Amazon Request a Review Guide

What Is Amazon Request a Review?

Request a Review is an official Amazon feature that sends a standardized, Amazon-generated message to buyers asking for both a product review and seller feedback.

The message is sent through Amazon's buyer messaging system and comes from Amazon — not directly from the seller.

Because Amazon controls the message content, this method is considered fully compliant with Amazon's review policies.

How Request a Review Works

The process:

• seller (or automated tool) triggers the Request a Review for an eligible order
• Amazon sends a standardized email to the buyer on behalf of the seller
• the email asks the buyer to rate the product and their experience with the seller
• Amazon does not allow sellers to customize the message content

The request can be sent between 5 and 30 days after the order delivery date.

Eligibility Requirements

To be eligible for a Request a Review:

• the order must be delivered
• the request must be sent within the 5–30 day post-delivery window
• the buyer must not have opted out of Amazon's marketing communications
• the order must be an Amazon sale

Request a Review Timing

The timing of the Request a Review significantly affects response rates.

Best practices suggest sending within 7–14 days of delivery — after the customer has had time to use the product but while the purchase experience is still fresh.

Amazon allows the request to be sent once per order. It cannot be sent again if the buyer does not respond.

How to Automate Amazon Request a Review

Manually triggering Request a Review for every order is impractical at scale.

Amazon review software like GetReviews automates this process by:

• connecting to your Amazon Seller Central account via SP-API
• monitoring eligible orders automatically
• triggering Request a Review within your chosen timing window
• providing visibility into which orders have been requested

Learn more about Amazon Request a Review automation with GetReviews.

Best Practices

To get the most from Amazon Request a Review:

• automate it across all eligible orders — manual triggering leads to missed opportunities
• combine it with QR code insert cards for a multi-channel post-purchase engagement strategy
• use customer support routing to resolve issues before sending review requests
• monitor review velocity to identify products with high complaint rates

Frequently Asked Questions