Review management software is a customer feedback platform that requests, collects, tracks and displays reviews across the marketplaces and stores a brand sells on. GetReviews schedules review requests after each order, captures the rating in a private survey, alerts support to low ratings, shows reviews on your site and syncs review data to your marketing tools.
Review management software is a review operations tool that brings the collection, tracking, response, analysis and display of customer reviews into one process. Without it, a brand juggles separate logins to Amazon, Google, Trustpilot and its store review app, and sends requests by hand from each order list. The software gives operations, support and marketing one place to run the review process. That process follows a fixed sequence of stages: the review lifecycle.
What Does Review Management Software Do Across the Review Lifecycle?
Review management software runs the 5 stages of the review lifecycle: collect, monitor, respond, analyze and display. Each card shows the stage and what GetReviews does for it.
1
Collect
Send review requests to verified buyers and capture the rating and comment.
GetReviews: Email, SMS, QR inserts and Amazon Request-a-Review automation.
2
Monitor
Watch new ratings as they arrive and spot problems early.
GetReviews: Every survey response in one dashboard, with response count and average rating per product.
3
Respond
Reach unhappy buyers and reply to public reviews.
GetReviews: Low-rating alerts for private follow-up. Public replies are posted in each platform's own tool.
4
Analyze
Track volume, ratings and recurring issues by product.
GetReviews: Per-product ratings in the dashboard and survey data exported to Google Sheets or Zapier.
5
Display
Show reviews where shoppers decide.
GetReviews: Review widgets for your own site and Bazaarvoice syndication to retailers.
What Are the 5 Types of Review Management Software?
There are 5 types of review management software, based on the review sources each type manages.
Ecommerce review management software manages marketplace and store reviews for online sellers.
Local review management software covers Google Business Profile and directory reviews for physical locations.
Product review software handles on-site product reviews for a single storefront.
Enterprise reputation suites span reviews, social mentions and press coverage for large brands.
Agency review platforms serve many client brands from one login.
GetReviews is ecommerce review management software: it is built around orders, marketplaces and product reviews.
Review Management Software vs Product Review Software: Which Is the Broader Category?
Review management software is the broader category, and product review software is one of its subtypes. Product review software collects and displays reviews on a brand's own product pages. Review management adds marketplace reviews, Google reviews and third-party review sites to those on-site reviews.
Review Management vs Reputation Management: Where Does the Software Differ?
The two differ in scope. Review management handles customer reviews, while reputation management also tracks social media, press mentions and search results. Review management adds the workflows reputation tools usually lack: requesting reviews, capturing private feedback, and acting on low ratings.
How Does Review Management Software Work From Request to Response?
Review management software works by turning each order into a review request, capturing the rating, surfacing problems and publishing the review. In GetReviews the process has 5 steps.
1
Orders arrive
Amazon orders sync automatically; other channels are imported as a CSV.
2
Request is scheduled
A campaign sends each request a set number of days after the order date.
3
Buyer rates
The buyer gives a star rating and comment in a short survey, or through Amazon's own request.
4
Problems surface
A rating under your threshold with feedback and contact details alerts your team.
5
Review is published
The buyer can publish a review on the marketplace or site you set, and approved reviews show in your widgets.
How Are Low Ratings Detected Before They Become Public Reviews?
Low ratings are detected in a private post-purchase survey. The survey asks for the star rating first. When the rating falls under the threshold the brand sets and the buyer leaves feedback and contact details, GetReviews alerts the support team with the order. Support can contact the buyer the same day. The alert is for fixing the problem, not for keeping the buyer away from a public review: compliant brands offer every buyer the same chance to review.
Why Do Ecommerce Brands Need Review Management Software?
Ecommerce brands need review management software because their reviews are spread across marketplaces, stores and review sites, and no single native dashboard covers them all. A brand may sell on Amazon, Walmart, TikTok Shop and its own store at once, and each channel has its own reviews, its own rating and its own request rules.
What Breaks Down When Reviews Across Many Platforms Are Managed Manually?
Manual review management breaks down at request consistency, problem visibility and response time. Requests sent by hand from several order lists go out late or not at all. A 2-star experience on one channel goes unseen for days. And every reply waits for someone to log into the right dashboard.
How Does Responding to Reviews Affect Star Rating and Conversion?
