How to Get More Reviews on Shopify Marketplace
Shopify has quietly become one of the most competitive retail environments on the internet — and in a marketplace where every brand is fighting for the same customer's attention, reviews are no longer just social proof. They're infrastructure. A product with dozens of authentic, recent reviews doesn't just convert better — it ranks better, gets shared more, and earns the kind of instinctive buyer trust that no ad budget can replicate.
Yet most Shopify brands are still leaving reviews on the table, relying on the hope that happy customers will voluntarily take the time to write one. They won't — not without the right ask, at the right moment, through the right channel.
According to research, "95% of consumers read reviews before they buy a product, while 67% say they wouldn’t trust a high rating unless it comes with many reviews." When making a purchase, would you rather purchase a product with 5-star reviews or a product with 1-star reviews?
For e-commerce sellers operating on platforms like Shopify, harnessing the power of customer reviews can significantly impact sales and brand reputation. In this blog post, we'll explore different strategies to help businesses collect more reviews on Shopify, foster customer trust, and drive sales.
Why Reviews Matter on Shopify
Let's understand why reviews are crucial for Shopify businesses:
Build Trust and Credibility
Reviews provide social proof, assuring potential customers of the reliability and quality of your products or services. Whether it is positive or negative reviews, it shares honest feedback from customers, building trust for other customers and credibility.
Improve SEO and Visibility
Customer-generated content, such as reviews, can enhance your SEO efforts. Search engines value fresh, relevant content, and customer reviews contribute to the authenticity and diversity of your website content, potentially improving your search rankings.
Reduce Returns and Buyer's Remorse
Reviews set accurate expectations before a purchase is made. When customers read honest, detailed feedback about sizing, texture, use cases, or limitations upfront, they make more informed buying decisions — which means fewer surprises when the product arrives, fewer returns to process, and fewer negative experiences that spiral into chargebacks or disputes.
Create a Feedback Loop That Improves Your Product
Reviews aren't just for future customers — they're intelligence for your business. Patterns in customer feedback reveal what's resonating, what's falling short, and what features or improvements your audience is actively asking for. Shopify brands that treat their review section as a research channel, not just a marketing asset, consistently stay closer to what their customers actually want.
Strategies to Collect More Reviews on Shopify
Now, let's explore effective strategies to encourage and facilitate review collection on your Shopify store:
1. Package Inserts
Package inserts offers a way to directly interact with customers at a critical moment - the post-purchase phase, when they open the package they receive from you. With the excitement of receiving their order fresh in their minds, customers are more inclined to engage with your brand and share their feedback.
A well-made package insert adds a personal touch and you can place a QR code to redirect customers back to your website to leave a review. Consider the following guidelines on Shopify's policies:
If you encourage your customers to leave a review, then you need to do so in a neutral manner. You shouldn’t solicit positive reviews from your customers.
On your package insert, don't use copy such as "Leave us a 5-star review" but rather, "Leave us a review."
If you want inspiration on cool package insert designs, check out Insert Booth.
2. Offer Incentives or Discounts
To further encourage customers to leave a review, you can offer an incentive or discount code. Make sure to comply with Shopify's guidelines regarding reviews to maintain transparency and authenticity.
You shouldn't offer compensation in exchange for reviews. This includes money, discounts, free products, or refunds.
To stay compliant with Shopify's guidelines, you can offer all customers an incentive or discount code, rather than only the ones who left you a review.
3. Post-Purchase Email Flows
Send a personalized review request email 5-7 days after the customer has made an order. Timing is critical, as you want to catch them while their experience with your product is still fresh in their minds. Aim to strike a balance between promptness and giving customers enough time with your product to form an opinion.
Have a clear and compelling call-to-action in your review request email, prompting customers to leave feedback.
Other Resources
Here are some other helpful guides to get you started with GetReviews and in collecting reviews.
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: