com/how-many-walmart-marketplace-sellers/)) — which means less competition in most categories and more visibility for brands willing to move early.
Coupang is South Korea's equivalent to Amazon, with over 30 million monthly active users, representing over 55% of Korea's population. As someone who has lived in Korea for a few years, I can confidently say that if you are a US seller looking to reach the Korean market, this is the marketplace for you.
The conversations we had confirmed what the data is already telling us: more and more sellers are diversifying where they sell, with Walmart increasingly becoming the go-to second channel. If you're still Amazon-only, the community is nudging you to not to put all your eggs in one basket.
* * *
### Selling on Multiple Marketplaces Is One Thing — Managing Them Is Another
The shift toward multi-marketplace selling is exciting, but it comes with a layer of operational complexity that doesn't get talked about enough. When you're running storefronts across Amazon, Walmart, Target, and beyond, the data fragmentation alone can be paralyzing. Each platform has its own dashboard, its own metrics, its own reporting cadence — and trying to stitch together a coherent picture of your business from five different tabs is where growth strategies go to die.
This is why analytics consolidation is becoming just as important a conversation as marketplace expansion itself. Knowing that you're selling on more channels is one thing. Actually understanding which channels are profitable, which SKUs are underperforming where, and how your advertising spend is working across platforms — that's the intelligence that drives real decisions.
Tools like [**MerchantSpring**](https://merchantspring.io//) are built exactly for this moment. Designed for brands and agencies managing multi-marketplace operations, MerchantSpring consolidates performance data across marketplaces into a single, unified view — giving sellers the clarity to act rather than just react. Whether you're comparing revenue by channel, tracking listing health across platforms, or reporting to clients across a portfolio of brands, having that consolidated layer isn't a nice-to-have anymore. As the marketplace landscape keeps fragmenting, it's becoming the operational backbone that serious multi-channel sellers can't afford to go without.
The sellers who win the multi-marketplace era won't just be the ones who show up on the most platforms — they'll be the ones who can actually see and understand their entire business at once.
* * *
### **Expanding to New M** arkets Me **ans Rethinking Shipping**
With so many brands eyeing new marketplaces and international expansion, one conversation that kept coming up was logistics. Reaching customers outside the United States isn't just a fulfillment challenge — it's a growth bottleneck if you don't have the right partner in place.
That's where solutions like [**SkyPostal**](https://www.skypostal.com/) become essential. Specializing in last-mile delivery across hard-to-reach markets, Skypostal gives sellers the infrastructure to actually follow through on their expansion ambitions without the typical headaches of cross-border shipping. As more brands set their sights beyond domestic channels, having a reliable international shipping partner isn't optional — it's the foundation the whole strategy rests on.
* * *
### **AI Is Everyw** here **— and It's Actually Useful**
If there was one theme that dominated booth exhibitors and conversations this year, it was AI. The number of AI-powered tools and apps on display was hard to ignore, and the quality has clearly leveled up. One standout we came across was [**Aakaar AI**](https://www.aakaarai.com/), which caught our attention as a genuinely interesting application in the space.
It goes beyond a typical ad management tool — it's a fully AI-native platform that deploys autonomous agents to handle the day-to-day heavy lifting of Amazon operations, from bid adjustments and budget allocation to campaign analysis. Sellers and account managers can guide strategy using plain natural language instead of wrestling with complex rule-based setups, and every automated decision comes with a clear explanation of what changed and why.
* * *
### **Tariffs**? Barely a **Whisper**
This one surprised me. I attended [**Ecom North**](https://ecomnorth.com/) in September 2025 in Toronto, Canada, where tariffs were practically the only thing anyone wanted to talk about. Prosper felt noticeably quieter on the topic. I'm not sure if it's due to Ecom North being attended by more of a Canadian audience. Whether sellers have adapted, accepted the uncertainty, or are simply moving on, the urgency just wasn't there in the same way. It was a telling shift in the room's energy.
* * *
### **Revi** ews and Packa **ge Inserts Are Still King — But Sellers Need a Starting Point**
For all the shiny new tools and trends, the fundamentals haven't changed. Reviews and post-purchase engagement remained a top priority in nearly every conversation we had. The challenge isn't awareness — sellers know they need reviews. It's knowing where to start and how to do it compliantly and effectively. That's exactly the gap GetReviews is built to fill, and the conversations we had on the floor only reinforced how real that need is.
* * *
## What is GetReviews.ai?
[**GetReviews.ai**](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement through QR codes and survey flows, and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Hidden Amazon Keyword Research Secrets That Can Transform Your Sales in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-02-28
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, Feature, sellersprite
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), Feature (https://www.getreviews.ai/blog/tag/feature), sellersprite (https://www.getreviews.ai/blog/tag/sellersprite)
URL: https://www.getreviews.ai/blog/hidden-amazon-keyword-research-secrets
When it comes to selling on Amazon, one truth has never changed: customers can’t buy your product if they can’t find it. Visibility drives sales, and **keyword research is at the very heart of visibility.** Yet, most beginner guides barely scratch the surface, focusing only on the basics everyone already knows.
In 2026, with Amazon’s A10 algorithm powering search and personalization, sellers who rely on generic strategies will find themselves buried on page five. Those who understand how to uncover and strategically use hidden keyword opportunities, however, will rise above the competition.
This guide will walk you through the fundamentals of Amazon keyword research, reveal overlooked strategies for 2026, and show how the right tools can make the process faster, easier, and more profitable.
* * *
## Why Keyword Research Still Reigns Supreme
Amazon is no longer just an e-commerce platform—it’s a powerful search engine. Unlike social media, where ads push products onto customers, Amazon shoppers arrive with clear intent. They know what they want; they just need help finding it.
This means **your keywords are the bridge** between buyer intent and your product. Without relevant, well-placed search terms, even the best product remains invisible. Amazon’s algorithm evaluates:
- **Relevance –** how closely your keywords match shopper searches.
- **Performance –** whether people click and purchase your product.
- **Authority –** how strong your seller reputation and sales history are.
The takeaway? Keywords not only help you get discovered—they also directly influence how well you rank against competitors.
* * *
## **The Shift to A10: Why Old Tricks Don’t Work**
With Amazon’s updated A10 algorithm, keyword stuffing no longer helps—it hurts. Instead of rewarding repetition, A10 looks at **context** and **customer behavior signals** like click-through rate, conversion, and time spent on page.
What does this mean for sellers? It’s not about cramming the same keyword everywhere, but about building a **strategic, data-backed keyword plan**. Long-tail keywords, seasonal variations, and competitor-based insights now carry more weight than ever.
* * *
## **8 Hidden Keyword Research Strategies Sellers Miss**
1. **Leverage Amazon Autocomplete –** Type in seed terms and note real-time suggestions. These reflect actual customer searches, not guesses.
2. **Reverse ASIN Competitor Analysis –** Discover which terms drive your competitors’ sales. Tools like SellerSprite let you run bulk ASIN lookups to instantly see which keywords they rank for.
3. **Target Long-Tail Keywords –**“Yoga mat for beginners with strap” converts far better than “yoga mat.” Lower competition, higher intent.
4. **Monitor Seasonal Trends –** Don’t wait until Q4 to add “Christmas gift” to your listings. Historical keyword data reveals when to optimize ahead of time.
5. **Optimize Backend Search Terms –** Include synonyms, misspellings, and related terms. SellerSprite automatically suggests hidden keyword opportunities you may overlook.
6. **Use LSI (Contextual) Keywords –** Adding related words helps Amazon interpret your product correctly and avoid mismatched searches.
7. **Test With A/B Experiments –** Use Amazon’s “Manage Your Experiments” to test different keyword placements and measure results.
8. **Track and Update Continuously –** Keyword trends shift fast. What worked three months ago may not work today. Use tools that refresh real-time keyword data and competitor movements.
### How to Apply Keywords Effectively
Finding keywords is just step one—the real magic lies in how you use them:
- **Titles –** Put your most important keywords early in the product title.
- **Bullet Points –** Blend features + benefits with keywords to appeal to both the algorithm and human buyers.
- **Descriptions –** Use this space for storytelling while weaving in secondary terms.
- **Backend Fields –** Add overlooked or awkward keywords here without cluttering the visible listing.
- **Images (Alt Text) –** Amazon increasingly values keyword-rich alt text for product images, especially in A+ content.
Done well, these placements not only help you rank but also increase conversion by matching exactly what customers are searching for.
* * *
## **Why Tools Like** [**SellerSprite**](https://f5f.co/sellersprite) **Make the Difference**
While many of these techniques can be done manually, serious sellers know the time and precision required is overwhelming. This is where specialized tools give you an advantage.
**With SellerSprite, you can:**
- Instantly run **reverse ASIN lookups** to uncover competitor keywords.
- Track **real-time keyword trends** across marketplaces.
- Use **AI-powered reports** to identify low-risk, high-potential products.
- Discover **seasonal opportunities** before your competitors react.
Instead of guessing which keywords will work, you base your strategy on **hard data**—and adapt faster than sellers relying on outdated methods.
Amazon keyword research in 2025 is no longer just about “finding the right words.” It’s about understanding customer intent, staying ahead of seasonal shifts, and continuously refining your strategy.
The sellers who win are those who treat keyword research as an ongoing process—not a one-time setup.
👉 Ready to take the guesswork out of keyword research?
**Try SellerSprite today and unlock** [**35% OFF all multi-month plans.**](https://www.sellersprite.com/affiliate/SELLERSPRITE)
_This article was co-written in collaboration with SellerSprite, leveraging their expertise in e-commerce analytics and market intelligence._
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Top Events Every Amazon Seller Should Attend in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-02-28
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: amazon, amazon events, events, 2026
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), amazon events (https://www.getreviews.ai/blog/tag/amazon-events), events (https://www.getreviews.ai/blog/tag/events), 2026 (https://www.getreviews.ai/blog/tag/2026)
URL: https://www.getreviews.ai/blog/top-events-every-amazon-seller-should-attend-in-2026
The Amazon seller community is thriving, and 2026 is shaping up to be one of the most event-packed years yet. Whether you're a seasoned seven-figure seller or just getting started, attending the right conferences can supercharge your growth, introduce you to powerful tools, and connect you with the people who are shaping the future of e-commerce.
* * *
## The must-attend events for Amazon sellers in 2026:
### Prosper Show — Las Vegas, USA
Date: March 10 - 12, 2026
Location: The Wynn in Las Vegas, NV
Website: [https://prospershow.com/](https://prospershow.com/)
Overview:
Held annually in Las Vegas, Prosper is widely regarded as the premier conference for professional Amazon sellers. Designed specifically for established and growing sellers, it brings together thousands of marketplace entrepreneurs, brand owners, and solution providers under one roof.
GetReviews will be attending Prosper Show 2026 and at Booth #400. Come and say hi!
* * *
### AmafestUK - Birmingham, UK
Date: October 16, 2026
Location: The BCEC, Hill Street, Birmingham, B5 4EW
Website: [https://amafestuk.com/](https://amafestuk.com/)
Overview:
AmafestUK is the unmissable event for Amazon sellers looking to gain a real competitive edge. In one action-packed day, you'll soak up expert insights and practical, battle-tested tips to boost your sales, connect with fellow sellers, industry experts, and potential suppliers, and explore a supplier showcase where trusted partners are on hand to share genuine advice — with no hard selling in sight.
Your ticket also covers complimentary refreshments throughout the day and a delicious lunch, plus you'll have the chance to network with fellow attendees at pre-conference drinks on the evening of the 16th and a post-conference gathering — with your first drink included at both. If you're serious about succeeding on Amazon, AmafestUK gives you the knowledge, the connections, and the community to make it happen.
Check out our podcast interview with AmafestUK on the topic of social proof and reviews for Amazon sellers.
* * *
### ASGTG
Date: March 5, 2026
Location: The BCEC, Hill Street, Birmingham, B5 4EW
Website: [https://amafestuk.com/](https://amafestuk.com/)
Overview:
Taking place on March 5, 2026, the ASGTG26 event is shaping up to be one of the most practical and high-impact days in the Amazon seller calendar, bringing together approximately 1,000 experienced professional sellers for a conference that is laser-focused on real, actionable growth.
The event was founded by Ed, an Amazon Compliance and Suspension Specialist renowned as a leading authority in Amazon-related matters, who heads a dynamic and influential Amazon Sellers group credited with helping thousands of third-party sellers — including those ranked among the top 200 in the community — navigate the challenges of Amazon suspension and compliance hurdles.
* * *
### Amazing Days Summit - Sofia 2026
Date: April 27, 2026
Location: Novotel Sofia - 115 N, м. Къро, Boulevard "Tsarigradsko shose" Blvd, 1784 Sofia, Bulgaria
Website: [https://www.amzdays.com/summit-2026](https://www.amzdays.com/summit-2026)
Overview:
The Amazing Days Summit is a standout event for Amazon sellers and e-commerce professionals who want to expand both their knowledge and their network in one incredible setting. Designed to deliver maximum value from the moment you arrive, the event features 8 expert-led sessions packed with actionable Amazon growth strategies and broader e-commerce insights, ensuring attendees walk away with fresh ideas and a clear roadmap for scaling their business.
What truly sets Amazing Days apart is its dedication to meaningful connection — with dedicated networking zones where you can engage directly with fellow Amazon sellers, e-commerce professionals, and top service providers in an environment built for real conversation and relationship building. Premium networking is woven throughout the entire experience, with food and drinks included to keep the energy high and the conversations flowing long after the sessions wrap up.
* * *
### SHOPTALK 2026
Date:
- SHOPTALK Spring: March 24-26, 2026 - Las Vegas
- SHOPTALK Europe: June 9-11, 2026 - Barcelona
- Grocery Shop: September 22-24, 2026 - Las Vegas
- SHOPTALK Fall: September 29-October 1, 2026 - Nashville
Location: Las Vegas, Barcelona, Nashville
Website: [https://shoptalk.com/](https://shoptalk.com/)
Overview:
Shoptalk 2026 is one of the most prestigious and expansive retail and e-commerce conferences in the world, drawing together thousands of industry leaders, innovators, and entrepreneurs from across the globe for an unmissable few days of insight, inspiration, and connection. Shoptalk has built a reputation as the event where the future of retail is not just discussed but actively shaped, making it essential attendance for any serious e-commerce professional looking to stay ahead of the curve. The conference covers an enormous breadth of topics — from AI-powered personalisation and omnichannel strategy to supply chain innovation, consumer behaviour trends, and the evolving role of marketplaces like Amazon — ensuring there is something genuinely valuable for every type of seller and brand owner. With hundreds of speakers drawn from the C-suites of the world's biggest retail brands alongside disruptive startups and cutting-edge technology providers, the quality and diversity of perspectives on offer is simply unmatched anywhere else in the industry.
The networking opportunities are equally extraordinary, with a carefully designed format that facilitates thousands of one-on-one meetings, roundtable discussions, and spontaneous connections that have been known to spark partnerships, investment deals, and business transformations. For Amazon sellers in particular, Shoptalk offers a rare chance to zoom out from the day-to-day mechanics of marketplace selling and gain a wider strategic view of where retail is heading — knowledge that can be the difference between riding the next wave and being left behind by it. If you are serious about building a brand that thrives not just on Amazon but across the entire retail landscape, Shoptalk 2026 is quite simply one of the most valuable investments you can make in your business this year.
* * *
By investing in industry events, you’re not just keeping up with trends—you’re positioning yourself for long-term success in the competitive world of Amazon selling. So, mark your calendar, plan your attendance, and make 2026 the year you scale your Amazon business.
Here are some additional information to help you in selling on Amazon:
- [Amazon Supplement Policies for 2025 - and how to Comply](https://www.getreviews.ai/blog/amazon-supplements-policies-for-2025-and-how-to-comply)
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How Amazon Sellers can Offer Warranties to Customers](https://www.getreviews.ai/blog/how-amazon-sellers-can-offer-warranties-to-their-customers)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Why Every E-Commerce Brand Should Be Using QR Codes in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-01-25
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: ecommerce sellers, package inserts, qr codes
Tag URLs: ecommerce sellers (https://www.getreviews.ai/blog/tag/ecommerce-sellers), package inserts (https://www.getreviews.ai/blog/tag/package-inserts), qr codes (https://www.getreviews.ai/blog/tag/qr-codes)
URL: https://www.getreviews.ai/blog/why-every-e-commerce-brand-should-be-using-qr-codes-in-2026
The moment a customer opens their product package is now one of the few remaining undistracted, high-attention touchpoints a brand owns. And increasingly, the brands capturing that moment all have one thing in common: QR codes.
QR codes have become a vital tool for enhancing engagement, driving conversions, and improving the customer experience. Consumers now instinctively know what to do when they see one — and more importantly, they expect to. What was once a novelty has quietly become a standard, and brands that aren't using them inside their packaging are leaving a direct line to their customer completely untapped.
* * *
## What is a QR code?
A QR code (quick response code) is a two-dimensional barcode that can be scanned instantly with a smartphone camera. There's no need to download any applications or type in any URLs; a user can simply scan and go.
There are different types of QR codes, such as static or dynamic. Here is a [guide](https://www.getreviews.ai/blog/static-vs-dynamic-qr-codes-whats-the-difference) that explains the similarities and differences between the two in more detail.
* * *
## Why QR Codes Are A Necessity
Smartphone cameras now scan QR codes by default. Consumers use them in restaurants, airports, for payments, and for event check-ins. Scanning has become a second nature so QR codes are not just "nice to have" to strategically essential for e-commerce brands.
QR codes now offer the advantage of having a direct, owned, post-purchase connection to the customer.
### 1\. E-Commerce Packaging is The Perfect Touchpoint for QR Engagement
QR codes are now a direct engagement channel. **60% of shoppers scan QR codes on packaging for product information before purchase (** [source: Hovarlay](https://hovarlay.com/packaging-qr-code/2025-statistics-data-about-packaging-qr-code-insights-for-forward-thinking-brands/?utm_source=chatgpt.com&utm_source=chatgpt.com) **)**, indicating strong customer demand for deeper insights on the products they've purchased and expecting additional experiences with the brand.
These stats illustrate that QR codes on packaging including package inserts act as a meaningful engagement channel. There are different type of package inserts a brand can use from thank-you cards, care guides, or exclusive offers.
### 2\. QR Codes Scan Rates
Higher-engagement package insert QR codes such as care guides or brand stories, where the insert add real value and strong calls to action see an average scan rate of 12 to 18% ( [**source: eCommerce Fastlane**](https://ecommercefastlane.com/packaging-inserts-retention/?utm_source=chatgpt.com&utm_source=chatgpt.com)).
Note that scan rates depend on a lot of factors such as how you frame the offer and where you place the code:
- Value proposition matters - customers will scan when they know exactly what they'll get (discount, tips, warranty, loyalty program).
- Design and placement - codes on easy-to-find inserts with clear call-to-actions outperform ones hidden on packing skips.
- Mobile optimization - once a customer scans the QR code, the landing page must be fast and useful; otherwise, scan-to-conversion drops even if scan rates are decent.
### 3\. QR Codes Help Build First-Party Data
QR codes offer a clean way to collect first-party data. In a 2025 industry survey, 95% of business leaders using QR codes said they collect first-party insights directly from customers ( [**source: Forbes**](https://www.forbes.com/councils/forbesbusinesscouncil/2025/09/30/the-role-of-qr-codes-in-marketing-and-tips-for-making-them-a-success/?utm_source=chatgpt.com&utm_source=chatgpt.com)).
By linking scans to tracking pixels, customized landing pages, e-commerce brands can gather high-quality first-party data to personalize and retarget.
In 2026, the brands that are succeeding in the e-commerce game aren't just the ones with the best ads or the fastest shipping - they're the ones that continue the conversation after the purchase. QR codes make that possible.
The data is clear. Consumers are comfortable scanning. Package inserts outperform many traditional channels. And when QR codes offer real value - customers respond.
### 4\. The Moment After the Box Opens Is the Most Underrated Moment in E-Commerce
Most e-commerce brands spend thousands optimizing the moment before a customer buys — the ad creative, the landing page, the checkout flow. Yet the moment a customer opens a package and holds your product in their hands is arguably the highest-trust moment in the entire relationship. They've already paid. They're curious, even excited. There's no buyer's remorse yet, no competing distractions — just your product and whatever you put in the box with it. A QR code on a package insert is the only marketing channel that lives inside that moment. It's not an ad interrupting someone's scroll. It's an invitation extended at peak receptivity. No other digital touchpoint — not email, not SMS, not retargeting — can say the same.
* * *
## Other Resources
Here are some other helpful guides to get you started with GetReviews and in collecting reviews.
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Export Your Reviews from GetReviews and Import to Fera
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2026-01-01
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: amazon, export reviews, shopify app
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), export reviews (https://www.getreviews.ai/blog/tag/export-reviews), shopify app (https://www.getreviews.ai/blog/tag/shopify-app)
URL: https://www.getreviews.ai/blog/how-to-export-your-reviews-from-getreviews-and-to-fera
Customer reviews are some of the most valuable assets for e-commerce brands. Not only do they build social proof and drive conversions, but they also give you rich data you can syndicate across platforms. If you're using **GetReviews.ai** to collect and manage reviews, you can export them and bring them into your [**Fera Product Reviews app**](https://write.superblog.ai/sites/getreviews/posts/cmjuu3jgl00010eozoobfndvc/fera.ai) to unify all your reviews in one place.
In this guide, we'll walk through how to export your reviews from GetReviews and import them into Fera.
* * *
## **What is Fera?**
[Fera](https://fera.ai) is a Shopify app built to help e-commerce brands collect, manage, and display product reviews that drive social proof and boost conversions. It allows merchants to showcase customer reviews — including photo and video reviews — without compromising their store's aesthetics, with fully customizable review widgets and multi-language support.
Beyond collecting reviews directly, Fera lets brands sync existing reviews from platforms like Google, and Etsy, automatically send post-purchase review request emails, and reward customers for leaving reviews with discounts, points, or cashback. Rated 4.7 stars and currently installed on nearly 10,000 Shopify stores, it's particularly popular among apparel, beauty, and home and garden brands — making it one of the more established review management tools in the Shopify ecosystem.
* * *
## **Why You Might Want to Move Your Reviews to Fera**
You might want to move your reviews to Fera if you’re launching a new storefront on platforms like **Shopify or Wix** and don’t want to start from scratch when it comes to social proof. Reviews take time and effort to collect, and losing them during a platform migration can hurt trust and conversions. By importing your existing reviews into Fera, you can instantly showcase real customer feedback on your new store from day one.
Fera also makes it easier to **consolidate reviews from multiple sources into one place**, so instead of managing feedback across different tools, everything lives in a single dashboard. On top of that, having all your reviews centralized allows you to better analyze trends, customer sentiment, and product performance.
Here's a step-by-step guide:
## **Step 1 — Export Your Re** views from GetReviews
GetReviews makes it easy to export your customer review data in a format that’s reusable elsewhere.
Here are the two methods you can use:
### **1\. Download a CSV or Excel File**
1. Log in to your GetReviews.ai dashboard.
2. Navigate to the **Reviews** tab in the left sidebar.
3. Click the **Download** button.
4. You’ll receive an email with a secure download link.
5. Use that link to download your full set of reviews as a **CSV or Excel file**.
💡 _Note:_ The download link expires after 7 days. If it expires, just generate a new export.
### **2\. Sync to Google Sheets**
If you want ongoing access to your review data for reporting:
1. Go to **Integrations** via the top-right button from your dashboard.
2. Configure your Google Sheets integration. Here's a detailed [**how-to guide**](https://www.getreviews.ai/support/integrations/sheets) on setting this up.
3. Set up the integration to automatically sync new reviews.
This keeps your sheet up to date without manual exports — though it doesn’t backfill old reviews into the sheet.
## **Step 2 — Prepare Your CSV for Fera**
Before importing into Fera, it must follow their template. Therefore, it may be necessary to manually verify that your GetReviews.ai CSV includes the correct fields and formats, particularly product identifiers (such as SKUs), to ensure Fera can accurately match each review to the corresponding product. If your CSV needs reformatting, tools like Excel or Google Sheets work perfectly for adjusting columns and values.
**📝 Note:** You can use this [**template**](https://uploads.fera.ai/samples/customer_reviews.csv) file from Fera when uploading.
## **Step 3 — Import Your Reviews into Fera**
Once you have a clean CSV export from GetReviews, importing it into Fera is simple:
1. Go to your **Fera dashboard** and navigate to the **Reviews** section.
2. Click the **\+ Add Review** button.
3. Choose **Import or Sync Existing Reviews**.
4. Select **CSV file** as the source.
5. Upload your GetReviews export file.
6. Click **Start Import**.
🎉 That’s it! Once uploaded, the reviews will appear in your Fera dashboard under **Product Reviews**.
**💡 Tip** _:_ If anything doesn’t show up correctly (e.g., products aren’t matching), double-check that the product identifiers in your CSV exactly match the product handles or SKUs used in your store.
* * *
## Other Resources
Here are some other helpful guides to get you started with GetReviews and in collecting reviews.
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Amazon Package Inserts: The 3 Most Common Mistakes
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-12-27
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: amazon, package inserts, product inserts
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), package inserts (https://www.getreviews.ai/blog/tag/package-inserts), product inserts (https://www.getreviews.ai/blog/tag/product-inserts)
URL: https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes
Package inserts are one of the most commonly used tools in e-commerce. To put it simply, package inserts are printed materials included inside a product's packaging. They're the small cards, flyers, or booklets customers discover when they open their order. While easy to overlook, package inserts can play a powerful role in shaping the post-purchase experience.
E-commerce brands use package inserts in many different ways, including:
- product instructions or setup guides
- care, safety, or warranty information
- thank you notes and brand story cards
- customer support contact details
- cross-selling or product education
- requests for customer feedback or reviews
When done well, package inserts reduce returns, answer common questions, improve customer satisfaction and reinforce brand trust. To see real-life examples of different inserts, check out [**InsertBooth.com**](https://write.superblog.ai/sites/getreviews/posts/cmjoeiqig002t0eoyglk0ek8o/insertbooth.com).
For many brands - especially those selling on marketplaces like Amazon - package inserts are one of the few direct touchpoints they have with customers after the sale.
However, this is also where problems start.
Because package inserts are a direct channel, what feels like a harmless sentence or friendly design choice can quickly cross into territory Amazon considers review manipulation.
Many sellers can get into trouble, not because they're trying to break the rules, but because they:
- copy insert templates from other sellers
- follow outdated advice
- don't realize visuals and wording are evaluated just as strictly as text
In this article, we'll break down the three most common reasons sellers get in trouble when using package inserts on Amazon.
* * *
## The 3 Most Common Mistakes
### 1\. Asking Happy Customers for 5-Star Reviews and Sending Unhappy Customers Elsewhere
This is the #1 mistake sellers make. A very common insert says something like:
> If you're happy with your purchase, please leave us a 5-star review ⭐️⭐️⭐️⭐️⭐️. If you're unhappy, contact us at support@brand.com \[your e-mail\].
While this may seem customer-friendly, Amazon considers this review manipulation. This prohibits Amazon's policies because you're specifically asking for positive or 5-star reviews, diverting dissatisfied customers away from Amazon's review system, and creating a biased review funnel.
### 2\. Using Smiley Faces, Icons, or Visual 5-Star Cues
Even if your wording seems neutral, visual elements alone can violate Amazon's policies. Many sellers get flagged for inserts that include:
- faces representing satisfaction levels 🙂 ☹️ 😐
- a row of ⭐️⭐️⭐️⭐️⭐️ icons
- graphics that visually imply "5 stars = good, fewer stars = bad"
Amazon considers visual cues just as influential as text. If your insert emphasizes 5 stars visually, encourages customers to associate positive actions with higher ratings, and suggests a preferred outcome, it can still be interpreted as review manipulation.
### 3\. Explicitly Asking Customers to Leave a 5-Star Review
This one seems obvious, but it still happens frequently. Examples include:
- "Please leave us a 5-star review."
- "5-star reviews help our small business."
- "If you enjoyed the product, give us five stars."
Amazon wants to ensure their system is voluntary, unbiased, and free from seller influence.
Package inserts aren’t banned—but **how you use them matters**.
Most sellers who get into trouble didn’t intend to break the rules. They simply copied insert templates that _look_ harmless but violate Amazon’s policies in subtle ways.
When it comes to Amazon reviews, remember this rule of thumb:
> If your insert tries to influence _who_ leaves a review or _how many stars_ they give, it’s probably not compliant.
Package inserts are one of the few marketing assets you have complete creative control over inside an Amazon order — but that advantage disappears quickly when the execution is off. A vague call-to-action, a generic offer that gives customers no real reason to act, or a direct policy violation that puts your seller account at risk can turn what should be your highest-converting touchpoint into dead weight in the box. The good news is that all three mistakes are entirely avoidable.
Get the messaging tight, make the value obvious within the first two seconds of reading, and stay firmly within Amazon's guidelines — and your insert stops being an afterthought and starts being one of the most cost-effective tools in your post-purchase strategy. The brands winning on Amazon aren't just the ones with the best products. They're the ones who understand that the sale is just the beginning of the relationship.
* * *
Here are some more helpful guides on Amazon compliance:
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [Common Misconceptions About Amazon Customer Reviews](https://www.getreviews.ai/blog/common-misconceptions-about-amazon-customer-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Export Your Reviews From GetReviews
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-12-06
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: help, google sheets
Tag URLs: help (https://www.getreviews.ai/blog/tag/help), google sheets (https://www.getreviews.ai/blog/tag/google-sheets)
URL: https://www.getreviews.ai/blog/how-to-export-your-customer-reviews
[**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmitx94qg000t0dpfzy6i777z/getreviews.ai) makes it easier for e-commerce brands to collect, organize, and analyze customer feedback - but sometimes you need your review data outside the platform. Whether you want to run deeper analysis, share insights with your team, or pull data into reporting tools, exporting your reviews is simple.
With GetReviews.ai, you can export all your review data in two ways:
1\. Download a CSV or Excel file
2\. Sync reviews automatically to Google Sheets
Both methods give you full control over how you manage and use your customer feedback. Below, we'll walk you through each option so you can choose the workflow that fits your needs.
* * *
## Export your Customer Reviews
### 1\. Download a CSV or Excel file
- In your account, head over to your dashboard and click the Reviews tab on the left-hand side
- Simply click the download button
- Once you request an export in GetReviews.ai, you’ll receive a separate email with a secure download link. This link allows you to download your complete set of reviews in either CSV or Excel format.
- Note: Downloads are available for 7 days and are automatically disabled. If your link has expired, please generate a new export from the GetReviews dashboard.
### 2\. Google Sheets Integration
- Click the top right account button > and Integrations
- Configure the Google Sheets integration
- Here is a **step-by-step** [**guide**](https://www.getreviews.ai/support/integrations/sheets) to set up your Google Sheets integration
- Once the integration is activated, your reviews will sync in real time with no manual work required.
- Note: When you activate the Google Sheets integration, GetReviews.ai will begin syncing new reviews going forward, but it will not backfill or import past reviews into your sheet.
- Here is a **step-by-step** [**guide**](https://www.getreviews.ai/blog/how-to-enable-notifications-on-your-getreviews-survey#3-google-sheets-integration) on how you can automatically receive notifications whenever you receive a review.
* * *
## Other Resources
Here are some other helpful guides to get you started with GetReviews and in collecting reviews.
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Common Misconceptions About Amazon Customer Reviews
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-11-30
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: amazon, ecommerce sellers, customer reviews
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), ecommerce sellers (https://www.getreviews.ai/blog/tag/ecommerce-sellers), customer reviews (https://www.getreviews.ai/blog/tag/customer-reviews)
URL: https://www.getreviews.ai/blog/common-misconceptions-about-amazon-customer-reviews
With the introduction of Amazon's AI shopping assistant [**Rufus**](https://www.getreviews.ai/blog/amazons-ai-rufus-how-it-impacts-product-reviews-and-why-sellers-need-to-pay-attention-2025) **,** customer reviews have become more influential than ever. Rufus doesn't just scrape product listings, but it interprets customer reviews, pulls insights, and uses that data to guide shoppers toward the best choices. As a result, the quality, quantity, and clarity of your reviews now directly shape how your products are featured in AI-driven recommendations. The problem isn't that sellers don't care about reviews — it's that too many are making decisions based on myths rather than facts.
Yet despite this growing importance, many e-commerce sellers still underestimate or misunderstand the true value of reviews on Amazon. Whether you're an established seller or preparing for your first product launch, avoiding these common misconceptions can dramatically improve your ranking, conversion rates, and long-term performance.
* * *
## Common Misconceptions
### Misconception \#1: "Reviews can wait, I need to launch my product first."
This is one of the biggest mistakes we've seen any eCommerce seller make. Many assume reviews are something to deal with after launch, once inventory, PPC, and listing setup are complete. However, did you know that according to Amazon, only 1-2% of your customers will leave a review?
That means you need to have, on average, 100 orders for that to result in one review! Especially as a new seller, every order that you get matters - and especially every review that you can get. The first reviews that you get will impact your conversion rates, the cost of your PPC ads, and your organic ranking. A strong review strategy isn't a post-launch activity.
### Misconception \#2: "My star rating needs to be above 4.0 or a perfect 5.0."
The average rating is important, but it's not the whole story. Today's Amazon shoppers read reviews carefully. They review photos, videos, and detailed explanations of product reviews. Written reviews reduce the purchase anxiety and set customer expectations, which can ultimately lower return rates.
A 4.2-star product with hundreds of reviews could convert worse than a 4.4-star product with rich, helpful customer feedback.
### Misconception \#3: "A few negative reviews will ruin my listing."
This is a common misconception many sellers have, and we discussed this during our [interview](https://www.getreviews.ai/blog/amazon-seller-insights-2025-tariffs-ai-tools-and-review-strategies-or-interview-with-ed-from-seller-alliance) with Edward Concepcion from Seller Alliance.
Many sellers panic once they receive a 1-star review, but customers actually expect products to have a mix of positive and negative feedback. A product with only perfect 5-star reviews can appear manipulated or insincere. What matters most is the percentage of positive reviews, how recent they are, and whether negative reviews are consistent product issues.
Even negative reviews can build trust and authenticity.
### Misconception \#4: "Reviews don't impact my advertising performance."
Reviews are a core driver of Amazon PPC performance. Strong reviews improve click-through rates, lower acquisition costs, and increase conversion rates, making campaigns perform better and more profitable.
On the other hand, poor reviews or a small review count can make ads significantly more expensive because shoppers hesitate to click or convert.
### Misconception \#5: "I just need more reviews - it doesn't matter how I get them."
This misconception is dangerous. Amazon has policies against review manipulation. It's not just the quantity of reviews that matters - it's the compliance of the methods used to get them.
We recommend using tools such as Amazon's Vine Program to help you obtain those initial 30 reviews, or Amazon's built-in' Request a Review' button. Or use [**GetReviews**](https://write.superblog.ai/sites/supername/getreviews/posts/cmilf0mpz001b0ds6j2kovidz/getreviews.ai) to collect more reviews via package inserts, QR codes, and survey landing pages.
Amazon reviews have developed an almost mythological status in the e-commerce world — and with that comes a lot of assumptions, shortcuts, and misplaced fears that end up costing sellers more than they realize. The reality is more straightforward than the myths suggest. Reviews can't be bought, gamed sustainably, or controlled — but they can be earned, consistently and at scale, by brands that ask the right way, at the right time, and with the right tools.
Understanding what Amazon's guidelines actually permit, rather than operating on hearsay, is the difference between a review strategy built on a shaky foundation and one built to compound over time. The sellers who demystify the process early are the ones who stop leaving reviews on the table — and start treating them for what they actually are: the single most influential piece of content on your entire product listing.
* * *
## Other Resources
Here are some more helpful guides on Amazon compliance:
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [Common Misconceptions About Amazon Customer Reviews](https://www.getreviews.ai/blog/common-misconceptions-about-amazon-customer-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Best Newsletters for Amazon Sellers To Follow in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-11-30
Tags: amazon newsletters, amazon news
Tag URLs: amazon newsletters (https://www.getreviews.ai/blog/tag/amazon-newsletters), amazon news (https://www.getreviews.ai/blog/tag/amazon-news)
URL: https://www.getreviews.ai/blog/best-newsletters-for-amazon-sellers-to-follow-in-2026
The Amazon landscape is evolving faster than ever. With the rise of AI-driven search tools like Amazon Rufus, constant policy changes, more competition from global sellers, and new advertising features rolling out every quarter, staying informed is no longer optional—it’s a strategic advantage.
One of the easiest ways to stay ahead in 2026 is by subscribing to the right Amazon-focused newsletters. These creators and communities consistently deliver insights, trends, tactical strategies, and real-world experiments that help sellers grow with confidence.
Here are the **best Amazon-related newsletters to follow in 2026**.
* * *
## Best Amazon-Related Newsletters to Follow
### **1\. Kevin King – Billion Dollar Seller Network (BDSN Newsletter)**
Kevin King is one of the most respected players in the Amazon seller ecosystem. His [**Billion Dollar Seller Network (BDSN) newsletter**](https://www.billiondollarsellers.com/) is delivered twice a week, every Monday and Thursday, to your inbox and shares high-level insights designed for new and serious sellers.
Kevin hosts an archive of **all past BDSN newsletters directly on his website**, so you can browse previous editions, revisit important updates, and catch up on anything you may have missed. It’s one of the best seller-focused content libraries available—and completely free.
* * *
### **2\. GetReviews.ai**
GetReviews.ai is best known for helping eCommerce brands collect more verified reviews from customers and first-party data. In recent years, GetReviews.ai has collaborated with regulatory specialists and experts in the Amazon field to deliver some of the most practical content.
Here are some previous articles that were shared with the GetReviews audience:
- [Amazon Supplements Policies for 2025 - and How to Comply](https://www.getreviews.ai/blog/amazon-supplements-policies-for-2025-and-how-to-comply)
- [Amazon Seller Insights 2025: Tariffs, AI Tools, and Review Strategies \| Interview with Ed from Seller Alliance](https://www.getreviews.ai/blog/amazon-seller-insights-2025-tariffs-ai-tools-and-review-strategies-or-interview-with-ed-from-seller-alliance)
- [The PPC Strategies Every Amazon Seller Needs in 2026 with DiscoveryMG](https://www.getreviews.ai/blog/the-ppc-strategies-every-amazon-seller-needs-in-2026-with-discoverymg)
You can sign up for the GetReviews.ai newsletter [**here**](https://www.getreviews.ai/blog) to receive insights directly in your inbox.
* * *
### **3\. Jungle Scout**
Jungle Scout is one of the most popular solution providers for Amazon sellers, best known for offering product research tools, market intelligence, and sales analytics. Brands can use Jungle Scout to analyze demand, estimate sales, track competitors, and validate new product ideas.
Their newsletter has become a must-read for sellers who want to understand what's happening across Amazon's ecosystem. Whether you're a beginner researching your first product or an established 7-8 figure brand, Jungle Scout's newsletter delivers practical taeways. Sign up [**here**](https://www.junglescout.com/resources/articles/) **.**
* * *
### **4\. Helium 10**
[**Helium 10**](https://www.helium10.com/category/news/) is also one of the most comprehensive software tools in the Amazon ecosystem, offering tools for product research, keyword research, PPC optimization, and operations management.
Their newsletter is one of the most reliable sources for staying informed, optimizing your workflow, and navigating Amazon's constant changes with confidence.
* * *
**5\. Amazon Seller Newsletter**
No list of essential Amazon newsletters would be complete without the official Amazon Seller newsletter. This is the most authoritative source of news you can receive because it comes directly from Amazon itself - not an influencer, consultant, or third-party tool.
The Amazon Seller newsletter provides updates on new marketplace policies, seasonal readiness guidance, or any new ad features and reporting tools.
This newsletter matters because Amazon's policies change often and by receiving updates directly from Amazon, sellers can stay ahead. You can read more [here](https://sell.amazon.com/blog/announcements).
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## The PPC Strategies Every Amazon Seller Needs in 2026 with DiscoveryMG
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-11-23
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: amazon, ppc, interview
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), ppc (https://www.getreviews.ai/blog/tag/ppc), interview (https://www.getreviews.ai/blog/tag/interview)
URL: https://www.getreviews.ai/blog/the-ppc-strategies-every-amazon-seller-needs-in-2026-with-discoverymg
In collaboration with [**DiscoverMG**](https://www.discovermg.com/?utm_source=getreviews.ai&utm_medium=blog), we sat down with [**Gurdeep Sahota**](https://www.linkedin.com/in/gurdeep-sahota/) to break down the most effective PPC strategies for 2026.
We cover how to find high-intent keywords, where to allocate budget across Meta, Google, Amazon, and Shopify, and how AI is changing creative development. Gurdeep also shares a real-life case study, omni-channel tips, and what brands should focus on as they enter 2026.
**Learn more about DiscoverMG** at: [https://www.discovermg.com/](https://www.discovermg.com/?utm_source=getreviews.ai&utm_medium=blog)
**Follow Gurdeep Sahota on LinkedIn:** [https://www.linkedin.com/in/gurdeep-sahota/](https://www.linkedin.com/in/gurdeep-sahota/)
* * *
## Watch Here:
### Transcript:
00:00:04
Hi everyone. This is Joy from the GetReviews team. I'm really excited about today's video because I had the chance to meet Gurdeep from DiscoverMG at the Ecom North conference back in Toronto in late September 2025. Here at GetReviews, our expertise lies primarily in review collection on Amazon and other e-commerce marketplaces. However, Gurdeep has a deep expertise and insights in media buying, PPC, ads, and just building really effective omni-channel strategies. So, I knew I had to bring
00:00:38
him in for a chat. We can start right away. Gurdeep, can you just tell us more about yourself and DiscoverMG? >> Yeah Joy, that was a great intro and I appreciate calling me an expert on some of the things that we've been doing here at DiscoverMG. Pretty much, I'm the co-founder of DiscoverMG. It's an agency that's built around being a holistic fractional e-commerce partner. We've seen a lot of brands and a lot of agencies in the past, kind of focus on
00:01:11
one thing, whether it be Amazon or scaling your Shopify or working with Meta Ads or Google Ads. And the problem that we always ran into was that it's hard to see who's taking accountability for everything. Sometimes Google's performing really well and that's helping Amazon. So your Amazon agency wants to take the credit and vice. So we decided that it's better to work with a select few brands and just take full accountability whether e-com is doing well or if it's not doing so well, you
00:01:36
have one person that you're kind of pointing your finger at. And that kind of birthed the agency and then from there we've been scaling with brands that one we want to consume, particularly in the CPG space and brands that we trust and people that are fun to work with. So that's that's kind of like the quick summary of how we started the agency. >> Awesome. So Gurdeep, do you have any advice or tips regarding identifying keyword opportunities when running these types of PPC ads?
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>\> Yeah. So depending on what channel you're on, it's going to vary a little bit. Ads is always going to be ads. So there are some commonalities, but speaking or starting with Google, the biggest thing you want to do is look at Google Planner for initial ideas and search volumes. So this is going to give you a good understanding of what's going on in the marketplace. How are people actually spending their time when they're on Google? What are they searching for? And Google tends more to
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either be a really, really high top-of-funnel idea. So either people are learning about a subject or a niche where you can then kind of place your product. And if they have really high awareness, this is when blog posts are going to do really well. Just getting people to know what you have, how you kind of impact the problem that they're solving. And if they're at the bottom of the funnel, this is also really good because now they're looking for a solution. They've done their
00:02:55
research and now they're looking for like an actual provider or uh a product for this whatever problem they may be facing. So, if you sell, let's say, uh, cameras, for example, or a camera bag, they've done their research and they know what to look for within a camera bag. So, their searches are going to be a little bit more specific. Camera bag for traveling in warm climates, for example, is going to show different results than just camera bag. A person looking for camera bag is just doing a
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lot of research. Someone that's more specific with their search is usually going to have a higher buyer intent if they just find the right product and you put it in front of them. So, I would avoid things in the middle. Uh, but usually like really really top of funnel awareness and then really bottom of funnel for conversions. That's probably the best plan for Google. Uh, whereas meta, you can kind of scale everything, right? You're going to need your consideration ads because that's
00:03:47
when people are going to see comparison stuff work really well, right? You can look at what other people are searching for or what other competitors may be offering and how your product differentiates or is a little bit better. So middle of funnel, top of funnel, and bottom of funnel all going to need uh meta ads. Whereas for awareness and conversion, I'd stick to Google. And you want to use either really, really long terms or connected to blog posts for the problem that people may be solving. I know we're
00:04:16
talking about Google Meta, but this also works really well for Amazon. So the biggest thing is if you're already running ads, you've already done step one to collect all the data. So you can see which searches are actually performing if you download your search term report. And this is one of the places that we find the most value whenever we do an audit. We're always going to look at your search term report just to see one how you've set out your campaigns, but two, how many keywords
00:04:39
are actually working really really well for you and you've ignored putting a budget behind them. A lot of people, they mess up the structure when it comes to creating broad or phrase or exact campaigns. Exact campaigns should be keywords that are really, really specific and really niche down because they're going to get the most amount of traffic that's ready to buy for that specific product with those specific keywords. So, those I like to call like your NBA superstars. This is going to be
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like your LeBron back in the day. Uh Steph Curry, KD, uh Anthony Edwards, if you put them on the court, if you put money behind them, they're going to go out there and get you some points. In our case, that's going to be sales. So figuring out who your best players are and putting a stronger budget behind them is always going to be the best tactic, especially when everyone is considering running ads. You'd be surprised how many people don't run ads throughout the year and then decide I
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sell we'll use camera bags as example again. I sell camera bags, so I'm going to put a really big budget behind the word camera bag as an exact keyword. This is going to raise the cost for everyone that's running a campaign with that keyword. But if you specify into keywords that have historically worked for you throughout the year and maybe add things like camera bags for traveling or as a gift, that keyword is so specific that it might not get a ton of volume, but the volume that it does
00:05:51
get is going to be the highest converting. So if your product's the first, you're going to get the all the sales possible. >> Yeah. And I know you kind of mentioned using tools like Google keyword planner, right? Are there any other like tools or resources that you like to use when you are trying to identify these keywords for clients? >> Yeah, so one of the benefits of being holistic as an agency is we can cross reference words that are working on one platform and then target them on another
00:06:18
platform as well. So one of the the tools that I love using is always going to be Helium 10. Uh no affiliation. Uh I'm not paid by them, but I just love using their tools and I've used it for I think the last seven or eight years. And then if you want to take it one step further, you can get a plugin for Helium10 called Data Dive, which can just break down every single keyword. So you can look at how many sales a product is generating, what keywords are they ranking for, where are they ranking for
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them, are they in the top 50, which means they're going to be on page one, uh are they in the top eight, which means they're in the top two rows. All of those key points are going to be really useful when building out your campaigns, specifically for like high volume sales days, whether it be uh on Amazon for your Prime Day sales, uh going into Black Friday, going into Cyber Monday, going into even just December in general as people do like the last minute Christmas shopping. So cross referencing data that's working
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on one platform and then kind of extrapolating it and putting it onto Amazon or Google or Meta is going to work really well for a lot of brands. >> Yeah. And I know what's great about Google keyword planner is that it's completely free and it's actually relatively easy to use which is nice. >> Yeah. >> Yeah. We love free. >> Yeah. And I guess you know my next question would be yes a lot of brands are running their PPC campaigns or their ad campaigns but how do you tend
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to evaluate I would say the effectiveness of these Meta or Google Amazon ads that ultimately influence a brand sales. >> Yeah, so there's a lot of tools out there like Amazon has their own attribution tool that you can use. Whether it's going to tag like Meta or Google links that attributed those sales that's going to help you with your ROAS calculations and then also new to brand purchases. You can even kind of tailor some of the tools that reach a certain ROAS on your return
00:08:04
Otherwise the keywords turn off. So, putting in automations like that to focus on, let's say you want a 3x return because that makes the most sense for your margins. it can figure out keywords that are actually going to perform within those metrics and then shut off the ones that aren't, which makes it a lot easier when you're running a ton of different campaigns specifically on like Amazon that are going to help understand where your sales are actually coming from and how effective your ad
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spend is. So tools even even tools like Google Analytics, right? If you there's tools that can get like plugins for analytics. There's another tool called Pixamp for like multi-tool attribution. All of these things like the hard part about tracking all these sales is you're going to need a good tech stack and figuring that over the years. We've kind of figured out which ones we like and which ones we don't. And there's a lot out there that we probably don't use ourselves. It's
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just one, we've come accustomed to them, and we're always giving these guys feedback like Hey if this is broken, what do we do? So, one of the best things is to try these different tools, but make sure you have one that actually responds to any support cases that you have. Those are going to be key to setting things up and then having like prolonged stability with those programs or those tools that are available. Another good thing or another simple thing, and you may need a developer or you may need to do
00:09:20
your free YouTube studies and just take a course on them, is make sure you're using UTM links. It's one of the easiest, simplest things, but just put a link or UTM uh parameter that says if it comes from Google, give it this tag. If it comes from Meta, give it this tag. And that way, when you're looking at your reports, let's say post-sales season, you can understand where most of your audience is searching for, what they're searching for, and where they end up. So there are a lot of different things
00:09:43
that you can try, but I'd say the biggest would be to integrate all the free tools on each different platform, whether that be Amazon's attribution tool, Google Analytics, uh, add your UTMs. And that's going to be like the best way to kind of understand where the sales and the audience is actually at and how it can perform. You'd be surprised, some brands like we don't even need Google ads just cuz they don't perform well. We stick to Meta, we stick to Amazon, and that's all you really
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need to grow certain brands. >> Yeah, that's great. And I guess, you know, the 2025 is coming to an end, but and I know a lot of brands are already thinking about their strategy and I guess long-term plan for 2026. Are there any patterns you would look for in the ad performance, the present ad performance that's helping you kind of shape the sellers or the client's ad strategy for the next few years or the next year specifically? >> Yeah. There's going to be always like
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spikes that you're seeing during Q4. So even though we're near the tail end, I'd say this is just the beginning. Especially for like most people's sales season, Q4, there was a crazy stat that I read the other day that said 50% of all your sales are actually be done over Black Friday and Cyber Monday weekend. So depending on how that weekend actually goes for a lot of brands is how you can kind of understand where you're going to be within your Q4 sales quotas. The interesting part is it always
00:11:09
depends on your niche as well. Like right now, gifts are going to do amazing. And a lot of fitness stuff might actually slow down. No one's really thinking about cutting carbs when we're going into Christmas dinner. Uh, everyone's be hoping to get those potatoes or the sourdough or whatever it may be. But that changes as soon as like January 10th usually is. January 11th. People's credit cards are going to be in the red for the first two weeks of January. So, don't expect any sales
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velocity there. But as soon as that second week of January comes around and people get their paycheck, that's usually when you can see like a boost in sales. U and specifically in fitness and better for you categories, that's always kind of like a game plan that we have for those specific niches. But a good thing to do is always just evaluate what's going on from your current sales season, what's happened historically throughout. Like on Amazon, you can always see what's happened or what
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worked really well during Prime Day one. And it's cool that some they started doing two of them throughout the year. Now you just have more data. A lot of people they kind of get hyped up or caught in the mix of saying, "Well, Prime Day is not really good for us. It's it's just costing us more every year." But the cool thing to do is use those days as just data days. Just create a long list of keywords that are performing well, which ones are getting you traffic, which ones are actually
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converting at a good velocity and create profitable sales for you during peak seasons when Prime Day 2 comes around, Black Friday comes around, December comes around. Use the data that you collected throughout the year and just double down on what's worked for you and forget what everyone else is doing when it comes to broad keywords on Amazon specifically. With Meta, you're going to have an ad library that's worked throughout the year. Find the best ads, turn them into a holiday ad or a Black
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Friday or Cyber Monday ad because you know those creatives work really well. All you have to do is tweak the messaging slightly and now you've taken eight to 10 months worth of ads and created an ultimate library for the last sales push of this year and then you just re-evaluate what's happened create ad variations for the next year and just kind of run the same playbook. Things are going to change though. Like this year has been like the biggest takeover when it comes to AI. And anyone that's
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ignoring AI or thinks it's just a fad, you're already kind of behind and you're going to get left behind. Thus even more indexier if you're not utilizing it. Take the creatives that are working, put them into Grock, get the or ChatGPT, whichever one you prefer, and find the ones that are performing really well for you and have Grock or ChatGPT make variations. Now, the images aren't going to be the best, but they're going to give you good creative ideas of what you should actually be
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putting out there. So, using a mixture of historical data, AI, and then just creativeness that you may have on your team, you can kind of build upon what you've already have to create the best amount of ads, keywords, campaign structures that are just going to push forward going into the new year. >> Yeah. And I guess specifically regarding AI, right? I've been seeing a lot of AI companies for example that are able to autogenerate a lot of for example like product images for you AI generated
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product images right for your brand. Have you been noticing a lot of CPG brands or even your clients also use tools like this or are they kind of going more with the traditional route of you know going through going to a photo studio having their photo or their product photos be taken by you know a photographer for example. Yeah, I think both need to be utilized. Putting up, let's say, a clear background image into AI, it's going to force AI to generate everything in the background.
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And sometimes that quality isn't the best. So, there are two routes that you kind of take is if you have the budget and usually brands that are in this kind of bucket of sitting between the mid five-figure mark on a monthly basis, pay the studios. Find a good professional person that you like that's done product photos in your niche, and you like the brands that they're working with. Right? As an agency, as anyone who's kind of like a creative, we're more than happy to show off the biggest
00:15:06
customers that we have. So find ones that you can kind of relate to in your niche. Find a photographer that's really good and let them take really high-quality product photos. Now you can take those product photos and put them into something like Nano Banana or put them into Sora. I'm not a big fan of the video AI stuff just yet. I still think there's a lot of room for improvement. So, I'd still prefer the human interaction there, but static creatives, comparison charts, all that fun
00:15:31
stuff where it's just a quick little image. I think you'd be wasting time and money and effort if you're not using AI for those. Video ads are still going to be the best with influencers that you can partner up with. I just think Sora, too, is getting really, really, really good. Like, it's fooled me a couple of times. But I think AI is going to be heavily influenced or influential in the CPG game or just product in general. The one thing I'd say to be cautious of is typically when
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you're working with an influencer, and that influencer's audience is usually built on trust and authority within that niche. So just because there's somebody on a phone talking about something, it doesn't automatically mean I'm going to relate. But if I have, let's say, someone I'm following. So let's say there's we'll use an easy example like Kylie Jenner. She's known to be in the fitness space. She keeps herself fit. She has her own cosmetic line.
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She's known to be someone that's interested in how cosmetics blend. And I don't know all the sophistication behind makeup, but she's an authority figure. So therefore, if she's kind of like the person that you're getting to influence her audience, there's already a connection that she's built and therefore there's more trust with the products that she's promoting. Whereas, if you just have someone that's AI-generated, speaking about a product, you're banking on the fact that this is
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going to catch the right person's attention at the right time and it's not really going to use the power of an influencer, which is that they've already established an audience that trusts them and their word. So, that's my hesitation with going full AI or full time influencer AI marketing just yet. Whereas statics are usually just images right, it's just we we find the images we find the numbers really attractive we find the callouts really attractive and that can get our
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attention so I do have a little bit of hesitation but I do think AI is going to be something that can definitely take over >> absolutely yeah and I agree I've been hearing kind of a lot of mixed opinions on it but I agree in the sense that a lot of people are kind of pro using AI tools for example for specifically like static images I would say But when it comes to let's say videos or any sort of like testimonials, things like that, that is where there is quite a bit of hesitation on it. Yeah. Awesome. And I
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guess you know regarding budgeting, which is always going to be something that's very important to a lot of CPG brands and forecasting for the new year. Do you have like any tips or advice on how brands can allocate their budget between, you know, whether it's like Meta, Google, Amazon, PPC ads just because a lot of these brands are usually running ads on more than one channel, right? >> Yeah. I think the easiest way to understand what budgets to play with it depends on your size, right? I always
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tell brands if if you're not comfortable spending 5 to 10K per channel, get to 5K to 10K on one channel first. Just go all the way on one channel that's performing the best for you. And typically, it's going to be Amazon because there's less investment on the creative side that you need. Whereas for meta, you're 60 70% of the effort is your creative. So, if your creative suck, you can have the best ads possible, but it's just not going to convert because things don't look good, right?
