How to Limit Giveaways to Only New Customers
The holy grail of sales is repeat customers. But the holy grail of marketing is low cost per acquisition.
Until now, repeat customers were not only able to leave repeat feedback via our survey funnels (great), but they were also able to repeatedly earn incentives (not great).
For those of you who leverage discounting or product samples to develop new relationships with customers, GetReviews now aligns with this approach. That loyal customer who's bought from you six times? They've probably collected six discount codes, too. For retention, that's fine — maybe even good. For acquisition efficiency? That's budget leaking out the bottom of your funnel.
Why This Matters More Than You Think
Customer acquisition costs (CAC) are rising across the board. Paid ads are more expensive. Organic reach is harder. The pressure to make every acquisition dollar count has never been greater. For brands leaning on free product samples, gift cards, or coupon codes to win over first-time buyers, those incentives represent real, measurable spend.
When an existing customer claims an offer meant for a new customer, you haven't just "wasted" a coupon code. You've potentially cannibalized a full-price purchase from someone who was already likely to buy. That's a double loss — reduced revenue and wasted acquisition budget.
Product sampling programs feel this even more acutely. Sending a physical sample to someone who's already a convert isn't just inefficient — it's a missed opportunity to put that sample in front of someone who's never tried your product before.
How to Limit Giveaways to Only New Customers
How it works
Customers fill out survey funnels as usual, and leave feedback on your desired 3rd-party marketplace (optional).
We check if the customer is a repeat shopper via the phone number they provided in the survey. (This "repeat customer" field is also visible within CSV exports and your Responses dashboard.)
If your survey offers a follow-up incentive (coupon code, gift card, free product, etc), the repeat customer status will be noted and that survey response will not be emailed their giveaway confirmation.
Email us at support@getreviews.ai to enable this feature on your account. Soon, it will be self-serve inside your Survey builder.
The Data You Get Out of It
Beyond the cost savings, this feature unlocks a useful layer of customer intelligence. The repeat customer flag appearing in your CSV exports and Responses dashboard means you can now segment your survey data in ways that weren't previously possible:
Compare feedback sentiment between new and returning customers
Identify whether your review quality differs between customer cohorts
Track the ratio of new vs. returning customers completing your funnels over time
Use the data to inform broader retention and acquisition strategy decisions
This is the kind of structured data that turns a simple review-collection tool into a genuine business intelligence asset.
Other Resources
Here are some other resources to help you in setting up your GetReviews account and surveys:
What is GetReviews.ai?
GetReviews.ai is a tool designed for e-commerce sellers on Amazon, Walmart, and more to increase post-purchase customer engagement platform through QR codes, and survey flows and help generate more authentic, compliant product reviews and build stronger relationships with their customers after every sale.
Book a demo today to learn more: