A TikTok customer review app is post-purchase software that turns delivered TikTok Shop orders into published product reviews. GetReviews reaches the buyer through a QR code on a package insert, checks the order, collects the star rating and review, and imports the review into your TikTok Shop listing through TikTok Shop's official review API.
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A TikTok customer review app is seller-side software that requests, verifies and publishes buyer reviews for TikTok Shop listings. It works outside the TikTok app, because TikTok Shop gives the seller no buyer email. The shipped package carries a QR insert, the insert opens an order-validated survey, and the review from that survey is imported into the TikTok Shop product page.
TikTok Shop accepts reviews in two ways: reviews buyers write in the TikTok app, and reviews a seller imports from an approved review platform. GetReviews uses the second route.
The 4 review formats on TikTok Shop are star, text, photo and video. The formats are listed below.
GetReviews imports star ratings and text reviews. Photo and video reviews on the listing are added by the buyer in the TikTok app, and GetReviews collects customer video separately for your brand's own TikTok content.
A TikTok customer review app works by placing a QR insert in the order, checking the order on scan, collecting the review in a survey, and importing it into TikTok Shop. The process has 5 steps.
Ship the insert
You or your fulfillment center pack a printed QR card with each TikTok Shop order.
Buyer scans
The buyer scans the card on delivery and picks TikTok Shop and the product on the survey.
Order is checked
The survey checks the order number against the TikTok Shop orders you uploaded.
Buyer reviews
The buyer gives a star rating and writes the review, or sends you a problem to fix.
Review is imported
GetReviews submits the verified review to the TikTok Shop product through the official API.
The app reaches a TikTok Shop buyer through the physical package, not through email. A TikTok Shop checkout happens inside the TikTok app, so the seller receives no buyer email address and can message the buyer only through the order chat. The package is the one channel the seller controls from checkout to delivery, and the insert inside it carries the QR code to the survey.
The review reaches the product page through TikTok Shop's Import Product Reviews API. You connect your shop once through TikTok Shop's authorization screen and add the TikTok product ID to each product in GetReviews. When a buyer's order is verified, GetReviews submits the review to that product with its star rating, title, text, reviewer name and review date, and marks GetReviews as the source.
Yes. The insert is printed in advance and packed by whoever ships the order. Seller-fulfilled orders get the insert at your packing station. FBT orders get it packed with the inventory before the stock ships to the TikTok warehouse.
A TikTok Shop buyer can leave an in-app review once the order is marked Delivered, for up to 60 days, according to TikTok Shop Seller University. The insert arrives with the product on day 1 of that window. A review collected through GetReviews is separate from the in-app review, and the buyer can still use the TikTok app to add photos or video.
TikTok Shop sellers need a review app because the platform gives the seller few ways to ask for a review. There are 3 reasons.
Negative reviews affect shop performance because TikTok Shop tracks them as part of the shop's performance metrics, and a low star average makes a listing less convincing to shoppers. A review app does not hide negative reviews. It gives the buyer a way to report a problem in the survey, so your team can fix it quickly, and it adds verified ratings from the many buyers who would not otherwise review.
The Seller Center review request works order by order inside TikTok Shop. A shop with hundreds of delivered orders a week can't send each request by hand. A package insert asks every buyer at the moment they open the box, with no clicks per order.
GetReviews includes 6 features for TikTok Shop sellers: package insert QR codes, order-validated surveys, review import into TikTok Shop, problem alerts, customer video for TikTok, and incentive disclosure.
A package insert QR code is a printed card that opens your GetReviews survey on the buyer's phone. The GetReviews insert designer sets your logo, colors, headline and the QR code, and you download a print-ready image. The card asks for honest feedback, not a positive review.
One QR code works for every order and product in the survey, so you print one card design in bulk.
An order-validated survey is a post-purchase questionnaire that checks the buyer's order number before the review counts. You export your TikTok Shop orders from Seller Center and upload them to GetReviews. The survey matches the number the buyer enters against that list, and each order number can be used once.
With the default setting, only reviews tied to a matched order are sent to TikTok Shop.
Review import is the step that publishes the buyer's survey review on your TikTok Shop listing. GetReviews connects to your shop through TikTok Shop's own authorization screen, with no password shared. You add the TikTok product ID to each product once. Each verified review is then submitted through TikTok Shop's Import Product Reviews API with its star rating, title, text and reviewer name.
The import is not filtered by rating. A 1-star review is submitted the same way as a 5-star review, and GetReviews records the import status on each response.
A problem alert is a message to your team when a buyer reports an issue in the survey. Buyers whose rating falls under the threshold you set are offered a way to describe the problem. When the buyer leaves written feedback and contact details, GetReviews alerts your team with the order and the contact.
Support can then replace the item or refund the order. Fixing the problem does not remove the buyer's review.
Customer video is a short clip the buyer records with the product. With the GetReviews Social Proof + UGC product, the buyer records or uploads a video, gives consent for your brand to use it, and gets a prompt to post it on TikTok.
Photo and video reviews on the listing itself are added by the buyer in the TikTok app; the review import carries star ratings and text.
Incentive disclosure is the label that tells TikTok Shop whether a reward was attached to the survey. If a survey offers a coupon, a free sample or a gift card, the import carries the incentive type. A survey with no reward imports with no incentive label.
Rewards in GetReviews are offered for completing the survey, never for a star rating or a positive review.