00:18:56
It's a really visual platform. You're targeting, let's say, Instagram, Instagram reels, Instagram stories, Facebook, Facebook has its own stories now. So, if the quality of imagery is not there, your messaging is just going to get lost in the noise, right? If we, for example, if we put up this video and we're all pixelated and everything looks bad, people aren't going to be interested and they don't really care what you have to say if what you have doesn't visually look appealing. And
00:19:23
that's why you can see some of these ads on Instagram where within the first 3 seconds is it that's considered like the hook. The hook has to be so strong because I did a a test myself of just putting out a bunch of different content and most people skip within the first second if they're not visually entertained. So even when you're out there on Instagram or just scrolling throughout your day, look at the things that caught your attention and made you watch. That's the type of creative
00:19:48
depending on what you're trying to sell and who your audience is, you have to understand and recreate that for people to catch. There was a big trend in the beginning I think it was either this year or late last year where every video on every single platform you saw have either someone splashing water on them or someone getting kicked through a window or something really really exciting. and everyone was copying it because we wanted to see what was going to happen next. Obviously, that trend
00:20:13
had a really good phase and I think it's starting to die down. But look at these things that are going on. What is the attention capturing thing going on? And the best place to look, depending on what platform you're on, is a lot of the trends, let's say your target is people in the ages between 18 to 25. What is capturing or what is getting the most views on TikTok? because that trend is eventually going to follow onto Instagram which is then going to go on to Facebook. So each platform has like
00:20:41
its core age demographic but the the niches are all going to be on every single platform. So if you can get ahead of the niche on your particular platform, find what's working on TikTok, start creating a replica ad for Instagram, put a larger budget behind it because that trend that's happening on TikTok is going to end up on Instagram which is going to end up on Facebook. So I think for most brands, if you just follow where the attention is and put money behind that attention, you
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can then definitely create a big opportunity for yourself in any market or any niche that you're in. >> Yeah. And I'm assuming you would recommend brands to at least be able to dedicate around 5 to 10K in ad spend on a monthly basis. Is that correct? >> Yeah, minimum. I think for us under 5K, the reason that it gets really difficult is you need it. It's like playing a basketball game. If we're playing five on five and we only have five players, as soon as they get tired, we can't
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score any points. It's a 40-minute game. Whereas Amazon is open 24 hours. There are always people on there. There are always people looking for something. If you have, let's say, we'll use round numbers because I can't do math this way, but let's say you have a $1,000 budget and each click is going to cost you $2. That means after 500 clicks for that day, your product is no longer going to be shown. 500 clicks a day when your competitors might be doing 10,000 clicks a day means they're going to have way
00:22:05
more data than you can. So, it makes sense to kind of focus on where you can collect the most data efficiently and then use the best performing data on let's say a more expensive platform or a new platform that you want to try. There's a lot of people that just start out with Meta and Shopify and they don't like Amazon because it takes a lot of your margin. Well, what you've essentially done is let's say you created demand, and I'm guilty of this, too, because I believe it's something
00:22:30
like north of 85% of all people on Amazon have Amazon Prime because we need the free shipping. Whereas, if I go to your website and let's say I'm just buying one of your products for the first time, that might not meet your Shopify threshold of free shipping. So, I might go I might click one of your ads, then I'm going to go on face or I'm going to go on your Shopify website, add it to my cart, and now there's a $12 shipping fee for a product that I was only going to be paying $30 for. I might
00:22:56
go check on Amazon to see if that product is available. And if your product is in there, essentially, you ran an ad and created a customer for one of your competitors because their product is available. So, we always say keep your top hero products on Amazon. create bundles to increase the value that you have on Amazon. Therefore, no spend is being wasted or going to your competitor and then within that packaging you can always put something that leads p people back to your Shopify because at the end of the day on Shopify
00:23:24
you get all the customer data. You can get their emails, you can even get their SMS and then whenever you have a Black Friday sale just send them a text. SMS converts at an insane rate compared to everything else that we've seen and I never thought it would have worked. I thought it'd be the most annoying thing in the world for a brand to be texting me, but I've signed up for things like Psycho Bunny or some other clothing companies and I will always click the link just to see what's going on because
00:23:51
you sent it so directly to me. So, I'll always jump on the website if there's ever a sale. Even if I have no intention of buying anything, it's you've texted me, which is a little bit more personal than email, a little bit more personal than just being on my Facebook feed. I would just take a look and that look can then turn into a sale eventually. >> Wow. So you're seeing SMS perform channel-wise over for example like email would you say? >> Yeah, definitely. It's I feel like
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there's a higher barrier of entry. So what we like to do is when we're collecting emails is we'll take the email up front and if that's all you're comfortable giving giving to us that's awesome. But right after you submit your email, we'll then include a text opt-in. And maybe the text optin gives you another 10% on your first purchase or whatever it may be just to entice that text to actually come through. And now there was a brand that we launched, I think it was a brand new product launch.
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And I think on emails we did something like 7K and with text and we had fewer numbers collected than email, we generated 15K. So almost double the amount of emails and a lot of people are getting a lot of emails. Not a lot of people get a lot of texts and we're more inclined to take check out our texts because, realistically, I have my Gmail notifications turned off. So any brands that we work with, I always give out my number. I always give out my WhatsApp message me there. Email I check
00:25:12
maybe three or four times a day. My phone is always going to be in my hand. Someone's always going to be texting me in case my mom calls or whoever may call. I know my phone is going to be there. So text messages get more views than email. >> Yeah, I remember I saw a stat that, for SMS marketing, typically your users will open up the text message probably within five minutes of receiving it, which is relatively quick compared to email, where I completely agree with you in the sense that an email might land in
00:25:41
my inbox. I might just delete it without ever even opening it. Right? So I can understand that kind of SMS cuts through that clutter and that you know compared to for example email which can easily be ignored by any users. So yeah. >> Yeah. And then even going back to the AI stuff, like if if you're able to reach directly to your customers as soon as they need you, that's one of the best things because if you can set up an AI bot to answer text messages back and forth or just have a
00:26:11
conversation with the customer that may have clicked on a SMS message that then went to your website and now there's a cookie of them going from a text to your cart. Maybe they added to car. You can now build campaigns to actually help out with abandoned carts. You can send them a text saying, "Hey, look, you added XYZ. Were there any questions?" And now that person can have a text conversation, which is way easier than having an email back and forth. Just asking any questions that you may have.
00:26:37
Maybe at the end of four or five questions, it's been a day or two. You can even have an automated message that goes, "Hey, look, these are still in your cart. Seems like you're having a little hesitation. Would you be interested in the 10% off?" Now, you've personalized their cart with the discount and answered any questions that they may have had for your product. and therefore there should be no hesitation. >> Yep. Completely agree with you. And I guess I know we kind of just mentioned
00:27:03
in terms of SFS marketing, right? And hopefully that's going to be even a bigger trend maybe for the next few years. But I guess you know are there any other like noticeable trends that you foresee for the upcoming year or any opportunities that you're really excited to kind of explore maybe in 2026? Yeah, I think and maybe this has already been said by a lot of other people, but I think brands becoming a personality is going to be a big thing. Whereas having a conversation with a brand is
00:27:36
going to be like being friends with them, right? We're more inclined to trust people that we have a day-to-day conversation with. So, and obviously, you don't have to text a brand when you're when you need a therapy session or whatever it may be, but being able to quickly connect with them and understand what they're doing. If you look at there's a company on TikTok that I'd love cuz they'll just do skits about some of the customers that they're dealing with. And I forget,
00:28:01
They sell jets or they sell private flights. Colin, I believe, is the CEO. And they're just talking about their day and it's almost like we're not me and Colon will never be friends or one day maybe if we need a private jet but just seeing what's going on his day-to-day life it's more so if I ever needed a jet I wouldn't hesitate to give him a ring first because there's a relationship that we've built through a screen of just him letting us know what's going on with his day how he
00:28:26
deals with some of his employees what he likes to eat whatever it is but there's a level of transparency that you can't reach with any other way of communication So having a personality is going to be the key. And I think one thing I'd love to see, and I'm seeing it a lot more with CPG brands, is collaborations. Maybe things that would never even make sense, right? Even as like gags, as jokes, as taking a brand that, let's say, sells protein shakes and a brand that sells something that's
00:28:58
completely sugary or not even related to fitness life, but now creating a flavor that matches the two, for example, right? like a grape flavored protein powder. Even if it's just a gag for April Fools, you can create so much attention by cross-referencing the two brands. If the CEO of one company loves to play paddle, for example, then partnering up with, let's say, a paddle company and having your logo on there and having, you know, a game with the person that owns paddles versus
00:29:27
the guy who likes protein. Like that would be fun. It's fun for everyone to watch. You can build up fake beefs you as we like to call them. And we saw how much attention that can bring, regardless of what niche you're in, right? Some of my favorite people are entertainers like 50 Cent who's always just going to have some sort of controversy behind it. But that brings enough notoriety to both brands, where they can both grow if they play it smart. S,o even creating situations like
00:29:56
that, it it's going to be more heavily involved in entertaining your potential customers than just trying to sell them all the time, right? If you can keep my attention, whatever it may be, whatever attention level or attention span they can get from me, if we build a relationship through that time together, then I'm more likely to do business with you. >> Yeah, absolutely. And you mentioned regarding brand personality, are you noticing that a lot of for example even the CPG brands that you're working with
00:30:25
or that you're just seeing in general, do you notice how are they kind of building out this brand personality? Are you noticing a lot of them are doing it through for example Tik Tok? Focusing on Tik Tok whether it's like maybe their own YouTube channel or Instagram just because I'm slowly starting to notice that Tik Tok is a way that a lot of brands are doing this but I'm just curious if you're seeing something else. >> Yeah. Yeah. No, I I definitely agree. I
00:30:49
think Tik Tok is an amazing platform because it has, in my opinion, the best reach. Like anything can go viral on Tik Tok any given day for any given reason. Whether it's good or bad, that that is completely up to you. But it's also the most authentic in my opinion where being polit like being politically correct like is is a trend that we have to see die because if every brand looks the same or acts the same or has the same sort of opinions on things, there's nothing differentiating you from the
00:31:20
world, right? you're you're all going after one audience where it's better to pick a side, be who you are, be find customers that are like you and they will support you, right? Depending on whether you like the color blue and you hate the color red, help people that. Let them know exactly who you are. You may shut down an audience on one half of the page, but the other half are way more likely to support you and go with you. And we've seen this with companies like like dude wipes will do it. Well,
00:31:49
They're just not going to say anything politically correct. Any opportunity to talk about, you know, taking a, they're going to talk about it. Companies like Black Rifle Coffee Company are completely on one side. If you don't like guns or you're not really for that, you're you've shut off an audience. But the audience that's comfortable with that, that likes those personalities, they're they're heavily attracted to you, and they've both built major brands, right? So I think I
00:32:18
think being yourself, not being afraid to be cancelled, I think that's going to be a big wave for the next year. There was a time when everyone was kind of scared to say anything that might lean left or right. And I'm kind of happy that, you know, people can just be themselves a little bit more, and that's going to build a lot of brand character. If you're a funny person, if you like telling jokes, do that with your advertising. I convince founders all the time, just pick up the
00:32:44
camera and just tell us who you are because we're going to buy from you. Your company is not Wonderbread. It's not PepsiCo. We're not just buying it because of the flavor. We're buying the audience is going to try it because they like you as a person first. And they want to see what you have to offer to the world. So, I think personality, especially in CPG, is going to be a major factor. People want to know why you do things and why they should support you. And you being
00:33:08
yourself is the easiest way to gain that support, I think. >> Yeah. Awesome. And I guess Gurdeep, you know, I'd really love to see if you'd be interested in sharing, like a real case study of maybe a brand that you've worked with. Maybe their PPC strategy or like an omnichannel strategy that they did. Any insights, results, or key learnings that you may want to be able to share? Yeah. I got to bring up Flourish. Flourish Pancakes is one of the best brands that we have had
00:33:39
opportunity to work with. We met Andrew 2022, I want to say. And we started working with them at the end of 23 across all their platforms. So, Amazon and Amazon was a huge mess for them. So they would run into a lot of pricing issues because they would sell to things like Healthy Planet or they would sell to a shop or Shoppers Drug Mart or whatever it may be. And once all these online platforms like Amazon have a metric where they have to be the most cost-effective or the cheapest price out there, especially
00:34:11
online. So if Healthy Planet sells it for, let's say $10.99, and on Amazon, we're selling it for $11, we would lose the buy box. That was one of the biggest issues that we faced and we couldn't get aggressive with ads at that price point. So the first thing that we did on Amazon was we created two packs. One that increased our margin but it also made a unique price point on Amazon. With a higher average order value, you can get way more aggressive with ads. And now I think we're the number one best seller for
00:34:40
protein pancakes on Amazon Canada with with their buttermilk flavor. So Amazon like I'm telling a lot of people in CPG especially are just regardless of what industry create bundles, right? They're more likely to sell and it's not that big of a a barrier of entry. Like if people like your product the first time they try it and Amazon being the best return policy in the world where you can return anything whether it's open almost sometimes where whether it's broken even, Amazon will take it back.
00:35:07
So people are a little bit more happy to spend a little bit more. They also get the free shipping. combining that with pushing their meta ads and finding things that work on meta was a fun place to be as well. Like when we started with them, I don't want to give out the exact numbers, but they were in let's say the low five figure month, which is still pretty good. Like they were a pretty established company when it came to online. But we started doing things where we wanted to create more hype with
00:35:36
every product launch or with any sales season coming. So, one of the greatest things that we we did is we would actually run early access sales. So, we create a landing page for them, run ads where people can sign up for early access and get, let's say, a certain discount. And this is where split testing is one of the best things in the world because you can split test two different offers when you're running these landing pages. So, let's say the entire thing was going to run for about
00:36:02
two weeks as a pre-sale. Week one, we're just going to split test two offers. Does buy 1 get one work better, or does 25% of your entire order work better? And surprisingly, the buy-one-get-one was the best offer that we could come up with. I think three times as many people were signing up for that offer. So all the ads turned into buy one, get one free. And we've been running that whenever we launch a new product. We'll have anticipation ads for a week prior. Then we'll have the
00:36:27
early access, and then we'll have the product launch and product launch days with that campaign. We might get 5,000 new signups within those two weeks, which doesn't sound like a lot, but your sales will skyrocket. And now what you do is every single time that you launch a new product, you email these guys that signed up for the previous one to sign up for the next one. That way, you can have a longer email list, more people signing up, but you're also running ads to get new customers to try
00:36:52
this offer as well. So, it's it's a snowball effect where once you do one thing, you just use that and you milk it as much as possible, testing new offers. And don't be afraid to test. Testing is going to be the one thing that's going to help your business grow. Losing money in the short term to figure out what works and what doesn't work, sometimes it's a hard pill to swallow, but it's the thing that'll give you the most confidence with all the offers that you want to run in the future.
00:37:18
>\> Yeah. And I guess when it comes to are there any like specific product categories that you see do really well when you're offering, for example, like a coupon code? Just because this specific brand, you know, you mentioned that you were doing some A/B testing and offering buy one get one free performed really well, but on the other side, have you seen other brands do this or other brand product categories do the same test, but coupon codes performed really well? Yeah. So, we
00:37:45
always like to pair it with some sort of action that we want the customer to take. Like whether it be a quiz, for example, and the quizzes work really well because what you can do is create a quiz at the end of it, you can have like certain parameters depending on people's answers, that certain products will be shown to them, and now offer a specific discount on those products. So, let's say like AG1 does a great job of this, where they'll ask you about what nutrition you're actually taking. So,
00:38:11
which one of their products would best complement your lifestyle? And for your first subscription, because they are subscription based, is you can get 20% off. Typically items that you're going to replenish on depending on the timeline, like there are some items where you might buy and you don't have to buy for 30 days, having a bigger bundle or a larger order value up front with a higher discount would work better. Buy 1 get one free is I I have no idea because when I did the math, a lot of people would actually
00:38:40
save more money with a 20% off coupon if they have a bigger cart. But that free that word free is just it's uncomparable when it comes to anything. So having a bundle, if you sell, let's say, basketball for example, coming with a free pump would be a way better offer than 20% off a second basketball. So, anything that you can kind of add to your offer that really doesn't cost you much, but it can help you kind of create more conversions and then maybe be profitable on the second order, the
00:39:10
third order, the fourth order. The two main numbers to always remember are going to be your CAC or your cost of acquisition. And then your lifetime value or your LTV. So, as long as your CAC is going to be lower and profitable than your LTV in the long run, you can create any sort of offer that you can possibly think of. And the more unique offers that you're making, tailor them to what your brand is, right? So, if your brand does a lot of funny stuff, create a funny offer. If your brand is more
00:39:35
serious or whatever it may be, create a more serious offer. Do whatever you can to kind of split the attention of someone to get them interested to figure out what you sell or end up buying what you sell. That's the offer that's going to work. And the buy one get one free has just worked so well, or meet certain cart values. This is a really cool trick to increase your average order value while having the customer assume they're winning or gaming the system. Anytime the customer
00:40:05
feels like they're beating you at something or getting a better deal than just buying a product, if they can feel like they're winning, that's the best offer possible. So, I believe for one of the brands we do, spend 50, you get free shipping, which most people were only spending around $36, and now our average order value has gone up to $52, which is more than enough to cover shipping. And just put more money in the pocket. Yeah, I realized, especially for whether it's the remainder of this year or just
00:40:35
for any brand moving forward, it's really important to do as much A/B testing as possible, especially when it comes to whether you're offering any incentives, just because you really never know what works with your customers. You never know what's going to intrigue them and what's going to get them to make that purchase or make them click on the ad, right? So, it's really interesting that you were able to kind of run that test. Mathematically, it might be smarter for the brand to have the customer do the
00:41:02
25% off coupon, right? But from a customer's perspective, they still like the buy one get one free offer more. >> Yeah. Yeah. And it's always testing, but always keep track of the data as well. And obviously, like as you're A/B testing, don't A/B test everything at once. Like, sometimes people will AB test their ads, their creative, the messaging, the landing page, the offer, that's too many variables happening at one time. So start with one when you see, let's say, you A/B test with an
00:41:32
ad and you find that ad one gets a lot more traffic, that's going to be the ad that you're running. And now figure out if the traffic is converting at a high level? Are you getting a lot of signups? Are you getting a lot of sales? If not, then it might be a problem with your landing page. Figure out what you can A/B test on your landing page. Once you have a decent or an industry average conversion rate, now look at why it's stopping them from, you know, checking out eventually or what kind
00:41:56
of offer can you change at the end to kind of improve? So, as you do like the A/B test in steps, make sure you're tracking what works, and then when you let's say a season later, you have a new product launch, you know, test A worked really well. So, use test A again, but then have a new test B, try something different, and just repeat that as you go on. Yeah, that's great. But Gurdeep, I'd love I know we're almost at time, but I would love for you to share any closing remarks if you want to share or
00:42:26
where people can find you and DiscoverMG. >> Yeah. So if you want to find us, DiscoverMG.com. I'm on LinkedIn. It should just be Gurdeep Sahota. Hopefully, I'm the first one you guys see. Instagram, I like to post a lot of free content ideas and free tips. And I believe @DiscoverMG. What we love to do is just speak to brands, see if we think we can work together. There are a lot of brands, and I hate to say this, but they have a great business, they're just not a good
00:43:00
business person. So, we need to make sure that, you know, if you're a good business person, we can help build a great brand, but sometimes it doesn't work the other way around. What we can do is just have a conversation about you know why you're running a brand, what is the purpose, and if our purpose aligns with that then obviously we'd be excited to work with people. But yeah that's that's pretty much it. Like we've been in the game for seven years, worked
00:43:26
with 400 different brands and we manage over 50 million in ad spend. So there is a little bit of understanding of what's going on in the marketplace with the team. But I think the key in something like this is when the playground is always changing, you have to stay adaptable. So, it's never getting stuck in our ways. There might be something that happens, like Meta just launched Andromeda, which is an amazing thing, but I run into somebody who's doing 10 million a month on Meta. And he created something
00:43:58
called the anti-adjamba effect, where he's completely going against what Meta is putting out, and it's working really well for him. So, depending on your niche, there are actually strategies that you need to use to counteract some of the updates that Meta may be doing to perform better. Now, some brands, most of the brands that we work with, we love the Andromeda update. Some brands, it won't work for them. So depending on how much data you have and what data you collect, you can actually
00:44:21
leverage both sides. Use Andromeda and then go against it as well with other ads, and just see what works out well for you. >> Yeah, that's really interesting. I know this is kind of a crazy time for I think any e-commerce marketplace, you know, even with Amazon, they have Amazon Rufus now, right? And now you also have ChatGPT with its integration with Shopify, if I'm not mistaken. Just a few other days ago, I think I was looking for products that I was specifically looking for, I think it was
00:44:48
related to pickleball paddles. And I was shocked. I was actually given recommendations of specific products on ChatGPT in my, I guess, search prompt. So, I was extreme I was really surprised and I can only see that this is going to be advancing like crazy and it's going to be a very I think 2026 is going to be a very exciting and interesting time for e-commerce. Yeah. >> Yeah. I think one of the best things to do, especially with you bringing up ChatGPT and using that search feature, is to ask
00:45:16
ChatGPT, how can you be on ChatGPT search, right? And they'll tell you things like we find most of our data from Reddit, which is a really undervalued platform in my opinion, where they're scanning all these Reddit threads to see what communities are talking about. I think Grock, Chat, JBT, Perplexity, they're all sort of like a community base. And I was reading this thing on why Twitter is always going to be better than Facebook in terms of the volume of people using it. It's
00:45:45
Twitter is the most up-to-date or X, I should say is the most up-to-date conversations happening in real time. So, using things like posting on X and posting on Reddit, where people are engaging and having conversations, those get picked up by all these different AI platforms as more relevant information than any other place. So focus on, you know, answering Reddit questions, building a Reddit thread for your brand, doing all these things where you can engage with your community, and that will just bring you to AI, which will then create a
00:46:12
bigger community for yourself. Yeah, you really you make a really good point. I completely agree with you in the sense that X is at least a community where it's real lifetime. It's based everything is real lifetime. Reddit. I think for example other platforms like Facebook is just a lot more slower to adopt and Instagram is yes you can comment on stuff but it's not really I think something that any search engines whether it be like ChatGPT is actually scanning for information
00:46:38
compared to for example you know Reddit where it is actively scanning and I do notice that ChatGPT tends to give a lot of answers or responses based on these, like community forums. Yeah, I think I think it has to do with not being, and I know this for Grock more than anything because Elon and them are really heavy on the free speech. I think it's more so having both sides of the conversation, whereas I think on Meta it's more so I think Meta might be a little bit more politically correct so
00:47:08
the answers are always going to be skewed in one direction or the other whereas on Reddit and you know this is Reddit is a a not for not safe for work environment I would kind of say where the conversations get reallya chaotic so you can hear full-on opinions about a product from one end to the other end and I think using that as like a baseline will really help AI and just help the consumer make a better informed decision of how people's experience are with things. >> Yeah. And I guess what's really
00:47:36
important is that it's honest conversations, right? Luckily with Reddit, you are kind of a lot more anonymous, I would say. So people are actually sharing their honest feedback, whether it's about a specific brand or product, which I think is very useful information for any potential shopper that's looking to make a purchase. >> Definitely. >> Yeah. Awesome. Well, Gurdeep, I know it is really late for you, so I do just want to thank you so much for taking your time to speak with me and sharing
00:48:05
all of your really great insights. This has not just been helpful for me, but I'm sure really all of our viewers as well. We'll have more information on where you can find Gurdeep and DiscoverMG in the description box below. I think that's pretty much it, right? I don't know, Gurdeep, if you just wanted to say any final words. No, I appreciate you giving us the opportunity, Joy, to jump on this call and share what we know. Hopefully, there's something valuable
00:48:31
for someone out there. If there's nothing else that you take away from this, GetReviews.ai. They're a really, really good platform. They've helped us with a lot of brands. So definitely show them some love and then show, Joy some love as well. This has been a great opportunity for us and, hopefully people like what we do and, we get to do more of these. >> Awesome. Well, thank you so much, Gurdeep, and thank you so much for watching. And just make sure you
00:48:57
check out the description box below. >> Sounds good. >> See you soon.
Enjoyed this interview? Don’t miss our conversation with [**Ed from Seller Alliance**](https://www.getreviews.ai/blog/amazon-seller-insights-2025-tariffs-ai-tools-and-review-strategies-or-interview-with-ed-from-seller-alliance) — packed with insights for Amazon sellers.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
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## Amazon Seller Insights 2026: Tariffs, AI Tools, and Review Strategies | Interview with Ed from Seller Alliance
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-11-02
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: amazon, interview, seller alliance
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), interview (https://www.getreviews.ai/blog/tag/interview), seller alliance (https://www.getreviews.ai/blog/tag/seller-alliance)
URL: https://www.getreviews.ai/blog/amazon-seller-insights-2026
Edward Concepcion, a project manager for [**Seller Alliance**](https://selleralliance.com/), and Joy Pak, Director of Growth at [**GetReviews**](https://write.superblog.ai/sites/supername/getreviews/posts/cmhhhd8on00pw7qmc3heng89j/getreviews.ai) discussed various aspects of the Amazon marketplace, including how tariffs impact seller margins, common bottlenecks for new sellers, like lack of product differentiation and cash flow issues, and strategies for success, such as unique product design using prototyping and PPC budgets. They also analyzed the impact of AI, such as Amazon Rufus, on customer reviews.
For the full interview, watch it here:
[**Seller Alliance**](https://selleralliance.com/) is your partner for navigating the ever-changing Amazon and eCommerce landscape. From account management, advertising optimization, and listing strategy to brand protection and compliance, their team helps sellers scale efficiently and sustainably.
