QR codes are extremely versatile and have multi use-cases, from product packaging to restaurant menus to survey links. However, not all QR codes are equal; it's important to understand the differences between static and dynamic QR codes and when to use each.
We'll explain the differences between the different QR code types, the best use cases, and recommend our favorite websites where you can create QR codes for your business.
Static vs. Dynamic QR Codes
Static QR Codes
Static QR codes are hard-coded with a fixed URL. Once they are created, you cannot change where they point to without creating a new QR code. The QR code that GetReviews provides for you is static.
Ideal for:
- One-time campaigns
- Personal use
- Better for short-term use
Dynamic QR Codes
Dynamic QR codes can redirect to a URL that you can update anytime - without changing the QR code itself.
- Long-term marketing campaigns
- Product packaging
- Anything you might want to update later
Where to Get Dynamic QR Codes
If you are looking to use dynamic QR codes for your package inserts that can direct your customers to your GetReviews survey, here are some of our favorite sites:
Most of these platforms offer your first dynamic QR code for free or trials, so you can test the features before committing to a paid plan.
Whether you’re collecting reviews, launching a campaign, or adding QR codes to packaging, choosing the right type makes a difference. Static codes are simple and free, but dynamic codes give you the control and insights needed to scale.
Have questions or want help linking your survey to a QR code? Email us at [email protected]. [email protected]
