10 Examples of Package Inserts for your eCommerce Business

GetReviews

Mar 20, 2023

•

4 min read

•

Guides

Package inserts have emerged as a powerful tool for online businesses to not only enhance the unboxing experience but also drive customer engagement and satisfaction. From personalized thank-you notes to exclusive discounts and product samples, the possibilities are endless when it comes to creative packaging inserts.

We'll explore a variety of examples showcasing how savvy e-commerce businesses are leveraging packaging inserts to leave a memorable mark on their customers. If you're looking to collect more reviews from customers using packaging inserts, check out GetReviews and what our proprietary review funnel technology can do for you.

What Makes a Great Package Insert?

Here are the key qualities of a great package insert:

It has one clear, singular purpose.

The biggest mistake brands make with inserts is trying to do too much on a single card — review request, discount offer, social media follow, referral program, warranty registration, all at once. A great insert commits to one goal and designs everything around driving that single action. The more choices you give a customer, the fewer actions they take.

It leads with value, not a request.

Customers don't owe you a review, a follow, or a referral. The inserts that convert lead with what the customer gets — a discount, a free gift, a useful care guide, exclusive access — and make the ask feel like a natural next step rather than a favor.

It's visually impossible to ignore.

A flimsy black-and-white slip of paper disappears into the packaging. A great insert has intentional design — brand colors, clean typography, a focal point that draws the eye immediately to the offer and the call-to-action. It should feel like it belongs with the product, not like an afterthought that got tossed in at the warehouse.

The call-to-action is specific and frictionless.

"Visit our website" is not a call-to-action. A great insert tells the customer exactly what to do, how to do it, and what they'll get — ideally with a QR code that eliminates every possible step between intent and action.

It matches the tone of the brand.

A great insert doesn't feel like a generic template — it feels like an extension of the brand experience the customer just had. The language, the design, and the offer should all feel consistent with why the customer bought from you in the first place.

Why Should eCommerce Brands Use Package Inserts?

In a digital advertising landscape where costs are rising and attention is shrinking, the unboxing moment remains one of the few touchpoints a brand owns completely. No algorithm decides whether your insert gets seen. When a package insert lands in a customer's hands, it arrives at the exact moment they are most emotionally engaged with your brand — a combination of timing and attention that is nearly impossible to replicate through any paid channel, at a fraction of the cost.

Package inserts are also one of the most cost-effective tools in a brand's post-purchase arsenal. The fulfillment infrastructure is already in place — the box is being packed, the order is being shipped. Slipping an insert into that package adds minimal incremental cost, often just cents per unit, while opening the door to reviews, repeat purchases, and deeper customer relationships. Few marketing assets come close to matching that efficiency.

Beyond conversions, package inserts are a direct line to building first-party customer relationships. A QR code on an insert can drive customers to a branded landing page, a survey funnel, or a loyalty program — environments where you control the experience and own the data, rather than renting attention on someone else's platform.

Most importantly, package inserts signal that your brand is invested in the customer's experience after the purchase. That perception of attentiveness builds the kind of loyalty that drives repeat purchases, referrals, and the organic reviews that influence every future customer who lands on your listing. Small piece of paper. Significant impact.