[**Learn more about Seller Alliance**](https://selleralliance.com/)
* * *
### Transcript
### 00:00:04
really excited about today's video because I had the chance to meet Ed from Seller Alliance at the Ecom North conference in Toronto back in late September. Um, and I was just so impressed by his deep expertise and insights into the Amazon marketplace um that I knew I had to bring him on for a chat. Um, but in today's video, we're just going to dive into some of the latest changes Amazon sellers are facing, including Amazon roofers, uh, impact on customer reviews, plus other helpful advice and tips that, uh, can
00:00:37
really help you stay ahead of the seller. Uh, but Ed, um, I would really love it if you can just tell us more about, you know, seller interactive, seller alliance, and your role at the company. >> Sure. Yeah. So, hi everyone. Um, I'm Edward Conception. I'm basically a uh project manager for seller alliance. Um I help members on their Amazon journey by providing insights on different stages of their product life cycle. So these involve product differentiation during R&D phase, listing optimization
00:01:08
and PPC structure during launch phase and more. Um we are a sister company for seller interactive. We basically help people who are just starting out on Amazon and who want to take things inhouse. they want a more hands-on approach versus like giving an agency all of the like the the rights and they would just like have meetings. So, uh for people who have like want to want to have like more hands-on approach, uh seller alliance is the service that we do recommend for them. >> Yeah. Awesome. Um and I guess you know
00:01:42
kind of throwing it back to Ecom North. Um, one of the biggest topics there was tariffs and the impact it's having a lot uh and the impact it's having on sellers. Um, I'd love to, you know, learn more, you know, how would you describe like the current state of the Amazon marketplace and do you notice tariffs or any other concerns um from sellers? >> Yeah. So, uh, it has changed a lot over the past five years. Among all the items sold on Amazon, I would say about 70% of which is made in China, this is
00:02:19
according to a survey from uh [satista.com](http://satista.com) uh which was published a couple of years ago. Um it's already estimated that about 50% of third-party sellers on Amazon are Chinese or like China based sellers. So you could imagine as long as we're assuming that these China based sellers are also manufacturing in China then there's going to be like 50% of them is already going to be affected by the tariffs. So this means that um it has like a significant impact on the margins of sellers. Uh there were some sellers that
00:02:53
I talked to saying that because of the sudden tariff hike some uh as high as 125% they were too squeezed for margins this year and they couldn't join Prime Day anymore. and um basically like um a huge um sales uh opportunity lost uh for them for this year. >> Do you think uh that means less brands are going to be I guess participating I'm assuming in the Black Friday Cyber Monday holiday season just because that is coming up very soon. >> Yes. Yeah. I would say like either they're not going to be participating at
00:03:30
all or they're going to be just doing coupons or like lower sales discounts because one of the things that I found out is that if you're most of the most of the imports you're coming in is from from China or Vietnam or like um uh countries with high tariffs. it's going to take up like a huge chunk of your of your margin. And during these uh times in Black Friday, uh ad spend is actually going to be higher, not lower. Uh a lot of people are going to be advertising even before Black Friday to warm up
00:04:06
their leads, saying that, you know, there's going to be some some discounts going to be running in on Black Friday. So, it's going to be like more ad spend for them. plus the the discounts that be that they're going to be giving. It's >> it's really going to be like uh they're giving their their product away uh for free. Uh if that's Yeah. So, >> wow. >> It's going to be hard. Um I would say for most of them. >> Yeah, that's crazy. And I remember one
00:04:34
statistic, interesting statistic that I saw was that a lot of e-commerce brands tend to make 70% of their annual sales just during the Black Friday, Cyber Monday, you know, holiday season. So, I can only imagine for some of these brands that aren't participating in this in the sales period, I can only imagine what kind of impact it's going to make on their sales and I guess the annual revenue numbers. Yeah. Oh my gosh, that's crazy. Um, and Yeah, >> there were a lot of talks, sorry, like
00:05:06
there were a lot of talks about like how people were like trying to navigate through the tariffs as well. >> Um, a lot of them were like seeking out like these freight forwarders who weren't um like I would say like 100% legal I would say. Um, they were seeking out these freight forwarders who were um more willing to like under uh declare some of their cogs to save on tariffs. um it's not like really like well known on the space but a lot of like big sellers I would say like you know
00:05:37
they've been selling on like 10 years plus for Amazon but for new sellers who don't have access to those like um these types of freight for orders of course right you're you're you're a new seller you've just started on Amazon there's no choice for you but to like take on the tariffs head on but some of the people that you know have been selling for quite a while they've been looking into that stuff not that that we promote that right this is Like I'm saying there are
00:06:02
some people who are like trying to navigate that >> um trying to break down the cogs because usually when it comes to cogs it's they put in like the labor fee, right? So sometimes when you purchase like a stainless steel water bottle um one one of the things that included in the cogs is the labor fee of the people from the manufacturing. So >> when you take that out it's just the cost of the material. >> Yeah. Yeah. Definitely. I would say uh unpredictable time right now. I know even just today,
00:06:35
the day of our filming, October 30th, there's also been some more, you know, news regarding tariffs um between uh a lot of the different countries. So, who knows what's going to happen, but very unpredictable time for I would say e-commerce sellers 100%. Yeah. Yeah. And I know you mentioned that you do work with a lot of, for example, like new Amazon sellers. Um I'm just curious what are some of like the most common um bottlenecks or problems that you're seeing and some of the solutions that
00:07:05
you usually provide for them. >> Um I would say if I could pick two I would say like the first one is uh product differentiation or rather the lack of product differentiation. >> Um most seller launch uh these meto quote unquote products from Alibaba. And when I say like me too products is because um most new sellers watch a couple of YouTube videos, maybe some from Helium 10, Jungle Scout, and they know the usual process is to like look for a niche that doesn't have a lot of competitors, a good amount of of of
00:07:39
search volume, and they look at a product and say like, oh, you know, um the the reviews for the the top competitor here is just 500. >> Um also, uh compete with that. And what they usually do is like that's why I call it like me too product is because they can say like I can do this too. So they go to Alibaba and like say like this is the product I want to sell. They change the color, they change the size, they change the packaging and then they they sell it on Amazon, right? So that's
00:08:08
something that I would say like it's a a meto product. So this ultimately leads to price wars, low margins and poor conversion rates. Um because technically it's the same product uh as other sellers. If you're able to like go to China and get that product changed with the same core core product basically other people would also be able to do that as well. So it just leads to like ultimately uh lower margins for you. So without differentiation >> even good PPC campaigns like let's say
00:08:41
you're you're new but you're really good with PPC it won't say listing right? So the solution there really is knowing how to differentiate your products through a new design of the product and not just through color or size or pack sizes which is something I did before too like I I lost a couple couple money there. >> That's the first. Um the second one is I would say like cash flow knowledge. >> Amazon eats cash for breakfast. Um, I would say like Amazon's still like the
00:09:10
great uh platform when you are starting out with e-commerce just because it has the things automated already for you. You don't have to do like fulfillment. Uh you don't have like customer returns. Um like automated platform but on the downside of that they charge you a lot of things for for the these automations right inventory ads FBA fees return storage fees. So sellers often run out of cash before they run out. So growing sellers get stuck because they can't reorder fast enough, which is a good
00:09:45
problem to have, right? But when you do get stuck outs, your rank crashes and the next thing you know when your next inventory arrives, you can't get those uh ranking up again. So uh same as their sales. So the solution there is actually to use like a rolling cash flow forecast tied to reorder points. Uh you always plan 90 to 120 days out and then uh diversifying your funding, right? So you could do Amazon lending, financing partners or could be like family or friends or even like um short-term loans
00:10:19
which is like um that would be something that I would say cash flow and um lack of differentiation. I'm curious from the product side, do you notice specific like categories that a lot of sellers are like going into that you typically maybe don't recommend or maybe if there if there's specific categories that you see a lot of growth potential in. Maybe >> a lot of people go into home and kitchen just because there's so many people who have already said that it's a great uh
00:10:53
it's a great department like great niche to be in. I don't think it's uh uh they're wrong. It's I I still like home and kitchen to be honest. Um >> but a lot of people have been saying before like if if you're new on Amazon and you want to sell on Amazon, the best product is something that you can fit in a shoe box. So they would always like, oh it's it's in a shoe box and it's a home kitchen. >> This must be a good first product like good good learning opportunity. Um, and
00:11:22
I would say like that that still holds true for today. It is a good learning opportunity. My first product on Amazon before did fit in a shoe box. It's an acrylic picture frame. I can say that now like I'm out of that niche. Don't do that. It's an acrylic picture frame. Like these were like the transparent ones with magnets on the side. >> Um, the differentiation what I did there, this is something like you know for for your guests uh for your audience as well. Like one of the things I
00:11:49
mentioned earlier it was that the lack of differentiation, right? So my differentiation before was like pack sizes and like a different size of the frame. Most of the frames were like five 5 in by 7 in big. >> It was like 8 in by 10 in. So it's more of like family portrait type of of um of frames. It did sell well on the first like I remember like it was like 500 units. I was able to sell out like maybe after six seven months. Um what I did wrong there was like I I reordered again the second time thinking that you know
00:12:23
this time it would be small the the time frame it would take for me to to sell uh that amount of inventory would be would be smaller because I have more reviews and things like that. But I learned the hard way um when my competitors who were Chinese competitors started giving out these discounts and they were like spending more on advertising which I couldn't because I had to go to them to >> uh basically like uh produce the manufacturing whereas they were just like right it's just the cogs so it
00:12:55
didn't work out for me right so I would say first product for people right now um if it's does if this if it does fit in a shoe box yes but make sure you're differenti iation is not just like the color, different pattern, different sizes, um different pack sizes, right? If they're selling like in packs of two, three, you're going like, "Oh, packs of 10. Let's do let's go." And then you you try that. It's it's it's not going to be enough. Uh >> one thing you could try is like putting
00:13:23
it in a in a bundle, right? So, one of the things that you could do is like um if you're buying, let's say, a a bib for for babies, >> they would usually need like bowls. They would usually like their teether, things like that. That's a good differentiation because people won't have to like look at other listings. >> Um ultimately, like a good differentiation I would say is something out of like a different design point of view. >> So, that would be still uh the best in
00:13:53
terms of like growth. I'm seeing a lot of growth um just like uh back in the pandemic in terms of supplements. There's a lot of growth uh in supplements, but it's it is an advanced um niche. I wouldn't recommend people who are just starting out unless you have the background, right? Like let's say you're >> you have a background in um like making supplements, then yes, you might have an edge there. But if you're just new and you don't have like any background on
00:14:18
this one, >> I would say go. But supplements is like a great niche for sure. is very competitive growthwise. The rewards are all great. >> Um, safe is still like the home nish. I wouldn't give the same um like home and kitchen uh uh recommendation like fit in a shoe box. That's for sure. But I wouldn't say like don't don't just stop there. Make sure that there is like a moat around your product. And when I say mode, it's that >> other like if if you go to a
00:14:51
manufacturer in China and then you you get something produced there and I go to that same manufacturer in China, I shouldn't be able to like um produce that same product you're selling. Basically, that's that's the mode. Um I'm talking about something that you can patent, something that you can have like a utility patent or a design patent. It's going to cost a little bit more, but in the long term, that's what other people are not seeing. >> They're saying like, "It's going to cost
00:15:17
me thousands of dollars, tens and thousands of dollars." Edward, I've had these calls before, tens of thousands of dollars just to get a patent. >> And then just to see that it wouldn't it wouldn't launch, right? So, I addressed those two concerns by number one saying like, "Yes, uh, it would cost tens and thousands of dollars um if you get a patent first or or some sort of like a protection for you." But in the long run um it'll be it would be way better for
00:15:44
you because it'll be like evergreen. No one would be able to like get that same design uh as you and be and sell that. The second one there are other ways of finding out if your product launched on Amazon is going to be um profitable or not by doing rapid prototyping. So you don't need like >> uh like 500 units now from China. There's a lot of 3D printer farms out there. I'm not sure if you you heard about this, but there's >> 3D printer farms out there. You could
00:16:14
design, you could have like an industrial designer uh design 3D models of your product, print it out, print out like maybe 10, 20, do some images, AI or actually AI is still not that good. So, I would say like do some really good images, >> then post it on on Amazon and then and then go from there, right? when you see like that >> uh proof of demand that okay yeah I sold out on my 30 or my 40 uh 40 units right there I just printed out printed it out right um from prototyping >> now I can take this this design patent
00:16:51
it first >> get and then go to China and then actually have them make the mold because the mold is usually like >> I asked for a um uh a specific product it was like 6,000 uh already for for one mode, right? So now you have the the the data saying like okay um this product is is going to be be able to sell >> uh because you already did that uh trial run with the 3D printing uh farm first and then now you can go to China and actually have that mass produce your costs go down which means your margins
00:17:23
will go up. >> So that's something that um I would recommend um the the better path instead of before like just going to China directly. >> Yeah. Wow. And I know you mentioned regarding like cash flow, right? And how really Amazon does eat cash. Now I also have experience of doing like paid performance on for example like ad platforms such as like Google uh Meta things like that not so much uh doing PPC on Amazon but um just curious is there for example kind of like a minimum budget or minimum amount you recommend
00:17:58
sellers to kind of budget for when it comes to doing PPC campaigns maybe like on a monthly basis if you if there was a rough monthly budget just because you know I would say there's kind of a specific number where for example you should at least try to spend let's say like $500 a week on meta ads because anything less than that we would kind of say it's like just throwing money against the wall it just isn't going to have any impact right so I'm curious at least for PPC is there on Amazon is
00:18:27
there kind of like a r minimum budget or number that you kind of like to recommend uh sellers to kind of budget for >> it really depends on what niche you're you're going to be in but in home in and kitchen. I would say minimum a thousand a month \[clears throat\] >> right now. um anything lower than that I've I've seen declines in sales after >> after a couple of weeks you would be good after some time especially after like the honeymoon period right so you launch the first 30 days the most
00:19:02
important part Amazon gives you the benefit of the doubt that you're going to be selling right you have zero reviews so they're going to be pushing >> um traffic for you uh you're going to be ranking well but after those 30 days if you don't spend and I've seen this time and time again in the home and kitchen. At least $1,000 for automatic >> um phrase campaigns, broad campaigns, and some specific campaigns that that you're going to be doing. Your ranking ultimately goes down little by little
00:19:32
sales is like >> you're going to be lucky to get like a $100 a day. So I would say like be prepared to spend $1,000 for one variation, one as on the average for home and kitchen. >> For supplements, it might be even triple of that. Which is why I was telling that >> it's not really a beginners's um >> if you want to do supplements, it's really something that >> you have to make sure that ads is baked in on your margin and make sure that you have a good room of margin to move to
00:20:05
move around. >> Yeah. Oh, wow. That's nice. Yeah. Okay, sounds good. And I guess nowadays, you know, something that's being heavily discussed, a hot topic is AI. We see this in, you know, chat GPT and Shopify made an announcement just a few weeks ago. Um, Amazon Roffus is still kind of in beta, but it's launched, I guess, officially back in 2024. But you know basically with all of these AI it can not just you know surface reviews but also summarize different like sentiments for shoppers help them essentially make
00:20:38
their shopping experience a lot better right um just curious what kind of role do you think um you know or what role do you believe like reviews have when it comes to let's say specifically Amazon Rupus >> uh well there's the uh summarization at scale um shoppers Don't scroll through 500 reviews. Now AI will extract common themes like >> most users say this is durable but some mention uh the zipper breaks after three months something like that right >> gone are the days where we manually read
00:21:12
each review now we can just read through a summary from AI right um the signal to noise ratio improves so customer the truth quote unquote faster and the the reason why I say air quotes at truth faster is because there's sometimes wherein people pay to get reviews and I have it's not it's a whole other topic but for now we're assuming like the reviews are reviews like right so customers see the truth faster without sifting through a lot of reviews sellers >> um can no longer like bury bad feedback
00:21:44
under a flood of positives because AI those recurring issues right away >> there's also like um uh the sentiment uh sentiment analysis that AI does so it just doesn't count reviews right it weighs uh sentiment trends like um recent reviews um mention quality issues. So a product 4.4 stars but rising negative sentiment could get flagged as risky by uh Rufus. >> So recency of reviews and um trend direction more than just a a lifetime average is important. So when people see like
00:22:23
>\> um a lot of people are saying like it's it's fragile, it breaks easily, they're not going to be uh converting on your listing right away. Um there's also something we can call as like feature extraction, right? So um you can ask Rufus like is this good for travel and the assistant will return review snippets directly relevant use case like that like that. >> Uh it would say like this is foldable, it's easy to carry. >> Um you can pass TSA inspection easily
00:22:52
like >> like that which is like very helpful. Um so there are benefits to that. In the grand scheme of things I would say like uh review will still be a trust anchor 100% or something that would be able to replace reviews as trust trust anchor. Um it will remain the baseline credibility marker uh so to speak. Um a product with few or poor reviews won't get surfaced by AI assistance. >> Um reviews are going to be considered as data fuel in fact right. So AI systems are trained on review texts. So reviews
00:23:26
now act as like a training data for how your product will be described by AI to future shoppers. So >> right >> um it's going to be important like how much relevant information you put on your listings. You can't just like stuff keywords right now over and over like >> rank on Amazon because right >> when people start using AI and they they're not able to find specific feature or things that they want to know because you're listing like that it's going to be useless right
00:23:56
>\> so quality reviews are going to be priority instead of like sheer volume of uh review quality and uh uh of uh sheer volume of review um in your in your listing. quality is going to be more important. So a competitor with in inflated reviews risk being exposed by AI because it's going to highlight repetitive complaints, right? So >> I would say like those two things, trust anchor um and a data for AI. >> Yeah, absolutely. Yeah. And I guess in terms of do you notice especially when
00:24:32
it comes to new sellers or sellers that you're working with, experienced sellers, um do you notice that there's any like common misconceptions um misconceptions amongst them regarding like the value of customer reviews? >> The value of customers. Yeah. So number one is the most common which is more reviews equal more sales no matter what. Right? Like so many sellers think that once they hit like 5,000 reviews, they're untouchable, right? Because they have like thousand reviews. I've been
00:25:03
doing this for years now. I have a month. >> Um but the reality is the conversion rate depends more on the quality >> uh the recency and the relevance uh than raw count. As we talked about um earlier, AI now finds like um uh sentiment, customer recent sentiment. So, if there's a rising trend of negative sentiment from your listing, let's say you went cheap because of the tariffs. There's a 10% tariffs on my um stainless steel bottles now. I need to like cheapen the the material and things
00:25:34
like that. And people starting and posting there, even though you have like a flood of positive reviews two, three years ago, like you built it like really nice product, but now you decide to cheap out. AI will be able to like uh point that out first for the people who are basically like buying from now. So >> yeah, >> a product with 50 fresh detailed positive reviews often better than one with like 2,000 old reviews and a declining sentence. >> Um so that's one. So don't ever think
00:26:07
that >> high reviews equals high sales. You're untouchable. Number two is star rating is the only thing that customer cares about like >> before I think like having like five stars like 4.5 stars is is important as a shopper as well. >> Um but right now I also care about like reading the reviews more like >> do the reviews mention durability? Is it safe for kids? Is it safe for my dishwasher? Um >> so the reviews really shape the narrative not just the the score. And
00:26:40
the third one, uh, misconception on reviews, I would say it's like negative reviews kill your product. That's not that's not really the case because, um, the weight of a one-star review and a five star review is different. >> Um, five star reviews, it often just like inches up your your review uh, review rating a little bit. But when you get like one star review, it's like, holy crap. So, people, sellers panic. But in reality, a balanced profile with some negatives can increase trust
00:27:10
because buyers expect flaws. I'm when I'm looking at a product and um I I see them like a good good number of reviews. I'm not expecting the product to be perfect, right? Like there's no human that's perfect, too. So, >> right, >> what matters is whether negatives reveal fixable patterns, right? So, let's say breaks. That's something I won't be able to fix. I have to go like h that out. Uh per packaging. If the if they say like the packaging is poor that I may like
00:27:35
take the risk because sometimes they they handle it well. So when you address those issues specifically in the listing copy, right? Or like new and improved >> uh zipper zipper design, >> right? So it act you can actually turn that um negative review into a positive review. So um I would say like don't panic when you get um a once or always think about like how you can use this that tragedy into an opportunity. So those three things uh misconceptions for new sellers. >> The higher the review the higher the
00:28:09
reviews um equals more sales. Not the case for sure especially with Rufus right now >> the rate is everything and like getting one star reviews is the end of your product. It's >> I completely agree with you. Even at get reviews, we work with a lot of sellers and they start to panic, especially after they get a one-star review. And I completely agree in the sense that, you know, for a seller, it can make a huge impact, right, of you know, it can that one negative what that one star review
00:28:37
can absolutely bring your average star rating down, which is your second point, which I completely understand. And you know, a lot of sellers panic over that, but at the end of the day, I also like to tell them, you know what, no product is perfect. And if anything, it makes your listing or your product listing look actually a lot more, I would say, friendly and organic in the sense that it's not a perfect product. And I think even for me, I would rather purchase a product that has like a 4.7 or even 4.3,
00:29:06
4.5 rating, you know, than over a per product that's exactly 5.0 rating, but with maybe like two reviews, right? So, I completely agree with you, especially in the last days. Yeah. >> Yeah. >> Absolutely. Yeah. Now, um I guess Ed, I'm just curious because you are you have so much knowledge. So, I would love to know like kind of what are some of your favorite resources that you um like to uh I guess read or monitor just to stay up to all things related to um Amazon. >> Yeah, absolutely. So, um for news, so I
00:29:42
usually like go to like the Amazon seller central news and announcements. Um, it's the most direct place where Amazon posts policy changes, fee updates, like they posted like the 2026 fulfillment fee updates just a couple of weeks ago. I think it's been a month now. Um, a new program launches. You can just bookmark uh news in the seller central tab. So, that's one of my sources. Another is uh the seller forums. It's not perfect. Sometimes you you see early chatter about changes um
00:30:14
like um especially compliance issues. So that's something that I I also check. Um marketplace pulse is another one. It's a third party dependent website. >> Um it's a independent analytic site tracking Amazon trends like seller growth, brand strategies, fulfillment shifts. So it's great for data driven insights, not just opinions. Um there's also like um Ecom Crew uh blog podcast. They've been doing that one for years, >> like 10 years or so. Ecom crew. Um so
00:30:48
they're a solid >> newsletters like um from Kevin King. I know he's like probably the most popular guy right now. Um LinkedIn is also good. >> There are a lot of Amazon experts on on LinkedIn. They're just like willing to give away like free knowledge. um PPC listing optimization. It's it's amazing. >> Um YouTube just like your your channel uh also has like um uh great content. Helium 10 also has some good updates there. And um lastly, conferences. If you if you could go to conferences like
00:31:24
uh where we met in Ecom North in Toronto, uh Amazon Accelerator, Prosper Show is also pretty big. These are all great sources. >> Yeah. Awesome. Um, yeah. And I guess Ed, I know we are kind of getting to close the end of time, but I would love to just know if you have any like final advice or feedback that you'd like to share to like new Amazon sellers, you know, especially now that we're entering the very busy Black Friday, Cyber Monday, you know, holiday season and now also 2026. I'm not sure if you wanted to
00:31:55
kind of just share anything um some any feedback or advice that you'd like to share. >> Sure. Um, so number one I would say is like a lot of people would always think about if they should do promotions on Q4 >> or not. >> So my go-to answer usually is before I would always say like yes because it would always help your ranking like even if it's just like Prime Day, right? A few days where you're not really making a lot of money but after >> but after that your ranking really goes
00:32:30
up. Uh it's it's a great way to leaprog your your competitors. >> Um and it's going to last for for some time, right? >> Um but now I would say um also think about how much inventory you would have going into 2026 because >> especially for those people who are manufacturing in China, um Chinese New Year is uh like a big holiday and they always shut down for like a month or so. >> Oh wow. regarding there. So, you want to make sure that when you do a promotion in Q4, you you have enough inventory to
00:33:08
push through in in January, February before you can uh do another reorder because it's not worth it if you're going to go big in Q4, sell a lot, and then you get like a good ranking and then going into 2026, you're panicking. for you're have to airship um your your your your inventory and that's going to cost you way more in margins when you you do airship your inventory or worst case you won't be able to airship anything at all >> your ranking drop it's going to be like
00:33:40
so be mindful of how much inventory you have um a lot of people would always say like use this time to liquidate um products that are not moving you can do like um deep discounts for those products So, I would say like yes, it's it's definitely a great time for for for that to be able to like move as well. Yeah. Specifically like once you have like long-term storage fees um it's like six months, seven months in in Amazon and just like >> want to get rid of it versus like taking
00:34:11
it out and then putting it back in uh in Amazon after a couple months. So, yeah. Um use use this time to be able to like control your um over supply of inventory. that would be great. >> And then uh the third one I would say is like know how to limit your ad spend. Um don't just go crazy on ad spend when it comes to um Q4. Uh the best strategy I've seen so far is that um you can ramp up your your sales like even before the actual event. You can spend more on that. on the actual event itself,
00:34:50
there's going to be a ton of traffic already. You can tone down the the spend right there and then it back up right after. There are some ads wherein you can retarget people >> um uh during the event that went into your ad um clicked on add to cart but didn't purchase yet, right? There are ads right there. There are some brand tailored promotions that you can do um to target those specific customers. So, don't worry about that. So, my uh go-to ad spend uh strategy is that prep prep
00:35:22
them up um before and then during the time where people a lot of people are spending their ad spend on the event, you can tone it down a little bit, not not completely shut it off. And then after where people are like they're toning down, you're going to be the one uh doing more ad spend basically, right? So it's uh it's like basically >> uh uh making proper use of uh ad space and your efficiency right there. >> Yeah. No, I know this is probably going to be a very hectic time for a lot of
00:35:54
sellers and I'm sure a very busy time for you as well. So it but it's nice to know that you know what the actions you take right now are going to also have an impact on really 2026 which is soon afterwards, right? So sellers need to be also thinking about that time as well. Yeah. Awesome. Um well, thank you so much, Ed, for all your time and it's in insights. Um this has not just been helpful for me, but I'm sure also the viewers as well. Um I think we'll have more information on Seller Alliance and
00:36:25
where you can find Ed in the description box below. So, uh we would love it for everyone to check it out. >> Awesome. >> Thank you for having me. >> Thank you so much, Ed.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Use Amazon & Walmart PPC Insights to Improve Product Listings
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-10-29
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: amazon, walmart, ppc
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), walmart (https://www.getreviews.ai/blog/tag/walmart), ppc (https://www.getreviews.ai/blog/tag/ppc)
URL: https://www.getreviews.ai/blog/how-to-use-amazon-and-walmart-ppc-insights-to-improve-product-listings
Most sellers see **PPC (Pay-Per-Click)** campaigns as boosting visibility and sales. But if you look closer, PPC data is more than just an advertising tool; it’s a window into your customers’ minds.
Behind every click, keyword, and conversion is a story about what shoppers want, what convinces them to buy, and where your listings might fall short.
That’s why the most successful Amazon and Walmart sellers don’t stop analyzing ad performance. They utilize PPC insights to optimize their listings, creating a feedback loop that continually improves visibility, engagement, and conversion rates.
Here’s how you can turn your PPC insights into a powerful listing improvement strategy that drives traffic and converts that traffic into loyal customers.
* * *
### PPC Data: The Bridge Between Traffic and Conversion
PPC campaigns generate a goldmine of information. You get to see what shoppers are searching for, which ads catch their attention, and what ultimately makes them click “Add to Cart.”
When you use this data to refine your listings, you’re no longer guessing what works; you’re applying real, performance-backed insights.
Think of it this way: PPC brings people to your listing, but your listing convinces them to stay. If your ads perform well but conversions stay flat, the issue isn’t your targeting; it’s your listing.
By aligning the two, you can ensure that your listings and your PPC strategy reinforce each other, instead of working in silos.
### Spot Keyword Opportunities Hidden in PPC Reports
Every PPC campaign you run leaves a trail of keywords—the ones that performed well, those that didn’t, and the unexpected terms that drove clicks.
Your search term report is your secret weapon here. It shows customers' phrases to find your product, often revealing high-performing keywords you might have missed when optimizing your listing.
For example:
If your ad for “wireless headphones” starts getting clicks from search terms like “noise-canceling earbuds,” it’s a strong sign that buyers see these as similar products. Then, You can incorporate “noise-canceling earbuds” into your title, bullet points, or backend keywords.
You’ll improve organic ranking and create listings that match buyer intent more closely, meaning shoppers instantly see what they were looking for.
* * *
### Refine Product Titles and Bullet Points
Your product title is your first chance to make an impression. PPC insights can help you fine-tune it based on the language that resonates most with buyers.
Your ads show that “eco-friendly” keywords perform better than “sustainable.” That’s a direct signal to update your product title or bullets to include “eco-friendly.”
By doing so, you’re improving your PPC performance and making your listing more relevant to organic searches.
Similarly, your bullet points should highlight what your top-performing keywords suggest buyers care about. If shoppers click on “lightweight hiking backpack,” emphasize that feature prominently in your listing.
Each tweak brings your listing closer to what your customers are searching for, not just what you assume they want.
* * *
### Improve Images Using PPC Click Data
Sometimes, it’s not your keywords or copy that need fixing, it’s your images.
Your ad’s click-through rate (CTR) clearly indicates how appealing your main image is. A low CTR often points to an image that doesn’t stand out in search results, while a higher CTR shows you’re catching attention.
Here’s how to use that insight:
- Test new main images through PPC campaigns.
- Track which version gets more clicks.
- Update your listing with the image that performs best.
You can even analyze performance by ad placement, especially on Walmart, to understand how your images perform across different browsing environments.
The right image can dramatically improve ad results and organic sales since it directly affects buyer trust and interest.
* * *
### **Use PPC Conversion Data to Strengthen A+** Content
If your ads are getting a lot of impressions but few conversions, the issue might lie within your listing content. Maybe buyers click out of curiosity but don’t find what they expect once they arrive.
PPC conversion data tells you this story. For instance, if ads targeting “waterproof travel bags” convert poorly, maybe your A+ content or description doesn’t emphasize that feature enough or doesn’t show it visually.
When you see which PPC campaigns underperform, review the corresponding listings. Does your copy match the promises of the ad? Do your visuals highlight the keywords that drew them in?
Aligning your A+ content with high-performing ad messages creates consistency and that consistency builds trust.
* * *
### **Identify** Pricing **or Positioning Gaps**
Sometimes, PPC data highlights something more profound than copy issues; it uncovers positioning problems.
If your ads get clicks but conversions remain low, it might be because your price isn’t competitive or your value proposition isn’t clear enough.
Use ad reports to see how your products perform against competitors with similar keywords. If their CTRs and conversion rates are higher at a lower price point, you may need to adjust your offer or emphasize added value (like durability, bundle deals, or unique features).
This kind of insight lets you improve your listings and entire market positioning.
### **Imp** rove Walmart Listings Using Shared PPC Learning **s**
Walmart PPC operates differently from Amazon’s, but the insights you gain can still be leveraged across both platforms.
For instance, if a specific phrase performs exceptionally well on Amazon ads, test incorporating it into your Walmart listings too. Walmart’s audience might respond similarly, especially as search algorithms on both platforms increasingly reward relevance and customer engagement.
Likewise, Walmart-specific PPC metrics, like click share by ad placement, can help you understand which images or messages resonate most with their shoppers. Apply that learning back to Amazon for cross-platform optimization.
* * *
### **Turn Ad Sp** end Insights into Smarter Listing Investments
Many sellers treat rising PPC spend as a problem. But often, it signals that your listings need optimization before more budget is poured in.
If your ads drive traffic but conversions stay stagnant, pause and review your listing’s copy, images, and pricing. Small changes driven by data can deliver massive returns.
Conversely, when ads perform exceptionally well, it’s proof that your listing and targeting are in harmony. Use that insight to double down on what works and replicate it across other SKUs.
At its core, PPC isn’t just about spending smarter. It’s about listening to what your customers tell you through their clicks, scrolls, and purchases.
* * *
### **From PPC** Data to Sus **tainable Growth**
Using PPC insights to refine your listings creates a continuous improvement cycle:
1. Ads bring in new data.
2. Listings evolve based on that data.
3. Optimized listings improve organic traffic and conversions.
4. Better listings make future PPC campaigns more effective.
It’s a feedback loop that compounds over time, leading to higher efficiency, stronger customer understanding, and better ROI across all your campaigns.
This approach means less guesswork and more strategy for sellers juggling both [Amazon and Walmart](https://www.ecomcy.com/blogs/the-ecomcy-blog/q4-prep-starts-now-your-amazon-walmart-success-blueprint) marketplaces. Every insight, click, and conversion becomes a clue to your next best move.
## **Final Thoughts**
The smartest sellers don’t just run ads; they learn from them.
PPC data is one of the most valuable tools you already have. When used right, it can reveal exactly what’s working, what’s missing, and what will take your listings from decent to dominant.
By combining PPC intelligence with listing optimization, you’re not just chasing sales, you’re building long-term, scalable growth across every marketplace.