A public reply to a negative review shows the next shopper that the brand fixes problems, and a buyer whose problem was solved may choose to update their review. Reaching unhappy buyers before they write the review matters even more, which is what low-rating alerts are for.
What Does GetReviews Review Management Software Include?
GetReviews includes 6 features for ecommerce brands: review requests across marketplaces and stores, request scheduling, survey-first feedback capture, low-rating alerts, review widgets and product ratings, and review data sync.
1. Review Requests Across Marketplaces and Stores
Review requests are the messages and prompts that ask a buyer for feedback. GetReviews sends them by email, SMS and QR package insert, and automates Amazon's own Request a Review for every eligible order. One survey can cover several products and marketplaces, and it asks the buyer where they purchased.
One account covers Amazon, Walmart, TikTok Shop, your Shopify store and other channels.
2. Request Scheduling by Send Delay
Request scheduling is the timing of each review request. A campaign sends each request a set number of days after the order date, so you choose a delay that covers shipping time plus a few days of use.
A longer delay suits products that take time to judge, like supplements; a shorter one suits accessories.
3. Survey-First Feedback Capture
Survey-first feedback capture is a short private questionnaire that collects the star rating and the reason behind it. The survey can check the buyer's order number against your orders, so each answer ties to a real purchase. Survey settings decide when the public review link appears.
The captured rating feeds the low-rating alert and the product dashboard.
4. Low-Rating Alerts for Support Teams
A low-rating alert is a notification to your team when a buyer's rating falls under the threshold you set and the buyer leaves feedback and contact details. The alert carries the order, the rating, the comment and the contact.
Support reaches the buyer the same day and can replace the item or refund the order.
5. Review Widgets and Product Ratings
Review widgets are embeddable blocks that show the reviews collected through GetReviews on your own product pages. You choose which reviews are public. The dashboard shows response count and average rating per product, so a product with a falling rating stands out.
Moderate by content, not by rating: hiding a review because it is negative breaks the FTC rule on consumer reviews.
6. Review Data Sync to Klaviyo, Bazaarvoice and Google Sheets
Review data sync is the push of each survey response to the tools you already use. Klaviyo and Mailchimp receive buyers who opted in to marketing. Bazaarvoice syndicates reviews to retailer sites. Google Sheets, Zapier and Slack receive every response for reporting and team alerts.
Each review becomes an input for marketing, product and support, including the negative ones.
How Does Review Management Software Handle Negative Reviews?
Review management software handles negative reviews by surfacing the problem early, routing it to support and replying publicly. A negative review is handled, not removed.
Can Review Management Software Remove a Negative Review?
No. Only the review platform can remove a review, and only when it breaks that platform's content policy. A brand can report a review that violates policy to Amazon, Google or Trustpilot, and the platform decides. The brand controls its response, not the review.
How Should a Brand Respond Publicly to a 1-Star Review?
A brand should reply to a 1-star review quickly, ideally within 24 hours, in 4 steps:
Thank the buyer for the feedback.
Name the exact problem the review describes.
State the fix and when it will happen.
Offer a support email or phone number for follow-up.
Replies are posted in each platform's own tool, such as Seller Central or Google Business Profile.
How Does Review Management Software Stay Compliant Across Amazon, Google and Trustpilot?
Review management software stays compliant by offering the same review request to every buyer through channels each platform allows. Amazon forbids incentives for reviews and limits how sellers contact buyers. Google forbids asking only selected customers for reviews. Trustpilot requires invitations to go to customers regardless of their experience. All three point to one principle: no filtering.
Why Does Managing Reviews Never Mean Filtering Them?
Review gating, inviting only buyers who seem happy to leave a public review, breaks Amazon, Google and Trustpilot policy and the FTC rule on consumer reviews. In GetReviews, Amazon Request-a-Review automation goes to every eligible order whatever the rating, and survey settings decide when the marketplace review link appears. Set your surveys so every buyer, at every rating, is offered the same review link. See the Compliance Center for each platform's rules.
How Much Does Review Management Software Cost?
Review management software is billed as a monthly subscription. Tools price by review volume, connected locations or user seats. GetReviews prices by the number of reviews collected each month, and every plan includes Amazon Request-a-Review automation, QR insert campaigns, post-purchase surveys and bulk import.
How to Choose Review Management Software for an Ecommerce Brand
Choosing review management software comes down to channel coverage, compliance, feedback capture and integrations. There are 5 steps.