TikTok Shop's Customer Review Policy, and the FTC's 2024 rule on consumer reviews, allow a neutral request for honest feedback sent to every buyer. They prohibit requests that pay for positive reviews, pressure buyers, filter out unhappy buyers or repeat. The comparison is shown below.
| Dimension | Allowed | Prohibited |
|---|---|---|
| Wording | Asks for honest feedback | Asks for a positive review or a set star rating |
| Frequency | One request per order | Repeated requests on the same order |
| Reward | None, or a disclosed reward not tied to the rating | Money, discounts or gifts for a positive review, or rewards kept hidden |
| Audience | Every buyer, whatever their experience | Only buyers who seem satisfied |
| Negative reviews | A public reply with the fix | Pressure on the buyer to edit or remove the review |
| Common misreading | A thank-you card with no reward is allowed | A thank-you card counts as an incentive |
TikTok Shop can delete manipulated reviews, remove affected listings and restrict selling privileges for repeat violations. Paid review services and fake reviews count as manipulation. Check TikTok Shop's current policy in Seller Center before changing how you ask for reviews.
Sellers should reply to TikTok Shop reviews publicly in Seller Center, with a thank-you for a positive review and a stated fix for a negative one. The reply stays visible to future shoppers. It should never include the buyer's personal information or ask the buyer to change or remove the review.
A TikTok customer review app costs a monthly subscription. GetReviews prices its plans by the number of reviews collected each month, not by order volume, and every plan includes QR insert campaigns, post-purchase surveys and bulk import. Printing the insert cards is a separate cost paid to your printer.
$29 / mo
Up to 10 collected reviews per month
$2 per additional review
Includes
$79 / mo
Up to 50 collected reviews per month
$2 per additional review
Everything in Basic, plus
$199 / mo
Up to 150 collected reviews per month
$2 per additional review
Everything in Individual, plus
14-day free trial · Cancel anytime · Free onboarding included with every plan. See full pricing and yearly savings.
Choosing a TikTok customer review app comes down to 5 checks.
A review app builds social proof on the product page, and an affiliate creator program builds it in the For You feed. Creator videos bring traffic within days. Verified buyer ratings convert that traffic once it lands on the listing. Most sellers run both.
The same insert and survey work for both marketplaces. What changes is how the review reaches the listing. The differences are shown below.
| Dimension | TikTok Shop | Amazon |
|---|---|---|
| Where the buyer writes the review | In the GetReviews survey | On the Amazon review page |
| How the review reaches the listing | Imported through TikTok Shop's review API | The buyer publishes it on Amazon |
| Order check | Order number against your uploaded orders | Order number against your Amazon orders |
| Incentives | Disclosed with the import, never tied to the rating | Prohibited for Amazon reviews (Amazon Vine only) |
| Common misreading | Amazon reviews can be copied to TikTok Shop | Each review belongs to the channel where the order was placed |
Three seller groups use a TikTok customer review app: brands that also sell on Amazon, creator-led and live-selling brands, and agencies that manage several shops.
Multi-marketplace brands list the same product on TikTok Shop and Amazon. One insert design goes into both channels. The survey asks where the buyer purchased: TikTok Shop reviews are imported into TikTok Shop, and Amazon buyers are sent to the Amazon review page.
Creator-led and live-selling brands move most of their volume through affiliate videos and TikTok LIVE sessions. A single LIVE can sell hundreds of units in an hour. The insert reaches every unit at delivery, so a sales spike becomes a wave of verified ratings on the listing.
TikTok Shop agencies run review collection for several client shops. Each client shop is connected through TikTok Shop's authorization screen, and the agency reports review counts per client from GetReviews.
Besides buyer reviews, a TikTok Shop listing is shaped by creator video content, live shopping feedback and multi-marketplace review collection.
Affiliate and creator videos are commission-linked videos that TikTok shows on and around the listing. The videos drive traffic, and buyer reviews convert it. GetReviews adds customer videos recorded by real buyers with consent for your brand to use.
Live shopping feedback is the comments and questions buyers post during a TikTok LIVE. It shows objections before delivery, and the survey captures the same objections after delivery.
Multi-marketplace review collection uses one insert for TikTok Shop, Amazon, Walmart and your own store. The survey asks where the buyer purchased, so each review goes to the right channel.
Pricing
Compare GetReviews plans, monthly and yearly.
QR Code Review Software
Turn packaging into a scannable post-purchase experience.
Post-Purchase Survey
Branded surveys with order-number validation.
Amazon Review Software
Automate Amazon Request a Review for eligible orders.
Video Testimonial Software
Collect customer videos with consent and usage rights.
Product Review Software
The full review collection platform for ecommerce brands.
No. You connect your shop through TikTok Shop's own authorization screen, which gives GetReviews permission to import reviews without sharing a password. You can revoke the connection in Seller Center at any time.
The buyer writes the review in the GetReviews survey that opens from the QR insert. GetReviews then imports it into the TikTok Shop product through TikTok Shop's review API. Buyers can still leave a separate review in the TikTok app within 60 days of delivery.
Yes. GetReviews does not filter the import by star rating. Every review tied to a verified order is submitted, whether it is 1 star or 5 stars.
No. The insert goes in every package and the survey is open to every buyer. Asking only satisfied buyers is review gating, which TikTok Shop and the FTC prohibit.
Not for a positive review. A reward tied to the rating or to positive content is prohibited. If a GetReviews survey offers a reward for completing it, the import tells TikTok Shop the incentive type. Check TikTok Shop's current Customer Review Policy before adding any reward.
No. GetReviews cannot remove or hide reviews on TikTok Shop. Only TikTok removes a review, and only for a policy violation.
GetReviews imports reviews for US TikTok Shop sellers. Contact us if you sell in another TikTok Shop region.
Yes. The survey asks where the order was placed. TikTok Shop reviews are imported into TikTok Shop, and buyers from other marketplaces are sent to that marketplace's review page.
Yes. The insert is packed with the inventory before it ships to the TikTok warehouse, so it reaches FBT buyers the same way it reaches seller-fulfilled buyers.
Print the insert, verify the order, catch problems early, and import every verified review into your TikTok Shop listing.