And with the power of data-driven tools like Get Reviews by AI and expert management support from [Ecomcy](https://www.ecomcy.com), sellers can make every click, keyword, and conversion count toward a stronger, more profitable brand.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## GetReviews.ai vs ReviewScanGo | Compare
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-10-11
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: amazon, getreviews.ai, comparison
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), getreviews.ai (https://www.getreviews.ai/blog/tag/getreviewsai), comparison (https://www.getreviews.ai/blog/tag/comparison)
URL: https://www.getreviews.ai/blog/getreviewsai-vs-reviewscango-or-compare
For e-commerce sellers, customer reviews are everything. They influence buying decisions, impact product visibility in search rankings, and showcase your brand's social proof. Having reviews show on your website or product pages builds trust, boosts conversions, and helps sellers stand out in marketplaces like Amazon, Walmart, Shopify, and Google Business.
To keep up, sellers and brands rely on "review funnel" tools that help automate outreach, tracking, and publishing of reviews. Two such tools are [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmgln9k320000l3octmkfjrkl/GetReviews.ai) and **ReviewScanGo** \- both designed to help sellers collect more feedback and grow their reputation online.
While both platforms share a similar goal, there are differences. In this article, we'll break down key distinctions and explain why GetReviews.ai stands out as the choice for a review funnel tool.
* * *
## **Demo** & Trial
### **GetReviews.ai**
- GetReviews.ai makes it easy to explore the platform before signing up. You can watch their [**demo video**](https://www.youtube.com/watch?v=8ElYx_Jw3T4) that walks through exactly how the funnel and dashboard work.
- For sellers who want a hands-on walkthrough, the company offers a **bookable 1:1 onboarding or demo call** which can be directly booked [**here**](https://calendly.com/getreviewsai/demo).
- You can also **scan a QR code on their demo page** to experience the customer journey firsthand — seeing exactly how a buyer would move from package insert to survey to review link.
- Also, GetReviews has just launched [automatic review requests,](https://www.getreviews.ai/blog/introducing-automatic-review-requests) which are included in all active subscriptions.
### **ReviewScanGo**
- ReviewScanGo also has a demo link on their homepage— you can try their **live claim flow**, where you simulate a customer scanning a QR code.
- ReviewScanGo does not offer **bookable 1:1 onboarding or demo calls.**
## Pricing
### **GetReviews.ai**
- **Monthly and annual options:** GetReviews.ai gives sellers the flexibility to choose **month-to-month or annual billing**, so you’re not locked into a long-term commitment. This makes it easier for newer or experienced sellers to test the platform without a large upfront cost.
- Pricing can start at $19 - $29/month. More information can be found on the [pricing page](https://www.getreviews.ai/pricing).
### **ReviewScanGo**
- ReviewScanGo currently offers annual billing plans, which may be less flexible for sellers who want to test or pause campaigns throughout the year.
- While annual commitments might make sense for larger brands running continuous review campaigns, smaller or newer sellers may find the lack of monthly options restrictive.
* * *
## Which One Should You Choose?
GetReviews.ai is an ideal choice for e-commerce sellers who want to automate review collection, focus on lead generation, and grow verified reviews faster. There are **automations** and seamless integrations with tools such as Klaviyo, Slack, Google Sheets, and **flexible account options** — from self-service setups to fully managed accounts where the team handles everything for you.
Designed specifically for **Amazon, Walmart, and other marketplace sellers**, the platform ensures compliant, conversion-optimized funnels with **transparent pricing starting at $24/month** and measurable ROI.
Learn more about package inserts and how to stay compliant with them [**here**](https://www.getreviews.ai/blog/amazon-review-tos-compliance).
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Amazon's AI Rufus: How It Impacts Product Reviews [2026]
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-08-22
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: Tips, amazon, Feature, amazon rufus, artificial intelligence
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), amazon (https://www.getreviews.ai/blog/tag/amazon), Feature (https://www.getreviews.ai/blog/tag/feature), amazon rufus (https://www.getreviews.ai/blog/tag/amazon-rufus), artificial intelligence (https://www.getreviews.ai/blog/tag/artificial-intelligence)
URL: https://www.getreviews.ai/blog/amazons-ai-rufus-how-it-impacts-product-reviews
![Amazon's AI Rufus: How It Impacts Product Reviews [2026]](https://prod.superblogcdn.com/site_cuid_cl8eky1mg225641jnvadrsqgkc/images/amazons-ai-rufus-how-it-impacts-product-reviews-2026-1772354889007-compressed.png)
Amazon has always been a search engine first and a marketplace second — and in 2026, that search engine just got a lot more opinionated. [Rufus](https://www.amazon.com/gp/help/customer/display.html?nodeId=Tvh55TTsQ5XQSFc7Pr), Amazon's AI-powered shopping assistant, isn't just helping customers find products anymore. It's reading your reviews, synthesizing customer sentiment, and serving up direct answers to shopper questions before they've even landed on your listing. For sellers, this changes the game in ways that most haven't caught up to yet.
A keyword-stuffed title and a handful of five-star ratings used to be enough to build confidence with a browsing customer. Now, an AI is parsing the full body of your review content — the language customers use, the complaints that appear more than once, the questions that keep getting asked — and feeding that analysis directly into the buying decision. What your customers write about your product has always mattered. In the age of Rufus, it matters more than ever.
* * *
## What is Amazon AI Rufus?
Launched in 2025, [**Rufus**](https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus) is Amazon's generative AI shopping assistant that helps customers make informed purchasing decisions through conversational interactions. Unlike the traditional search function on Amazon, Rufus can answer complex questions, compare products, and scrape through information from multiple sources - including the vast amounts of customer reviews that are on Amazon.
Rufus can intelligently analyze the reviews, extract key insights, and present them in digestible formats that help customers make faster and more confident purchasing decisions.
* * *
## How Rufus Transforms The Review Experience
### Smart Questions = Personalized Product Recommendations
Instead of having to scroll through hundreds of individual reviews, customers can now ask Rufus questions like:
- "What do customers say about the durability of this product?"
- "Show me only products with a star rating of over 4 stars"
- "Show me similar products"
### More Reviews = Smarter the AI
What's amazing about AI is that it continuously analyzes new reviews as they continue to come in, ensuring that its responses reflect the most current and recent product review data.
## Why This Matters for Amazon Sellers
### Quality over Quantity
With Rufus analyzing review content, the quality and authenticity of reviews matter more than sheer volume. The AI can identify patterns in customer feedback that provide real value to potential buyers.
Sometimes, valuable customer insights might have been buried in lengthy reviews that shoppers don't read completely, but Rufus can bring these insights to customers. Products with rich, detailed review feedback may help in specific customer questions and scenarios.
Customers can now easily ask Rufus to compare your product with competitors based on review data. This means your product reviews aren't just competing for individual attention, but it's being directly compared and contrasted with alternatives in real-time conversations.
### What This Means for Your Review Strategy
- Encourage customers to write detailed, authentic reviews from genuine customers
- Address negative feedback promptly and publicly when appropriate
- Ensure your product descriptions and listings represent your product's strengths, key features, and benefits
- Watch for emerging patterns that Rufus might highlight to customers
As Rufus continues to evolve and becomes more deeply integrated into the Amazon shopping experience, the sellers who thrive will be those who view their review profiles not just as social proof, but as dynamic data sources that directly influence AI-powered customer interactions.
Rufus isn't a feature update — it's a fundamental shift in how Amazon surfaces trust signals to shoppers. For years, the review game on Amazon was largely a volume game. Get enough reviews, maintain a high average rating, and the algorithm would do the rest. Rufus changes that calculus. It reads between the lines of your review content, identifies patterns in customer language, and delivers synthesis to shoppers who never even scroll to your review section.
That means the quality, specificity, and honesty of your reviews now carry more weight than they ever have. Sellers who treat reviews as a checkbox are going to find themselves outcompeted by brands that treat them as a content strategy. The shift is already happening. The brands investing in genuine, detailed, keyword-rich customer feedback today are quietly building an asset that Rufus will reward tomorrow — and one that no ad budget can replicate.
* * *
## Other Resources
Here are some more helpful guides on setting up your GetReviews account and resources to help set up your account.
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [Common Misconceptions About Amazon Customer Reviews](https://www.getreviews.ai/blog/common-misconceptions-about-amazon-customer-reviews)
- [How to Create Single-Use Promo Codes on Amazon Seller Central](https://www.getreviews.ai/blog/how-to-create-single-use-promo-codes-on-amazon)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Get More Reviews on Yelp in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-06-14
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, yelp
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), yelp (https://www.getreviews.ai/blog/tag/yelp)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-yelp
For local businesses, [Yelp](https://yelp.com) is a powerful platform that can drive foot traffic and sales. With over 244 million reviews and tens of millions of users each month, Yelp continues to be one of the most trusted websites for consumers to research restaurants, service providers, and brick-and-mortar businesses.
If your business is listed on Yelp and you're looking to boost your review count, this guide is for you. We'll cover different strategies to help your business get more reviews and stand out from the competition.
* * *
## Why Reviews on Yelp Matter
It's important to understand why Yelp reviews carry so much weight.
- **Influences decisions:** 93% of shoppers say online reviews influence their buying decisions.
- **Search visibility:** Yelp pages often rank on Google, such as business information and content (such as reviews or photos) posted by Yelpers. More reviews and ratings can lead to better SEO and visibility both on Yelp and beyond.
- **Social proof:** Many users use Yelp as a trusted source of information. So if your business has a weak or outdated profile, it can lose trust.
### 1\. Provide an Outstanding Customer Experience
If the service or product you offer is mediocre, even the best review strategy won't help! But if you go consistently go above and beyond, customers are more likely to leave a review - often without being asked.
So even if your business is a restaurant, cafe, or a service provider, some tips to consider are:
- be attentive and personable
- respond to any inquiries and resolve any problems quickly and professionally
### 2\. Use Yelp's Tools
Yelp offers a suite of tools to help promote your business page. This includes:
- "Find us on Yelp" stickers. These can come with your business kit, or they can be ordered through your Yelp dashboard. [Here](https://business.yelp.com/resources/articles/want-a-find-us-on-yelp-sticker-request-one-here/?domain=local-business) is how you can request one for your business.
- Add a Yelp badge to your website that links to your business page.
- **QR codes:** Display a QR code in your physical location that customers can scan to leave you a review.
You want to place the QR code that is in close vicinity to where the customer so they can clearly see it. You can use a platform like [GetReviews.ai](https://write.superblog.ai/sites/supername/getreviews/posts/cmbvsginc0025a71ibm7g6983/getreviews.ai) to generate a branded landing page and a QR code. For the signage, you can easily create one on free tools such as Canva. Print the signage and display it at checkout, on your counter, or even on receipts.
Here's an example:
This makes it nearly effortless for your customers to leave a review while they’re still thinking about their experience. This approach helps you nudge customers towards Yelp without explicitly asking for a review.
### 3\. Optimize Your Yelp Profile
Before you ramp up efforts to get more reviews on Yelp, make sure your Yelp page and profile is polished and professional:
- **Add high-quality photos** of your location, products, team, or services.
- **Keep business info accurate**: hours, phone number, location, and website.
- **Respond to reviews**, both positive and negative, to show you’re engaged.
- **Use relevant keywords** in your business description for better searchability.
The more complete your profile, the more likely a customer is to trust—and review—your business.
### 4\. Engage with Existing Reviewers
Responding to Yelp reviews (especially negative ones) shows that you value feedback and care about your customers. This also encourages others to leave reviews, knowing their voice will be heard.
Tips:
- Be polite and professional.
- Acknowledge positive feedback.
- Offer a solution to complaints—but take the conversation offline if needed.
### 5\. Mention Yelp on Your Social Media
You can mention your presence on Yelp in a natural way through your marketing channels. For example:
- “We’re proud to have over 100 five-star reviews on Yelp!”
- Include Yelp links in your Instagram bio, Facebook posts, or newsletters.
- Celebrate milestones: _“Thanks for helping us reach 500 reviews!”_
Growing your Yelp review count takes time, consistency, and a little creativity—but more reviews lead to more trust, more traffic, and more revenue.
By making it easy and natural for customers to find you on Yelp, you’ll build a reputation that fuels long-term growth—one review at a time.
See how you can collect reviews on other marketplaces:
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [How to Get More Google Reviews (5 Proven Strategies)](https://www.getreviews.ai/blog/how-to-get-more-google-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Get More Reviews on Target in 2026
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-06-14
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, target, target marketplace
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), target (https://www.getreviews.ai/blog/tag/target), target marketplace (https://www.getreviews.ai/blog/tag/target-marketplace)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-target-as-a-seller
With over 100 million monthly visitors to [**Target.com**](https://write.superblog.ai/sites/supername/getreviews/posts/cmbvozmsd001pa71ie4lv49op/target.com) and more than 10,000 brands on its online website, the competition to get sales is fierce. For sellers on Target, getting reviews is not just about social proof - it's about standing out in one of the fastest-growing online marketplaces.
Reviews help improve your product's visibility in search, build trust with new customers, and ultimately drive conversions and sales.
If you're selling on Target and wondering how to get more reviews to boost your sales and brand reputation, this guide is for you. We'll go through proven strategies to help you grow your review count organically and drive more sales for your listings on Target.
* * *
## Why Reviews Matter on Target
Before we go into the strategies, it's important to understand why reviews are so crucial:
- **Social proof:** 93% of shoppers say online reviews influence their buying decisions.
- **Search ranking**: Target's internal search algorithm likely factors in review count and star ratings to determine how optimized your listing is in search.
- **Conversion rates:** It's pretty simple, but the more reviews = more trust = higher sales and conversions.
But getting reviews on Target can be tougher than other marketplaces such as Shopify. That's why sellers need to be strategic and compliant with Target's marketplace guidelines.
### 1\. Deliver a 5-Star Customer Experience
The foundation of having a customer write you a review is to have a great product and a seamless customer experience.
- **Product listing:** Ensure your listings are detailed, accurate, and up to date. If it doesn't meet customers' expectations, it can often lead to negative returns or returns. For example, Quest Nutrition clearly lists their ingredients, allergens, and highlights key benefits of their chips.
- **Packaging**: Ensure that the packaging is secure, so that it arrives at the customer's storefront undamaged.
When customers are satisfied with their purchase, they're more likely to leave a review.
* * *
### 2\. Use Package Inserts
Target doesn't allow you to directly communicate or message your customers, so you can use package inserts to politely encourage reviews, but ensure it is done properly. When creating inserts:
- Keep it simple by thanking the customer for their purchase and to leave a review to help other shoppers. Don't encourage the customer to leave you a positive or 5-star review.
- Avoid offering any incentives **in exchange** for reviews. So if you want to offer customers any incentives, make sure that it's **optional** for a customer to leave you a review and not mandatory.
Package inserts work especially for repeat-use items such as household goods, beauty products, supplements or products in the technology category.
If you're scaling your business on Target and want to increase reviews using inserts, [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmbdk7l460000zx8kf5wrv8aj/getreviews.ai) is a powerful tool that simplifies the process.
* * *
### 3\. Participate in a Product Sampling Program
Target partners with **Hey, Bullseye!**, its own product sampling community managed by their review partner, Bazaarvoice. This allows your brand to send free samples to selected Target customers in exchange for honest, unbiased reviews.
Sampling programs work best for new product launches or when you want to boost the review count of a slow-moving item. They can be a fast and effective way to generate authentic, detailed reviews at scale.
* * *
### 4\. Use Bazaarvoice
Target doesn't let sellers message buyers directly. However, Target partners with [**Bazaarvoice**](https://resources.bazaarvoice.com/brand-invite-target.html?redirect=targetwebinar) to collect verified reviews from actual purchasers. It sends automatic post-purchase emails to customers asking them to leave a review.
These are automated and go to the buyer after they receive your product. You can't customize the message but a follow-up to the customer is always powerful.
* * *
### 5\. Leverage Your Marketing Channels
Although you can't directly ask for reviews on Target itself, you can drive your external audience to your product listings and encourage them to leave reviews organically. Some ideas include:
- **Social media:** share your Target product link on your social media channels such as Instagram or Facebook, and invite customers to rate their experience.
- **Your own website**: add a "Find us on Target" banner to your site and include a call-to-action that encourages reviews.
* * *
### 6\. Respond to Reviews
Finally, don't forget to actively monitor your reviews on Target. Quest Nutrition responds to negative reviews to further understand their pain points and issues they face with the products.
Collecting reviews on Target takes effort and patience, but the payoff is absolutely worth it. Reviews drive visibility, build credibility, and directly impact your sales.
Want help automating review collection across multiple marketplaces like Amazon, Target, and Walmart? Tools like GetReviews can help you streamline the process with package insert QR codes and review funneling.
See how you can collect reviews on other marketplaces:
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [How to Get More Google Reviews (5 Proven Strategies)](https://www.getreviews.ai/blog/how-to-get-more-google-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Get More Reviews on eBay
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-06-01
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, ebay
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), ebay (https://www.getreviews.ai/blog/tag/ebay)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-ebay-as-a-seller-cmbdk7l460000zx8kf5wrv8aj
With over 130 million active buyers and 1.6 billion live listings, [**eBay**](https://www.ebay.com/) remains one of the largest online marketplaces in the world. From vehicles to fashion and home goods, eBay offers a massive global audience and reach. For sellers, standing out requires not just competitive pricing or fast shipping. One of the most powerful ways to show social proof on eBay? Reviews.
Having seller reviews plays a major role in influencing buying decisions, boosting visibility in search results, and building a strong reputation. Sellers with high feedback ratings are more likely to convert!
This guide explores proven strategies to help sellers increase their review count, including methods that utilize package inserts and tools like [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmbdk7l460000zx8kf5wrv8aj/getreviews.ai) to automate and scale your efforts.
* * *
## Methods to Get More Reviews on eBay
### 1\. Deliver the Best Customer Service
As an eBay seller, the priority should be to offer a great customer experience. This includes fast shipping, accurate product descriptions, and the ability to sell used goods on eBay, as well as quality items. If a customer messages you to ask a question regarding the product or price, communicate promptly.
According to [**BrightLocal's 2022 Local Consumer Review Survey,**](https://www.brightlocal.com/research/local-consumer-review-survey/#section-3-how-are-consumers-writing-business-reviews) 67% of consumers are inclined to leave a review after a positive experience, compared to 40% after a negative one.
Note that on eBay, sellers will have the review count listed beside their name and their seller feedback score.
* * *
### 2\. Follow Up with Buyers
Through eBay, you can message your buyer post-purchase. This is the opportunity to ask for feedback, and we recommend that you keep it feeling less spammy, and one follow-up message after an order is delivered is acceptable. Keep it simple, friendly, and with neutral language.
You can simply send your seller a message by:
1\. Logging into your eBay account and accessing your account dashboard
2\. Going to your sold [Orders](https://www.ebay.com/mys/sold)
3\. Clicking the name of your buyer
4\. Select Contact
An example of the message can be:
> Hi \[first name\],
>
> Thank you so much for your purchase. If you have a moment, we'd really appreciate your honest feedback. It helps our small business grow and serve you better in the future.
>
> Thanks again,
>
> \[your name\]
* * *
### 3\. Provide Fast Shipping
Amazon Prime has changed customers' shipping expectations. On eBay, it is the seller's responsibility to ship the product so providing fast shipping can make a difference between a positive and negative review.
Once the product is shipped, update the order with the tracking number promptly. The faster and smoother the delivery, the higher the chances of a customer leaving a review.
* * *
### 4\. Use Package Inserts to Request Feedback
This is where most sellers miss a huge opportunity. Physical inserts in your packaging are a great way to add another touchpoint with your customer and to request feedback in a friendly and non-intrusive way.
A package insert is a small card or flyer that you can include with your shipped product. It is a simple way to thank the buyer for their purchase and encourage them to leave feedback or take another action such as following your brand on social media, or activating warranty.
eBay's policies prohibit incentivizing reviews such as leave a review and get a discount, but you can politely ask for feedback as long as you don't offer any reward in exchange (keep it optional), and you don't try to influence what kind of feedback the customer leaves.
An example of the insert copy can be:
> Thank you for your order!
>
> We hope you love your \[product name\]. Please consider leaving us your honest feedback on eBay - it really helps our small business grow.
>
> \[Your store name\]
* * *
### 5\. Automate Review Requests via Package Inserts with GetReviews.ai
If you're scaling your eBay business and want to increase reviews using inserts, [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmbdk7l460000zx8kf5wrv8aj/getreviews.ai) is a powerful tool that simplifies the process.
GetReviews.ai helps e-commerce sellers collect more product reviews by creating custom-branded review landing pages and linking to them via QR codes.
To learn more about [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmbdk7l460000zx8kf5wrv8aj/getreviews.ai), schedule a demo call with our team [here](https://calendly.com/getreviewsai/demo) or watch our 5-minute demo [video](https://www.getreviews.ai/demo).
* * *
### 6\. Monitor and Respond to Feedback
When someone leaves seller feedback - positive or negative - respond. Thank them for their time or offer a resolution if they weren't satisfied. This shows future buyers that you're reliable and attentive, which can lead you even more feedback in the future.
Getting more reviews on eBay isn't about shortcuts - it's about creating great experiences and making it easy for customers to leave feedback. By using automation tools like GetReviews.ai with personalized touches like package inserts, you can significantly increase your review count and build credibility as a seller.
See how you can collect reviews on other marketplaces:
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [How to Get More Google Reviews (5 Proven Strategies)](https://www.getreviews.ai/blog/how-to-get-more-google-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Get More Reviews on Chewy Marketplace
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-29
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, chewy, chewy marketplace
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), chewy (https://www.getreviews.ai/blog/tag/chewy), chewy marketplace (https://www.getreviews.ai/blog/tag/chewy-marketplace)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-chewy-marketplace
[**Chewy.com**](https://www.chewy.com/) has become a go-to destination for millions of pet owners. With over 20.5 million active customers, products from more than 3,500 brands, and 24/7 customer support, it's becoming a leading marketplace in the retail pet industry.
As a seller on Chewy.com, it's important to stand out in a competitive space, and one way to do this is through customer reviews. Not only is it a critical trust signal to other pet owners, but it also directly influences purchase decisions and product visibility.
We'll explore practical strategies on how sellers can increase reviews on Chewy.
* * *
## Leverage Package Inserts
Package inserts are a subtle yet effective method to engage customers post-purchase and encourage them to leave reviews. It doesn't always have to be package inserts in paper form, but you can use other forms of inserts, such as hang tags and stickers.
This is where [**GetReviews.ai**](https://write.superblog.ai/sites/supername/getreviews/posts/cmb23qvs300012upbnvhu8r7p/getreviews.ai) comes in! Our tool is designed to help sellers collect more reviews post-purchase in an automated way.
### How GetReviews.ai works:
1. Prepare an insert card and place a QR code on it. You are able to use the QR code that we provide or use your own dynamic QR code. When your customers open their package, they will be able to see the insert card and scan the QR code.
2. Customers will then be redirected to your survey landing page. Here is an [example](https://demo.getreviews.ai/) that you can test. Your customer will be able to go through the survey flow and optionally leave a review for you on Chewy.
3. Optionally offer your customers a giveaway such as a promotion code, warranty, free product, digital product, or a e-gift card. This is all automated!
To learn more about GetReviews.ai, watch this demo video [here](https://www.getreviews.ai/demo) or schedule a call with our team [here](https://calendly.com/getreviewsai/demo).
## Timing is Everything
[](https://reallygoodemails.com/emails/tell-us-what-you-think-2)
Chewy sends an automated post-purchase review request email, but you shouldn't rely solely on it. Emails can have a low open and click-through rate, or customers may just place the email in the trash without even opening.
To overcome these limitations, you can supplement the email outreach with alternative touchpoints such as package inserts with a QR code.
## Ensure Product Listings Are Accurate
One of the simplest yet effective strategies for generating reviews is making sure your product listings accurately reflect the customer experience. Having clear, detailed and truthful listings set the right expectations for your buyers, so when the product arrives, there are no surprises.
Commonly known as the "buy box", this is where your customers will be able to click the purchase button for the product to be added to cart.
To ensure an optimal "buy box", you want to include:
- an accurate product title including the product's brand, size, quantity
- high-quality images that show your product from multiple angles, packaging, product in use
- clear, honest descriptions and highlighting the product's key benefits but be upfront about limitations (ex. suitable for small breeds only)
- usage and care instructions
- sizing charts or dimensions, especially important for pet apparel, beds - this can help reduce confusion and returns.
Tip: If you notice that customers often ask the same questions or leave reviews mentioning something they "wish they'd known" or a common complaint, update your listing to address it.
Pet owners treat pets as family, and authentic reviews can help them make the best purchase decisions for their companions. If you are a Chewy seller and are looking to get more reviews, accelerate your sales, social proof by using these strategies.
See how you can collect reviews on other marketplaces:
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [How to Get More Google Reviews (5 Proven Strategies)](https://www.getreviews.ai/blog/how-to-get-more-google-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Get More Reviews on Walmart
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-27
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, walmart
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), walmart (https://www.getreviews.ai/blog/tag/walmart)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-walmart
Walmart Marketplace is emerging as a key player in the e-commerce landscape. Each week, approximately 255 million customers and members visit more than 10,500 physical stores and their online website (source: [Walmart](https://corporate.walmart.com/news/2024/08/27/walmart-marketplace-accelerates-growth-launches-category-expansion-multichannel-solutions-and-omnichannel-innovations-for-sellers)).
There are now over 150,000 active sellers on the platform, up from 50,000 in 2020 (source: [Marketplace Pulse](https://www.marketplacepulse.com/articles/walmart-marketplace-grows-50-in-one-year)).
Customer reviews play a pivotal role, and in this guide, we'll explore effective strategies for acquiring authentic customer reviews on Walmart Marketplace while ensuring compliance with Walmart's policies.
* * *
### Use Walmart's Review Accelerator Program
Walmart's Review Accelerator program is designed to help sellers collect initial product reviews by encouraging verified buyers to share their feedback.
It sends follow-up emails to buyers, asking them to review products, and it offers a Walmart-sponsored incentive. It's one of the fastest ways to jump-start reviews on new listings, and it is easy to participate!
More information on the Review Accelerator can be found on Walmart's website: [https://marketplace.walmart.com/review-accelerator/](https://marketplace.walmart.com/review-accelerator/)
* * *
### Use package inserts
Package inserts are a powerful tool to enhance the post-purchase experience and guide customers towards leaving a review. This is where GetReviews.ai comes in - we make it easy to use inserts to collect reviews so you can increase your review rate, build brand loyalty, and build a relationship with customers.
Walmart does not allow inserts that incentivize reviews directly, so you can instead:
✅ Thank the customer for their purchase
✅ Invite customers to share feedback in a neutral and non-forceful way
You can place a QR code that customers can scan, be redirected to your survey landing page to leave a review, and if you'd like to optionally offer giveaways such as warranty and promotion codes.
To learn more about GetReviews, here is a quick [demo](https://www.getreviews.ai/demo) video or schedule to speak with our team [here](https://calendly.com/getreviewsai/demo).
* * *
### Use Review Syndication Tools
One way to increase your review footprint is through review syndication, which is where you distribute reviews from your own website or other retailers across multiple sales channels. Walmart partners with [Bazaarvoice](https://www.bazaarvoice.com/), and GetReviews has an integration with them.
You can simply collect reviews through GetReviews or your own website, and those reviews will be synced/submitted to Bazaarvoice, which verifies and distributes them. Once approved, the reviews appear on your corresponding Walmart listings and any other Bazaarvoice-enabled retail channels.
* * *
### Monitor and Respond to Reviews
Walmart lets sellers publicly respond to reviews. Responding shows that you value your customers' feedback, and it can help future buyers feel more confident in their purchase.
How to Respond:
1. Go to Seller Center > Items > Reviews.
2. Click **Respond** next to a review
Getting reviews on Walmart Marketplace isn't instant, but it's worth focusing on from the moment you launch your products. Over time, this will lead to higher visibility, stronger sales, and greater social proof.
If you're looking for a review collection tool tailored to Walmart Marketplace, [GetReviews.ai](https://write.superblog.ai/sites/supername/getreviews/posts/cmb23m37k00002upb64rknxrm/getreviews.ai) helps sellers stay compliant while tracking and analyzing customer feedback.
See how you can collect reviews on other marketplaces:
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How To Collect More Real, Verified Reviews on Amazon](https://www.getreviews.ai/blog/amazon-review-tos-compliance)
- [How to Get More Google Reviews (5 Proven Strategies)](https://www.getreviews.ai/blog/how-to-get-more-google-reviews)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Amazon FBA vs. FBM: What's the Difference and Which Is for You?
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-24
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, amazon fba, amazon fbm
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), amazon fba (https://www.getreviews.ai/blog/tag/amazon-fba), amazon fbm (https://www.getreviews.ai/blog/tag/amazon-fbm)
URL: https://www.getreviews.ai/blog/amazon-fba-vs-fbm
One of the first big decisions you'll need to make is whether to use FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant). Both methods allow you to sell on the Amazon marketplace, but they operate very differently and the right choice for you depends on your business goals and resources.