List each marketplace, store and review site the brand sells on.
Confirm the tool can request reviews on each of those channels.
Check that the request flow treats every buyer equally, whatever their rating.
Test the low-rating alert with a real order.
Verify the sync to the email, syndication and reporting tools in use.
All-in-One Reputation Platforms vs Ecommerce Review Management Software: Which Fits a Marketplace Seller?
Ecommerce review management software fits a marketplace seller better. All-in-one reputation platforms are built for local businesses and cover Google, Yelp, social mentions and listings. A marketplace seller's reviews live on Amazon, Walmart and other marketplaces, which reputation platforms usually leave out. An ecommerce tool is built around order data, send timing and marketplace rules.
Review Management Software vs Native Marketplace Dashboards (Seller Central, Google Business Profile)
Seller Central and Google Business Profile each cover one platform. Review management software works across them. Native dashboards remain where public replies are posted. The table compares the two.
Swipe the table sideways to compare →
GetReviews versus native marketplace dashboards
Dimension
GetReviews
Native dashboards
Coverage
Amazon, Walmart, TikTok Shop, your store and other channels in one account
One platform each
Review requests
Email, SMS, QR insert and automated Amazon Request a Review
Amazon: one manual request per order. Google: share your review link yourself
Low-rating alerts
Yes, from the survey
No
Public replies
Posted in each platform's own tool
Yes, for that platform's reviews
Common misreading
Replaces Seller Central? No, it works alongside it
Shows other channels? No, each covers its own reviews
Which Teams Use Review Management Software?
Four teams use review management software: ecommerce operations, customer experience and support, brand and marketing, and agencies.
Ecommerce Operations Managers
Operations managers own the order data that drives the request schedule. They set the send delay per campaign and watch response volume per product each week.
Customer Experience and Support Teams
Support teams receive low-rating alerts and reach the buyer before the problem spreads. Each alert carries the order and the contact, so the agent can act at once.
Brand and Marketing Managers
Marketing managers watch product ratings, put approved reviews in site widgets, and sync reviews to Klaviyo and Bazaarvoice for campaigns and retail syndication.
Agencies Managing Reviews for Multiple Brands
Agencies run a separate GetReviews account for each client brand, with its own products, surveys and marketplaces, and report response volume and ratings to each client.
Besides Managing Reviews, What Else Builds Buyer Trust After a Sale?
Short questionnaires sent after the order that capture the rating, the reason and product feedback. Brands use the answers to learn what a public review leaves out.
A package insert code that opens the survey on the buyer's phone. Brands use it to reach buyers who ignore email, and buyers whose email they don't have.
The Amazon, Google and Trustpilot rules on how reviews are requested, rewarded and displayed. Brands check them before every request campaign.
Review Rate Benchmarks
The share of orders that turn into reviews. GetReviews estimates 1 to 2 reviews per 100 orders without a request, and 5 to 10 per 100 with a well-timed one.
What is the difference between review management software and review generation software?
Review generation software covers only the collect stage: sending review requests to buyers. Review management covers collection plus monitoring, responding, analysis and display. GetReviews covers collection, private feedback, alerts, on-site display and data sync; public replies stay in each platform's own tool.
Does review management software work with Amazon?
Yes. GetReviews automates Amazon's own Request a Review for every eligible order and sends survey buyers to your Amazon review page. It never posts, edits or removes an Amazon review on your behalf.
Is review management software the same as review gating?
No. Review gating means asking only happy buyers for public reviews, which Amazon, Google and Trustpilot prohibit. Compliant review management offers the same review request to every buyer and uses low ratings to start a support conversation, not to hide the request.
How long does it take to set up review management software?
Setup takes 3 steps: connect Amazon or import your orders, set the request delay for each campaign, and add the people who receive low-rating alerts. Free onboarding is included with every plan.
Can small ecommerce brands use review management software?
Yes. GetReviews plans start at $29 a month, and the review process is the same at 50 orders a month as at 50,000.
Can review management software remove negative reviews?
No. Only the review platform can remove a review, and only when it breaks that platform's rules. A brand can report a review that violates policy and reply publicly to the rest.
Who owns the reviews collected by review management software?
The review platform owns a review published on it. The brand owns the survey data it collected directly, and GetReviews syncs that data to the brand's own tools.