Amazon Insert Card Examples

Non-Compliant Insert Card Examples

Avoid insert card language and structures like:

• "If you love your product, please leave us a 5-star review" — implies only positive customers should review
• "Scan to leave a review and receive your gift card" — conditions a reward on leaving a review
• "Unhappy? Contact us first. Happy? Leave a review!" — classic review gating language
• QR codes that show review links only to customers who rate 4 or 5 stars
• Inserts that offer a warranty only after a review is submitted
• "Click here to leave a review and claim your coupon" — ties coupon access to review submission

These patterns are the exact type of review gating and incentivized review practices that Amazon and the FTC monitor for.

Compliant Insert Card Examples

Compliant insert cards typically include:

• a neutral, honest review invitation: "We'd love your honest feedback — scan to share your experience"
• customer support information: "Questions? Contact us at [email protected] — we're here to help"
• setup instructions or product education content
• warranty registration with no review requirement
• a QR code that leads to a page all customers see equally, regardless of satisfaction

The goal is to be helpful to the customer — not to filter their feedback.

What Makes an Insert Card Compliant

A compliant insert card:

• invites honest feedback from all customers — not just happy ones
• does not condition any benefit on a review
• does not discourage or hide the review option from unhappy customers
• leads to a flow that treats 1-star and 5-star customers identically
• includes support access alongside any review invitation

Insert Card Language Examples

Compliant: "Thank you for your purchase. Your feedback helps us improve. Scan to share your honest experience."

Compliant: "Register your product for warranty support. Scan the QR code to get started."

Non-compliant: "Love it? Let others know with a 5-star review."

Non-compliant: "Scan for your exclusive discount — only for customers who leave a review."

Frequently Asked Questions