In this article, we'll break down what FBA and FBM are, compare the pros and cons of each, and help you determine which might be a better fit for your e-commerce business.
* * *
## What is Amazon FBA (Fulfillment by Amazon)?
With Amazon FBA, Amazon handles the storage, packing, shipping, and even customer service. You can simply ship your products to Amazon's fulfillment centers, and they do the rest.
According to Helium 10, as of January 2025, 86% of Amazon’s 1.9 million active sellers use FBA.
### Advantages of using Amazon FBA
- FBA products are eligible for Amazon Prime, giving you access to 220 million subscribers worldwide.
- Amazon handles the logistics, returns, and customer support, which can help you save time.
### Disadvantages of using Amazon FBA
- The fulfillment fees per unit can vary depending on the size and weight of your product.
- You have less control and can't brand the packaging or control the unboxing experience.
* * *
## What is Amazon FBM (Fulfillment by Merchant)?
Amazon FBM means you handle the entire fulfillment process yourself - or with the help of a third-party logistics partner (3PL). You are responsible for shipping, returns, and customer service.
Amazon FBM is more commonly used by larger brands, customer sellers or those who own their own logistics warehouse.
### Advantages of using Amazon FBM
- There are lower fulfillment costs as there are no FBA storage or handling fees.
- You have full control over your brand packaging and managing customer interactions.
### Cons of using Amazon FBM
- You won't be automatically eligible for Amazon Prime, unless you qualify for Seller Fulfilled Prime, which has strict requirements.
- You need to ensure that you have efficient operations to ensure fast and reliable shipping to your customers.
* * *
## Which Is Right For Me: FBA or FBM?
### ✅ Consider using Amazon FBA if:
- You're launching a product and want maximum reach
- You want access to Amazon Prime customers
- You want to be hands off in the fulfillment and logistics process
### ✅ Consider using Amazon FBM if:
- You already have a warehouse or solution to fulfill and deliver products to customers
- You want more control over packaging and delivery
- You want to maximize profits
* * *
## Can You Use Both?
The answer is yes, and many do use a hybrid approach!
Both FBA and FBM offer their unique advantages. Ultimately, choose the model that works best for you, where you can balance profitability, scalability, and control. After you launch on Amazon, the next focus is to ensure that you collect reviews from customers.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Get More Google Reviews (5 Proven Strategies)
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-24
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, google reviews
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), google reviews (https://www.getreviews.ai/blog/tag/google-reviews)
URL: https://www.getreviews.ai/blog/how-to-get-more-google-reviews
When people search for a nearby hair salon, coffee shop, or auto repair service, they almost always turn to Google Maps. In 2019, 67% of all smartphone users utilized Google Maps, which offers coverage in 250 countries ( [Center.ai](https://center.ai/blog/google-maps-statistics-and-interesting-facts/)) \- so it remains the go-to app for discovering local businesses.
Being listed on Google Maps is critical for any business with a physical location. And your listing - including business information, star rating, number and quality of reviews, can directly impact whether someone visits your business or a competitor's.
That's why collecting Google reviews isn't just good for your reputation - but one of the most effective ways to drive more foot traffic and build trust. Here are some proven strategies to get more reviews and how GetReviews.ai can help.
* * *
### 1\. Use in-store signage with a QR code
One of the easiest ways to capture more reviews is by placing visible signage in your business with a QR code that links directly to your Google review page or your GetReviews.ai survey. You want to place the signage that is in close vicinity to where the customer is checking out so you can immediately remind your customer to leave a review.
You can use a platform like GetReviews.ai to generate a branded landing page and a QR code. For the signage, you can easily create one on free tools such as Canva. Print the signage and display it at checkout, on your counter, or even on receipts.
Here's an example:
This makes it nearly effortless for your customers to leave a review while they’re still thinking about their positive experience. And, you can reward your customers after they leave a review, such as a warranty, promotion code, free product, and more.
### **2\. Automate fol** lo **w-ups with email or SMS**
If you gather customer contact information such as their e-mail address, or phone number and they have opted-in to receive marketing emails from you, send a review request via text or email shortly after their visit.
This kind of automated follow-up prevents you from having to do manual outreach.
### 3\. Offer an incentive
While you can't offer rewards specifically for positive reviews (and shouldn't), you can offer an incentive to encourage all types of feedback. For example, you can state the following:
- "Leave a review for a chance to win a gift card."
- "Share your honest feedback and get 10% off your next visit."
❌ Do not say:
- "Leave us a 5-star review for a chance to win a gift card."
- "Give us a 5-star review to get 20% off your next visit."
Tools like GetReviews.ai can help you run compliant campaigns and even collect feedback before customers are directed to Google.
### 4\. Respond to your reviews
Customers pay attention to how businesses respond to feedback. Replying to reviews — both positive and negative — shows that you care, encourages more reviews, and even helps with your local SEO.
Thank happy customers and professionally address any concerns from negative ones. This helps build trust and demonstrates that your business values its community.
### 5\. Timing is everything!
The moment right after a service is delivered or a purchase is completed is when your customer is most likely to leave a review — _if_ you ask.
Teach your team to casually say something like:
> “We’d really appreciate a quick Google review — you can scan this code to get there.”
Combining a verbal request with physical signage significantly boosts the chances that the customer will actually follow through.
With Google Maps being such a dominant tool for discovery, standing out with high-quality reviews can make a huge difference for your physical business. Make it easy for your customers to leave a review with GetReviews.ai.
Here are some additional guides to help set up your GetReviews surveys:
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist)
- [Customizing Your GetReviews Email Template and Subject Line](https://www.getreviews.ai/blog/customizing-your-getreviews-email-template-and-subject-line)
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Use Google Analytics To Track QR Code Performance
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-20
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: google analytics, qr code
Tag URLs: google analytics (https://www.getreviews.ai/blog/tag/google-analytics), qr code (https://www.getreviews.ai/blog/tag/qr-code)
URL: https://www.getreviews.ai/blog/how-to-use-google-analytics-to-track-qr-code-performance
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
QR codes have diverse applications. Such as restaurants replacing paper menus with QR codes. Or using QR codes to redirect users to leave a review.
Tracking the performance to measure the effectiveness of these QR codes is important to optimize business strategies. This guide explains how to set up and track the QR code performance.
* * *
## What You Need To Track Performance
Before you start tracking the performance of the QR codes, you must have the following set up:
- A GA4 property set up for your website. Here is a [guide](https://support.google.com/analytics/answer/9304153?hl=en) on how you can set this up for your website.
- A landing page URL for the QR code to direct your users to.
- A QR code.
* * *
## How to Track QR Code Performance
### Step 1: Choose a Landing Page
- Select the URL where the QR code will direct users to, such as
```
survey.yourdomain.com
```
- Ensure that your website has a GA4 tracking code installed to capture user data.
### Step 2: Create UTM Parameters
- UTM parameters are tags added to the end of your URL to track the source, medium, and campaign in GA4.
- You can use [Google's Campaign URL Builder](https://ga-dev-tools.google/campaign-url-builder/) to generate a trackable URL.
- It may look overwhelming, but you simply need to fill in the UTM parameters:
- Campaign Source: identifies where the QR code is placed (ex. poster, package insert)
- Campaign Medium: specify the type of channel (ex. poster, shopify)
- Campaign Name: name a campaign so it is easy for you to identify (ex. summer2025)
- The tool will create a URL with the UTM parameters
```
https://survey.yourdomain.com?utm_source=package+insert&utm_medium=qr_code&utm_campaign=spring2025
```
### Step 3: Generate a QR Code
- The GetReviews platform provides the QR code (with the option to set up a custom domain) that directs users to your URL.
- Or, here are some [QR code generators](https://www.getreviews.ai/blog/static-vs-dynamic-qr-codes-whats-the-difference) that we recommend.
- **Important:** Once you create your QR code, make sure you test the QR code to ensure it scans correctly and directs to the intended URL.
### Step 4: Test the Tracking Setup
- Before having your QR codes go live, verify that GA4 is capturing the QR code data. You can do this by scanning the QR code with your mobile device.
- Go to GA4 , go to Reports > Realtime > Event count by Event name > page\_view
- Check if the visit appears with the correct UTM parameters
- If no data appears, ensure the GA4 tracking code is on the landing page and the UTM parameters are correctly formatted.
### Step 5: Monitor the QR Code Performance
- Once your campaigns go live, continue analyzing the QR code performance in GA4. Be patient as it may take up to 48 hours for your data to fully populate on your Google Analytics dashboard.
- Navigate to your Traffic Acquisition by
- Going to Reports > Acquisition > Traffic Acquisition
- Change the primary dimension to Session source/medium or Session campaign
### Step 6: Metrics to Monitor
- Sessions: the number of visits from QR code scans
- Users: number of unique visitors
- Location: geographic data of scanners (if enabled in GA4)
- Average Session Duration: time spent on the landing page post-scan
By using UTM parameters, dynamic QR codes, and GA4’s robust reporting, you can measure sessions, conversions, and user behavior to optimize campaigns. Regularly review Acquisition and Explore reports, combine with QR platform analytics, and test QR codes to ensure accurate tracking.
Here are some additional guides to help set up your GetReviews surveys:
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist)
- [Customizing Your GetReviews Email Template and Subject Line](https://www.getreviews.ai/blog/customizing-your-getreviews-email-template-and-subject-line)
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Disable Collecting Order Numbers for Your Survey
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-15
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, order number, surveys
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), order number (https://www.getreviews.ai/blog/tag/order-number), surveys (https://www.getreviews.ai/blog/tag/surveys)
URL: https://www.getreviews.ai/blog/how-to-disable-collecting-order-numbers-for-your-survey
## An Overview of GetReviews.ai Surveys
Our GetReviews.ai surveys are designed to collect verified customer reviews by validating order numbers against a database or through manual checks to ensure only customers who actually purchased your product participate in the surveys.
By default, the GetReviews.ai surveys require customers to submit an order number to access the survey flow. However, there may be scenarios where you want to disable this and bypass the order number requirement.
This guide explains how to configure your survey to remove the order number validation.
* * *
## Understanding Order Number Validation
In GetReviews.ai, order numbers are used to verify that a customer has indeed purchased from you. There are three validation methods available on GetReviews:
- Automatic Validation: You are able to connect your Seller Central accounts to GetReviews via API integration and have the order numbers automatically validated for you.
- Manual Validation: This allows customers to submit any order numbers, which are then reviewed and validated by you for the giveaway to be emailed.
- Order Upload: This allows you to upload a CSV file of the order numbers, and the order number submitted by the customer will be automatically verified if that order number exists in the database.
* * *
## How to Disable Order Number Collection on Surveys
### **Step 1: Accessing your GetReviews Dashboard**
- [Log in](https://www.getreviews.ai/login) to your GetReviews account.
- Navigate to the top-right profile > and click the " [Marketplaces](https://www.getreviews.ai/marketplace/manage)" tab
### **Step 2: Create Your Own Marketplace**
- Scroll to the bottom of the page to the section where you can create your own marketplace
- Click the "Create your own" button
- Write in your desired marketplace name and image. Note that the marketplace image must be 550 px by 220 px and the file name must not contain any special characters.
- Under the "Review Settings" section, you can place the review URL. This is the URL that your customers will be redirected to so they can leave their review. If you are unsure of the review URL, email us at support@getreviews.ai.
### **Step 3: Disable Order Number**
- Under the "Collect Order Number" section, do not enable it since you are not wanting to collect order numbers from customers.
### **Step 4: Save**
- Make sure you click "Save".
- Note that for custom marketplaces, there are only two validation methods that you can choose which are Manual and Order Upload.
### **Step 5: Enable the Custom Marketplace for your Products**
- Go to your [Products](https://www.getreviews.ai/products) tab. For each product that you'd like to enable the custom marketplace for > select the custom marketplace > click Save.
### **Step 6: TEST TEST TEST**
- This is extremely important! Make sure you test your survey to ensure that it is configured properly.
Here are some additional guides to help set up your GetReviews surveys:
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist)
- [Customizing Your GetReviews Email Template and Subject Line](https://www.getreviews.ai/blog/customizing-your-getreviews-email-template-and-subject-line)
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Double Your Reviews on Amazon as A New Seller
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-10
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: amazon, customer reviews
Tag URLs: amazon (https://www.getreviews.ai/blog/tag/amazon), customer reviews (https://www.getreviews.ai/blog/tag/customer-reviews)
URL: https://www.getreviews.ai/blog/how-to-double-your-reviews-on-amazon-as-a-new-seller-in-2025
Getting reviews as a seller on Amazon is one of the most difficult yet most critical parts of running a successful business. The average review rate on Amazon is generally between 1% to 2%, meaning that for every 100 sales, you can expect to see 1-2 customer reviews.
Reviews influence everything from conversion rates to ranking in Amazon's algorithm. But as a new seller with zero social proof, how do you stand out and build trust quickly?
Here are some strategies to double your reviews as a new Amazon seller in 2026.
* * *
## Why are Reviews So Important?
### Boost product visibility
We all know how important reviews and ratings are, and how it can heavily influence not just Amazon’s algorithm, but also Google Search rankings as well. A general rule of thumb is that products with higher ratings and more reviews often appear higher in search results.
Let's find a vacuum cleaner. As you can see, the ones with the most star ratings are showing up on top, and of course, there are other factors involved, as some brands may be paying for PPC.
* * *
## Influence decision-making
> [93% of consumers](http://learn.podium.com/rs/841-BRM-380/images/2017-SOOR-Infographic.jpg) say that online reviews influenced their purchase decisions.
**When did you last purchase a product without looking at the reviews?**
Inherently, if two products are extremely similar, you're going to want to purchase a product that has a 5-star rating vs. a 1-star rating. So, it plays a crucial role in influencing decision making, and now on many retail sites, you have the ability to search results by star ratings, skipping over products with lower ratings.
Especially if the product is high-priced or niche, positive reviews can encourage hesitant buyers to complete their purchase.
* * *
## Build customer trust & get valuable insight
Reviews act as social proof, and reassure buyers that the product is reliable and meets their expectations.
Most importantly, your buyers often rely on reviews to understand product features, quality, and potential drawbacks, helping them make informed decisions.
Reviews can provide valuable insights, with areas of improvement such as packaging, product quality or shipping issues.
It can also help refine marketing strategies and product descriptions to align with customer expectations.
* * *
## Increase sales
And the most important reason you want reviews is that they drive sales!
More reviews and high ratings often correlate with increased sales, as they attract more customers, giving you that competitive advantage.
* * *
## How many reviews do I need for my listing to be optimized?
A common question that gets asked is,
> How many reviews do I need for my listing to be optimized?
There’s no perfect answer to this, and we always read mixed responses on this, but from discussions with Amazon experts, the common number seems to be 100. You should have at least 100-star ratings to maximize product visibility and drive conversions, and even for PPC ads.
* * *
## Is there a preference for star ratings or written reviews?
We don’t know Amazon’s algorithm and what they optimize for, but they both play an important role in having your listing be optimized. Amazon calculates a product's star rating using machine-learned models instead of a simple average.
These models consider factors such as how recent the rating or review is and verified purchase status, such as recency and trustworthiness.
* * *
## Actionable strategies to get more reviews
### Use Package Inserts
Place a package insert inside your product packaging.
✅ Do this:
- Use neutral language like: “We’d love your feedback. Please let us know how we did.”
- Include a QR code or URL to a survey or support page.
- Offer support or warranty registration—without tying it to reviews.
- Make clear that a review is not required or is optional.
❌ Don’t do this:
- “Leave a 5-star review and get a free gift.”
- “If you’re happy with your purchase, leave us a review. If you’re not happy with your purchase, contact us here.”
- Place icons such as a smiley face or an icon of 5 stars. That insinuates that you want the customer to leave a positive review.
Here comes [GetReviews.ai](https://write.superblog.ai/sites/supername/getreviews/posts/cmahmnh150007pzajkj57ilae/getreviews.ai). We help Amazon sellers collect more reviews via package inserts, QR codes, surveys, and you can offer customers specific giveaways such as warranties, promotion codes, and e-gift cards.
Try it out yourself here:
* * *
### Request a Review Button
This can be found by going to each individual order and on the top right section, you’ll notice a Request a Review button.
Once you click this button, a review request email will be sent to the customer. However, one important thing to note is that it might not actually be emailed to the customer. It’s sent to the customer’s Amazon-generated email address so if a customer decides to turn off notifications from Amazon, they’ll never actually receive it
You cannot do any sort of customization with the message that is delivered to the customer.
It’s not scalable, especially if you are getting a high number of orders a day, clicking this button for every order is not sustainable.
* * *
### Vine Program
Participating in the Vine Program is a good way to get your first batch of reviews and allows you to get 30 reviews from a select group of trusted reviewers in exchange for honest feedback.
With a clear, consistent strategy, doubling your reviews is absolutely possible.
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How To Collect More Real, Verified Reviews on Amazon
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-05-03
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Meta Title: How to Comply with Amazon Review Terms of Service
Meta Description: Learn how GetReviews helps ecommerce brands increase their reviews (+ customers) within the guidelines set by Amazon.
Tags: Tips
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips)
URL: https://www.getreviews.ai/blog/amazon-review-tos-compliance
_Last updated as of February 28, 2026_
We all know how important reviews are as an Amazon seller. What you might not know is just how much they matter - or how little control most sellers feel they have over getting them.
Here's the reality: Amazon's algorithm rewards products with more reviews, higher ratings, and recent feedback. And with the introduction of [Amazon Rufus](https://www.getreviews.ai/blog/amazons-ai-rufus-how-it-impacts-product-reviews-and-why-sellers-need-to-pay-attention-2025), reviews matter even more. Yet only one to two percent of your customers will leave a review. That means somewhere north of 98% of your customers will never write a word.
So what separates sellers who consistently rack up reviews from those stuck in single digits? It's not luck, and it's not gaming the system. Amazon has cracked down hard on fake reviews, review rings, and incentivized feedback — and rightfully so. The sellers winning today are the ones who've figured out how to _earn_ real, verified reviews through smarter timing, better follow-up, and a customer experience worth talking about.
We'll walk you through how you can collect more reviews, what Amazon allows and what it doesn't.
* * *
## 1\. Are package inserts allowed on Amazon?
Yes, Amazon allows package inserts - but there are **strict guidelines**. Before we dive into it, let's look at Amazon's policy on reviews.
Amazon Customer Reviews: read [here](https://www.amazon.com/gp/help/customer/display.html?ref_=hp_left_v4_sib&nodeId=G3UA5WC5S5UUKB5G).
> “You can submit reviews for items listed on Amazon. We encourage you to share your opinions, both favorable and unfavorable.”
Amazon Community Guidelines: read [here](https://www.amazon.com/gp/help/customer/display.html?ref_=hp_left_v4_sib&nodeId=GLHXEX85MENUE4XF#GUID-9CC60549-85B9-4C06-BF30-A2F2B269F44C__SECTION_A993291070FB4A6CB3DCF8A859FFFB02).
> “We allow links to other products on Amazon, but not to external sites. Don't post links to phishing or other malware sites. We don't allow URLs with referrer tags or affiliate codes.”
>
> “Reviews should reflect your honest opinion. We don’t allow reviews that are created, edited, or removed in exchange for compensation. Compensation includes cash, discounts, free products, gift cards, and refunds. Some common examples of what’s not allowed:
>
> - Your order arrives, and there’s a gift card in the package. To redeem it, you first have to post a positive review.
>
> - After leaving a negative review, you get an email offering a refund if you change or remove the review.
>
> - You receive a text message that promises full reimbursement for buying a product and posting a review about it.”
Based on this information, your inserts should, for example,
- should not ask for **positive reviews only.**
- should not offer incentives **in exchange** for reviews.
- should **not divert customers from Amazon** to complete a purchase.
* * *
## 2\. How to Create Package Inserts That Are Compliant with Amazon
To create Amazon-compliant inserts, we recommend that you follow these tips:
✅ Do this:
- Use neutral language like: “We’d love your feedback. Please let us know how we did.”
- Include a QR code or URL to a survey or support page.
- Offer support or warranty registration—without tying it to reviews.
- Make clear that a review is not required or is optional.
❌ Don’t do this:
- “Leave a 5-star review and get a free gift.”
- “If you’re happy with your purchase, leave us a review. If you’re not happy with your purchase, contact us here.”
- Place icons such as a smiley face or an icon of 5 stars. That insinuates that you want the customer to leave a positive review.
* * *
## 3\. How to Set Up Your GetReviews Survey That is Compliant with Amazon
Let's begin by checking out the guidelines [verbatim](https://sellercentral.amazon.com/help/hub/reference/YRKB5RU3FS5TURN):
> Violations to Customer Reviews policies include, but are not limited to, these actions:
>
> 01. A seller posts a review of their own product or their competitor's product.
>
> 02. A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
>
> 03. A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method), and asks the buyer to change or remove the review, before or after the refund or reimbursement. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.
>
> 04. A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).
>
> 05. A family member or employee of the seller posts a review of the seller's product or a competitor's product.
>
> 06. A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
>
> 07. A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.
>
> 08. A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
>
> 09. A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.
>
> 10. A seller uses a customer account to write or change a review on his or his competitor’s product.
> Amazon has a zero-tolerance policy towards any customer review violations.
The original terms are bulleted, but we've numbered them above to simplify direct references.
Guidelines 1, 3, 5, 6, 8, and 10 are not possible in our platform. This leaves us 2, 4, 7, and 9, which we'll address individually.
### **Guideline 2**
### A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review.
- The key phrase here is "in exchange for," in other words a quid pro quo agreement. GetReviews does not offer this functionality.
- All survey funnels created inside GetReviews include the following verbiage: "Our offer is not in any way dependent on feedback that you provide, whether that be positive or negative." A live example is [here](https://www.supernutritionco.com/). Note that you can edit this copy.
- Inside GetReviews, simply set "Do not require either" to ensure Amazon compliance.
### Guideline 4 - A seller uses a third-party service that offers free or discounted products tied to a review
- Similar to Guideline 2, the key phrase " _tied to a review_" is not relevant for GetReviews customers, as there is no way to verify a review was placed on Amazon.
- GetReviews does not employ any monitoring solutions to check reviews on your Amazon account.
- To measure the efficacy of GetReviews' survey funnel technology, we encourage customers to simply measure the average number of monthly reviews before and after using our platform for 30 days.
### Guideline 7 - A seller diverts negative reviews to be sent to them or to a different feedback mechanism
- GetReviews does not divert customers to different flows based on whether they leave you a positive or negative review.
- All customers, whether they leave you a positive or negative review or if they don’t leave you a review, will be able to receive the same giveaway.
### Guideline 9 - A seller inserts a request for a positive Amazon review or an incentive in exchange for a review
- This guideline mentions the use of an "insert" in the "product packaging," otherwise known as a [Packing Insert](https://insertbooth.com)
- While many GetReviews customers use packing inserts to share more information about their brand, request feedback, or offer free products, the important terminology is clear: " _in exchange for a review_"
- GetReviews does not require shoppers who visit our feedback surveys to leave a review in exchange for free products, discounts, or coupon codes.
- Inside GetReviews, simply set "Leaving review on marketplace optional" to ensure Amazon compliance.
### Other Resources
Here are more helpful resources we've compiled for you to review regarding the usage of package inserts on Amazon:
- [Amazon Product Inserts 101](https://www.helium10.com/podcast/amazon-product-inserts-101/)
- [Steps for Amazon Product Inserts \[Plus FAQ\]](https://kenjiroi.com/steps-for-amazon-product-inserts-plus-faq/)
GetReviews is here for honest entrepreneurs.
We're here to save DTC brands precious developer hours and data analysis investments through easy-to-use tools that help consumers find the best products, using authentic reviews by their peers.
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
_Disclaimer: The information provided in this article is based on Amazon’s publicly available policies as of the time of writing. While we strive to keep our content accurate and up to date, Amazon may update its rules at any time. It is your responsibility to review the latest policies on Amazon Seller Central and ensure your inserts, messaging, and review requests remain fully compliant. GetReviews is not affiliated with Amazon and does not guarantee account protection or reinstatement in the event of a policy violation._
---
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---
## Static vs. Dynamic QR Codes: What's the Difference?
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-04-13
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: qr codes, qr code, static qr codes, dynamic qr codes
Tag URLs: qr codes (https://www.getreviews.ai/blog/tag/qr-codes), qr code (https://www.getreviews.ai/blog/tag/qr-code), static qr codes (https://www.getreviews.ai/blog/tag/static-qr-codes), dynamic qr codes (https://www.getreviews.ai/blog/tag/dynamic-qr-codes)
URL: https://www.getreviews.ai/blog/static-vs-dynamic-qr-codes-whats-the-difference
QR codes are extremely versatile and have multi use-cases, from product packaging to restaurant menus to survey links. However, not all QR codes are equal; it's important to understand the differences between static and dynamic QR codes and when to use each.
We'll explain the differences between the different QR code types, the best use cases, and recommend our favorite websites where you can create QR codes for your business.
* * *
## Static vs. Dynamic QR Codes
### Static QR Codes
Static QR codes are hard-coded with a fixed URL. Once they are created, you cannot change where they point to without creating a new QR code. The QR code that GetReviews provides for you is static.
Ideal for:
1. One-time campaigns
2. Personal use
3. Better for short-term use
### Dynamic QR Codes
Dynamic QR codes can redirect to a URL that you can update anytime - without changing the QR code itself.
1. Long-term marketing campaigns
2. Product packaging
3. Anything you might want to update later
* * *
## Where to Get Dynamic QR Codes
If you are looking to use dynamic QR codes for your package inserts that can direct your customers to your GetReviews survey, here are some of our favorite sites:
1. [Hovercode](https://hovercode.com/)
2. [QR.io](https://qr.io/)
3. [Bitly](https://bitly.com/)
Most of these platforms offer your first dynamic QR code for free or trials, so you can test the features before committing to a paid plan.
Whether you’re collecting reviews, launching a campaign, or adding QR codes to packaging, choosing the right type makes a difference. Static codes are simple and free, but dynamic codes give you the control and insights needed to scale.
Have questions or want help linking your survey to a QR code? Email us at support@getreviews.ai. [support@getreviews.ai](mailto:support@getreviews.ai)
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Multilingual Support for GetReviews Surveys
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-04-11
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: Feature, language support, language
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), language support (https://www.getreviews.ai/blog/tag/language-support), language (https://www.getreviews.ai/blog/tag/language)
URL: https://www.getreviews.ai/blog/multilingual-support-for-getreviews-surveys
At GetReviews, we know that your customers come from all around the world - and so should your review strategy. That's why our surveys are built to support multiple languages, making it easy for customers to complete your survey form and for you to collect authentic reviews no matter where your customers are located.
* * *
### What are the Supported Languages 🌎?
GetReviews surveys currently support the following languages:
- English
- Spanish
- Japanese
- French
- German
- Chinese
- Italian
- Dutch
This list is always growing based on customer needs, so if you don't see your preferred language here, email us at support@getreviews.ai.
* * *
### How It Works
Our multilingual survey support is designed to be user-friendly and completely automated.
When you create your survey in GetReviews, you can edit the [copy](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide) of your survey. If you would like to modify the default text of your surveys in the additional languages, you can:
1\. Click the Edit button of your desired survey
2\. Scroll down to Additional Survey Settings
3\. Click the Edit Survey Strings button
4\. Edit the copy for the other languages
When a customer clicks on your GetReviews survey link, the system automatically detects the **default language setting on their web browser**. This means that if:
- a customer has their default language settings to French, the survey will be shown in French
- a customer has their default language settings to Chinese, the survey will be shown in Chinese
- a customer has their default language settings to Korean, the survey will be shown in English (Korean is not a language that we support yet)
Now your survey is ready to be shared with your global audience.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## How to Enable Notifications on Your GetReviews Survey
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-04-09
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, notifications
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), notifications (https://www.getreviews.ai/blog/tag/notifications)
URL: https://www.getreviews.ai/blog/how-to-enable-notifications-on-your-getreviews-survey
Your GetReviews survey is now live and collecting reviews - great! Now comes the exciting part: seeing what your customers have to say about your products. Instead of manually checking your dashboard every so often, here are the methods on how to enable notifications on your GetReviews survey, so that you're notified in real-time.
* * *
## How to Enable Notifications on Your GetReviews Survey
### 1) Default Notifications
If your validation method is set to Manual and there are reviews that you need to verify for the giveaway to be sent to the customer, you will receive automated emails daily at 12 PM Eastern Standard Time.
### 2) Slack Integration
To be notified in real-time every time a customer completes your survey form, you can enable our integration with Slack to get instant channel pings for new reviews.
To set up this integration, you follow the steps [here](https://www.getreviews.ai/integration_configurations/10/edit).
### 3) Google Sheets Integration
With our Google Sheets integration, it will automatically log all survey responses in real-time. This is perfect for organizing data or sharing the responses with your team.
