Compliance · Amazon Insert Card Examples
Amazon Insert Card Examples
Amazon insert cards are one of the most effective tools for engaging customers after delivery.
But insert card language and QR code destinations must be carefully designed to avoid compliance problems.
Below are examples of compliant and non-compliant insert card approaches.
Non-Compliant Insert Card Examples
Avoid insert card language and structures like:
- "If you love your product, please leave us a 5-star review" — implies only positive customers should review
- "Scan to leave a review and receive your gift card" — conditions a reward on leaving a review
- "Unhappy? Contact us first. Happy? Leave a review!" — classic review gating language
- QR codes that show review links only to customers who rate 4 or 5 stars
- Inserts that offer a warranty only after a review is submitted
- "Click here to leave a review and claim your coupon" — ties coupon access to review submission
These patterns are the exact type of review gating and incentivized review practices that Amazon and the FTC monitor for.
Compliant Insert Card Examples
Compliant insert cards typically include:
- a neutral, honest review invitation: "We'd love your honest feedback — scan to share your experience"
- customer support information: "Questions? Contact us at [email protected] — we're here to help"
- setup instructions or product education content
- warranty registration with no review requirement
- a QR code that leads to a page all customers see equally, regardless of satisfaction
The goal is to be helpful to the customer — not to filter their feedback.
What Makes an Insert Card Compliant
A compliant insert card:
- invites honest feedback from all customers — not just happy ones
- does not condition any benefit on a review
- does not discourage or hide the review option from unhappy customers
- leads to a flow that treats 1-star and 5-star customers identically
- includes support access alongside any review invitation
Insert Card Language Examples
Compliant: "Thank you for your purchase. Your feedback helps us improve. Scan to share your honest experience."
Compliant: "Register your product for warranty support. Scan the QR code to get started."
Non-compliant: "Love it? Let others know with a 5-star review."
Non-compliant: "Scan for your exclusive discount — only for customers who leave a review."
Frequently Asked Questions
Are insert cards with QR codes allowed on Amazon?
Yes. Amazon does not prohibit insert cards or QR codes. The compliance question is about the language on the card and the flow it leads to.
Can I ask for a review on an insert card?
Yes, as long as the request is neutral and applies to all customers equally. Saying 'we'd love your honest feedback' is fine. Saying 'if you're happy, leave us 5 stars' is not.
What is the safest insert card design?
The safest approach combines: setup instructions or product value content, neutral review invitation for all customers, customer support contact, and a QR code that leads to an equal-access feedback and review flow.
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Why Customers Leave Negative Reviews
Most negative reviews start with unresolved support — not bad products.
How GetReviews Helps
GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.
Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.
Collect More Reviews the Compliant Way
QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.