Last updated as of May 4, 2025
1. Are package inserts allowed on Amazon?
Yes, Amazon allows package inserts - but there are strict guidelines. Before we dive into it, let's look at Amazon's policy on reviews.
Amazon Customer Reviews: read here.
“You can submit reviews for items listed on Amazon. We encourage you to share your opinions, both favorable and unfavorable.”
Amazon Community Guidelines: read here.
“We allow links to other products on Amazon, but not to external sites. Don't post links to phishing or other malware sites. We don't allow URLs with referrer tags or affiliate codes.”
“Reviews should reflect your honest opinion. We don’t allow reviews that are created, edited, or removed in exchange for compensation. Compensation includes cash, discounts, free products, gift cards, and refunds. Some common examples of what’s not allowed:
Your order arrives, and there’s a gift card in the package. To redeem it, you first have to post a positive review.
After leaving a negative review, you get an email offering a refund if you change or remove the review.
You receive a text message that promises full reimbursement for buying a product and posting a review about it.”
Based on this information, your inserts should, for example,
should not ask for positive reviews only.
should not offer incentives in exchange for reviews.
should not divert customers from Amazon to complete a purchase.
2. How to Create Package Inserts That Are Compliant with Amazon
To create Amazon-compliant inserts, we recommend that you follow these tips:
✅ Do this:
Use neutral language like: “We’d love your feedback. Please let us know how we did.”
Include a QR code or URL to a survey or support page.
Offer support or warranty registration—without tying it to reviews.
Make clear that a review is not required or is optional.
❌ Don’t do this:
“Leave a 5-star review and get a free gift.”
“If you’re happy with your purchase, leave us a review. If you’re not happy with your purchase, contact us here.”
Place icons such as a smiley face or an icon of 5 stars. That insinuates that you want the customer to leave a positive review.
3. How to Set Up Your GetReviews Survey That is Compliant with Amazon
Let's begin by checking out the guidelines verbatim:
Violations to Customer Reviews policies include, but are not limited to, these actions:
A seller posts a review of their own product or their competitor's product.
A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method), and asks the buyer to change or remove the review, before or after the refund or reimbursement. This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.
A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).
A family member or employee of the seller posts a review of the seller's product or a competitor's product.
A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.
A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.
A seller uses a customer account to write or change a review on his or his competitor’s product.
Amazon has a zero-tolerance policy towards any customer review violations.
The original terms are bulleted, but we've numbered them above to simplify direct references.
Guidelines 1, 3, 5, 6, 8, and 10 are not possible in our platform. This leaves us 2, 4, 7, and 9, which we'll address individually.
Guideline 2
A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review.
- The key phrase here is "in exchange for," in other words a quid pro quo agreement. GetReviews does not offer this functionality.
- All survey funnels created inside GetReviews include the following verbiage: "Our offer is not in any way dependent on feedback that you provide, whether that be positive or negative." A live example is here. Note that you can edit this copy.
- Inside GetReviews, simply set "Do not require either" to ensure Amazon compliance.
Guideline 4 - A seller uses a third-party service that offers free or discounted products tied to a review
- Similar to Guideline 2, the key phrase "tied to a review" is not relevant for GetReviews customers, as there is no way to verify a review was placed on Amazon.
- GetReviews does not employ any monitoring solutions to check reviews on your Amazon account.
- To measure the efficacy of GetReviews' survey funnel technology, we encourage customers to simply measure the average number of monthly reviews before and after using our platform for 30 days.
Guideline 7 - A seller diverts negative reviews to be sent to them or to a different feedback mechanism
- GetReviews does not divert customers to different flows based on whether they leave you a positive or negative review.
- All customers, whether they leave you a positive or negative review or if they don’t leave you a review, will be able to receive the same giveaway.
Guideline 9 - A seller inserts a request for a positive Amazon review or an incentive in exchange for a review
- This guideline mentions the use of an "insert" in the "product packaging," otherwise known as a Packing Insert
- While many GetReviews customers use packing inserts to share more information about their brand, request feedback, or offer free products, the important terminology is clear: "in exchange for a review"
- GetReviews does not require shoppers who visit our feedback surveys to leave a review in exchange for free products, discounts, or coupon codes.
- Inside GetReviews, simply set "Leaving review on marketplace optional" to ensure Amazon compliance.
Other Resources
Here are more helpful resources we've compiled for you to review regarding the usage of package inserts on Amazon:
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Disclaimer: The information provided in this article is based on Amazon’s publicly available policies as of the time of writing. While we strive to keep our content accurate and up to date, Amazon may update its rules at any time. It is your responsibility to review the latest policies on Amazon Seller Central and ensure your inserts, messaging, and review requests remain fully compliant. GetReviews is not affiliated with Amazon and does not guarantee account protection or reinstatement in the event of a policy violation.