To set up the integration with Google Sheets in just a few clicks, follow the guide [here](https://www.getreviews.ai/support/integrations/sheets). Once integrated, every new survey submission will be automatically added as a new row in your sheet.
You can then configure the sheet to be notified by email whenever a new row is added. Here's how:
1\. Open the Google Sheet connected to your GetReviews survey
2\. Click Tools > Notification settings > edit notifications
3\. Set the desired notification rules, such as if you would like to be notified right away or on a daily basis > click Save.
These methods will give you a real-time alert when your customers complete your survey.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Introducing the Newest AI Features on GetReviews
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-03-17
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: Announcement, Feature
Tag URLs: Announcement (https://www.getreviews.ai/blog/tag/announcement), Feature (https://www.getreviews.ai/blog/tag/feature)
URL: https://www.getreviews.ai/blog/introducing-the-newest-ai-features-on-getreviews
Since 2019, [**GetReviews**](https://write.superblog.ai/sites/supername/getreviews/posts/cm8acc7sx003mtbw97ht2264h/getreviews.ai) has helped hundreds of online sellers worldwide collect more reviews from their customers post-purchase through the use of our survey flow technology, QR codes, and package inserts. We’ve been continuing to add exciting new features such as:
1. Adding a [warranty](https://www.getreviews.ai/blog/how-amazon-sellers-can-offer-warranties-to-their-customers) as a giveaway option
2. Adding [TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop) as a marketplace
3. And developing our own in-house [e-gift card](https://www.getreviews.ai/support/integrations/gifting) integration
We all know how important reviews are for businesses; they build trust, optimize your product listings, and most importantly, drive conversions and increase your sales. However getting customers to leave reviews can be a challenge. They can be unsure of what to write or whether their opinion will even matter. That’s why we’re excited to introduce our two latest features powered by AI.
* * *
## Feature \#1: AI-Powered Keywords
### How It Works
One of the biggest hurdles for customers leaving a review is figuring out what to write. With our **AI-powered keyword suggestions**, it generates helpful keywords that guide customers when writing a review. Customers will be able to see keywords relevant to the product they purchased.
For example, if a customer purchases a winter coat, they might see suggestions such as:
_✅ warm_
_✅ thick_
_✅ comfortable_
### Why We Built It
We created this feature because we want to make the process easier for more customers to write you a review. Your customers won't have to think about what to write because we're giving them a headstart and highlighting key features that they can write in their reviews. This leads to **more detailed, high-quality feedback** for you.
### See It in Action
This is an example of a survey with a supplement product. The keywords that are shown are what other customers have written about this product.
### **Thing** s to N **ote ⚠️**
This feature is only available for products with over **five completed** reviews.
When your product is imported, we will also scrape reviews from the product page along with details about the product from Amazon (only Amazon US). These will be used to help generate the initial keywords, which will then be continually refreshed as new reviews are completed.
The keywords will automatically refreshed at most once per week and need at least five new reviews per refresh.
* * *
## Feature \#2: Review Gamification
### How It Works
Sometimes, customers don't realize how powerful their words are, or the impact their one review can have on others. That's where our second feature, AI-powered review gamification, comes in.
When customers write reviews, they see a counter showing how many potential shoppers their feedback could influence.
### Why We Built It
The biggest drop we see throughout our survey flow technology is customers pasting their reviews in the marketplace they purchased from. We want to improve this conversion rate and people are more likely to take action when they see their reviews actually **making a difference**.
### See It in Action
### Things to Note ⚠️
We scrape this data from your Amazon product page. Note that if this information isn’t available, we utilize the number of orders you have in our database, with a minimum of 100 orders a month.
If you would like to edit the copy that is shown, you can edit this [string](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide).
* * *
## **Who Are These Features For?**
These features are only available for **Individual** [**tiers**](https://www.getreviews.ai/pricing) **and higher**. If you are on the Basic tier and would like to add this as an add-on to your plan, email us at **support@getreviews.ai** and we will be able to assist you.
* * *
## **How To Enable These Features**
If you are on the Individual tier and higher,
1\. Login to your account > and the [Surveys](https://www.getreviews.ai/surveys) tab
2\. Click the edit button for the survey you would like to enable these features for.
3\. Scroll down to Additional Survey Settings
4\. Enable Review Keywords and/or Social Proof and click Save.
If you have any feedback or suggestions, we'd love to hear from you.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
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---
## Key Holidays & Shopping Events For Amazon Sellers in 2025
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-03-16
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: Tips, events
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), events (https://www.getreviews.ai/blog/tag/events)
URL: https://www.getreviews.ai/blog/key-holidays-and-shopping-events-for-amazon-sellers-in-2025
Being successful on Amazon isn't just about having great products or marketing - it's also about knowing _when_ to sell them. Each year, major shopping events like Black Friday, Amazon Prime Day, and the holiday season drive billions of dollars in online sales and these key dates can make or break an Amazon seller's annual revenue.
On Black Friday 2024, more than " [_60% of sales in Amazon's store during the event were from independent sellers._](https://write.superblog.ai/sites/supername/getreviews/posts/cm7pnuhuk0025nw4gegyo74pt/2024/12/amazons-record-breaking-black-friday-week-and-cyber-monday-deal-event-was-its-biggest-thanksgiving-holiday-shopping-event-ever#:~:text=More%20than%2060%25%20of%20sales,Luxe%20Weavers%2C%20and%20The%20Woobles.)" So for sellers aiming to capitalize on key holidays, it's crucial to prepare in advance. This includes optimizing product listings, ensuring adequate inventory, and implementing marketing and PPC campaigns to attract and convert shoppers.
For the 2026 calendar, click [here](https://www.getreviews.ai/blog/top-events-every-amazon-seller-should-attend-in-2026).
* * *
## **Here are key holidays & shopping events for Amazon sellers in 2025:**
### 1\. New Year’s Day – January 1
**✅ Good for:** Fitness equipment, health supplements, planners, and self-improvement products.
💡 **Tip:** Promote “New Year, New You” deals and highlight wellness-related items in January.
### **2\. Valentine’s** Day **– February 14**
**✅ Good for:** Jewelry, chocolates, cosmetics, fashion & apparel, and romantic gifts.
💡 **Tip:** Offer limited-time discounts (e.g., 20% off for a “Valentine’s Special”, run PPC campaigns, and target keywords such as “Valentine’s gifts for her/him” and “Romantic gifts under $50”.
### 3\. Mother's Day - May 11 (U.S)
**✅ Good for:** Jewelry, cosmetics, personal care, spa products, fashion & apparel, and home goods.
💡 **Tip:** Create gift bundles (e.g., skincare sets, jewelry, bath & spa kits), and optimize Amazon listings such as updating product titles and descriptions, and high-quality images with themed backgrounds. Update your Amazon brand store with more lifestyle content around your products.
### 4\. Father's Day - June 15 (U.S)
✅ **Good for:** Tech gadgets, outdoor gear, home goods, grooming kits, fashion & apparel, and electronics.
💡 **Tip:** Update product titles and descriptions with Father's Day-related keywords such as "Beard Grooming Kit for Men – The Perfect Father’s Day Gift for Dad". Bid on high-intent Father's Day keywords such as:
- "gift ideas for dads"
- "best gifts for men"
- "top gifts for Father's day"
### 5\. Amazon Prime Day - Expected to be in July
✅ **Good for:** Electronics, home appliances, fashion, and Amazon-branded products.
💡 **Tip:** Run Prime-exclusive discounts to attract deal-seeking shoppers and offer lightning deals to increase urgency and visibility. You can also build hype by announcing deals on social media and email marketing.
### 6\. Back to School Season - August and September
✅ **Good for:** School supplies, backpacks, fashion and apparel, tech, and dorm essentials.
💡 **Tip:** Offer back-to-school discounts and bundles, that way customers can stack promotions such as offering discount codes or "buy one, get one free" offerings.
### 7\. Black Friday and Cyber Monday - November 28 to December 1
✅ **Good for:** offering any deals to customers. Note that according to [Profitero](http://profitero.com/press-releases/amazon-still-leads-target-gains-ground-ahead-of-holidays-0), they found that Amazon had the lowest online prices entering the holiday season, on average 14% lower compared to other leading retailers in the U.S. So, customers are going to come to Amazon to find the best deal.
💡 **Tip:** According to [**Forbes**](https://www.forbes.com/sites/kirimasters/2024/12/01/amazon-black-friday-ad-costs-rise-as-brands-battle-for-holiday-shoppers/?utm_source=Envision+Horizons&utm_campaign=c2c4346aed-EMAIL_CAMPAIGN_2024_08_05_08_46_COPY_01&utm_medium=email&utm_term=0_-6f441def51-651028292), Amazon saw ad spending increase 30% year-over-year with cost-per-click rising 9.9% to $1.89. We recommend you allocate a larger budget since brands will most likely be bidding aggressively on high-converting keywords.
### 8\. Christmas and Holiday Shopping
✅ **Good for:** toys, holiday decorations, winter apparel, and last-minute gifts.
💡 **Tip:** Design a Christmas-themed storefront and add festive banners and lifestyle images to create a holiday shopping experience. Highlight the best-selling holiday products and bundle deals.
As an Amazon seller, staying ahead of key holidays and shopping events in 2025 is essential for maximizing sales and growing your business. From Valentine's Day to Back-to-School season, each event presents a unique opportunity to attract shoppers, boost revenue, and show what makes your brand different.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Customizing Buttons and Star Colors on Your GetReviews Survey
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-03-10
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, surveys
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), surveys (https://www.getreviews.ai/blog/tag/surveys)
URL: https://www.getreviews.ai/blog/customizing-buttons-and-star-colors-on-your-getreviews-survey
In this post, we’ll guide you through the steps to personalize your GetReviews.ai survey buttons and other stylistic details with minimal coding. You can make your surveys stand out and align more with your branding.
* * *
## How it Works
1. The GetReviews Survey Editor includes options like “Additional CSS” to accommodate nearly unlimited customizations.
2. This feature is supported on both the “Standard “and “Extended” layouts, which you can select at the top of your Survey Editor form.
3. To customize specific details of your survey, you will need to leverage CSS. Below are guides to common modifications that do not require prior coding experience.
* * *
## How to Customize Button Colors
1\. If you are creating a new survey, you will only be able to customize button colors on either Standard or Extended survey templates. The Minimal theme does not support customizations. To edit an existing survey, click the edit button for the [survey](https://www.getreviews.ai/surveys) you'd like to edit.
2\. Next, scroll down to the Additional CSS text area.
3\. By default, the color of the buttons will be a GetReviews - light blue shade.
To change the button colors, you will add the following lines of CSS to this section:
```
button {
background-color: rgb(61, 181, 255) !important;
}
button.text-black {
color: rgb(255, 255, 255) !important;
}
```
This is where your customization comes in. For the following line, replace the RGB values with the colors you would like the button color to be.
```
background-color: rgb(61, 181, 255) !important;
```
To get the RGB values, we recommend using websites like [ColorHexa](https://www.colorhexa.com/3db5ff).
For example, let's change the button color to the following. We will replace the RGB values with the following:
```
background-color: rgb(141, 134, 164) !important;
```
The second part of the CSS is the color of the text. You'll notice that the RGB values of 255, 255, 255 is white color.
```
button.text-black {
color: rgb(255, 255, 255) !important;
}
```
That is why in a light purple background button, the text "Next" is in white. If you would like to change the color of the text, you can place your desired RGB values.
5\. Once you make the necessary changes, click the "Save" button in the top right.
* * *
## **How to Customize the Color of Stars**
1\. If you are creating a new survey, you will only be able to customize button colors on either Standard or Extended survey templates. The Minimal theme does not support customizations. To edit an existing survey, click the edit button for the [survey](https://www.getreviews.ai/surveys) you'd like to edit.
2\. Next, scroll down to the Additional CSS text area.
3\. By default, the color of the stars will be a GetReviews - light blue shade.
To change the button colors, you will add the following lines of CSS to this section:
```
:root {
--star-colour: #F5DF23 !important;
--star-colour-hover: #F5DF23 !important;
}
```
This is where your customization comes in. Replace
```
#F5DF23
```
with the hex code of the colors you would like the star colors to be. The hex code
```
#F5DF23
```
is a yellow shade. To get the RGB values, we recommend using websites like [**ColorHexa**](https://www.colorhexa.com/).
4\. Once you make the necessary changes, click the "Save" button in the top right. Your star colors should now look something like the following:
* * *
## How to Customize the Color of Asterisks
1\. If you are creating a new survey, you will only be able to customize button colors on either Standard or Extended survey templates. The Minimal theme does not support customizations. To edit an existing survey, click the edit button for the [survey](https://www.getreviews.ai/surveys) you'd like to edit.
2\. Next, scroll down to the Additional CSS text area.
3\. By default, the color of the asterisks will be a GetReviews - light blue shade.
To change the asterisk colors, you will add the following lines of CSS to this section:
```
.text-blue-400 {
color: rgb(0, 0, 0) !important;
}
```
This is where your customization comes in. For the following line, replace the RGB values with the colors you would like the button color to be.
```
color: rgb(0, 0, 0) !important;
```
To get the RGB values, we recommend using websites like [ColorHexa](https://www.colorhexa.com/3db5ff).
We are using the RGB values of
```
(0, 0, 0)
```
which is the color black.
4\. Once you make the necessary changes, click the "Save" button in the top right. Your asterisk colors should now look something like the following:
### Putting it All Together
If we were to combine all the CSS, it would look like this:
```
button {
background-color: rgb(141, 134, 164)!important;
}
:root {
--star-colour: #F5DF23 !important;
--star-colour-hover: #F5DF23 !important;
}
button.text-black {
color: rgb(255, 255, 255) !important;
}
.text-blue-400 {
color: rgb(0, 0, 0) !important;
}
```
* * *
### For more guides on how to customize your GetReviews surveys:
- [Customizing Your GetReviews Email Template and Subject Line](https://www.getreviews.ai/blog/customizing-your-getreviews-email-template-and-subject-line)
- [Customizing Fonts on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-fonts-on-your-getreviews-survey)
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Top Events to Attend for Amazon Sellers in 2025
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-03-10
Category: Industry News
Category URL: https://www.getreviews.ai/blog/category/industry-news
Tags: Tips, amazon events, events
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), amazon events (https://www.getreviews.ai/blog/tag/amazon-events), events (https://www.getreviews.ai/blog/tag/events)
URL: https://www.getreviews.ai/blog/top-events-to-attend-for-amazon-sellers-in-2025
Being an Amazon seller can be lonely, especially since work can be conducted remotely in the comfort of your computer and phone. We noticed that to stay involved, learn the latest strategies, and build valuable connections, attending industry events is one of the best ways to do so. So whether you're an experienced seller looking to scale your business, or starting new with Amazon FBA, attending events allows you to collect with other sellers, service providers, and e-commerce professionals.
There are events for every type of seller, with each focusing on its own specific niche such as selling strategies, product sourcing, and advertising. To help you plan your schedule for 2025, here's a list of some of the top Amazon seller events happening around the world.
* * *
## Top Events to Attend for Amazon Sellers in 2025
### AmafestUK
Date: October 17, 2025
Location: Brighton, UK
Website: [https://amafestuk.com/](https://amafestuk.com/)
Overview: Ready to take your Amazon business to the next level? Join AmafestUK, a full-day conference designed for both current and aspiring Amazon sellers.
Here's what awaits you at AmafestUK:
- Expert insights: gain valuable knowledge and practical tips to boost your Amazon sales.
- Networking opportunities: connect with fellow sellers, industry experts, and potential suppliers.
- Supplier showcase: meet trusted suppliers who are there to share their expertise and offer helpful advice (no hard selling!)
- Included refreshments & meals: enjoy complimentary refreshments throughout the day and a lunch, all included in the ticket price.
- Networking opportunities: connect with fellow attendees at the pre-conference drinks and again at the post-conference gathering, both held at the venue.
### European Seller Conference
Date: March 5 - 8, 2025
Location: Prague, Czechia
Website: [https://orangeklik.com/events/](https://orangeklik.com/events/)
Overview: Hosted by [**Orange Klik**](https://orangeklik.com/), the annual European Seller Conference is to connect Amazon private label sellers with leading industry experts and their knowledge to help turn Amazon businesses into a massive success. They host various events throughout the year, so we recommend you sign up to their newsletter or check their website.
Orange Klik also has a YouTube channel that consistently posts Amazon-specific content and webinars.
### ASGTG Event
Date: March 20, 2025
Location: Brooklyn, NY, USA
Website: [https://asgtgevents.com/](https://asgtgevents.com/)
Overview: Hosted by ASGTG, 2025 will be their 11th annual event. The event is one day and over 1000 attendees are expected. Topics include:
- optimizing your product listing
- scaling up on TikTok
- how to incorporate AI into operations
- how to increase conversions
- and much more.
### Amazon Accelerate
Date: September 16 - 18, 2025
Location: Seattle, WA, USA
Website: [https://sell.amazon.com/events](https://sell.amazon.com/events)
Overview: This is Amazon's official annual selling partner conference, offering direct access to Amazon experts and insights into new tools and resources. If you can't attend in person, Amazon does share on-demand content online for free. You can visit their website to access these videos.
### White Label World Expo
Date: October 15 - 16, 2025 - Las Vegas, NV, USA
Date: November 12 - 13, 2025, London, UK
Website: [https://www.whitelabelexpo.com/](https://www.whitelabelexpo.com/)
Overview: The [**White Label World Expo**](https://www.whitelabelexpo.com/) is one of the largest gatherings of online sellers with thousands of leading Amazon, eBay, and online sellers meeting to hear from the world-leading experts. It is also a place to find thousands of white-label products and meet manufacturers, wholesalers, and distributors.
By investing in industry events, you’re not just keeping up with trends—you’re positioning yourself for long-term success in the competitive world of Amazon selling. So, mark your calendar, plan your attendance, and make 2025 the year you scale your Amazon business.
Here are some additional information to help you in selling on Amazon:
- [Amazon Supplement Policies for 2025 - and how to Comply](https://www.getreviews.ai/blog/amazon-supplements-policies-for-2025-and-how-to-comply)
- [How to Get More Reviews on TikTok Shop](https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop)
- [How Amazon Sellers can Offer Warranties to Customers](https://www.getreviews.ai/blog/how-amazon-sellers-can-offer-warranties-to-their-customers)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How Amazon Sellers Can Offer Warranties to Their Customers
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-02-14
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, Feature
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), Feature (https://www.getreviews.ai/blog/tag/feature)
URL: https://www.getreviews.ai/blog/how-amazon-sellers-can-offer-warranties-to-their-customers
Over the last year, the [**GetReviews**](https://write.superblog.ai/sites/supername/getreviews/posts/cm741v941008hr1l2mtynzbf4/getreviews.ai) team has noticed a significant trend amongst e-commerce sellers, and that is offering warranties to customers. It helps boost customer confidence and gives your products that edge in customer support.
Here's how you can effectively offer warranty on your products as an Amazon seller.
* * *
## Why offer warranties on Amazon?
- **Builds trust:** According to [Loop](https://www.loopreturns.com/blog/why-shoppers-care-about-warranties/), **93% of consumers** say they’re more likely to purchase from retailers offering product quality guarantees or warranties. They want to purchase from sellers who stand behind their products.
- **Gives you a competitive edge:** By offering a warranty, it gives your listing a competitive edge over similar products who may not be offering one.
- **Increase conversion:** As stated in a 2021 [report](https://www.getmulberry.com/blog/consumers-survey-product-protection-data) from Get Mulberry, **47% of shoppers** are more likely to choose a brand if they offer [product protection plans](https://www.getmulberry.com/resources/how-warranties-affect-online-shopper-behavior), and 32% would not make a purchase if the brand didn’t offer protection plans. When shoppers know they have warranty, it can act as a safety net just in case of any unexpected situations.
* * *
## How to Offer Warranties on Amazon
A simple way to offer warranty for your products as an Amazon seller is to include a warranty card in your product package. On this warranty card, you can place a QR code or URL for the customer to easily register/activate their warranty.
An example of a warranty card is:
We recommend visiting [Insert Booth](https://insertbooth.com/), a directory of different package inserts that real brands are using.
Once customers scan the QR code, they can land on a page where customers can activate their warranty. Here comes [**GetReviews**](https://write.superblog.ai/sites/supername/getreviews/posts/cm1vb42bg007tv714xk5hhg31/getreviews.ai), we provide the funnel technology that allows customers to activate their warranty once they scan the QR code.
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Where to Print Custom Packaging Insert Cards (Best Printing Services for 2026)
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-02-10
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, product inserts
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), product inserts (https://www.getreviews.ai/blog/tag/product-inserts)
URL: https://www.getreviews.ai/blog/where-to-print-custom-packaging-insert-cards-best-printing-serivces-for-2025
When a customer opens their order, it's a prime opportunity for brands to make an impression. Custom package inserts, such as thank-you notes, discount offers, product care instructions, or QR codes - offer a simple way to keep customers engaged.
At [**GetReviews**](https://www.getreviews.ai/), we assist e-commerce brands selling on marketplaces like Amazon, Shopify, Walmart, and TikTok Shop in maximizing customer reviews through package inserts. So, we share our recommendations for printing services for you to use.
* * *
## **Packaging Insert Card Examples**
If you're looking for inspiration for your own custom package inserts, [**InsertBooth.com**](https://insertbooth.com/) is a great directory. It showcases a variety of real-world insert examples from different brands.
* * *
## Criteria for Choosing a Printing Service
We considered a few key factors when choosing the best printing services.
### Print Quality
Your insert cards represent your brand, so they need to look sharp and professional. We considered factors like paper thickness and finish options. High-quality inserts make a great impression on your customers.
### Customization Options
The more design flexibility, the better. We looked at the availability of paper types, card sizes, finishing options and whether the service allows double-sided printing. Customization ensures your cards match your requirements.
### Pricing
We all know that as an e-commerce business, keeping costs down is crucial, if you're ordering in large quantities, you need cost-effective solutions. We analyzed base pricing, discounts for bulk orders, and hidden costs like setup fees or proofing charges.
### Shipping and Turnaround Time
Quick delivery is crucial if you’re running a business. We reviewed the service’s standard production times, expedited options, and shipping fees. This ensures you never run out of insert cards when you need them.
Now that we have our criteria, let’s get into our top recommendations!
* * *
## Where to Print Custom Packaging Insert Cards
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Integrations Available with GetReviews
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-01-29
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Feature, integrations
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), integrations (https://www.getreviews.ai/blog/tag/integrations)
URL: https://www.getreviews.ai/blog/integrations-available-with-getreviews
As a business, streamlining your operations and automating workflows is crucial for growth. That's why GetReviews offers a range of integrations to help you connect seamlessly with the tools you already use.
* * *
## Email Automation Integrations
GetReviews integration with email automation platforms enables seamless profile and list synchronization, ensuring your customer data is always up-to-date. This allows you to automate targeted email campaigns.
### Klaviyo
To begin setting up the integration between GetReviews and Klaviyo, follow this [guide](https://www.getreviews.ai/support/integrations/klaviyo).
### Mailchimp
To begin setting up the integration between GetReviews and Mailchimp, follow this [guide](https://www.getreviews.ai/support/integrations/mailchimp).
## Gift Card Integrations
GetReviews integration with e-gift card platforms allows e-commerce businesses to offer digital rewards and e-gift cards. With automated delivery to the customer through e-mail, it ensures a smooth experience.
### Tremendous
To begin setting up the integration between GetReviews and Tremendous, follow this [guide](https://www.getreviews.ai/support/integrations/tremendous).
### GetReviews Custom E-gift Card Integration
To begin setting up the integration between GetReviews and e-gift card, follow this [guide](https://www.getreviews.ai/support/integrations/gifting).
## 3PL Integrations
GetReviews integration with 3PL (third-party logistics) providers it enables e-commerce businesses to streamline order fulfillment for product giveaways. It ensures seamless automation of shipping processes allowing businesses to easily manage logistics.
### 3PL Central
To begin setting up the integration between GetReviews and 3PL Central, follow the instructions [here](https://www.getreviews.ai/integration_configurations/2/edit).
### Order Desk
To begin setting up the integration between GetReviews and Order Desk, follow the instructions [here](https://www.getreviews.ai/integration_configurations/9/edit).
### ShipBob
To begin setting up the integration between GetReviews and ShipBob, follow this [guide](https://www.getreviews.ai/support/integrations/shipbob).
### ShipHero
To begin setting up the integration between GetReviews and ShipHero, follow this [guide](https://www.getreviews.ai/support/integrations/shiphero).
## Workflow Automation Integrations
GetReviews integration with workflow automation platforms allows businesses to automate tasks without having to do any coding!
### Google Sheets
To begin setting up the integration between GetReviews and Google Sheets, follow this [guide](https://www.getreviews.ai/support/integrations/sheets).
### Zapier
To begin setting up the integration between GetReviews and Zapier, follow this [guide](https://www.getreviews.ai/support/integrations/zapier).
### Slack
To begin setting up the integration between GetReviews and Slack, follow this [guide](https://www.getreviews.ai/integration_configurations/10/edit).
### FTP
To begin setting up the integration between GetReviews and FTP (remote server), follow this [guide](https://www.getreviews.ai/support/integrations/ftp).
## Review Platform Integrations
GetReviews integration with review platforms enables e-commerce businesses to seamlessly collect, manage, and syndicate customer reviews across major retail sites.
### Bazaarvoice
To begin setting up the integration between GetReviews and Bazaarvoice, follow this [guide](https://www.getreviews.ai/support/integrations/bazaarvoice).
If there are other integrations you'd like to see, we'd love to hear from you! Email us at [support@getreviews.ai](mailto:support@getreviews.ai) with your suggestions, and we'll explore how GetReviews can enhance our platform to better meet your needs.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## "Why Aren't I Getting Reviews for My GetReviews Surveys?"
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2025-01-25
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, surveys
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), surveys (https://www.getreviews.ai/blog/tag/surveys)
URL: https://www.getreviews.ai/blog/why-arent-i-getting-reviews-for-my-getreviews-surveys
You're utilizing [GetReviews](https://write.superblog.ai/sites/supername/getreviews/posts/cm6bgszpg00006992abla02bb/getreviews.ai) as a software tool to collect more real and honest reviews from your customers. If you're not seeing the results you'd hoped for, it's essential to identify the possible reasons and make the necessary adjustments for your account. Here are some common reasons why we've seen customers not get reviews and actionable tips to fix them.
* * *
### 1\. Lack of Visibility
Customers can't respond to your surveys if they aren't aware of it. These are a few solutions and things you should double-check before you get your campaign to go live:
- Use package inserts:
- Did you place the package inserts inside your product packaging? Confirm with your manufacturers or suppliers that they have been placed properly.
- Did you place the corresponding QR code for your survey on the insert? If you place the wrong QR code, your customers may have difficulty completing their survey, which means they won't be able to leave a review.
- Use multiple channels:
- Suppose you are selling on marketplaces such as Shopify where you get your customer's email addresses. In that case, you can share your GetReviews survey through various touchpoints such as email, SMS, and social media.
### 2\. Survey Is Too Long or Complicated
If the survey feels lengthy or complex, they may abandon it before submitting it. Here are a few ways to simplify your survey:
- Decrease the minimum review length. The default minimum character count is 50, but consider decreasing it to 15 characters.
- Use simple language: ensure the questions you are asking customers are clear and straightforward.
- Don't enable the review title: this is not useful for our most popular marketplaces such as Amazon, Shopify, Walmart, and more. We suggest customers only enable the review title if they have integrated with Bazaarvoice.
### 3\. Test Regularly (IMPORTANT)
If your survey is not properly set up, customers may not be able to respond. So it is crucial that you test regularly. This includes:
- QR code: scan the QR code on your package insert to ensure it properly redirects to your survey.
- Mobile device: make sure the survey is mobile-friendly.
- Utilize your test order # to complete the survey from beginning to end. That way you can see if the proper products are showing on your survey and customers receive their giveaway confirmation email.
- Make sure that your product has a giveaway enabled.
### 4\. Validation Method
There are three different validation methods you can choose for your marketplaces. We will focus on the Manual and Automated validation methods.
- Manual: This allows customers to input any order # and proceed with completing the survey. Once the customer completes the survey, you can validate the review manually by checking that the order # that they inputted indeed matches an order that was placed. Only once you validate the review will the customer receive their giveaway confirmation email.
- Automated: This allows accounts to connect their Amazon Seller Central account and GetReviews will automatically check if the order # the customer inputted, indeed matches an order that was placed. There are a few reasons why the order # the customer inputs may be rejected, hence why they are not able to complete the survey:
- The customer selected the wrong product: if the customer purchased Product A but selected Product B in your survey, the customer will see an error message.
- The customer purchased from another market: if you only enabled Amazon US marketplace but the customer purchased from Amazon CA, the customer will see an error message.
- The customer may have completed the survey previously: if the customer tries to complete the survey twice with the same order number, an error message will show stating that the order number has already been utilized.
