Compliance · Amazon Request a Review Guide

Amazon Request a Review Guide

Amazon's official Request a Review button — introduced in 2020 — gives sellers a compliant, approved channel for requesting product reviews from customers.

Because the message is sent by Amazon's system using Amazon's language, it avoids the compliance risks associated with custom review request emails or insert card flows.

This guide explains how Request a Review works, who qualifies, when to send it, how to automate it, and best practices for maximizing response.

Get Started Book a Demo

What Is Amazon Request a Review?

Request a Review is an official Amazon feature that sends a standardized, Amazon-generated message to buyers asking for both a product review and seller feedback.

The message is sent through Amazon's buyer messaging system and comes from Amazon — not directly from the seller.

Because Amazon controls the message content, this method is considered fully compliant with Amazon's review policies.

How Request a Review Works

The process:

seller (or automated tool) triggers the Request a Review for an eligible order
Amazon sends a standardized email to the buyer on behalf of the seller
the email asks the buyer to rate the product and their experience with the seller
Amazon does not allow sellers to customize the message content

The request can be sent between 5 and 30 days after the order delivery date.

Eligibility Requirements

To be eligible for a Request a Review:

the order must be delivered
the request must be sent within the 5–30 day post-delivery window
the buyer must not have opted out of Amazon's marketing communications
the order must be an Amazon sale

Request a Review Timing

The timing of the Request a Review significantly affects response rates.

Best practices suggest sending within 7–14 days of delivery — after the customer has had time to use the product but while the purchase experience is still fresh.

Amazon allows the request to be sent once per order. It cannot be sent again if the buyer does not respond.

How to Automate Amazon Request a Review

Manually triggering Request a Review for every order is impractical at scale.

Amazon review software like GetReviews automates this process by:

connecting to your Amazon Seller Central account via SP-API
monitoring eligible orders automatically
triggering Request a Review within your chosen timing window
providing visibility into which orders have been requested

Learn more about Amazon Request a Review automation with GetReviews.

Best Practices

To get the most from Amazon Request a Review:

automate it across all eligible orders — manual triggering leads to missed opportunities
combine it with QR code insert cards for a multi-channel post-purchase engagement strategy
use customer support routing to resolve issues before sending review requests
monitor review velocity to identify products with high complaint rates

Frequently Asked Questions

Is Amazon Request a Review compliant?

Yes. Request a Review is Amazon's officially approved method for sellers to request reviews. Because Amazon controls the message, it is fully compliant with Amazon's review policies.

Can I customize the Request a Review message?

No. Amazon controls the content of the Request a Review message. Sellers cannot modify the language, add incentives, or personalize the message.

How long do I have to send a Request a Review?

The request must be sent between 5 and 30 days after the order's delivery date. After 30 days, the order is no longer eligible.

Can I use GetReviews to automate Request a Review?

Yes. GetReviews connects to your Amazon Seller Central account and automatically triggers Request a Review for eligible orders within your preferred timing window.

Related Compliance Resources

FTC Review Rules

Learn how FTC review rules apply to ecommerce brands, incentives, review requests, QR c...

Review Gating

Learn what review gating is, why it creates compliance concerns, and how ecommerce bran...

Amazon Insert Card Rules

Learn Amazon insert card best practices, compliance considerations, QR code usage, and ...

QR Code Compliance

Learn how QR codes can be used compliantly in Amazon insert cards and post-purchase rev...

Compliant Incentives

Learn how ecommerce brands can handle incentives, giveaways, coupons, and post-purchase...

Compliant Funnel Examples

See examples of compliant QR code review funnels, post-purchase surveys, and customer s...

Amazon Review Compliance Guide

The full overview of Amazon and FTC review rules for sellers.

Why Customers Leave Negative Reviews

Most negative reviews start with unresolved support — not bad products.

How GetReviews Helps

GetReviews.ai is built around compliant review collection — no review gating, no conditional incentives, no selective routing. Every survey flow presents consistent options to all customers. Learn more about our Amazon review collection platform, our Compliance Center, or book a demo to see how it works.

Disclaimer: This page is for informational purposes only and does not constitute legal advice. Amazon and FTC rules may change, and brands should review current marketplace policies and consult legal counsel when needed.

Collect More Reviews the Compliant Way

QR code review flows, post-purchase surveys, customer support routing, and Amazon Request a Review automation — all built for compliance.

Get Started Free Book a Demo