Product Registration Compliance

Registration Best Practices

A compliant product registration program should:

• collect only the information needed for registration purposes
• be transparent about how customer data will be used
• offer genuine value — warranty activation, product tips, support access
• not condition warranty benefits on leaving a review
• send review invitations separately from the registration flow, with neutral framing

QR Code Registration

QR codes on product packaging or inserts are a common method for directing customers to a registration page.

The QR code flow should:

• lead to a mobile-friendly landing page
• collect the minimum necessary customer information
• confirm registration clearly
• offer support contact options
• optionally invite honest feedback without conditioning any benefit on a review

See QR code compliance for design considerations.

Customer Feedback Collection

Registration flows can include a brief customer satisfaction question or NPS survey.

This internal feedback is useful for product improvement and customer experience purposes.

The key compliance consideration is ensuring that this internal survey is not used to gate access to public review options — which would constitute review gating.

Amazon Compliance

On Amazon, sellers cannot use registration to build email lists for the purpose of review solicitation outside of Amazon's permitted messaging systems.

Post-registration review requests should go through compliant channels: Amazon's Request a Review system or neutral insert cards.

Frequently Asked Questions