If you're not receiving the reviews you expect, don't get discouraged. Use the insights above to identify the potential bottlenecks and implement strategies to address them.
For any questions, email us at [support@getreviews.ai](mailto:support@getreviews.ai).
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Amazon Supplements Policies - and How to Comply
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-12-18
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Feature, regulation
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), regulation (https://www.getreviews.ai/blog/tag/regulation)
URL: https://www.getreviews.ai/blog/amazon-supplements-policies-for-2025-and-how-to-comply
We're excited to have **Brian Yam**, VP of Quality & Regulatory Affairs at [**Blue Ocean Regulatory**](https://www.blueoceanregulatory.com/?utm_source=blog&utm_medium=amazon-supplements-policies-for-2025-and-how-to-comply&utm_campaign=getreviews.ai), share his expertise and deep understanding of Amazon’s supplement policies and new updates that have rolled out in 2025.
[**Blue Ocean Regulatory**](https://www.blueoceanregulatory.com/?utm_source=blog&utm_medium=amazon-supplements-policies-for-2025-and-how-to-comply&utm_campaign=getreviews.ai) is a trusted leader in navigating the complex world of dietary supplement, food, and health product compliance. With over 20 years of experience, their expertise ensures brands can confidently expand into new markets while maintaining compliance.
If you are a brand that is new to compliance in the dietary supplement space & want to learn more, and get free resources, check out their [YouTube Channel](https://www.youtube.com/@mightystartup) or work with [**Blue Ocean Regulatory**](https://www.blueoceanregulatory.com/?utm_source=blog&utm_medium=amazon-supplements-policies-for-2025-and-how-to-comply&utm_campaign=getreviews.ai) directly by emailing them at [info@blueoceanregulatory.com](mailto:info@blueoceanregulatory.com).
* * *
## **The Growing Challenges of Selling Supplements on Amazon**
Selling supplements on Amazon may seem quite alluring especially when there are brands on the platform selling 20,000+ units per month. Rewind several years ago and listing on Amazon was a relatively easy process. Things have changed however, as Amazon has faced [regulatory action](https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/amazoncom-inc-662503-12202023) by the FDA and recently increased its requirements to ensure supplement brands are compliant with FDA requirements.
## **What Does Amazon Require from Supplement Brands?**
Amazon now requires the following as part of the listing process:
1. Brands must utilize a manufacturer that has the appropriate third-party cGMP certification to demonstrate compliance against dietary supplement requirements (21 CFR 111 and 117). You will want to ensure that your manufacturer has this document, is in good standing, and that they are authorized to manufacturer the specific dosage form for you.
You’d be surprised, some manufacturers (domestic and overseas) do not have this document as it’s not technically required by FDA, but it is indeed required by Amazon. This exercise alone may reveal that your supplier is actually a broker and that broker should not hesitate to provide you with such documentation.
2. Supplements are to be tested by Amazon through their testing program. Currently, there are three labs recognized by Amazon: NSF, UL and Eurofins. One mistake that small brands make is that they simply test the product and ‘hope’ that it passes.
While you may take the gamble and pass, you may also fail. In other words, it’s like spinning the roulette wheel and hoping the outcome is in your favor. A sounder approach is to ensure that the manufacturer has engineered your product/formula and your testing specifications to ensure it will meet Amazon’s testing parameters.
You should ask your manufacturer for the product specifications and ensure the right test parameters are built in and that the pass/fail criteria is stringent enough to meet Amazon’s requirements.
If you’re not familiar with analysing a specification or certificate of analysis, be sure to get help from an expert who has this experience. This is an exercise we support supplement brands on which helps ensure better consistency in the quality of their products as well as provides more comfort on whether or not their product passes Amazon’s testing program.
One additional note: the brand may also want to (in fact, we encourage this) test their product with a third-party lab before Amazon requests this to get a sense of whether your product will pass or fail and to smooth out any kinks in the lab method.
3. Supplements are to be properly labeled as required by FDA and FTC. Label regulatory review is often a step that manufacturers include as part of their services. While it’s better than no review whatsoever, in most cases, the regulatory review is only limited to the ingredient listing and supplement facts table.
The reality is that the brand is responsible for ALL content across the label and that includes content outside of the supplement facts – think of your front of panel claims, your structure/function claims, any call-outs like “dairy-free” or “non-GMO”, which are most vulnerable to litigation, competitor and regulatory enforcement action.
There are some elements of the label that fall outside of FDA but still applies to you, as the brand-owner, so it’s key to have your label reviewed by a compliance expert that is well-versed in dietary supplements.
## **What to Look For in A Manufacturer**
Now while the items above may seem relatively simple to execute, it’s imperative that your brand uses a reputable, cooperative contract manufacturers that will support you when times are tough.
Many manufacturers tout themselves as being “FDA registered” or third party GMP certified, which are all great things to have (and expected!) and their sales rep is by your side when they’re itching for that next purchase order…
But one other factor to keep in mind is to ensure that your manufacturer will support you when things go wrong – when test results fail, when a customer complains to you that they had a horrible side effect taking your product, or when Amazon flags your product for a safety complaint.
If/when Amazon tests your product and the product fails the listing product, will the manufacturer help you? Will they respond to you in a timely manner or will they ghost you? Will that sales rep be an advocate for you or let their ‘quality’ department take care of it?
My point here is that while Amazon’s requirement is focused on testing, proper compliance goes beyond that and expands both upstream (your manufacturer, their raw material testing, etc) and downstream of your entire supply chain (your warehouse, product shipping, traceability).
At the time of writing, Amazon has communicated that much of their testing program requirements will be prioritized to products in the sexual health category, weight loss category, bodybuilding and sports nutrition category, and joint-health product category. That said, as the program continues to be rolled out, it is possible that other supplement categories may be flagged for testing and compliance in the near future.
And regardless of whether your product is in these prioritized categories, it’s important that your brand has the ability to scale and grow for the long-term and be ready for whatever Amazon decides to do in the future - ensuring compliance to FDA requirements will certainly help you in that endeavor.
Whether you’re a startup, an established business, or a global entity, [**Blue Ocean Regulatory**](https://www.blueoceanregulatory.com/?utm_source=blog&utm_medium=amazon-supplements-policies-for-2025-and-how-to-comply&utm_campaign=getreviews.ai) can help you navigate these challenges. With extensive experience and a professional, tailored approach, they ensure compliance aligns seamlessly with building and strengthening your brand’s value proposition. Learn more and get free resources by checking out their [YouTube Channel](https://www.youtube.com/@mightystartup) or work with [**Blue Ocean Regulatory**](https://www.blueoceanregulatory.com/?utm_source=blog&utm_medium=amazon-supplements-policies-for-2025-and-how-to-comply&utm_campaign=getreviews.ai) directly by emailing them at [info@blueoceanregulatory.com](mailto:info@blueoceanregulatory.com).
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## 3 Tips to Improve Your Conversion Rates (CRO) on Shopify
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-11-05
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Tips, cro, validare agency
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), cro (https://www.getreviews.ai/blog/tag/cro), validare agency (https://www.getreviews.ai/blog/tag/validare-agency)
URL: https://www.getreviews.ai/blog/3-tips-to-improve-your-conversion-rates-cro-on-shopify-with-validare-agency
Improving conversion rate optimization (CRO) is key to turning website visitors into customers. We’ve partnered with [**Validare Agency**](https://www.validareagency.com/?utm_source=blog&utm_id=getreviews) to identify 3 super simple, yet highly effective tips that could level up your Shopify sales and get you that extra juice. Best part? These are the exact strategies the big brands are using right now, and they WORK.
* * *
## What is conversion rate optimization (CRO)?
Conversion rate optimization, or CRO, is the practice of systematically improving your website or landing page experience to increase the percentage of visitors who take a desired action — whether that's making a purchase, signing up for an email list, claiming an offer, or scanning a QR code. Rather than spending more to drive additional traffic, CRO focuses on getting more value out of the traffic you already have. It combines data analysis, user behavior research, and structured testing — most commonly A/B testing — to identify exactly where potential customers are dropping off and what changes to design, copy, layout, or offers move the needle on conversions.
For e-commerce brands especially, even a marginal improvement in conversion rate can translate into significant revenue gains without touching the ad budget — making CRO one of the highest-leverage investments a brand can make in its digital presence.
* * *
## Why is CRO important?
CRO matters because traffic is expensive and getting more expensive every year. Most e-commerce brands pour the majority of their marketing budget into driving visitors to their store — through paid ads, SEO, influencer partnerships, and email campaigns — yet the average e-commerce conversion rate sits between 2% and 4%, meaning that for every 100 people who land on a product page, 96 of them leave without buying. CRO addresses that gap directly. Instead of defaulting to the expensive reflex of buying more traffic to compensate for a leaky funnel, CRO asks a more profitable question: why aren't the people already here converting, and what needs to change to fix that?
A store converting at 2% that doubles its rate to 4% through smarter design, clearer messaging, and better social proof has effectively doubled its revenue without spending an additional dollar on acquisition. In an environment where margins are tight and ad costs keep climbing, that kind of leverage isn't just important — it's essential.
* * *
### Tip \#1: Follow the Money – Your Cart & Checkout are Untapped Gold Mines 💸
- **Simplify the checkout experience.** Remove distractions and focus on one goal: making it dead simple for customers to click “buy.” Add upsells (but don’t overwhelm them), and use trust badges that actually look trustworthy (leave the old 2010 ones behind—your customers know the difference!).
- **Make your cart a conversion machine**. Switch to a cart drawer (customers stay on the page) instead of redirecting them to a full cart page. That small shift keeps customers more engaged and less likely to abandon their purchase.
- **Answer burning questions before they click away**. Shoppers are wondering: “When will my order arrive?” and “What happens if I don’t like the product?” Address those right in the cart with simple messages like “Ships in 3-5 days” and “30-day hassle-free returns.” It’s a game-changer.
### **Tip \#2: Good Offers Scale - Stop being fancy, keep it simple**
Every Shopify store needs killer offers. It’s not just about what you’re selling—it’s about how you’re selling it.
- **Test different offers and find what works.** Think about **BOGO** (Buy One, Get One), **bundles**, or quantity breaks like "Buy 3, get 10% off" or "Buy 5, save even more." When you incentivize customers to spend more, they will.
- **Stack bonuses to increase perceived value**. Got a digital product you can throw in? Maybe an exclusive guide or bonus content? These little extras can make a huge difference in sealing the deal.
The beauty of these offers? They not only boost your average order value (AOV) but also keep customers coming back for more. 💥
**Tip #3: Sell Solutions, Not Just Products – 8-9 Figure Brands are Scaling with Listicles & Advertorials 🧠**
- **Custom funnels with listicles are scaling 8-9 figure brands like crazy.** Simple listicle pages like “10 Reasons Why You Need This” or “5 Problems Solved by This Product” work wonders, especially for older demographics. They’re less salesy, more educational, and build serious trust with potential buyers.
- **Advertorials are the secret weapon behind the fastest-growing brands.** By framing your product as a solution to a customer’s problem, you create urgency and relevance. This approach is golden, especially if you’re targeting a demographic that appreciates a more thoughtful, story-driven pitch. Advertorials aren't just fluff—they’re driving major conversions for brands that scale to 8-9 figures.
By implementing these strategies, you’ll be on your way to maximizing conversions. Validare Agency’s expertise in Shopify can help you fine-tune these strategies to achieve even greater results. To learn more about how Validare can help, reach out and let their team guide you.
Connect with Validare Agency
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Collect Seller Feedback on Amazon
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-10-11
Category: Features
Category URL: https://www.getreviews.ai/blog/category/features
Tags: Feature, seller feedback
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), seller feedback (https://www.getreviews.ai/blog/tag/seller-feedback)
URL: https://www.getreviews.ai/blog/how-to-collect-seller-feedback-on-amazon
When it comes to selling on Amazon, one of the key elements is to maintain your storefront and account by garnering reviews and feedback - both for your products and your seller performance. With GetReviews, you're able to collect both product and seller feedback.
To start, let's distinguish between two types of feedback that influence your Amazon rankings and overall reputation.
* * *
## Difference between Product Reviews and Seller Feedback
### Product Reviews:
These are reviews customers leave for the individual items they purchase. They discuss product quality, features, and whether the item meets their expectations.
### Seller Feedback:
This is specifically about the experience a customer had with you as a seller. It reflects how well you handled shipping, customer service, packaging, and more.
Both are critical to your Amazon success and they impact different aspects of your seller account.
* * *
## How to Collect Product Reviews with GetReviews
When you begin setting up your GetReviews account, the default settings are for you to request customers to leave a product review.
If you're interested in learning more about GetReviews, watch our demo video [here](https://www.getreviews.ai/demo). Start today to collect more reviews, get customer insights, and increase sales! If you have any additional questions or would like a walkthrough of the platform, schedule a call with the team [here](https://calendly.com/getreviewsai/demo).
* * *
## How to Collect Seller Feedback with GetReviews
If you have an account with GetReviews and would like to get seller feedback, follow the steps below:
1\. [Login](https://www.getreviews.ai/login) to your GetReviews account
2\. Go to your Marketplace settings by clicking your profile icon in the top right corner.
3\. Click on your desired Amazon marketplace. For this guide, we have selected Amazon Canada.
Under Review Settings, you should see an empty field. This is the default setting as we generate the URL dynamically based on the product purchased. This leads you to receive a product review.
4\. To receive seller feedback, place this URL in the Review Settings field.
> https:// **www.amazon.ca**/hz/feedback?ie=UTF8&order={{ORDERNUMBER}}
IMPORTANT: Depending on the Amazon marketplace you have selected, you must make a small edit to the URL. For example, for Amazon.com (Amazon US), the URL is:
> https:// **www.amazon.com**/hz/feedback?ie=UTF8&order={{ORDERNUMBER}}
For Amazon.co.uk (Amazon UK), the URL is:
> https:// **www.amazon.co.uk**/hz/feedback?ie=UTF8&order={{ORDERNUMBER}}
5\. Scroll down and click Save!
6\. When a customer is completing the survey, they will be redirected to the seller feedback page to leave a review.
If you are selling on multiple Amazon marketplaces such as Amazon US and Amazon CA, you must edit the Review Settings for each.
* * *
## Example of GetReviews Survey for Seller Feedback
Once you have made these changes to your marketplaces, let's see this in action and how the survey flow will look like for the customer. Note that depending on how you set up your account, it may look different from below.
Step 1: Your customer will proceed with Step 1 of the survey, which is where they are asked to select which product they purchased, the marketplace, and their order number.
**The order number is required for you to receive seller feedback.**
Step 2: Your customer will leave you a star rating and written review.
Step 3: Your customer can copy and paste the review they have written. They will be directed to Amazon to leave the review.
Your customer will be sent to the page where they can leave seller feedback.
Collecting seller feedback on Amazon is as important as gathering product reviews. Both contribute to your long-term success, but each serves a distinct role in building your brand reputation. With GetReviews, you can streamline the process of collecting seller feedback, ensuring that you not only meet but exceed customer expectations.
For any questions, email us at [support@getreviews.ai](mailto:support@getreviews.ai).
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Get More Reviews on TikTok Shop
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-10-04
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Meta Description: We'll explore some of the most effective ways to encourage customers to leave reviews on your TikTok Shop.
Tags: Tips, tiktok, tiktok shop
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), tiktok (https://www.getreviews.ai/blog/tag/tiktok), tiktok shop (https://www.getreviews.ai/blog/tag/tiktok-shop)
URL: https://www.getreviews.ai/blog/how-to-get-more-reviews-on-tiktok-shop
In e-commerce, social proof is everything, and reviews are one of the most powerful ways to build trust with customers. At GetReviews, we've seen an increasing number of brands starting to sell on TikTok Shop, diversifying their retail channels, and expanding outside Amazon and Shopify. Due to this trend, we added TikTok Shop as a native marketplace to help get brands collect more reviews.
Positive reviews can help you rank higher in search results, encourage more users to make purchases and provide valuable feedback to improve your products.
We'll explore some of the most effective ways to encourage customers to leave reviews on your TikTok Shop.
* * *
## Why Sell on TikTok Shop
TikTok Shop is no longer a social media experiment — it's a full-blown sales channel that e-commerce brands can no longer afford to ignore. Since its U.S. launch in September 2023, TikTok Shop grew its U.S. sales by 407% in 2024, and another 108% in 2025 to reach $15.82 billion — now commanding nearly 20% of total social commerce in the United States ( [Fera)](https://www.fera.ai/) What makes TikTok Shop fundamentally different from every other sales channel is where discovery happens. On Amazon, shoppers arrive with intent. On TikTok, they arrive for entertainment and end up buying — with 71.2% of TikTok shoppers saying they were inspired to purchase after stumbling across something in their feed ( [Fuznet)](https://www.delightchat.io/apps/fera) That impulse-driven, content-first buying behavior is nearly impossible to replicate through traditional paid ads.
By 2026, half of all U.S. social shoppers are projected to make purchases on TikTok ( [Digismoothie)](https://www.digismoothie.com/app/fera-product-reviews), and its sales are forecast to surpass $20 billion this year and exceed $30 billion by 2028 ( [Fera)](https://www.fera.ai/) For e-commerce brands — especially in beauty, apparel, health, and home — the window to establish a presence before the platform becomes as saturated as Amazon or Instagram is still open, but it won't be for long.
* * *
## How to Get More Reviews on TikTok Shop
### 1\. Provide a Seamless Shopping Experience
Customers are more likely to leave a review if they've had a smooth and enjoyable experience with your shop. Start by ensuring that your entire purchasing process from browsing to checkout to delivery is quick, easy, and free of hiccups. This includes:
- Clear product descriptions
- Accurate images
- Reliable shipping and delivery times
- Prompt customer support
### 2\. Use Package Inserts
Place a package insert inside your product packaging with a simple QR code that customers can scan, then be redirected to your TikTok Shop to leave a review. Here comes [GetReviews](https://write.superblog.ai/sites/supername/getreviews/posts/cm1vb42bg007tv714xk5hhg31/getreviews.ai), we provide the funnel technology that allows customers to leave you a review on TikTok Shop once they scan the QR code.
If you'd like to learn more, schedule a demo call with our team [here](https://calendly.com/getreviewsai/demo).
You can also offer an incentive in exchange for an honest review. Incentives can be something like a small discount for their next purchase, a free gift, etc.
Make sure to emphasize that reviews should be honest. You're not looking to buy positive feedback - you want genuine reviews, which helps build authenticity and trust.
### 3\. Follow up with customers after purchase
If you integrated your TikTok Shop with Shopify or Salesforce, you should have access to your customer's contact information. After your customers receive their orders, follow up with a friendly message thanking them for their purchase and asking for feedback. You can use automated tools such as Klaviyo or direct messages to nudge them without being too pushy.
### 4\. Highlight customer reviews in your content
Celebrate the reviews you receive by incorporating them into your TikTok content. This could involve:
- Video testimonials: create short TikTok videos featuring satisfied customers' reviews. These could be snippets of text reviews.
- Before and after transformations: encourage customers to show the transformation they've experienced with your products and tag your shop in their TikTok.
Remember, gathering reviews is a long-term strategy that requires consistency and dedication. Start implementing these strategies today and you'll soon see the benefits of a review-rich TikTok Shop!
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## How to Collect Reviews for Parent and Child ASINs on Amazon
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-10-04
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, asin
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), asin (https://www.getreviews.ai/blog/tag/asin)
URL: https://www.getreviews.ai/blog/how-to-collect-reviews-for-parent-and-child-asins-on-amazon
Everyone knows that building a strong presence on Amazon relies on many factors. One of them is customer reviews and star ratings, which directly influence product rankings, conversion rates, and customer trust. Navigating the review system for parent and child ASINs can be a little confusing. In this blog post, we'll break down how Amazon's review system works for parent and child ASINs, and how you can leverage reviews strategically for success.
* * *
## Understanding Parent and Child ASINs
Before diving into reviews, let's briefly define parent and child ASINs.
### Parent ASIN:
The parent ASIN is a product entity that groups together multiple related products (child ASINs) under one listing.
### Child ASIN:
These are the actual products within a parent listing that differ based on variations like color, size, style, or other attributes. Each child ASIN is a distinct product with its own buyable option, inventory, and potentially unique reviews.
For example, if you're selling a T-shirt that comes in three different sizes and three different colors, each size/color combination would be a child ASIN, all linked under a single parent ASIN.
* * *
## How Reviews Work for Parent and Child ASINs
Amazon groups reviews for child ASINs under the parent ASIN listing. This means that when a customer views a product page, they will see an aggregate of reviews for all child ASINs associated with that parent. However, there are some degrees to how reviews are displayed and calculated.
### Shared Reviews:
Reviews for individual child ASINs contribute to the overall review count and star rating displayed under the parent ASIN. This is helpful because positive reviews from one child product can boost the visibility and perceived quality of the entire group of child ASINs.
### Review Relevance:
Amazon tries to highlight reviews that are most relevant to the specific child ASIN the customer is reviewing. For instance, if you are looking at a "black medium size" t-shirt, reviews that mention that particular color and size are more likely to appear higher in the list.
* * *
## Getting Reviews for Parent and Child ASINs: Best Practices
To optimize reviews for both parent and child ASINs, sellers need to be strategic in encouraging reviews across all variations. Here's how you can do it:
Encourage reviews for each child ASIN: while reviews are aggregated at the parent level, it's critical to generate reviews for all child ASINs, especially for new or less popular variations. If one color or size of a product dominates the reviews, customers may overlook other child ASIN, thinking they are less popular or reliable.
[**GetReviews.ai:**](https://write.superblog.ai/sites/supername/getreviews/posts/cm1v8lx11007sv71483oaeurl/getreviews.ai) Use GetReviews.ai which provides the customer flow technology where you can request customer reviews through the use of package inserts. To learn more, schedule a demo with our team [here](https://calendly.com/getreviewsai/demo).
"Request a Review" button: Within Seller Central, you can use the "Request a Review" feature, which sends an automated review request to customers who recently purchased your products.
Product Inserts: Including product inserts inside the packaging is another effective way to encourage customers to leave reviews. Be sure to comply with Amazon's TOS. [GetReviews](https://write.superblog.ai/sites/supername/getreviews/posts/cm1v8lx11007sv71483oaeurl/getreviews.ai) may be the solution for you and to learn more, schedule a demo with our team [here](https://calendly.com/getreviewsai/demo).
It's all in the visuals: Visual reviews such as pictures or videos hold significant weight for potential customers. Encourage buyers to upload photos and this helps other customers see how specific child ASINs looks in real life.
Use Amazon Vine: Consider using Amazon's Vine Program for newly launched products or child ASINs that don't have many reviews.
* * *
## Importance of Reviews on Conversion Rates
When was the last time you purchased a product online and DIDN'T read the reviews? Probably... never... Products with a number of quality reviews tend to convert better.
### Increased trust:
Even if some child ASINs have no reviews, having strong reviews on other variations boosts overall trust. When customers can see a parent ASIN with a large number of positive reviews, they're more likely to purchase child variations that may not have as many reviews.
### Boost listing optimization:
Amazon's algorithm factors in review count and ratings when determining search rankings. Products with a higher number of reviews for both parent and child ASINs will rank higher, improving visibility and ultimately driving more sales.
### More informed purchases:
With more reviews, you set expectations on what your products are. This reduces the likelihood of returns and dissatisfied customers, as buyers can make informed decisions based on others' real experiences.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [How to Set Up Your First GetReviews Giveaway](https://www.getreviews.ai/blog/how-to-set-up-your-first-getreviews-giveaway)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Introducing The Newest Giveaway: Warranty
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-08-21
Category: Announcements
Category URL: https://www.getreviews.ai/blog/category/announcements
Tags: Feature, warranty
Tag URLs: Feature (https://www.getreviews.ai/blog/tag/feature), warranty (https://www.getreviews.ai/blog/tag/warranty)
URL: https://www.getreviews.ai/blog/introducing-the-newest-giveaway-warranty
GetReviews.ai is constantly innovating and adding new features to empower our customers with the tools they need to collect tons of honest customer reviews, reward their customers, and improve retention. Currently, you can offer e-gift cards, coupon codes, and products.
Today, we're excited to introduce our newest giveaway option: Warranty.
Warranties are becoming a popular option as they adds a layer of assurance to your products, further strengthening customer relationships and driving greater loyalty. Activating the warranty giveaway is simple, here is a step-by-step guide to set it up.
* * *
## **Why offer warranties on Amazon?**
- **Builds trust:** According to [**Loop**](https://www.loopreturns.com/blog/why-shoppers-care-about-warranties/), **93% of consumers** say they’re more likely to purchase from retailers offering product quality guarantees or warranties. They want to purchase from sellers who stand behind their products.
- **Gives you a competitive edge:** By offering a warranty, it gives your listing a competitive edge over similar products who may not be offering one.
- **Increase conversion:** As stated in a 2021 [**report**](https://www.getmulberry.com/blog/consumers-survey-product-protection-data) from Get Mulberry, **47% of shoppers** are more likely to choose a brand if they offer [**product protection plans**](https://www.getmulberry.com/resources/how-warranties-affect-online-shopper-behavior), and 32% would not make a purchase if the brand didn’t offer protection plans. When shoppers know they have warranty, it can act as a safety net just in case of any unexpected situations.
* * *
## How It Works
### **Step 1:** Accessing your GetRevie **ws Dashboard**
- [Log in](https://www.getreviews.ai/login) to your GetReviews account.
### Step 2: Select your Giveaway
- On the left side of your page, click the "Giveaways" tab
- Click Create Giveaway > select Warranty
### **Step 3: Setup your** Giveaway **Details**
- Giveaway name: The giveaway name will be shown to your survey respondent. It can be simple such as "1-Year Extended Warranty."
- Giveaway image: Upload an image that will represent this giveaway. You can use free tools such as [Canva](https://www.canva.com/) to create a simple one.
- Warranty Contact: Provide an email address your shopper can contact for warranty-related claims or questions.
- Warranty Expiration: Provide a redemption period for your warranty. This will be included in the email receipt.
- Email Template: Use this field to replace the GetReviews warranty email template. Use the variable {{WARRANTYCONTACT}} to merge in your warranty contact email address from above.
- Here are the [steps](https://www.getreviews.ai/blog/customizing-your-getreviews-email-template-and-subject-line) to customize your GetReviews email template and subject line.
- Giveaway Description: Provide some detail about your giveaway. This will be shown to your respondent, so be sure to provide a friendly, succinct description.
### **Step 4: Sa** ve and T **est**
- Save your giveaway and test as much as possible!
We're excited to see how this new giveaway will help you strengthen your customer relationships and further scale your business growth. If you have any questions, our support team is always ready to assist.
* * *
## Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
- [Customizing Text on Your GetReviews Survey](https://www.getreviews.ai/blog/customizing-text-on-your-getreviews-survey-a-step-by-step-guide)
- [Your GetReviews.ai Campaign Checklist](https://www.getreviews.ai/blog/your-getreviewsai-campaign-checklist/)
- [Amazon Package Inserts: The 3 Most Common Mistakes](https://www.getreviews.ai/blog/amazon-package-inserts-the-3-most-common-mistakes/)
* * *
## What is GetReviews.ai?
[GetReviews.ai](https://getreviews.ai) is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more:
---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---
## Customizing Fonts on Your GetReviews Survey
Author: GetReviews
Author URL: https://www.getreviews.ai/blog/author/getreviews
Published: 2024-07-23
Category: Guides
Category URL: https://www.getreviews.ai/blog/category/guides
Tags: Tips, surveys, customization
Tag URLs: Tips (https://www.getreviews.ai/blog/tag/tips), surveys (https://www.getreviews.ai/blog/tag/surveys), customization (https://www.getreviews.ai/blog/tag/customization)
URL: https://www.getreviews.ai/blog/customizing-fonts-on-your-getreviews-survey
In this post, we’ll guide you through the steps to personalize your GetReviews.ai survey fonts and other stylistic details with minimal coding. You can make your surveys stand out and align more with your branding.
* * *
## How it Works
1. The GetReviews Survey Editor includes options like “Additional CSS” and “Tracking Pixels” to accommodate nearly unlimited customizations.
2. This feature is supported on both the “Standard “and “Extended” layouts, which you can select at the top of your Survey Editor form.
3. To customize specific details of your survey, you may need to leverage both CSS and Tracking Pixels. Below are guides to common modifications that do not require prior coding experience.
* * *
## **How to C** ustomize Texts, Color **s**
First, set your Survey layout to either Standard or Extended. The Minimal theme does not support customizations.
Next, scroll down to the Additional CSS text area.
To quickly demonstrate how this works, input the following → press Save → refresh your survey:
```
h1, h2 {
font-size: 12px !important;
}
```
Your survey heading (“Please share your experience!”) should be much smaller than usual, like so:
In the code above, we specified all “h1” and “h2” headings to be a size of 18px. Note that this does not affect other content on your survey page, such as “