Amazon QR Code Compliance Guide

Are QR Codes Allowed on Amazon?

Yes. Amazon does not prohibit QR codes on product inserts or packaging.

However, the destination the QR code leads to — and the experience customers have after scanning — must comply with Amazon's review policies.

A QR code that leads to a compliant, customer-focused landing page is fine. A QR code that leads to a review gating flow is not.

Amazon Policy Context

Amazon's policies prohibit the following — all of which apply equally to flows initiated by QR codes:

• review gating — showing review options only to happy customers
• conditioning offers or incentives on leaving a review
• selectively soliciting positive reviews while discouraging negative ones
• directing customers to review pages through deceptive or misleading flows

For the full context, see our Amazon review policy guide.

FTC Concerns

In addition to Amazon's policies, the FTC's review guidelines apply to QR code flows when they include undisclosed incentives tied to reviews, selective review solicitation based on sentiment, or flows designed to suppress negative feedback.

Brands should ensure that any QR code landing page does not create a deceptive review experience.

Compliant QR Code Flow Examples

A compliant QR code flow typically looks like:

• customer scans QR code on insert card
• customer lands on a branded, mobile-friendly page
• customer is offered support options and an invitation to leave honest feedback
• all customers — regardless of rating — can see review options
• any offer or incentive on the page is available regardless of review submission

See compliant funnel examples for diagrams.

Common QR Code Mistakes

Sellers commonly make these compliance mistakes with QR codes:

• sending only 4-5 star customers to the Amazon review page while routing others to support only
• offering a reward code that appears only after a review is submitted
• using language on the landing page that implies reviews are required for the warranty or offer
• building flows that discourage unhappy customers from leaving public reviews

Best Practices

Follow these principles for a compliant QR code strategy:

• all customers receive the same landing page experience regardless of their satisfaction
• the review invitation is neutral — not asking for positive or 5-star reviews specifically
• customer support is prominently available on the same page as the review option
• any incentive is tied to engagement, not review submission or rating
• the flow is transparent and does not mislead customers about the purpose

Compliant Workflows

A simple compliant workflow using GetReviews:

Customer scans QR → lands on branded survey page → submits feedback → all customers are invited to share an honest review → support is accessible throughout → any offer is displayed regardless of outcome.

This structure puts customer experience first and creates genuine review volume without compliance risk.

Learn more about GetReviews QR code review software.

Frequently Asked Questions